{"id":1983805,"date":"2026-06-11T00:00:00","date_gmt":"2026-06-10T21:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1983805"},"modified":"2026-06-11T00:00:00","modified_gmt":"2026-06-10T21:00:00","slug":"whatever-happened-to-the-lagonda-vision","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1983805","title":{"rendered":"Whatever happened to&#8230; the Lagonda Vision?"},"content":{"rendered":"<div data-testid=\"HtmlContent\" class=\"MarkUpWrapper-sc-t20i90-0 hQwWlJ\">\n<h3>What is it?<\/h3>\n<p>In the pre-Covid days when tech bro ultra-luxe EVs were definitely, absolutely going to be all the rage, Aston Martin proudly announced the resurrection of the century-old Lagonda name, to be applied to a pair of hyper-futuristic electric flagships: a\u00a0saloon and an SUV.<\/p>\n<h3>Did they build any?<\/h3>\n<p>Only concept models were ever shown, complete with gullwing doors, 15-minute recharging and talk of autonomous chauffeuring.\u00a0By 2021 the project was reportedly in choppy waters, with chief Lawrence Stroll confirming the Vision was \u2018completely dead\u2019 in 2024.<\/p>\n<\/div>\n<div data-testid=\"HtmlContent\" class=\"MarkUpWrapper-sc-t20i90-0 hQwWlJ\">\n<h3>Where is it now?<\/h3>\n<p>Aston Martin retains the Lagonda trademark, but following two failed reboots (in 2010 it was applied to a truly gopping SUV concept) it\u2019s now on ice, with Stroll saying Aston\u2019s current lineup is bougie enough (and its customers are by no means desperate for EVs).<\/p>\n<p>The only Aston with a plug? The 1,064bhp <a href=\"https:\/\/www.topgear.com\/car-reviews\/aston-martin\/valhalla\" data-entity-type=\"node\" data-entity-uuid=\"52d03462-402f-4af9-97e6-d6282d6348fc\" data-entity-substitution=\"canonical\" title=\"Aston Martin Valhalla\">Valhalla<\/a> supercar. With nine miles of e-range.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is it? In the pre-Covid days when tech bro ultra-luxe EVs were definitely, absolutely going to be all the rage, Aston Martin proudly announced the resurrection of the century-old Lagonda name, to be applied to a pair of hyper-futuristic electric flagships: a\u00a0saloon and an SUV. Did they build any? Only concept models were ever [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,237],"class_list":["post-1983805","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-topgear-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1983805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1983805"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1983805\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1983805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1983805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1983805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}