{"id":1993304,"date":"2026-06-12T06:56:09","date_gmt":"2026-06-12T03:56:09","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1993304"},"modified":"2026-06-12T06:56:09","modified_gmt":"2026-06-12T03:56:09","slug":"j-balvin-and-erewhons-chimba-de-smoothie-layers-the-colombian-flag-into-a-cup-for-the-2026-world-cup","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1993304","title":{"rendered":"J Balvin and Erewhon\u2019s &#8220;Chimba de Smoothie&#8221; Layers the Colombian Flag Into a Cup for the 2026 World Cup"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FtwJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 12, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             654<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"J Balvin and Erewhon\u2019s &quot;Chimba de Smoothie&quot; Layers the Colombian Flag Into a Cup for the 2026 World Cup\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/12\/J-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg&quot;,&quot;alt&quot;:&quot;J Balvin Erewhon Chimba De Smoothie Release Info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Erewhon&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Erewhon<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 12, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             654<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Erewhon and J Balvin have launched \u201cChimba de Smoothie,\u201d a limited-edition smoothie inspired by the colors of the Colombian flag, available now at Erewhon locations in Los Angeles and New York City<\/li>\n<li>The drink layers creamy coconut, pineapple, and raspberry into a La Tricolor-inspired visual, with ingredients including Organic Blue Majik Spirulina, Organic Mango, Organic Pineapple, and Organic Raspberry Goji Compote handling the yellow, blue, and red color story<\/li>\n<li>Every purchase supports Vibra en Alta, J Balvin\u2019s charity dedicated to helping young Colombians unlock their potential through education, creativity, community, and opportunity<\/li>\n<\/ul>\n<p>Erewhon and J Balvin have launched \u201cChimba de Smoothie,\u201d a limited-edition smoothie created to celebrate J Balvin\u2019s performance and support Colombia during the 2026 FIFA World Cup. Available now at Erewhon locations in Los Angeles and New York City, the drink translates the Colombian flag\u2019s yellow, blue, and red into a layered smoothie built from organic mango, pineapple, Blue Majik Spirulina, and raspberry goji compote, with every purchase benefiting Vibra en Alta, the Medell\u00edn-born artist\u2019s charity for young Colombians.<\/p>\n<p>The ingredient architecture maps directly onto La Tricolor\u2019s three colors. The yellow layer draws from Organic Mango and Organic Pineapple, warm tropical fruits that anchor the smoothie\u2019s flavor profile and carry the brightest band of the Colombian flag. Organic Blue Majik Spirulina handles the blue, the algae-derived ingredient that gives the middle layer its distinctive deep color while contributing its nutritional profile to the drink\u2019s functional brief. The red comes from the Organic Raspberry Goji Compote, a blend of orange juice, coconut water, raspberries, goji berries, and maple syrup that closes the color sequence and introduces a tartness against the sweetness of the mango and pineapple layers below it.\n<\/p>\n<p>The base that holds the three layers together is built from MALK Organic Coconut Milk and Vita Coco Farmers Organic Coconut Water, giving the smoothie the creamy, tropical foundation the flavor description references. GROW Organic Banana adds body, Organic Turmeric and Klar Blood Orange Nootropics Drink Mix bring functional additions consistent with Erewhon\u2019s wellness brief, Nordic Naturals Ultimate Omega extends the nutritional profile further, and Erewhon A2 Whey provides the protein component. The full ingredient list is longer than most Erewhon collaborations, reflecting both the flag\u2019s three-color structure and the smoothie\u2019s dual brief as a cultural object and a functional drink.\n<\/p>\n<p>The charity component gives the Chimba de Smoothie a dimension that most Erewhon celebrity smoothies do not carry. Vibra en Alta, founded by J Balvin, directs support toward young people in Colombia through education, creativity, community, and opportunity, connecting the drink\u2019s World Cup moment directly to the country it represents. \u201cChimba\u201d itself is Medell\u00edn slang for \u201cawesome,\u201d which grounds the product\u2019s name in the city and the cultural context that shaped Balvin as an artist.\n<\/p>\n<p>J Balvin\u2019s \u201cChimba de Smoothie\u201d is available now at Erewhon locations in Los Angeles and New York City for $22 USD. Every purchase supports Vibra en Alta.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6737258\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>UNDEFEATED Drops Soccer-Inspired &#8220;Icon Flag Tees&#8221; for the 2026 World Cup\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6737169\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Outerstuff and Pacsun Launch an Official 2026 FIFA World Cup Collection Built for Match Day and Beyond\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6737079\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>This Is Every Nike X2 World Cup Capsule Collection, From NOCTA to PEACEMINUSONE\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    J Balvin2026 FIFA World CupErewhon\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fsophie-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Sophie Caraan\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Sophie Caraan<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Managing Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller&#8217;s instinct and a strategist&#8217;s eye \u2014 spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 12, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             654<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"J Balvin and Erewhon\u2019s &quot;Chimba de Smoothie&quot; Layers the Colombian Flag Into a Cup for the 2026 World Cup\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/12\/J-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg&quot;,&quot;alt&quot;:&quot;J Balvin Erewhon Chimba De Smoothie Release Info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Erewhon&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Erewhon<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 12, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             654<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Erewhon and J Balvin have launched \u201cChimba de Smoothie,\u201d a limited-edition smoothie inspired by the colors of the Colombian flag, available now at Erewhon locations in Los Angeles and New York City<\/li>\n<li>The drink layers creamy coconut, pineapple, and raspberry into a La Tricolor-inspired visual, with ingredients including Organic Blue Majik Spirulina, Organic Mango, Organic Pineapple, and Organic Raspberry Goji Compote handling the yellow, blue, and red color story<\/li>\n<li>Every purchase supports Vibra en Alta, J Balvin\u2019s charity dedicated to helping young Colombians unlock their potential through education, creativity, community, and opportunity<\/li>\n<\/ul>\n<p>Erewhon and J Balvin have launched \u201cChimba de Smoothie,\u201d a limited-edition smoothie created to celebrate J Balvin\u2019s performance and support Colombia during the 2026 FIFA World Cup. Available now at Erewhon locations in Los Angeles and New York City, the drink translates the Colombian flag\u2019s yellow, blue, and red into a layered smoothie built from organic mango, pineapple, Blue Majik Spirulina, and raspberry goji compote, with every purchase benefiting Vibra en Alta, the Medell\u00edn-born artist\u2019s charity for young Colombians.<\/p>\n<p>The ingredient architecture maps directly onto La Tricolor\u2019s three colors. The yellow layer draws from Organic Mango and Organic Pineapple, warm tropical fruits that anchor the smoothie\u2019s flavor profile and carry the brightest band of the Colombian flag. Organic Blue Majik Spirulina handles the blue, the algae-derived ingredient that gives the middle layer its distinctive deep color while contributing its nutritional profile to the drink\u2019s functional brief. The red comes from the Organic Raspberry Goji Compote, a blend of orange juice, coconut water, raspberries, goji berries, and maple syrup that closes the color sequence and introduces a tartness against the sweetness of the mango and pineapple layers below it.\n<\/p>\n<p>The base that holds the three layers together is built from MALK Organic Coconut Milk and Vita Coco Farmers Organic Coconut Water, giving the smoothie the creamy, tropical foundation the flavor description references. GROW Organic Banana adds body, Organic Turmeric and Klar Blood Orange Nootropics Drink Mix bring functional additions consistent with Erewhon\u2019s wellness brief, Nordic Naturals Ultimate Omega extends the nutritional profile further, and Erewhon A2 Whey provides the protein component. The full ingredient list is longer than most Erewhon collaborations, reflecting both the flag\u2019s three-color structure and the smoothie\u2019s dual brief as a cultural object and a functional drink.\n<\/p>\n<p>The charity component gives the Chimba de Smoothie a dimension that most Erewhon celebrity smoothies do not carry. Vibra en Alta, founded by J Balvin, directs support toward young people in Colombia through education, creativity, community, and opportunity, connecting the drink\u2019s World Cup moment directly to the country it represents. \u201cChimba\u201d itself is Medell\u00edn slang for \u201cawesome,\u201d which grounds the product\u2019s name in the city and the cultural context that shaped Balvin as an artist.\n<\/p>\n<p>J Balvin\u2019s \u201cChimba de Smoothie\u201d is available now at Erewhon locations in Los Angeles and New York City for $22 USD. Every purchase supports Vibra en Alta.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6737258\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>UNDEFEATED Drops Soccer-Inspired &#8220;Icon Flag Tees&#8221; for the 2026 World Cup\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6737169\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Outerstuff and Pacsun Launch an Official 2026 FIFA World Cup Collection Built for Match Day and Beyond\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6737079\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>This Is Every Nike X2 World Cup Capsule Collection, From NOCTA to PEACEMINUSONE\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    J Balvin2026 FIFA World CupErewhon\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fsophie-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Sophie Caraan\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Sophie Caraan<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Managing Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller&#8217;s instinct and a strategist&#8217;s eye \u2014 spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 12, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             654<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 12, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"J Balvin and Erewhon\u2019s &quot;Chimba de Smoothie&quot; Layers the Colombian Flag Into a Cup for the 2026 World Cup\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/12\/J-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg&quot;,&quot;alt&quot;:&quot;J Balvin Erewhon Chimba De Smoothie Release Info&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Erewhon&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Erewhon<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 12, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             654<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Erewhon and J Balvin have launched \u201cChimba de Smoothie,\u201d a limited-edition smoothie inspired by the colors of the Colombian flag, available now at Erewhon locations in Los Angeles and New York City<\/li>\n<li>The drink layers creamy coconut, pineapple, and raspberry into a La Tricolor-inspired visual, with ingredients including Organic Blue Majik Spirulina, Organic Mango, Organic Pineapple, and Organic Raspberry Goji Compote handling the yellow, blue, and red color story<\/li>\n<li>Every purchase supports Vibra en Alta, J Balvin\u2019s charity dedicated to helping young Colombians unlock their potential through education, creativity, community, and opportunity<\/li>\n<\/ul>\n<p>Erewhon and J Balvin have launched \u201cChimba de Smoothie,\u201d a limited-edition smoothie created to celebrate J Balvin\u2019s performance and support Colombia during the 2026 FIFA World Cup. Available now at Erewhon locations in Los Angeles and New York City, the drink translates the Colombian flag\u2019s yellow, blue, and red into a layered smoothie built from organic mango, pineapple, Blue Majik Spirulina, and raspberry goji compote, with every purchase benefiting Vibra en Alta, the Medell\u00edn-born artist\u2019s charity for young Colombians.<\/p>\n<p>The ingredient architecture maps directly onto La Tricolor\u2019s three colors. The yellow layer draws from Organic Mango and Organic Pineapple, warm tropical fruits that anchor the smoothie\u2019s flavor profile and carry the brightest band of the Colombian flag. Organic Blue Majik Spirulina handles the blue, the algae-derived ingredient that gives the middle layer its distinctive deep color while contributing its nutritional profile to the drink\u2019s functional brief. The red comes from the Organic Raspberry Goji Compote, a blend of orange juice, coconut water, raspberries, goji berries, and maple syrup that closes the color sequence and introduces a tartness against the sweetness of the mango and pineapple layers below it.\n<\/p>\n<p>The base that holds the three layers together is built from MALK Organic Coconut Milk and Vita Coco Farmers Organic Coconut Water, giving the smoothie the creamy, tropical foundation the flavor description references. GROW Organic Banana adds body, Organic Turmeric and Klar Blood Orange Nootropics Drink Mix bring functional additions consistent with Erewhon\u2019s wellness brief, Nordic Naturals Ultimate Omega extends the nutritional profile further, and Erewhon A2 Whey provides the protein component. The full ingredient list is longer than most Erewhon collaborations, reflecting both the flag\u2019s three-color structure and the smoothie\u2019s dual brief as a cultural object and a functional drink.\n<\/p>\n<p>The charity component gives the Chimba de Smoothie a dimension that most Erewhon celebrity smoothies do not carry. Vibra en Alta, founded by J Balvin, directs support toward young people in Colombia through education, creativity, community, and opportunity, connecting the drink\u2019s World Cup moment directly to the country it represents. \u201cChimba\u201d itself is Medell\u00edn slang for \u201cawesome,\u201d which grounds the product\u2019s name in the city and the cultural context that shaped Balvin as an artist.\n<\/p>\n<p>J Balvin\u2019s \u201cChimba de Smoothie\u201d is available now at Erewhon locations in Los Angeles and New York City for $22 USD. Every purchase supports Vibra en Alta.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6737258\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>UNDEFEATED Drops Soccer-Inspired &#8220;Icon Flag Tees&#8221; for the 2026 World Cup\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6737169\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Outerstuff and Pacsun Launch an Official 2026 FIFA World Cup Collection Built for Match Day and Beyond\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6737079\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>This Is Every Nike X2 World Cup Capsule Collection, From NOCTA to PEACEMINUSONE\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    J Balvin2026 FIFA World CupErewhon\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Fsophie-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Sophie Caraan\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Sophie Caraan<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Managing Editor<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller&#8217;s instinct and a strategist&#8217;s eye \u2014 spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 12, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             654<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 12, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 12, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             654<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Erewhon and J Balvin have launched \u201cChimba de Smoothie,\u201d a limited-edition smoothie inspired by the colors of the Colombian flag, available now at Erewhon locations in Los Angeles and New York City<\/li>\n<li>The drink layers creamy coconut, pineapple, and raspberry into a La Tricolor-inspired visual, with ingredients including Organic Blue Majik Spirulina, Organic Mango, Organic Pineapple, and Organic Raspberry Goji Compote handling the yellow, blue, and red color story<\/li>\n<li>Every purchase supports Vibra en Alta, J Balvin\u2019s charity dedicated to helping young Colombians unlock their potential through education, creativity, community, and opportunity<\/li>\n<\/ul>\n<p>Erewhon and J Balvin have launched \u201cChimba de Smoothie,\u201d a limited-edition smoothie created to celebrate J Balvin\u2019s performance and support Colombia during the 2026 FIFA World Cup. Available now at Erewhon locations in Los Angeles and New York City, the drink translates the Colombian flag\u2019s yellow, blue, and red into a layered smoothie built from organic mango, pineapple, Blue Majik Spirulina, and raspberry goji compote, with every purchase benefiting Vibra en Alta, the Medell\u00edn-born artist\u2019s charity for young Colombians.<\/p>\n<p>The ingredient architecture maps directly onto La Tricolor\u2019s three colors. The yellow layer draws from Organic Mango and Organic Pineapple, warm tropical fruits that anchor the smoothie\u2019s flavor profile and carry the brightest band of the Colombian flag. Organic Blue Majik Spirulina handles the blue, the algae-derived ingredient that gives the middle layer its distinctive deep color while contributing its nutritional profile to the drink\u2019s functional brief. The red comes from the Organic Raspberry Goji Compote, a blend of orange juice, coconut water, raspberries, goji berries, and maple syrup that closes the color sequence and introduces a tartness against the sweetness of the mango and pineapple layers below it.\n<\/p>\n<p>The base that holds the three layers together is built from MALK Organic Coconut Milk and Vita Coco Farmers Organic Coconut Water, giving the smoothie the creamy, tropical foundation the flavor description references. GROW Organic Banana adds body, Organic Turmeric and Klar Blood Orange Nootropics Drink Mix bring functional additions consistent with Erewhon\u2019s wellness brief, Nordic Naturals Ultimate Omega extends the nutritional profile further, and Erewhon A2 Whey provides the protein component. The full ingredient list is longer than most Erewhon collaborations, reflecting both the flag\u2019s three-color structure and the smoothie\u2019s dual brief as a cultural object and a functional drink.\n<\/p>\n<p>The charity component gives the Chimba de Smoothie a dimension that most Erewhon celebrity smoothies do not carry. Vibra en Alta, founded by J Balvin, directs support toward young people in Colombia through education, creativity, community, and opportunity, connecting the drink\u2019s World Cup moment directly to the country it represents. \u201cChimba\u201d itself is Medell\u00edn slang for \u201cawesome,\u201d which grounds the product\u2019s name in the city and the cultural context that shaped Balvin as an artist.\n<\/p>\n<p>J Balvin\u2019s \u201cChimba de Smoothie\u201d is available now at Erewhon locations in Los Angeles and New York City for $22 USD. Every purchase supports Vibra en Alta.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    J Balvin2026 FIFA World CupErewhon\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/6\/j-balvin-erewhon-chimba-de-smoothie-release-info&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F12%2FtwJ-Balvin-Erewhon-Chimba-De-Smoothie-Release-Info.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Food &amp; Beverage Jun 12, 2026 654 Views 0\u00a0Comments Comments Save Text By Sophie Caraan Editor Assistant Thu Tran Share this article Erewhon Food &amp; Beverage Jun 12, 2026 654 Views 0\u00a0Comments Comments Save Summary Erewhon and J Balvin have launched \u201cChimba de Smoothie,\u201d a limited-edition smoothie inspired by the colors of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1993304","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1993304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1993304"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1993304\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1993304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1993304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1993304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}