{"id":1986133,"date":"2026-06-10T21:12:44","date_gmt":"2026-06-10T18:12:44","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1986133"},"modified":"2026-06-10T21:12:44","modified_gmt":"2026-06-10T18:12:44","slug":"foto-buzoianca-daniela-popescu-a-transformat-istoria-pepsi-intr-o-calatorie-prin-memoria-colectiva-a-romaniei","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1986133","title":{"rendered":"FOTO \/ Buzoianca Daniela Popescu a transformat istoria Pepsi \u00eentr-o c\u0103l\u0103torie prin memoria colectiv\u0103 a Rom\u00e2niei"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-1-scaled.webp&#8221;]<\/p>\n<div class=\"entry-content entry clearfix\">\n<blockquote>\n<p><strong>Pu\u021bini cercet\u0103tori reu\u0219esc s\u0103 transforme arhivele \u00een pove\u0219ti vii. \u0218i mai pu\u021bini pot face ca istoria unei b\u0103uturi r\u0103coritoare s\u0103 devin\u0103 o lec\u021bie despre societate, economie \u0219i nostalgie. Buzoianca Daniela Popescu, lector universitar la Facultatea de Istorie, a demonstrat c\u0103 trecutul poate fi redescoperit \u00een cele mai nea\u0219teptate forme, dedic\u00e2nd luni \u00eentregi document\u0103rii istoriei Pepsi \u00een Rom\u00e2nia.<\/strong><\/p>\n<\/blockquote>\n<p>\u201e<em>C\u00e2nd am \u00eenceput documentarea istoric\u0103 pentru aniversarea a 60 de ani de PepsiCo \u00een Rom\u00e2nia, am \u0219tiut c\u0103 nu va fi vorba doar despre o b\u0103utur\u0103 r\u0103coritoare, ci despre un curs \u00eentreg de istorie. Despre nostalgie, adaptabilitate \u0219i buc\u0103\u021bi de istorie tr\u0103ite offline de genera\u021bii \u00eentregi\u201d<\/em>, m\u0103rturise\u0219te Daniela Popescu.<\/p>\n<p>Rezultatul acestei impresionante cercet\u0103ri este expozi\u021bia \u201eDoza de amintiri offline\u201d, g\u0103zduit\u0103 de \u201eArt Safari\u201d \u00een perioada 28 mai \u2013 28 iunie 2026. \u00cen spatele exponatelor se afl\u0103 o munc\u0103 impresionant\u0103: peste 30.000 de ziare consultate \u0219i numeroase documente de arhiv\u0103 analizate pentru a reconstitui parcursul unei m\u0103rci care a devenit parte din via\u021ba rom\u00e2nilor. Al\u0103turi de <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Daniela Popescu<\/span><\/span>, din echipa de cercetare au f\u0103cut parte \u0219i <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Andrei Stanca<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Dina D\u0103nil\u0103<\/span><\/span> \u0219i <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Cristian Teodorescu.<\/span><\/span><\/p>\n<p>Istoria Pepsi \u00een Rom\u00e2nia este, de fapt, o pagin\u0103 aparte din istoria rela\u021biilor economice din- tre Est \u0219i Vest. \u00cen 1965, PepsiCo a \u00eencheiat cu autorit\u0103\u021bile rom\u00e2ne un acord comercial neobi\u0219nuit pentru acea perioad\u0103: concentratul pentru celebra b\u0103utur\u0103 urma s\u0103 fie schimbat contra vinului rom\u00e2nesc, \u00eentr-un parteneriat care avea s\u0103 func\u021bioneze \u00eentre 1967 \u0219i 1989.<\/p>\n<p>La Constan\u021ba, \u00eentre aprilie 1966 \u0219i martie 1967, a fost construit\u0103 sec\u021bia Pepsi-Cola din cadrul fabricii \u201eMunca\u201d. Pe 21 mai 1967, de pe liniile de produc\u021bie a ie\u0219it prima sticl\u0103 de Pepsi fabricat\u0103 \u00een Rom\u00e2nia \u0219i, totodat\u0103, prima produs\u0103 \u00eentr-o \u021bar\u0103 din blocul comunist european. Era un moment care dep\u0103\u0219ea simpla lansare a unei b\u0103uturi: reprezenta o fereastr\u0103 c\u0103tre lumea occidental\u0103 \u00eentr-o perioad\u0103 marcat\u0103 de restric\u021bii \u0219i izolare.<\/p>\n<div class=\"stream-item stream-item-in-post stream-item-inline-post aligncenter\"><a href=\"https:\/\/vreaulanova.ro\/?utm_source=opiniabuzau&amp;utm_medium=image\" title target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[7][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/smush-webp\/2022\/02\/MicrosoftTeams-image-4-1.jpg.webp\" alt width=\"728\" height=\"91\" class=\"perfmatters-lazy\"><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[7][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/smush-webp\/2022\/02\/MicrosoftTeams-image-4-1.jpg.webp\" alt width=\"728\" height=\"91\"><\/a><\/div>\n<p>Expozi\u021bia reconstituie tocmai aceast\u0103 dimensiune uman\u0103 a istoriei. Reclame, obiecte de colec\u021bie, fotografii \u0219i documente de epoc\u0103 spun povestea genera\u021biilor care au asociat Pepsi cu s\u0103rb\u0103tori, \u00eent\u00e2lniri \u00eentre prieteni sau primele contacte cu simbolurile culturii occidentale. Ast\u0103zi, brandul continu\u0103 s\u0103 fie asociat cu energie, optimism \u0219i momente care creeaz\u0103 amintiri noi, \u00eens\u0103 expozi\u021bia invit\u0103 publicul s\u0103 priveasc\u0103 \u0219i \u00eenapoi, spre originile unei pove\u0219ti care a traversat \u0219ase decenii.<\/p>\n<div id=\"gallery-1\" class=\"gallery galleryid-471036 gallery-columns-6 gallery-size-thumbnail\">\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon landscape\"><a href=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-2.webp\"><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[10][self::DIV]\/*[1][self::FIGURE]\/*[1][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" width=\"220\" height=\"150\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-2-220x150.webp\" class=\"attachment-thumbnail size-thumbnail perfmatters-lazy\" alt><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[10][self::DIV]\/*[1][self::FIGURE]\/*[1][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" width=\"220\" height=\"150\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-2-220x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt><\/a><\/div>\n<\/figure>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon landscape\"><a href=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-3-scaled.webp\"><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[10][self::DIV]\/*[2][self::FIGURE]\/*[1][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" width=\"220\" height=\"150\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-3-220x150.webp\" class=\"attachment-thumbnail size-thumbnail perfmatters-lazy\" alt><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[10][self::DIV]\/*[2][self::FIGURE]\/*[1][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" width=\"220\" height=\"150\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-3-220x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt><\/a><\/div>\n<\/figure>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon portrait\"><a href=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-4-scaled.webp\"><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[10][self::DIV]\/*[3][self::FIGURE]\/*[1][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" width=\"220\" height=\"150\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-4-220x150.webp\" class=\"attachment-thumbnail size-thumbnail perfmatters-lazy\" alt><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[10][self::DIV]\/*[3][self::FIGURE]\/*[1][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" width=\"220\" height=\"150\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-4-220x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt><\/a><\/div>\n<\/figure>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon portrait\"><a href=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-5-scaled.webp\"><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[10][self::DIV]\/*[4][self::FIGURE]\/*[1][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" width=\"220\" height=\"150\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-5-220x150.webp\" class=\"attachment-thumbnail size-thumbnail perfmatters-lazy\" alt><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[10][self::DIV]\/*[4][self::FIGURE]\/*[1][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" width=\"220\" height=\"150\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-5-220x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt><\/a><\/div>\n<\/figure>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon landscape\"><a href=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-6-scaled.webp\"><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[10][self::DIV]\/*[5][self::FIGURE]\/*[1][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" width=\"220\" height=\"150\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-6-220x150.webp\" class=\"attachment-thumbnail size-thumbnail perfmatters-lazy\" alt><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[10][self::DIV]\/*[5][self::FIGURE]\/*[1][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" width=\"220\" height=\"150\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-6-220x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt><\/a><\/div>\n<\/figure>\n<figure class=\"gallery-item\">\n<div class=\"gallery-icon landscape\"><a href=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-7-scaled.webp\"><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[10][self::DIV]\/*[6][self::FIGURE]\/*[1][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" width=\"220\" height=\"150\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-7-220x150.webp\" class=\"attachment-thumbnail size-thumbnail perfmatters-lazy\" alt><img loading=\"lazy\" decoding=\"async\" data-od-unknown-tag data-od-xpath=\"\/HTML\/BODY\/DIV[@class=&apos;background-overlay&apos;]\/*[1][self::DIV]\/*[1][self::DIV]\/*[4][self::DIV]\/*[1][self::DIV]\/*[1][self::DIV]\/*[2][self::ARTICLE]\/*[3][self::DIV]\/*[10][self::DIV]\/*[6][self::FIGURE]\/*[1][self::DIV]\/*[1][self::A]\/*[1][self::IMG]\" width=\"220\" height=\"150\" src=\"https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-7-220x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt><\/a><\/div>\n<\/figure>\n<\/div>\n<p>La inaugurarea evenimentului a participat \u0219i Darryl Nirenberg, al\u0103turi de reprezentan\u021bi ai PepsiCo Rom\u00e2nia \u0219i ai partenerilor implica\u021bi \u00een realizarea proiectului. Conceptul expozi\u021biei a fost dezvoltat \u00eempreun\u0103 cu Zaga Brand \u0219i Art Safari, av\u00e2nd la baz\u0103 documentarea istoric\u0103 realizat\u0103 de Daniela Popescu.<\/p>\n<p>Pentru cercet\u0103toarea originar\u0103 din Buz\u0103u, proiectul nu s-a \u00eencheiat odat\u0103 cu deschiderea expozi\u021biei. Ea \u00eei invit\u0103 pe rom\u00e2ni s\u0103 contribuie la completarea acestei istorii prin propriile amintiri. <em>\u201eVoi ce amintiri legate de Pepsi ave\u021bi din Epoca de Aur sau din anii \u201e90?\u201d<\/em>, \u00eentreab\u0103 Daniela Popescu. O \u00eentrebare simpl\u0103 care ne face s\u0103 realiz\u0103m c\u0103\u00a0 istoria nu tr\u0103ie\u0219te doar \u00een arhive \u0219i biblioteci. Ea continu\u0103 s\u0103 existe \u00een memoria fiec\u0103ruia dintre noi, \u00een obiectele p\u0103strate, \u00een fotografiile \u00eeng\u0103lbenite de timp \u0219i \u00een gusturile care ne leag\u0103 de anumite momente ale vie\u021bii. Iar povestea Pepsi \u00een Rom\u00e2nia este, \u00een fond, \u0219i povestea unei p\u0103r\u021bi din memoria colectiv\u0103 a ultimelor \u0219ase decenii.<\/p>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/opiniabuzau.ro\/foto-buzoianca-daniela-popescu-a-transformat-istoria-pepsi-intr-o-calatorie-prin-memoria-colectiva-a-romaniei\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/opiniabuzau.ro\/wp-content\/uploads\/2026\/06\/daniela-popescu-1-scaled.webp&#8221;] Pu\u021bini cercet\u0103tori reu\u0219esc s\u0103 transforme arhivele \u00een pove\u0219ti vii. \u0218i mai pu\u021bini pot face ca istoria unei b\u0103uturi r\u0103coritoare s\u0103 devin\u0103 o lec\u021bie despre societate, economie \u0219i nostalgie. Buzoianca Daniela Popescu, lector universitar la Facultatea de Istorie, a demonstrat c\u0103 trecutul poate fi redescoperit \u00een cele mai nea\u0219teptate forme, dedic\u00e2nd luni \u00eentregi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,44],"class_list":["post-1986133","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-opiniabuzau-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1986133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1986133"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1986133\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1986133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1986133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1986133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}