{"id":1980161,"date":"2026-06-09T11:00:25","date_gmt":"2026-06-09T08:00:25","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1980161"},"modified":"2026-06-09T11:00:25","modified_gmt":"2026-06-09T08:00:25","slug":"chappell-roan-is-a-vampy-princess-for-her-first-mac-viva-glam-collection","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1980161","title":{"rendered":"Chappell Roan Is A Vampy Princess For Her First MAC Viva Glam Collection"},"content":{"rendered":"<article class=\"oVA page-471127809\">\n<div class=\"cCV\">\n<div class=\"sWr\">\n<div class=\"Jr2\">\n<div class=\"gsz VnM\">\n<div class=\"s7N\">\n<div class=\"vmZ oL7\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/8\/114575f5\/mac_vivaglam_05.jpg?w=653&amp;h=845&amp;fit=crop&amp;crop=focalpoint&amp;fp-x=0.5922&amp;fp-y=0.1815&amp;dpr=2\" alt class=\"fpC zqY EdX\"><\/div>\n<p><span class=\"Vms rPb\">Inez &amp; Vinoodh<\/span><\/div>\n<div class=\"Kbu\">\n<div class=\"rkd J1w\">\n<p class=\"QwJ\">Beauty<\/p>\n<\/div>\n<div class=\"Ckc O8w\">\n<h1 class=\"aVX cPN tGQ uo1\">Chappell Roan Is A Vampy Princess For Her First MAC Viva Glam Collection<\/h1>\n<div class=\"r87 YVe\">\n<p>See her striking transformation, plus an exclusive quote, below.<\/p>\n<\/div>\n<\/div>\n<div class=\"mLI gt2\">\n<address class=\"Fdy\">by <a href=\"https:\/\/www.nylon.com\/profile\/kevin-leblanc-308401936\">Kevin LeBlanc<\/a><\/address>\n<div class=\"DHw\">\n<div><time datetime=\"2026-06-09T11:00:25.022Z\">just now<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"QVH\"><\/div>\n<div class=\"tn6\">\n<div data-adroot=\"true\" class=\"AOL Afg\">\n<p>Becoming a <a href=\"https:\/\/www.nylon.com\/beauty\/mac-cosmetics-new-high-shine-lip-oil\" class=\"T3D\">MAC girl<\/a> is a badge of honor, but collaboration on a <a href=\"https:\/\/www.nylon.com\/beauty\/rosalias-mac-viva-glam-lipstick-is-a-fiery-orange-red\" class=\"T3D\">MAC Viva Glam<\/a> lipstick is an accomplishment only few of our favorites can claim. As of today, <a href=\"https:\/\/www.nylon.com\/beauty\/chappell-roan-mac-campaign-sephora-launch\" class=\"T3D\">Chappell Roan<\/a> is one of those lucky ladies. <\/p>\n<p>Roan <a href=\"https:\/\/www.nylon.com\/beauty\/chappell-roan-mac-ambassador\" class=\"T3D\">joined the MAC family last year<\/a>, and has since stunned in several campaigns for the brand, including one with barely a stitch of makeup on. For her MAC Viva Glam collection, Roan created three signature shades: a classic cherry red matte lipstick inspired by her hair (MACximal Silky Matte Viva Glam Lipstick in UnNatural Red Head), a glossy plum lipstick-balm hybrid (Viva Glam LustreGlass Sheer-Shine Lipstick in Roan of Arc), and a purple-red shiny gloss (Viva Glam Lipglass Air Non-Sticky Gloss In Damnsel). \u201cThis campaign is meant to be inclusive and represent a different type of glamour,\u201d Roan tells NYLON exclusively. \u201cI hope the weird art kids and people who are down to be different, dramatic, and bold all see themselves reflected here, but all are welcome.\u201d<\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/8\/e892056c\/mac_vivaglam_01.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Inez &amp; Vinoodh<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/8\/4107a2e1\/mac_vivaglam_02.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Inez &amp; Vinoodh<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/8\/9f9436e8\/mac_vivaglam_03.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Inez &amp; Vinoodh<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/8\/83fb5637\/mac_vivaglam_04.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Inez &amp; Vinoodh<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-471130773\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 4<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 4<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Roan teamed up with makeup artist Andrew Dahling again to create the looks for this campaign shot by Inez &amp; Vinoodh. Dahling imagined what Chappell would look like in \u201ca hyperbolic 1940s film as a romantic aristocratic empress,\u201d or as our modern-day Joan of Arc, which she\u2019s shown us before <a href=\"https:\/\/www.nylon.com\/chappell-roans-vmas-makeup-was-inspired-by-the-drama-of-heartbreak-exclusive\" class=\"T3D\">at the VMAs<\/a>. Her porcelain skin and intricate eye looks pair perfectly with the trio of lip products, which range from matte deep plum to shiny pearlescent pink-reds. <\/p>\n<div class=\"sWr iGR gjV OXU\">\n<div>\n<div class=\"uES zZ8 fEt\">\n<div class=\"NVT\">\n<div class=\"iza\"><\/div>\n<div class=\"uSn\">\n<div class=\"vmZ XJ- lOK\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/8\/7a2e9ed6\/screenshot-2026-06-08.png?w=400&amp;dpr=2\" alt class=\"wQM EdX\"><\/div>\n<\/div>\n<div class=\"uSn\">\n<div class=\"vmZ XJ- lOK\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/8\/487c096e\/screenshot-2026-06-08.png?w=400&amp;dpr=2\" alt class=\"wQM EdX\"><\/div>\n<\/div>\n<div class=\"uSn\">\n<div class=\"vmZ XJ- lOK\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/8\/f47bfcdd\/screenshot-2026-06-08.png?w=400&amp;dpr=2\" alt class=\"wQM EdX\"><\/div>\n<\/div>\n<div class=\"iza\"><\/div>\n<\/div>\n<div class=\"mXa\"><button disabled title=\"Previous page\" class=\"oWF _Qp\">Prev<\/button><button title=\"Next page\" class=\"oWF lqI\">Next<\/button><\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-471134824\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 3<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 3<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Not only does the trio of shades fit right in with Roan\u2019s retro take on glamour, but 100 percent of the sales will go to Viva Glam charities to promote sexual, environment, and racial justice around the world. Roan\u2019 foundation, The Midwest Princess Project, is also receiving a $300,000 donation from MAC. In a time when LGBTQ+ rights are actively being stripped away in the United States, having real, actionable change through beauty is a refreshing step. \u201cAll of my work, from music to The Midwest Princess Project to being a part of Viva Glam, is an extension of my vision to help bring people together from all corners of life and to advocate for change,\u201d Roan tells NYLON. <\/p>\n<p>Viva Glam is MAC\u2019s commitment to community and change, and Roan joins a long list of collaborators from the music world to affect change, like <a href=\"https:\/\/www.nylon.com\/fashion\/fashion-news-jan-22-2026\" class=\"T3D\">Rihanna<\/a>, <a href=\"https:\/\/www.nylon.com\/entertainment\/rosalia-lux-tour-dates-tickets\" class=\"T3D\">Rosal\u00eda<\/a>, <a href=\"https:\/\/www.nylon.com\/fashion\/chanel-academy-womens-luncheon-2024\" class=\"T3D\">Ariana Grande<\/a>, and <a href=\"https:\/\/www.nylon.com\/entertainment\/lady-gaga-doechii-the-devil-wears-prada-2-collab-trailer\" class=\"T3D\">Lady Gaga<\/a>. Roan\u2019s MAC Viva Glam collection will be available in MAC stores and online at <a href=\"https:\/\/www.maccosmetics.com\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">maccosmetics.com<\/a> on June 11.<\/p>\n<aside class=\"fX2 rhF jIS\">\n<div>\n<div style=\"display:block\" class=\"lqj TnP\">\n<div class=\"BMP\">\n<div class=\"oHL\">Style + Culture, delivered straight to your inbox.<\/div>\n<div class=\"wCn\">\n<div class=\"Yte yjy DSW\"><\/div>\n<p><button class=\"Ex8 qgj\"><span>Submit<\/span><\/button><\/p>\n<div class=\"uxm\"><\/div>\n<div class=\"g-0\">By subscribing to this BDG newsletter, you agree to our <a href=\"https:\/\/www.bdg.com\/info\/terms-of-service\" target=\"_blank\" rel=\"noreferrer\">Terms of Service<\/a> and <a href=\"https:\/\/www.bdg.com\/info\/privacy-policy\" target=\"_blank\" rel=\"noreferrer\">Privacy Policy<\/a><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.nylon.com\/newsletter\">Subscribe to our newsletter &gt;<\/a><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Inez &amp; Vinoodh Beauty Chappell Roan Is A Vampy Princess For Her First MAC Viva Glam Collection See her striking transformation, plus an exclusive quote, below. by Kevin LeBlanc just now Becoming a MAC girl is a badge of honor, but collaboration on a MAC Viva Glam lipstick is an accomplishment only few of our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,256],"class_list":["post-1980161","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-nylon-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1980161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1980161"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1980161\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1980161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1980161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1980161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}