{"id":1990950,"date":"2026-06-15T10:45:00","date_gmt":"2026-06-15T07:45:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1990950"},"modified":"2026-06-15T10:45:00","modified_gmt":"2026-06-15T07:45:00","slug":"sleazepop-did-your-favourite-genre-just-get-named","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1990950","title":{"rendered":"Sleazepop: Did your favourite genre just get named?"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/135-0-1620-1080\/azure\/dazed-prod\/1440\/7\/1447034.png&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/music\/article\/70442\/1\/sleazepop-favourite-new-genre-hyperpop-2hollis-underscores-ninjirachi-fakemink\" data-article-id=\"70442\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.78\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Sleazepop 16x9\" class=\"img\" height=\"1080\" src=\"https:\/\/images-prod.dazeddigital.com\/1400\/azure\/dazed-prod\/1440\/7\/1447034.png\" width=\"1920\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Illustration Harvey Wood; image credits: centre, Photography Thue N\u00f8rgaard; bottom right Photography Mike Marsland\/WireImage; remaining, <span class=\"nowrap\">promotional images<\/span><\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-06-15T10:45:00+00:00\" class=\"timestamp\" title=\"15 June 2026\"><span class=\"month\">June<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"15\">15,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - music\" href=\"https:\/\/www.dazeddigital.com\/music\">Music<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/feature\">Feature<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/music\">Music<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/feature\">Feature<\/a><\/div>\n<h1 class=\"title\"><span>Sleazepop: Did your favourite genre just <span class=\"nowrap\">get named?<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>We explore the rise of the controversial new genre, which promises to unite rap, EDM and indie sleaze under <span class=\"nowrap\">one roof<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-06-15T10:45:00+00:00\" class=\"timestamp\" title=\"15 June 2026\"><span class=\"month\">June<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"15\">15,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-06-15T10:45:00+00:00\" class=\"timestamp\" title=\"15 June 2026\"><span class=\"month\">June<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"15\">15,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/solomonpacemccarrick\"><br \/>\nSolomon PM<br \/>\n<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-11-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">2hollis \u2013\u00a0The Spring <span class=\"nowrap\">2026 Issue<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36782\/0\/2hollis-the-spring-2026-issue\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"2hollis \u2013\u00a0The Spring 2026 Issue\" class=\"img\" height=\"900\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1350-900\/azure\/dazed-prod\/1430\/9\/1439942.jpg\" width=\"1350\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36782\/1\/2hollis-the-spring-2026-issue\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"2hollis \u2013\u00a0The Spring 2026 Issue\" class=\"img\" height=\"690\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1035-690\/azure\/dazed-prod\/1430\/9\/1439943.jpg\" width=\"1035\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36782\/2\/2hollis-the-spring-2026-issue\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"2hollis \u2013\u00a0The Spring 2026 Issue\" class=\"img\" height=\"1335\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2002-1335\/azure\/dazed-prod\/1430\/9\/1439944.jpg\" width=\"2002\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36782\/3\/2hollis-the-spring-2026-issue\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"2hollis \u2013\u00a0The Spring 2026 Issue\" class=\"img\" height=\"880\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1320-880\/azure\/dazed-prod\/1430\/9\/1439945.jpg\" width=\"1320\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36782\/4\/2hollis-the-spring-2026-issue\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"2hollis \u2013 The Spring 2026 Issue\" class=\"img\" height=\"690\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-108-1035-690\/azure\/dazed-prod\/1430\/9\/1439946.jpg\" width=\"1035\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36782\/5\/2hollis-the-spring-2026-issue\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"2hollis \u2013\u00a0The Spring 2026 Issue\" class=\"img\" height=\"1365\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2048-1365\/azure\/dazed-prod\/1430\/9\/1439947.jpg\" width=\"2048\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 11 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p>Music in 2026 has a problem. Over the past six months, a new generation of broadly electronic artists has moved closer to the mainstream: Underscores released an early album of the year contender <em>U<\/em>, Ninajirachi became the breakout star of Coachella,\u00a0and <a href=\"https:\/\/www.dazeddigital.com\/2hollis\">2hollis<\/a> has been cemented as one of <a href=\"https:\/\/www.dazeddigital.com\/music\/article\/69802\/1\/2hollis-arca-in-conversation-dazed-spring-2026-issue\">the figureheads<\/a> of a new maximalist wave sweeping music. But the problem is that no one seems quite sure how to label them.<\/p>\n<p>Read about these artists online and you\u2019ll likely see some combination of three terms thrown about: electroclash, emphasising a collision of rock and electronica; electronic pop, a broad catch-all increasingly used where hyperpop once might have been; and rage, focusing on the influence of key Gen Z reference point <a href=\"https:\/\/www.dazeddigital.com\/playboi-carti\">Playboi Carti<\/a>, who sparked a wave of distortion in rap music at the turn of the 2020s.<\/p>\n<p><span>It\u2019s a radical new intersection \u2013 not only are electronic artists increasingly occupying the role of rock stars on main festival stages, but hip-hop kids and electronic kids have never had so much in common. A strange convergence can be found, for example, in how <\/span>emerging rap acts<span> like Slayr and <a href=\"https:\/\/www.dazeddigital.com\/fakemink\">fakemink<\/a> are increasingly booked for the same lineups as (often queer and trans) electronic artists like Jane Remover and Underscores.<\/span><\/p>\n<p><span>Over the past year, all of these artists have been collectively labelled \u201cunderground\u201d \u2013 be it in the diffuse <a href=\"https:\/\/www.dazeddigital.com\/uk-ug\">UK Ug scene<\/a>, or on the rap-based subreddit \/r\/Ug_music, which has increasingly featured queer electronic artists as their sonic similarities became undeniable. In recent months, however, a new Reddit community has made the case for a more specific label:<\/span><a href=\"https:\/\/www.reddit.com\/r\/sleazepop\/\"><span>\/r\/Sleazepop<\/span><\/a><span>.<\/span><\/p>\n<\/div>\n<div class=\"src-youtube video-container embed-content\" data-embed-type=\"media-youtube\" data-id=\"UNYqwpx7Cys\"><span class=\"preserve-aspect-ratio\"><iframe loading=\"lazy\" allowfullscreen frameborder height=\"422\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/UNYqwpx7Cys\" webkitallowfullscreen width=\"750\"><\/iframe><\/span><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cI\u2019d say sleazepop is electronic music that takes a lot of inspiration from rap and a bit of rock \u2013 it\u2019s like rap-inspired-electroclash,\u201d says anonymous internet user Sleaze Pop Daily (SPD), who first coined the term on an Instagram fanpage in March, 2025, before migrating to Reddit a couple of months ago. \u201cI saw \/r\/Ug_music and, while there was a lot of overlap with sleazepop, it was aimed at a very specific, rap-only audience. I thought, \u2018There\u2019s no reason why I shouldn\u2019t start a subreddit for sleazepop\u2019. Instantly, there was a surge of people posting a ton of stuff.\u201d\u00a0<\/span><\/p>\n<p><span>Himself in his early 20s and based in LA, SPD conceives of sleazepop as primarily an LA movement, <\/span>tracing it back to<span> The Hellp\u2019s scuzzy, dance-punk take on indie sleaze to 2hollis\u2019 blown-out rap production a decade later. Indie sleaze is also a visual descriptor, helping to frame a return to hipster aesthetics \u2013 flash-lit parties, skinny jeans and half-ironic rockstar posturing \u2013 that encompasses artists as disparate as LA pop-girl Tiffany Day, Feng and fakemink (who even included a picture of The Hellp on the cover of his debut album <\/span><em>London\u2019s Saviour<\/em>). I<span>n other words, sleazepop does not necessarily describe artists who sound identical so much as a shared collision of rap, electroclash and internet-age indie sleaze.<\/span><\/p>\n<p><span>But it\u2019s also clear that the story of sleazepop is broader than that; almost as broad as popular music itself. Throughout our conversation, SPD (also known as \/u\/Chunky910fan on Reddit) references artists like <a href=\"https:\/\/www.dazeddigital.com\/lcd-soundsystem\">LCD Soundsystem<\/a>, <a href=\"https:\/\/www.dazeddigital.com\/skrillex\">Skrillex<\/a> and <a href=\"https:\/\/www.dazeddigital.com\/fakemink\">Charli xcx<\/a>\u2019s 2024 Brat Summer as key steps towards an electronic music that is increasingly divorced from dancefloors, overwhelmingly defined by Gen Z kids in their bedrooms, and rapidly taking over the mainstream.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<blockquote class=\"reddit-embed-bq\" data-embed-height=\"316\"><p><a href=\"https:\/\/www.reddit.com\/r\/sleazepop\/comments\/1qykllw\/sleazepop_artists\/\">Sleazepop artists<\/a><br \/> by<br \/>\n<a href=\"https:\/\/www.reddit.com\/user\/chunky910fan\/\">u\/chunky910fan<\/a> in<br \/>\n<a href=\"https:\/\/www.reddit.com\/r\/sleazepop\/\">sleazepop<\/a><\/p><\/blockquote>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Parallels with the much-maligned pseudo-genre hyperpop abound here \u2013 not least because neither term was coined by the artists themselves. Initially associated with the rise of <a href=\"https:\/\/www.dazeddigital.com\/pc-music\">PC Music<\/a> and <a href=\"https:\/\/www.dazeddigital.com\/sophie\">SOPHIE<\/a> around 2014, before being appropriated by Spotify to describe a whole wave of internet-based artists <\/span>later in the decade<span>, hyperpop (in its later form) exhibited much of the same crossovers between rap, EDM and pop music as sleazepop. The difference, at least in theory, is emphasis: where hyperpop was often defined by glossy and cartoonish digital maximalism, sleazepop leans into something messier, grittier and more physical. And while hyperpop was plagued with confusion throughout its lifetime and has since shrunk into a descriptor for terminally online sonics rather than a so-called \u201creal genre\u201d, SPD seems to believe that the more recent injections of rage and rock music give sleazepop a better chance of sticking.<\/span><\/p>\n<p><span>Still, it\u2019s important to note that SPD, and the genre he\u2019s coined, are both pretty controversial online \u2013 even on his own subreddit. <a href=\"https:\/\/www.reddit.com\/r\/ug_music\/comments\/1s8u333\/where_did_this_sleazepop_label_even_come_from_and\/\">Critics<\/a> have variously branded \/r\/Sleazepop a label psy-op, unmanageably broad, and, above all, contrived. \u201cI\u2019m pretty sure it\u2019s a front for Chaotic Good or some record label,\u201d one anonymous internet user tells me over Reddit DM, referencing the digital marketing agency accused of manufacturing online buzz around Geese through fake fan-style pages and algorithmic tactics. \u201cNotice how Nettspend (who\u2019s only ever done rage and jerk) is somehow considered sleazepop, but his peers Che and Xaviersobased (who have actually done electroclash and cloud rap respectively) aren\u2019t. It just seems to describe more of a demographic of fans than an actual genre, aesthetic or sound.\u201d<\/span><\/p>\n<p><span>In conversation, SPD remains cryptic about his professional life, maintaining that he had both previously worked with an \u201cunderground rapper in LA\u201d and achieved success on TikTok, but also that \u201cmusic is definitely not my main job.\u201d Still, he is keen to dispel the industry allegations. \u201cLabels have definitely reached out, but I\u2019ve never been paid to post an artist I wouldn\u2019t have posted beforehand,\u201d he tells me. \u201cI\u2019ve recently tried to move away from [\/r\/Sleazepop]. I don\u2019t want to be the guy controlling the narrative once it becomes its own thing.\u201d<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<blockquote class=\"reddit-embed-bq\" data-embed-height=\"740\"><p><a href=\"https:\/\/www.reddit.com\/r\/sleazepop\/comments\/1tl6pvq\/jane_removers_music_be_like\/\">Jane Remover&#8217;s music be like<\/a><br \/> by<br \/>\n<a href=\"https:\/\/www.reddit.com\/user\/DougDingus\/\">u\/DougDingus<\/a> in<br \/>\n<a href=\"https:\/\/www.reddit.com\/r\/sleazepop\/\">sleazepop<\/a><\/p><\/blockquote>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>While it seems unlikely that \/r\/Sleazepop is truly a label psy-op (if only because SPD\u2019s posting has been too chaotic to have been bankrolled by the big bucks), this controversy does reveal one thing: today\u2019s digital age makes it harder to identify distinct genres than ever before. Where previous movements like hip-hop had a clear origin story rooted in a particular time and place (\u2018it started in the Bronx\u2019), space and time on the internet are often warped in ever-hybridising ways. Take 2hollis and fakemink, for example: they might have a shared reference in The Hellp, but it\u2019s equally hard to argue that they share as much in common, in terms of their sound, as artists like Grandmaster Flash and Kool Moe Dee did back when hip-hop was birthed in the Bronx in the 70s.<\/span><\/p>\n<p><span>Music in 2026 clearly has a problem, and perhaps an unlikely answer can be found in the case of hyperpop. Having descended from a genre to a loose adjective over the last ten years, the term illustrates the pitfalls of describing music scenes born on the internet. Today, it seems nigh-on impossible to fully define a genre when, individually, each artist\u2019s influences shift as quickly as changing tabs on a web browser, but hyperpop still remains a useful descriptor for sounds that blend pop songwriting and advanced digital production (or, in Spotify\u2019s case, a collection of listening habits). While it looks unlikely to cement itself as the next big genre, perhaps sleazepop will have a similar fate.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! 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Unpacking the internet\u2019s wildest new beauty trend<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/music\/article\/70428\/1\/how-do-you-solve-a-problem-like-michael-jackson-film-allegations-king-of-pop\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Photo by Kevin Mazur\/WireImage\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-27-1024-682\/azure\/dazed-prod\/1440\/6\/1446893.jpg\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Music<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">How do you solve a problem like Michael Jackson?<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-11-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">2hollis \u2013\u00a0The Spring <span class=\"nowrap\">2026 Issue<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36782\/0\/2hollis-the-spring-2026-issue\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"2hollis \u2013\u00a0The Spring 2026 Issue\" class=\"img\" height=\"900\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1350-900\/azure\/dazed-prod\/1430\/9\/1439942.jpg\" width=\"1350\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36782\/1\/2hollis-the-spring-2026-issue\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"2hollis \u2013\u00a0The Spring 2026 Issue\" class=\"img\" height=\"690\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1035-690\/azure\/dazed-prod\/1430\/9\/1439943.jpg\" width=\"1035\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36782\/2\/2hollis-the-spring-2026-issue\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"2hollis \u2013\u00a0The Spring 2026 Issue\" class=\"img\" height=\"1335\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2002-1335\/azure\/dazed-prod\/1430\/9\/1439944.jpg\" width=\"2002\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36782\/3\/2hollis-the-spring-2026-issue\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"2hollis \u2013\u00a0The Spring 2026 Issue\" class=\"img\" height=\"880\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1320-880\/azure\/dazed-prod\/1430\/9\/1439945.jpg\" width=\"1320\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36782\/4\/2hollis-the-spring-2026-issue\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"2hollis \u2013 The Spring 2026 Issue\" class=\"img\" height=\"690\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-108-1035-690\/azure\/dazed-prod\/1430\/9\/1439946.jpg\" width=\"1035\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/music\/gallery\/36782\/5\/2hollis-the-spring-2026-issue\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"2hollis \u2013\u00a0The Spring 2026 Issue\" class=\"img\" height=\"1365\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2048-1365\/azure\/dazed-prod\/1430\/9\/1439947.jpg\" width=\"2048\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 11 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p>Music in 2026 has a problem. Over the past six months, a new generation of broadly electronic artists has moved closer to the mainstream: Underscores released an early album of the year contender <em>U<\/em>, Ninajirachi became the breakout star of Coachella,\u00a0and <a href=\"https:\/\/www.dazeddigital.com\/2hollis\">2hollis<\/a> has been cemented as one of <a href=\"https:\/\/www.dazeddigital.com\/music\/article\/69802\/1\/2hollis-arca-in-conversation-dazed-spring-2026-issue\">the figureheads<\/a> of a new maximalist wave sweeping music. But the problem is that no one seems quite sure how to label them.<\/p>\n<p>Read about these artists online and you\u2019ll likely see some combination of three terms thrown about: electroclash, emphasising a collision of rock and electronica; electronic pop, a broad catch-all increasingly used where hyperpop once might have been; and rage, focusing on the influence of key Gen Z reference point <a href=\"https:\/\/www.dazeddigital.com\/playboi-carti\">Playboi Carti<\/a>, who sparked a wave of distortion in rap music at the turn of the 2020s.<\/p>\n<p><span>It\u2019s a radical new intersection \u2013 not only are electronic artists increasingly occupying the role of rock stars on main festival stages, but hip-hop kids and electronic kids have never had so much in common. A strange convergence can be found, for example, in how <\/span>emerging rap acts<span> like Slayr and <a href=\"https:\/\/www.dazeddigital.com\/fakemink\">fakemink<\/a> are increasingly booked for the same lineups as (often queer and trans) electronic artists like Jane Remover and Underscores.<\/span><\/p>\n<p><span>Over the past year, all of these artists have been collectively labelled \u201cunderground\u201d \u2013 be it in the diffuse <a href=\"https:\/\/www.dazeddigital.com\/uk-ug\">UK Ug scene<\/a>, or on the rap-based subreddit \/r\/Ug_music, which has increasingly featured queer electronic artists as their sonic similarities became undeniable. In recent months, however, a new Reddit community has made the case for a more specific label:<\/span><a href=\"https:\/\/www.reddit.com\/r\/sleazepop\/\"><span>\/r\/Sleazepop<\/span><\/a><span>.<\/span><\/p>\n<\/div>\n<div class=\"src-youtube video-container embed-content\" data-embed-type=\"media-youtube\" data-id=\"UNYqwpx7Cys\"><span class=\"preserve-aspect-ratio\"><iframe loading=\"lazy\" allowfullscreen frameborder height=\"422\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/UNYqwpx7Cys\" webkitallowfullscreen width=\"750\"><\/iframe><\/span><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u201cI\u2019d say sleazepop is electronic music that takes a lot of inspiration from rap and a bit of rock \u2013 it\u2019s like rap-inspired-electroclash,\u201d says anonymous internet user Sleaze Pop Daily (SPD), who first coined the term on an Instagram fanpage in March, 2025, before migrating to Reddit a couple of months ago. \u201cI saw \/r\/Ug_music and, while there was a lot of overlap with sleazepop, it was aimed at a very specific, rap-only audience. I thought, \u2018There\u2019s no reason why I shouldn\u2019t start a subreddit for sleazepop\u2019. Instantly, there was a surge of people posting a ton of stuff.\u201d\u00a0<\/span><\/p>\n<p><span>Himself in his early 20s and based in LA, SPD conceives of sleazepop as primarily an LA movement, <\/span>tracing it back to<span> The Hellp\u2019s scuzzy, dance-punk take on indie sleaze to 2hollis\u2019 blown-out rap production a decade later. Indie sleaze is also a visual descriptor, helping to frame a return to hipster aesthetics \u2013 flash-lit parties, skinny jeans and half-ironic rockstar posturing \u2013 that encompasses artists as disparate as LA pop-girl Tiffany Day, Feng and fakemink (who even included a picture of The Hellp on the cover of his debut album <\/span><em>London\u2019s Saviour<\/em>). I<span>n other words, sleazepop does not necessarily describe artists who sound identical so much as a shared collision of rap, electroclash and internet-age indie sleaze.<\/span><\/p>\n<p><span>But it\u2019s also clear that the story of sleazepop is broader than that; almost as broad as popular music itself. Throughout our conversation, SPD (also known as \/u\/Chunky910fan on Reddit) references artists like <a href=\"https:\/\/www.dazeddigital.com\/lcd-soundsystem\">LCD Soundsystem<\/a>, <a href=\"https:\/\/www.dazeddigital.com\/skrillex\">Skrillex<\/a> and <a href=\"https:\/\/www.dazeddigital.com\/fakemink\">Charli xcx<\/a>\u2019s 2024 Brat Summer as key steps towards an electronic music that is increasingly divorced from dancefloors, overwhelmingly defined by Gen Z kids in their bedrooms, and rapidly taking over the mainstream.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<blockquote class=\"reddit-embed-bq\" data-embed-height=\"316\"><p><a href=\"https:\/\/www.reddit.com\/r\/sleazepop\/comments\/1qykllw\/sleazepop_artists\/\">Sleazepop artists<\/a><br \/> by<br \/>\n<a href=\"https:\/\/www.reddit.com\/user\/chunky910fan\/\">u\/chunky910fan<\/a> in<br \/>\n<a href=\"https:\/\/www.reddit.com\/r\/sleazepop\/\">sleazepop<\/a><\/p><\/blockquote>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Parallels with the much-maligned pseudo-genre hyperpop abound here \u2013 not least because neither term was coined by the artists themselves. Initially associated with the rise of <a href=\"https:\/\/www.dazeddigital.com\/pc-music\">PC Music<\/a> and <a href=\"https:\/\/www.dazeddigital.com\/sophie\">SOPHIE<\/a> around 2014, before being appropriated by Spotify to describe a whole wave of internet-based artists <\/span>later in the decade<span>, hyperpop (in its later form) exhibited much of the same crossovers between rap, EDM and pop music as sleazepop. The difference, at least in theory, is emphasis: where hyperpop was often defined by glossy and cartoonish digital maximalism, sleazepop leans into something messier, grittier and more physical. And while hyperpop was plagued with confusion throughout its lifetime and has since shrunk into a descriptor for terminally online sonics rather than a so-called \u201creal genre\u201d, SPD seems to believe that the more recent injections of rage and rock music give sleazepop a better chance of sticking.<\/span><\/p>\n<p><span>Still, it\u2019s important to note that SPD, and the genre he\u2019s coined, are both pretty controversial online \u2013 even on his own subreddit. <a href=\"https:\/\/www.reddit.com\/r\/ug_music\/comments\/1s8u333\/where_did_this_sleazepop_label_even_come_from_and\/\">Critics<\/a> have variously branded \/r\/Sleazepop a label psy-op, unmanageably broad, and, above all, contrived. \u201cI\u2019m pretty sure it\u2019s a front for Chaotic Good or some record label,\u201d one anonymous internet user tells me over Reddit DM, referencing the digital marketing agency accused of manufacturing online buzz around Geese through fake fan-style pages and algorithmic tactics. \u201cNotice how Nettspend (who\u2019s only ever done rage and jerk) is somehow considered sleazepop, but his peers Che and Xaviersobased (who have actually done electroclash and cloud rap respectively) aren\u2019t. It just seems to describe more of a demographic of fans than an actual genre, aesthetic or sound.\u201d<\/span><\/p>\n<p><span>In conversation, SPD remains cryptic about his professional life, maintaining that he had both previously worked with an \u201cunderground rapper in LA\u201d and achieved success on TikTok, but also that \u201cmusic is definitely not my main job.\u201d Still, he is keen to dispel the industry allegations. \u201cLabels have definitely reached out, but I\u2019ve never been paid to post an artist I wouldn\u2019t have posted beforehand,\u201d he tells me. \u201cI\u2019ve recently tried to move away from [\/r\/Sleazepop]. I don\u2019t want to be the guy controlling the narrative once it becomes its own thing.\u201d<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html-embed\">\n<blockquote class=\"reddit-embed-bq\" data-embed-height=\"740\"><p><a href=\"https:\/\/www.reddit.com\/r\/sleazepop\/comments\/1tl6pvq\/jane_removers_music_be_like\/\">Jane Remover&#8217;s music be like<\/a><br \/> by<br \/>\n<a href=\"https:\/\/www.reddit.com\/user\/DougDingus\/\">u\/DougDingus<\/a> in<br \/>\n<a href=\"https:\/\/www.reddit.com\/r\/sleazepop\/\">sleazepop<\/a><\/p><\/blockquote>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>While it seems unlikely that \/r\/Sleazepop is truly a label psy-op (if only because SPD\u2019s posting has been too chaotic to have been bankrolled by the big bucks), this controversy does reveal one thing: today\u2019s digital age makes it harder to identify distinct genres than ever before. Where previous movements like hip-hop had a clear origin story rooted in a particular time and place (\u2018it started in the Bronx\u2019), space and time on the internet are often warped in ever-hybridising ways. Take 2hollis and fakemink, for example: they might have a shared reference in The Hellp, but it\u2019s equally hard to argue that they share as much in common, in terms of their sound, as artists like Grandmaster Flash and Kool Moe Dee did back when hip-hop was birthed in the Bronx in the 70s.<\/span><\/p>\n<p><span>Music in 2026 clearly has a problem, and perhaps an unlikely answer can be found in the case of hyperpop. Having descended from a genre to a loose adjective over the last ten years, the term illustrates the pitfalls of describing music scenes born on the internet. Today, it seems nigh-on impossible to fully define a genre when, individually, each artist\u2019s influences shift as quickly as changing tabs on a web browser, but hyperpop still remains a useful descriptor for sounds that blend pop songwriting and advanced digital production (or, in Spotify\u2019s case, a collection of listening habits). While it looks unlikely to cement itself as the next big genre, perhaps sleazepop will have a similar fate.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/music\/article\/70442\/1\/sleazepop-favourite-new-genre-hyperpop-2hollis-underscores-ninjirachi-fakemink&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/135-0-1620-1080\/azure\/dazed-prod\/1440\/7\/1447034.png&#8221;] Illustration Harvey Wood; image credits: centre, Photography Thue N\u00f8rgaard; bottom right Photography Mike Marsland\/WireImage; remaining, promotional images June\u00a0 15,\u00a0 2026 Music \/ Feature Music \/ Feature Sleazepop: Did your favourite genre just get named? We explore the rise of the controversial new genre, which promises to unite rap, EDM and indie sleaze [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1990950","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1990950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1990950"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1990950\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1990950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1990950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1990950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}