{"id":1985194,"date":"2026-06-05T16:00:46","date_gmt":"2026-06-05T13:00:46","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1985194"},"modified":"2026-06-05T16:00:46","modified_gmt":"2026-06-05T13:00:46","slug":"grey-gooses-secret-to-the-ultimate-summer-friday","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1985194","title":{"rendered":"Grey Goose\u2019s Secret to the Ultimate Summer Friday"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 5, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count yellow\"><br \/>\n             4.4K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Grey Goose<br \/>\n                    <\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Grey Goose\u2019s Secret to the Ultimate Summer Friday\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/04\/grey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg&quot;,&quot;alt&quot;:&quot;Grey Goose Berry Rouge Zoe Saldau00f1a NYC Popup Info&quot;,&quot;width&quot;:2500,&quot;height&quot;:1666,&quot;credit&quot;:&quot;Grey Goose&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Grey Goose<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 5, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count yellow\"><br \/>\n             4.4K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>Friday is a state of mind. Whether your post-work plans include gallery hopping, a stop at your favorite boutique or finding new tracks with your friends, Grey Goose is raising a glass to the weekend ahead with Berry Rouge, its first new flavored vodka expression in a decade.<\/p>\n<p>Ringing in the go-to summery sip, Academy Award-winner Zoe Salda\u00f1a returns for her second run with the brand, setting the mood with a sun-soaked series of short films that champion the art of enjoying the moment. For Salda\u00f1a, it\u2019s all about the little joys in life, being blissed out even if just for a moment. As the brand\u2019s \u201cP\u00e2tisserie curator,\u201d she lends her creative touch to the campaign beside world-renowned pastry chef Dominique Ansel, culminating in the \u201cGrey Goose Berry Rouge P\u00e2tisserie,\u201d a bakery takeover in New York City.<\/p>\n<p>Arriving June 5, the one-day experience pairs the expression\u2019s lively profile \u2014 a Mediterranean blend of strawberry, raspberry, blueberry and blackberry \u2014 with indulgent elegance. Out-of-office vibes are high: guests can expect a trio of bespoke berry-inspired confections; bubbly glasses of the Rouge Royale, aka a Berry Rouge spritz; and sounds by DJ Andre Power for an unforgettable first Summer Friday of the year. A limited-edition pastry will also be up for grabs at Dominique Ansel Bakery in Soho for the next six Fridays.\n<\/p>\n<p>Grey Goose Berry Rouge is now available at select retailers nationwide and online for $25.99 USD for 750mL. Head to the Grey Goose website for more on the launch and the full Rouge Royale recipe.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6734061\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Unboxing the Most Electric McDonald\u2019s Collectible Cups for Your FIFA World Cup\u2122 Party\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6727193\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Italian Style Meets French Motorsport in Kappa\u2019s 24 Hours of Le Mans Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6732394\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>How Heron Preston Turned the U.S. Men&#8217;s National Team&#8217;s Journeys Into Wearable Art\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Grey Goose<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Zoe SaldanaGrey Goose\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Ferin-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Erin Ikeuchi\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Erin Ikeuchi<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Editor, Hypeart<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Erin Ikeuchi is a New York-based writer focused on the intersection of contemporary art and culture. Her work spotlights stories, people and moments powering art\u2019s new league, from icons to underground legends. Her formal background in anthropology informs a curious, cross-cultural eye for art where it\u2019s least expected. Since joining Hypebeast in 2024, where she spearheads art-related content, she\u2019s contributed hundreds of articles, including industry news, features and interviews, alongside serving as lead curator for \u2018Under the Same Sky,\u2019 Hypeart\u2019s 2026 exhibition with Bonhams.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 5, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count yellow\"><br \/>\n             4.4K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Grey Goose<br \/>\n                    <\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Grey Goose\u2019s Secret to the Ultimate Summer Friday\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/04\/grey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg&quot;,&quot;alt&quot;:&quot;Grey Goose Berry Rouge Zoe Saldau00f1a NYC Popup Info&quot;,&quot;width&quot;:2500,&quot;height&quot;:1666,&quot;credit&quot;:&quot;Grey Goose&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Grey Goose<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 5, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count yellow\"><br \/>\n             4.4K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>Friday is a state of mind. Whether your post-work plans include gallery hopping, a stop at your favorite boutique or finding new tracks with your friends, Grey Goose is raising a glass to the weekend ahead with Berry Rouge, its first new flavored vodka expression in a decade.<\/p>\n<p>Ringing in the go-to summery sip, Academy Award-winner Zoe Salda\u00f1a returns for her second run with the brand, setting the mood with a sun-soaked series of short films that champion the art of enjoying the moment. For Salda\u00f1a, it\u2019s all about the little joys in life, being blissed out even if just for a moment. As the brand\u2019s \u201cP\u00e2tisserie curator,\u201d she lends her creative touch to the campaign beside world-renowned pastry chef Dominique Ansel, culminating in the \u201cGrey Goose Berry Rouge P\u00e2tisserie,\u201d a bakery takeover in New York City.<\/p>\n<p>Arriving June 5, the one-day experience pairs the expression\u2019s lively profile \u2014 a Mediterranean blend of strawberry, raspberry, blueberry and blackberry \u2014 with indulgent elegance. Out-of-office vibes are high: guests can expect a trio of bespoke berry-inspired confections; bubbly glasses of the Rouge Royale, aka a Berry Rouge spritz; and sounds by DJ Andre Power for an unforgettable first Summer Friday of the year. A limited-edition pastry will also be up for grabs at Dominique Ansel Bakery in Soho for the next six Fridays.\n<\/p>\n<p>Grey Goose Berry Rouge is now available at select retailers nationwide and online for $25.99 USD for 750mL. Head to the Grey Goose website for more on the launch and the full Rouge Royale recipe.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6734061\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Unboxing the Most Electric McDonald\u2019s Collectible Cups for Your FIFA World Cup\u2122 Party\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6727193\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Italian Style Meets French Motorsport in Kappa\u2019s 24 Hours of Le Mans Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6732394\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>How Heron Preston Turned the U.S. Men&#8217;s National Team&#8217;s Journeys Into Wearable Art\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Grey Goose<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Zoe SaldanaGrey Goose\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Ferin-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Erin Ikeuchi\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Erin Ikeuchi<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Editor, Hypeart<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Erin Ikeuchi is a New York-based writer focused on the intersection of contemporary art and culture. Her work spotlights stories, people and moments powering art\u2019s new league, from icons to underground legends. Her formal background in anthropology informs a curious, cross-cultural eye for art where it\u2019s least expected. Since joining Hypebeast in 2024, where she spearheads art-related content, she\u2019s contributed hundreds of articles, including industry news, features and interviews, alongside serving as lead curator for \u2018Under the Same Sky,\u2019 Hypeart\u2019s 2026 exhibition with Bonhams.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 5, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count yellow\"><br \/>\n             4.4K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Grey Goose<br \/>\n                    <\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>Jun 5, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Grey Goose<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Grey Goose\u2019s Secret to the Ultimate Summer Friday\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/06\/04\/grey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg&quot;,&quot;alt&quot;:&quot;Grey Goose Berry Rouge Zoe Saldau00f1a NYC Popup Info&quot;,&quot;width&quot;:2500,&quot;height&quot;:1666,&quot;credit&quot;:&quot;Grey Goose&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-01.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Grey Goose<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 5, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count yellow\"><br \/>\n             4.4K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>Friday is a state of mind. Whether your post-work plans include gallery hopping, a stop at your favorite boutique or finding new tracks with your friends, Grey Goose is raising a glass to the weekend ahead with Berry Rouge, its first new flavored vodka expression in a decade.<\/p>\n<p>Ringing in the go-to summery sip, Academy Award-winner Zoe Salda\u00f1a returns for her second run with the brand, setting the mood with a sun-soaked series of short films that champion the art of enjoying the moment. For Salda\u00f1a, it\u2019s all about the little joys in life, being blissed out even if just for a moment. As the brand\u2019s \u201cP\u00e2tisserie curator,\u201d she lends her creative touch to the campaign beside world-renowned pastry chef Dominique Ansel, culminating in the \u201cGrey Goose Berry Rouge P\u00e2tisserie,\u201d a bakery takeover in New York City.<\/p>\n<p>Arriving June 5, the one-day experience pairs the expression\u2019s lively profile \u2014 a Mediterranean blend of strawberry, raspberry, blueberry and blackberry \u2014 with indulgent elegance. Out-of-office vibes are high: guests can expect a trio of bespoke berry-inspired confections; bubbly glasses of the Rouge Royale, aka a Berry Rouge spritz; and sounds by DJ Andre Power for an unforgettable first Summer Friday of the year. A limited-edition pastry will also be up for grabs at Dominique Ansel Bakery in Soho for the next six Fridays.\n<\/p>\n<p>Grey Goose Berry Rouge is now available at select retailers nationwide and online for $25.99 USD for 750mL. Head to the Grey Goose website for more on the launch and the full Rouge Royale recipe.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6734061\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Unboxing the Most Electric McDonald\u2019s Collectible Cups for Your FIFA World Cup\u2122 Party\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6727193\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Italian Style Meets French Motorsport in Kappa\u2019s 24 Hours of Le Mans Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6732394\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>How Heron Preston Turned the U.S. Men&#8217;s National Team&#8217;s Journeys Into Wearable Art\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Grey Goose<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Zoe SaldanaGrey Goose\n                                                            <\/p><\/div>\n<\/div>\n<section class=\"post__body__author_info\">\n<div class=\"post__body__author_info__inner\"><img decoding=\"async\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F05%2Ferin-300.jpg?w=100&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Erin Ikeuchi\" class=\"post__body__author_info__avatar\"><\/p>\n<div class=\"post__body__author_info__body\">\n<p>                    Erin Ikeuchi<\/p>\n<p>                                    <span class=\"post__body__author_info__title\">Editor, Hypeart<\/span><\/div>\n<\/div>\n<div class=\"post__body__author_info__bio_wrapper\">\n<p class=\"post__body__author_info__bio\">Erin Ikeuchi is a New York-based writer focused on the intersection of contemporary art and culture. Her work spotlights stories, people and moments powering art\u2019s new league, from icons to underground legends. Her formal background in anthropology informs a curious, cross-cultural eye for art where it\u2019s least expected. Since joining Hypebeast in 2024, where she spearheads art-related content, she\u2019s contributed hundreds of articles, including industry news, features and interviews, alongside serving as lead curator for \u2018Under the Same Sky,\u2019 Hypeart\u2019s 2026 exhibition with Bonhams.<\/p>\n<\/div>\n<\/section>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 5, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count yellow\"><br \/>\n             4.4K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 5, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>Jun 5, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count yellow\"><br \/>\n             4.4K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p>Friday is a state of mind. Whether your post-work plans include gallery hopping, a stop at your favorite boutique or finding new tracks with your friends, Grey Goose is raising a glass to the weekend ahead with Berry Rouge, its first new flavored vodka expression in a decade.<\/p>\n<p>Ringing in the go-to summery sip, Academy Award-winner Zoe Salda\u00f1a returns for her second run with the brand, setting the mood with a sun-soaked series of short films that champion the art of enjoying the moment. For Salda\u00f1a, it\u2019s all about the little joys in life, being blissed out even if just for a moment. As the brand\u2019s \u201cP\u00e2tisserie curator,\u201d she lends her creative touch to the campaign beside world-renowned pastry chef Dominique Ansel, culminating in the \u201cGrey Goose Berry Rouge P\u00e2tisserie,\u201d a bakery takeover in New York City.<\/p>\n<p>Arriving June 5, the one-day experience pairs the expression\u2019s lively profile \u2014 a Mediterranean blend of strawberry, raspberry, blueberry and blackberry \u2014 with indulgent elegance. Out-of-office vibes are high: guests can expect a trio of bespoke berry-inspired confections; bubbly glasses of the Rouge Royale, aka a Berry Rouge spritz; and sounds by DJ Andre Power for an unforgettable first Summer Friday of the year. A limited-edition pastry will also be up for grabs at Dominique Ansel Bakery in Soho for the next six Fridays.\n<\/p>\n<p>Grey Goose Berry Rouge is now available at select retailers nationwide and online for $25.99 USD for 750mL. Head to the Grey Goose website for more on the launch and the full Rouge Royale recipe.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\"><span class=\"presented-by\">Presented by<br \/>\n                            Grey Goose<br \/>\n                    <\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Zoe SaldanaGrey Goose\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/6\/grey-goose-berry-rouge-zoe-saldana-summer-nyc-popup&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F04%2Fgrey-goose-berry-rouge-zoe-saldana-summer-nyc-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Food &amp; Beverage Jun 5, 2026 4.4K Views 0\u00a0Comments Comments Save Presented by Grey Goose Share this article Grey Goose Food &amp; Beverage Jun 5, 2026 4.4K Views 0\u00a0Comments Comments Save Friday is a state of mind. Whether your post-work plans include gallery hopping, a stop at your favorite boutique or finding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1985194","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1985194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1985194"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1985194\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1985194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1985194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1985194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}