{"id":2003492,"date":"2026-06-21T22:01:00","date_gmt":"2026-06-21T19:01:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=2003492"},"modified":"2026-06-21T22:01:00","modified_gmt":"2026-06-21T19:01:00","slug":"hyundais-next-hot-hatch-will-be-smaller-cheaper-and-not-electric","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=2003492","title":{"rendered":"Hyundai&#8217;s next hot hatch will be smaller, cheaper and not electric"},"content":{"rendered":"<article class=\"articleItem\">\n<p>    {&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/266646\/hyundai-i20n-industry-01.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/hyundai\/i20-n\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/hyundai\/i20-n\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Piers Ward&#8221;,&#8221;description&#8221;:&#8221;Piers Ward is the deputy editor of CAR magazine and orchestrates the magic that happens on its pages each month. From writing features and first drives to instigating daft ideas and organising outlandish photo shoots, Piers is involved in every stage of the magazine cycle.u00A0u00A0nA 25-year veteran of the UK publishing scene and a road tester for a significant chunk of that, Piers has written for most of the outlets that matter u2013 including stints on Autocar, BBC TopGear and Auto Express, as well as jobs working for external agencies.nCareer highlights include importing half a dozen cars into China for an Awards shoot and being the first journalist in the world not to stall Sebastian Loebu2019s C4 WRC car. It must have been all the practice heu2019d had learning to drive in a Lada Riva.nWhen not wielding a keyboard, Piers can often be found scanning the classifieds for his next car purchase or getting behind the wheel of historic racers. He can be found on Twitter (sorry, X), Instagram and LinkedIn.&#8221;,&#8221;image&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/wp-images\/166305\/piers_ward.jpg&#8221;,&#8221;caption&#8221;:&#8221;Piers Ward&#8221;},&#8221;sameAs&#8221;:[&#8220;https:\/\/x.com\/piers_ward&#8221;,&#8221;https:\/\/www.instagram.com\/pierswardmedia\/&#8221;],&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/author\/piers-ward\/&#8221;,&#8221;jobTitle&#8221;:&#8221;Deputy editor&#8221;,&#8221;worksFor&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;CAR&#8221;}},&#8221;dateModified&#8221;:&#8221;2026-06-21T23:01:00+01:00&#8243;,&#8221;datePublished&#8221;:&#8221;2026-06-21T23:01:00+01:00&#8243;,&#8221;headline&#8221;:&#8221;Hyundaiu0027s next hot hatch will be smaller, cheaper and not electric&#8221;,&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Bauer Media&#8221;,&#8221;brand&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Car Magazine&#8221;},&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200&#215;88.png&#8221;}}}<\/p>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2\">\n<header>\n<div class=\"row\">\n<div class=\"column\">\n<h1 class=\"title\">\n\t\t\t\t\t\t\t\t\tHyundai&#8217;s next hot hatch will be smaller, cheaper and not electric<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column\">\n<div class=\"hide-for-xlarge-up\">\n<div class=\"compact-author-info\">\n\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/piers-ward\/\">Piers Ward<\/a>\n<\/div>\n<\/p><\/div>\n<div class=\"dates\">\n\t\t\t\t\t\t\t\t\t<span class=\"dates__date\"><br \/>\n\t\t\t\t\t\t\t\t\t\tPublished: Today 23:01<br \/>\n\t\t\t\t\t\t\t\t\t<\/span><\/p><\/div>\n<div class=\"preferred-source__inline\">\n<div class=\"preferred-source\">\n<div class=\"preferred-source__line-break\"><\/div>\n<p>\t<a href=\"https:\/\/www.google.com\/preferences\/source?q=carmagazine.co.uk\" class=\"google-preferred-source-link preferred-source__link preferred-source__link--left\" target=\"_blank\"><\/p>\n<div class=\"preferred-source__border\">\n<div class=\"preferred-source__inner\">\n<div class=\"preferred-source__google-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/assets\/images\/icons\/google-logo-46x46.png\" alt=\"Follow Car on Google\" data-src=\"https:\/\/car-images.bauersecure.com\/assets\/images\/icons\/google-logo-46x46.png\">\n\t\t\t\t<\/div>\n<div class=\"preferred-source__google-text\">\n\t\t\t\t\tFollow <strong>Car<\/strong> on Google\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"preferred-source__tooltip\">\n\t\t\t\tAdd Car as a preferred source on Google to see more of our latest content\n\t\t\t<\/div>\n<\/p><\/div>\n<p>\t<\/a>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"cms-content\">\n<div class=\"in-page-gallery full-width thumbnails-bullets\">\n<ul class=\"carousel\" data-orbit=\"true\" data-options=\"bullets: true; resume_on_mouseout: false; timer: false; variable_height: true; slide_number: false\">\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/266646\/hyundai-i20n-industry-01.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Hyundai&apos;s next hot hatch will be smaller, cheaper and not electric\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/266646\/480x270\/hyundai-i20n-industry-01.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/266646\/720x405\/hyundai-i20n-industry-01.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/266646\/1056x594\/hyundai-i20n-industry-01.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/266646\/hyundai-i20n-industry-02.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Hyundai&apos;s next hot hatch will be smaller, cheaper and not electric\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/266646\/480x270\/hyundai-i20n-industry-02.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/266646\/720x405\/hyundai-i20n-industry-02.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/266646\/1056x594\/hyundai-i20n-industry-02.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/266646\/hyundai-i20n-industry-03.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Hyundai&apos;s next hot hatch will be smaller, cheaper and not electric\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/266646\/480x270\/hyundai-i20n-industry-03.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/266646\/720x405\/hyundai-i20n-industry-03.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/266646\/1056x594\/hyundai-i20n-industry-03.jpg, (large)]\"><\/a>\n\t\t\t\t\t<\/li>\n<\/ul>\n<\/div>\n<div class=\"articleContent\">\n<div>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/hyundai\/i20\/\" title=\"View all Hyundai i20 Reviews\"><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"info-link\"> View all Hyundai i20 Reviews<\/span><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"bold-links\">\n<p><strong>\u25ba Combustion hot hatch on the way<br \/>\u25ba Brand wants it to be priced well under Ioniq 5 N<br \/>\u25ba Will complement Hyundai\u2019s N EVs<\/strong><\/p>\n<p>To paraphrase Mark Twain, the obituary of the attainable performance petrol engine might have been exaggerated \u2013 at least if Hyundai has got anything to do with it.<\/p>\n<p>Because while the only Hyundai hot hatches currently on sale are priced from \u00a365,800 \u2013 and are electric \u2013 performance bargains should be on the horizon soon.<\/p>\n<p>Both Xavier Martinet, Hyundai\u2019s boss in Europe, and Manfred Harrer, Hyundai\u2019s global R&amp;D boss (pictured below), recently told <em>CAR<\/em> that cheaper hot models are on the way.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/266646\/480x0\/hyundai-i20n-industry-02.jpg?scale=down\" alt class=\"wp-image-266649\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/266646\/480x0\/hyundai-i20n-industry-02.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/266646\/720x0\/hyundai-i20n-industry-02.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/266646\/1040x0\/hyundai-i20n-industry-02.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>Both feel it\u2019s the right thing to do for Hyundai. Harrer spoke of \u2018needing this [N] entry level back for our fans,\u2019 feeling that the gap to the Ioniq N cars was \u2018too big\u2019, while Martinet said Hyundai \u2018doesn\u2019t want to be exclusively EV with them [N models]\u2019. In essence, Hyundai wants to keep the affordability of N and the characteristics that made sense with the early iterations of the performance brand.<\/p>\n<p>It feels like a good strategy on a number of levels.<\/p>\n<p>Budget. For the all the brilliance of the N versions of the Ioniqs 5 and 6 \u2013 and they really are \u2013 they definitely stretch the wallet beyond your traditional hot hatch sector. The days of youngsters cutting their performance car teeth in Fiesta XR2is or Clios or 106s are long gone.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>Heritage. The i30 N and following i20 N were roundly well-received, partly because they were more than half decent and partly also because they completely broke the sell \u2018em cheap Hyundai mould that was the way back then. They helped launch Hyundai on its current path, lending it credibility and a sense that this company really could take on some of the oldest and most storied names in the business. \u2018Hyundai\u2019s GTI\u2019 is a headline that makes sense to anyone.<\/p>\n<p>And then virtually as soon as they arrived, they disappeared. You could argue it\u2019s always good leaving your customers wanting more but as a rational brand-building case, it was an odd play.<\/p>\n<p>So what form could the new car take? It\u2019s unlikely to be another i30 as this is a car that doesn\u2019t feel like a priority anymore, caught between the two awkward stools of not being cheap enough and also not SUV-enough.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/266646\/480x0\/hyundai-i20n-industry-03.jpg?scale=down\" alt class=\"wp-image-266650\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/266646\/480x0\/hyundai-i20n-industry-03.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/266646\/720x0\/hyundai-i20n-industry-03.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/266646\/1040x0\/hyundai-i20n-industry-03.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>Instead, it seems likely that it\u2019ll be an i20 N. The brand has just announced the Brazilian version of this car (pictured above) and it\u2019s the model that would give the best chance of coming in at a reasonable price point.<\/p>\n<p>Powertrain? Hyundai is on record as saying that it will <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/hyundai\/hot-hatches\/\">continue to develop petrol engines<\/a> \u2013 much like Toyota, it wants multiple powertrains going forward \u2013 and the 1.6-litre petrol feels like the right fit. My suspicion is that it will be hybridised \u2013 Martinet asked us what we\u2019d like to see in the future, be that petrol or hybrid, manual or auto \u2013 but if even Porsche is struggling to make a naturally aspirated manual meet emissions regs, it\u2019s unlikely a hot hatch with far tighter margins would manage it.<\/p>\n<p>It would also be almost unique. Now that Ford has abandoned the small hot hatch market, and VW, Peugeot and Renault Group are doing EV-only versions, it would be in a class of one (ish \u2013 it just needs to come in under the Mini\u2019s price), hoovering up all the airtime.\u00a0<\/p>\n<p>Not for the first time, you get the sense that Hyundai is reading the room correctly, managing to balance regulations with customer\u2019s demands. As Martinet points out, \u2018if the regulations make you do a 180-degree U-turn, you have a problem\u2019. With the Ioniqs 5 and 6 \u2013 and who would bet against an Ioniq 3 N? \u2013 plus this potential i20 N, all bases are covered.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<aside class=\"about-author\">\n<h2 class=\"about-author-heading\">About the author<\/h2>\n<div class=\"about-author-inner\">\n<div class=\"main-author-summary-container\">\n\t\t\t<a class=\"main-author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/piers-ward\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/166305\/120x120\/piers_ward.jpg?quality=90)\"><\/a><\/p>\n<div class=\"main-author-name-container\">\n<div class=\"main-author-name\"><a href=\"https:\/\/www.carmagazine.co.uk\/author\/piers-ward\/\">Piers Ward<\/a><\/div>\n<div class=\"main-author-job-title\">Deputy editor<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"main-author-byline\">CAR magazine&#8217;s deputy editor has a penchant for automotive adventure and trading in quirky, often-unreliable old cars. A veteran of CAR magazine, Autocar, Top Gear and Auto Express, Piers has probably driven it, written it and reviewed it before most.<\/p>\n<\/p><\/div>\n<\/aside><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"column show-for-xlarge-up xlarge-2 xlarge-pull-10\">\n<figure class=\"author-info clearfix\">\n<p>\t\t\t<a class=\"author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/piers-ward\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/166305\/85x85\/piers_ward.jpg?quality=90)\"><\/a><figcaption>\n<p class=\"author-name\">\n\t\t\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/piers-ward\/\">Piers Ward<\/a>\n\t\t<\/p>\n<p class=\"author-quote\">CAR&#8217;s deputy editor, word wrangler, historic racer<\/p>\n<\/figcaption><div class=\"preferred-source\">\n<div class=\"preferred-source__line-break\"><\/div>\n<p>\t<a href=\"https:\/\/www.google.com\/preferences\/source?q=carmagazine.co.uk\" 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data-elem=\"close\"><\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>{&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/266646\/hyundai-i20n-industry-01.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/hyundai\/i20-n\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/hyundai\/i20-n\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Piers Ward&#8221;,&#8221;description&#8221;:&#8221;Piers Ward is the deputy editor of CAR magazine and orchestrates the magic that happens on its pages each month. From writing features and first drives to instigating daft ideas and organising outlandish photo shoots, Piers is involved in every stage of the magazine cycle.u00A0u00A0nA 25-year veteran of the UK publishing scene and a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[239,226],"class_list":["post-2003492","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-carmagazine-co-uk","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2003492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2003492"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/2003492\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2003492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2003492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2003492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}