{"id":1993250,"date":"2026-06-16T14:42:13","date_gmt":"2026-06-16T11:42:13","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1993250"},"modified":"2026-06-16T14:42:13","modified_gmt":"2026-06-16T11:42:13","slug":"sarah-jessica-parker-sophie-thatcher-are-the-fendi-baguette-muses-of-2026","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1993250","title":{"rendered":"Sarah Jessica Parker & Sophie Thatcher Are The Fendi Baguette Muses Of 2026"},"content":{"rendered":"
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Bibi Borthwick<\/span><\/div>\n

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Fashion<\/p>\n<\/div>\n

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Sarah Jessica Parker & Sophie Thatcher Are The Fendi Baguette Muses Of 2026<\/h1>\n
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Oh, and Addison Rae is the soundtrack to the campaign, too.<\/p>\n<\/div>\n<\/div>\n

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by Kevin LeBlanc<\/a><\/address>\n
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What do Sarah Jessica Parker<\/a> and Addison Rae<\/a> have in common? Besides being in love with New York and having an ineffable joie de vivre<\/em>, they\u2019re now both part of the same Fendi<\/a> Baguette campaign \u2014 Parker with her signature blonde hair, and Rae with her song \u201cFame is a Gun<\/a>.\u201d This is not<\/em> a Pride Month fever dream.<\/p>\n

Almost 30 years after the very first Baguette bag was introduced, the silhouette has never been more relevant, and who better to front the latest campaign than Parker, who made the Baguette the<\/em> preeminent It Bag immediately after its release with Carrie Bradshaw\u2019s style on Sex and the City.<\/a><\/em> Her now-famous line from the episode where a man tries to steal her bag off of her \u2014 \u201cIt\u2019s not a bag, it\u2019s a Baguette\u201d \u2014 is the tagline for the latest campaign, which features styles from the Fall\/Winter 2026<\/a> runway. <\/p>\n

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Courtesy of Fendi<\/cite><\/figcaption><\/div>\n<\/div>\n<\/figure>\n<\/div>\n

Parker, alongside her sequined red-and-white zebra-print Baguette, is joined by a cast of Fendi characters that speaks not only to the multigenerational allure of the bag, but the current moment. Actress and It Girl alum Sophie Thatcher<\/a> makes her Fendi campaign debut, alongside eternal beauty muse Jessica Alba<\/a>, Iris Law<\/a>, and Emma D\u2019Arcy<\/a>. If the diverse faces weren\u2019t enough to draw you in, consider the variety in the Baguettes they\u2019re slinging in the campaign. Alba\u2019s sequined black Baguette is ideal for the lowkey party girl; ditto D\u2019Arcy\u2019s plain black leather style. For a touch of bohemian in your accessories rotation, look to Thatcher\u2019s intricately embroidered style or Law\u2019s sequined-and-stitched maximalist<\/a> treasure.<\/p>\n

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Jessica AlbaBibi Borthwick<\/cite><\/figcaption><\/div>\n
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Sophie ThatcherBibi Borthwick<\/cite><\/figcaption><\/div>\n
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Emma D\u2019ArcyBibi Borthwick<\/cite><\/figcaption><\/div>\n
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Iris LawBibi Borthwick<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n
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