{"id":1991080,"date":"2026-06-15T13:00:25","date_gmt":"2026-06-15T10:00:25","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1991080"},"modified":"2026-06-15T13:00:25","modified_gmt":"2026-06-15T10:00:25","slug":"petra-collins-is-her-own-muse-for-kosas-latest-campaign","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1991080","title":{"rendered":"Petra Collins Is Her Own Muse For Kosas\u2019 Latest Campaign"},"content":{"rendered":"
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Courtesy of Kosas<\/span><\/div>\n

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Beauty<\/p>\n<\/div>\n

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Petra Collins Is Her Own Muse For Kosas\u2019 Latest Campaign<\/h1>\n
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And she leaves quite the impression.<\/p>\n<\/div>\n<\/div>\n

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by Jillian Giandurco<\/a><\/address>\n
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Normally when you see Petra Collins<\/a>\u2019 name attached to a campaign, her contributions begin and end behind the camera. But thanks to Kosas, now Collins gets to be the creative director and<\/em> the muse.<\/p>\n

To celebrate Kosas<\/a>\u2019 latest launch, the Impressionist Multistick, the Canadian artist is giving the new product (a creamy dual lip and cheek product that promises up to 12 hours of wear) the Petra Collins-touch via the beauty brand\u2019s new campaign, The Impressionist<\/em>. Only this time she\u2019s not just calling the shots \u2014 she\u2019s posing for them, too. The imagery is quintessential Collins: cloaked in a layer of hazy nostalgia, each photo conveys femininity, intimacy, and wistfulness in a way that only Collins is capable of achieving. The 33-year-old uses everyday spaces as the backdrop for this campaign (bathrooms, gardens, etc.), and at the forefront of every photo is Collins bidding for connection through tactile applications of makeup and close up snapshots of self-expression.<\/p>\n

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