{"id":1982478,"date":"2026-06-10T10:55:56","date_gmt":"2026-06-10T07:55:56","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1982478"},"modified":"2026-06-10T10:55:56","modified_gmt":"2026-06-10T07:55:56","slug":"xbox-boss-says-a-mass-audience-cant-afford-thousands-of-dollars-to-spend-on-a-next-gen-console-so-microsoft-must-look-at-new-business-models","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1982478","title":{"rendered":"Xbox Boss Says a Mass Audience Can’t Afford ‘Thousands of Dollars’ to Spend on a Next-Gen Console, So Microsoft Must ‘Look at New Business Models’"},"content":{"rendered":"
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The spiralling cost of new and existing consoles will require “radically different business models” over the coming generation, Xbox boss Asha Sharma has said. <\/p>\n<\/p>\n

Speaking to Fortune<\/a>, Sharma acknowledged the increasing price of existing hardware and components \u2014 fuelled by global crises and the rise of AI \u2014 and said the industry had “reached a point where it will be hard to imagine” mass audiences still being able to afford “thousands of dollars” for a new console generation.<\/p>\n

For the first time, the current PlayStation 5 and Xbox Series X\/S generation of consoles have seen price increases rather than cost savings over the course of the past five years. Microsoft and Sony have repeatedly raised prices on hardware, accessories and gaming subscriptions. Nintendo has also not been immune, and recently acknowledged it would up the price of Switch 2, just over a year after its arrival.<\/p>\n