At a spatial AI convention in Long Beach on Tuesday, Snap finally unveiled Specs, its long-awaited consumer smart glasses, and at $2,195, they don\u2019t come cheap.<\/p>\n
Specs will be available for preorder on June 16, with a $200 refundable deposit, and are expected to ship this fall in the U.S., the U.K., and France. The price is well above most Meta Ray-Bans (which can run as low as $350), though still far below the Apple Vision Pro\u2019s $3,500 starting price. Either way, it\u2019s steep enough to put Specs out of reach for most everyday consumers.<\/p>\n
For over a decade now, Snap has been working on this device. Despite this, the last time the company released a consumer-facing version of the glasses was in 2019 \u2014 its latest iterations have been developer only. Earlier this year, Snap spun off a new company to focus exclusively on bringing the product to market.<\/p>\n
Now the glasses are finally here. So what stands out on first impression?<\/p>\n
Visually, Specs looks like a fairly normal pair of glasses \u2014 albeit a slightly bulkier, goggle-like pair. That extra bulk comes down to a key design choice: Unlike some competitors, all of the computing takes place on the actual device, and it conveniently lacks a puck or tether.<\/p>\n
Specs runs on two Snapdragon processors, and it comes with up to four hours of continuous battery life, plus a\u00a0charging case that extends that to 20 hours total.<\/p>\n
But what can you actually do with them? For starters, there are games, including ones that support shared multiplayer sessions between two users. Snap calls this feature \u201cEyeConnect,\u201d and it\u2019s activated simply by two wearers making eye contact with each other.<\/p>\n
You can also watch videos (Snap says the display offers a 51-degree field of view and 16 million colors), record point-of-view footage, and, at least in theory, get work done since the glasses allow you to surf the internet, connect to productivity apps, and check your email.<\/p>\n
One standout feature is contextual AI. Look at an object and ask about it, and the glasses can pull up information on what you\u2019re seeing \u2014 a glimpse of the kind of AI-assistant layer that\u2019s becoming a competitive battleground in this category.<\/p>\n
The glasses come in two sizes \u2014 a 47 mm model, which weighs 132 grams (approximately 4.6 ounces) and a 52 mm model, which weighs 136 grams (4.7 ounces). That makes them noticeably heavier than Meta\u2019s Ray-Bans \u2014 the first-gen Wayfarers weigh under an ounce \u2014 but far lighter than Apple\u2019s Vision Pro, which tips the scales at 26.4 to 28.2 ounces.<\/p>\n
There are also privacy protections. On privacy, Specs follows Meta\u2019s lead with a built-in LED light that glows while the device is recording. The company says that users will also have control over what data is stored, synced, or deleted.<\/p>\n
When I was in Las Vegas for CES earlier this year, the Snap team let me demo an earlier version of the glasses. It was fun to play around with the apps, and I was impressed by the contextual AI, but the device was also quite heavy and, after running for a while, it could get hot.<\/p>\n
From the looks of it, Snap has since slimmed down the hardware, making the glasses both less obtrusive and more efficient.<\/p>\n
The bigger question is whether this decade-long innovation marathon will result in some sort of viable business for Snap. Specs enters a market that is increasingly saturated with competitors. Meta now leads with its popular Ray-Ban series, and Google has announced its own new line of AI-powered glasses.<\/p>\n
As for who these glasses are for, Snap says it\u2019s aiming first at tech enthusiasts, developers, and studios \u2014 though at $2,200, that audience is going to need some deep pockets to match their enthusiasm.<\/p>\n
The cumbersome price highlights an ongoing dilemma for the smart glasses industry \u2014\u00a0which is that consumer interest has yet to go beyond mere curiosity to the kind of enthusiasm that can result in consistent profits. <\/p>\n
As a result, no one is really making a profit. Even the industry\u2019s current champ \u2014 Meta \u2014 is losing tons of money on its AR-development division.<\/p>\n
Snap has struggled over the past few years with a wobbling stock and a recent decline in North American user engagement. Despite launching well over a decade ago, the company is still not consistently profitable. In April, it also underwent a round of layoffs. Will Specs be the product to turn it all around and usher in the next evolution in computing? I guess we\u2019ll have to wait and see.<\/p>\n<\/div>\n
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[analyse_image type=”featured” src=”https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/SPECS27_52_Front_View81.png?resize=1200,675″] At a spatial AI convention in Long Beach on Tuesday, Snap finally unveiled Specs, its long-awaited consumer smart glasses, and at $2,195, they don\u2019t come cheap. Specs will be available for preorder on June 16, with a $200 refundable deposit, and are expected to ship this fall in the U.S., the U.K., […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[62],"class_list":["post-1994322","post","type-post","status-publish","format-standard","hentry","category-politics","tag-techcrunch-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1994322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1994322"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1994322\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1994322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1994322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1994322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}