{"id":1978634,"date":"2026-06-08T11:36:18","date_gmt":"2026-06-08T08:36:18","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1978634"},"modified":"2026-06-08T11:36:18","modified_gmt":"2026-06-08T08:36:18","slug":"maybe-ai-could-create-art-but-while-i-live-i-dont-think-ill-see-it-weeks-after-starring-in-a-prada-art-promotion-created-with-ai-tools-hideo-kojima-seems-to-dismiss-the-controversial-tech","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1978634","title":{"rendered":"&#8220;Maybe AI could create art, but while I live, I don&#8217;t think I&#8217;ll see it&#8221; &#8211; weeks after starring in a Prada art promotion created with AI tools, Hideo Kojima seems to dismiss the controversial tech&#8217;s creative abilities"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">&#8220;Maybe AI could create art, but while I live, I don&#8217;t think I&#8217;ll see it&#8221; &#8211; weeks after starring in a Prada art promotion created with AI tools, Hideo Kojima seems to dismiss the controversial tech&#8217;s creative abilities<\/h1>\n<p class=\"strapline\">&#8220;I&#8217;m not interested in it.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/Hideo-Kojima-in-Prada&apos;s-space-based-short-film.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"Hideo Kojima in Prada&apos;s space-based short film\" loading=\"eager\" data-uri=\"Hideo-Kojima-in-Prada&apos;s-space-based-short-film.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Prada<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Victoria Phillips Kennedy avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/1644925423.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"180\" height=\"179\"><\/p>\n<p>  <img alt=\"Victoria Phillips Kennedy avatar\" data-autosize=\"crop_lossy\" data-uri=\"1644925423.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"180\" height=\"179\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/victoria-kennedy\">Victoria Phillips Kennedy<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      News Reporter<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-06-08T11:36:18+00:00\">June 8, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/hideo-kojima-art-is-life-ai-comments?view=comments\" rel=\"nofollow\"><br \/>\n          4 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Cast your minds back to last month, and you will recall a rather bizarre video featuring Death Stranding creator <a href=\"https:\/\/www.eurogamer.net\/personas\/hideo-kojima\">Hideo Kojima<\/a> travelling through space and crashing on a hostile planet. This wasn&#8217;t a promotion for a new game, rather it was a collaboration with filmmaker Nicolas Winding Refn and fashion house Prada for an art installation. Oh, the short film &#8211; known as Satellites II &#8211; <a href=\"https:\/\/www.eurogamer.net\/hideo-kojima-nicolas-winding-refn-ai-short\">was made with the help of AI tools<\/a>, which you won&#8217;t be surprised to hear ruffled more than a few feathers.<\/p>\n<p>Following this reveal, Kojima has now spoken more about the use of AI, and in what to me feels slightly like backpeddling, told the <a href=\"https:\/\/www.washingtonpost.com\/style\/2026\/06\/06\/hotel-chelsea-kojima-refn-dredge-up-glamour-old-ghosts\/\">Washington Post<\/a> &#8220;art is life&#8221;, before suggesting the controversial tech won&#8217;t be able to create art during his lifetime.<\/p>\n<figure>\n<div class=\"primis_wrapper\">\n<div class=\"primis_video\">\n<p><span class=\"embed_placeholder\" data-type=\"targeting\" style=\"display: none\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span> <\/div>\n<\/div><figcaption>Death Stranding 2: On The Beach &#8211; Official Performance Capture Trailer. <a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=wiEGD8Q2DrE\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>&#8220;But in 50 years, 100 years, I don\u2019t know. Maybe AI could create art,&#8221; Kojima said during a profile of the art exhibit (thanks, <a href=\"https:\/\/kotaku.com\/hideo-kojima-says-hes-not-interested-in-ai-maybe-ai-could-create-art-but-while-i-live-i-dont-think-ill-see-it-2000703473\">Kotaku<\/a>), &#8220;but while I live, I don&#8217;t think I&#8217;ll see it. I&#8217;m not interested in it.&#8221; Continuing, Kojima said we will eventually find &#8220;a good way&#8221; and &#8220;a good path&#8221; for how we use AI, but really that will be &#8220;up to young people&#8221; to decide.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>As Kotaku notes, it is a little difficult to fully work out where Kojima&#8217;s stance on AI actually lands. An <a href=\"https:\/\/app.box.com\/s\/d8dxew0n3g2xg13y5812lioqa9hxyoo4\/file\/2213934513159?sv1=affiliate&amp;sv_campaign_id=78888&amp;sscid=98797_1777570993_5046639dc6133ac613573a79f5004800&amp;awc=98797_1777570993_5046639dc6133ac613573a79f5004800\">email sent from Valve&#8217;s Gabe Newell to Elon Musk in 2018<\/a>, reads: &#8220;Hideo Kojima (Metal Gear series, a real visionary in our field) was here at Valve talking about his new game [Death Stranding], and he mentioned the importance he places on future work in AI \u2026 He was talking about how much he wants to go into space, and I offered to introduce him to you.&#8221; Then, in a 2025 interview with <a href=\"https:\/\/www.instagram.com\/reel\/DPECvLZjFzO\/\">Wired Japan<\/a>, Kojima said he plans to &#8220;[create] together with AI&#8221;, and the technology could &#8220;boost efficiency&#8221;.<\/p>\n<p>The recent Washington Post article reiterated this, stating &#8220;Kojima says AI works best as a janitor for creative chores, and that humans need to stay in the room where art gets made&#8221;, so he is clearly more on board with the technology than other game developers who are keen to shun it. But how Kojima chooses to use AI in his future games &#8211; the <a href=\"https:\/\/www.eurogamer.net\/od-is-completely-different-from-a-standard-horror-game-and-kojima-doesnt-even-know-if-it-will-work-out\">Xbox horror OD<\/a> and <a href=\"https:\/\/www.eurogamer.net\/hideo-kojimas-metal-gear-like-physint-is-still-so-early-in-development-hes-currently-working-on-it-all-by-myself\">Metal Gear spiritual successor Physint<\/a> &#8211; remains to be seen.<\/p>\n<figure>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Hideo Kojima and filmmaker Nicolas Winding Refn climb out of a bog on an alien planet\" height=\"835\" src=\"https:\/\/assetsio.gnwcdn.com\/Hideo-Kojima-and-filmmaker-Nicolas-Winding-Refn-climb-out-of-a-bog-on-an-alien-planet.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1.777245508982036\" width=\"1484\"><\/p>\n<p><img alt=\"Hideo Kojima and filmmaker Nicolas Winding Refn climb out of a bog on an alien planet\" data-autosize=\"crop_lossy\" data-lightbox data-uri=\"Hideo-Kojima-and-filmmaker-Nicolas-Winding-Refn-climb-out-of-a-bog-on-an-alien-planet.jpg\" height=\"835\" loading=\"lazy\" style=\"aspect-ratio: 1.777245508982036\" width=\"1484\"><figcaption><span class=\"attribution\">Image credit: <cite>Prada<\/cite><\/span><\/figcaption><\/figure>\n<p>There is currently a debate as to whether or not studios should disclose when AI has been used during the development of a game. In November of last year, <a href=\"https:\/\/www.eurogamer.net\/epic-games-boss-tim-sweeney-says-steam-ai-disclosures-make-no-sense\">Epic Games boss Tim Sweeney said it made &#8220;no sense&#8221; for developers to disclose AI use any more<\/a>, and we may as well ask them what kind of shampoo they use.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"2\"><\/span><\/p>\n<p><a href=\"https:\/\/bsky.app\/profile\/reddit-espana-bot.bsky.social\/post\/3m6kln2ziqh24\/quotes\">Others are less convinced<\/a>, and disagree that AI will become so commonplace that disclosing its use will become a moot point. Meanwhile, the likes of <a href=\"https:\/\/www.eurogamer.net\/i-dont-feel-that-games-created-with-only-ai-will-have-soul-the-blood-of-dawnwalker-director-doesnt-think-ai-can-replace-human-creativity-but-the-studio-is-using-it-in-reasonable-ways\">Konrad Tomaszkiewicz, the game director of The Witcher 3 and co-director of Cyberpunk 2077, believes games made with AI will have no soul<\/a>, but also that there can be good uses of AI during development. <a href=\"https:\/\/www.eurogamer.net\/horizon-zero-dawn-developer-replacing-all-actors-with-robots-not-going-to-happen-says-aloy-voice-actress\">Aloy actress Ashly Burch similarly appreciates AI may have its uses<\/a>, but it should never replace human creativity.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Cast your minds back to last month, and you will recall a rather bizarre video featuring Death Stranding creator <a href=\"https:\/\/www.eurogamer.net\/personas\/hideo-kojima\">Hideo Kojima<\/a> travelling through space and crashing on a hostile planet. This wasn&#8217;t a promotion for a new game, rather it was a collaboration with filmmaker Nicolas Winding Refn and fashion house Prada for an art installation. Oh, the short film &#8211; known as Satellites II &#8211; <a href=\"https:\/\/www.eurogamer.net\/hideo-kojima-nicolas-winding-refn-ai-short\">was made with the help of AI tools<\/a>, which you won&#8217;t be surprised to hear ruffled more than a few feathers.<\/p>\n<p>Following this reveal, Kojima has now spoken more about the use of AI, and in what to me feels slightly like backpeddling, told the <a href=\"https:\/\/www.washingtonpost.com\/style\/2026\/06\/06\/hotel-chelsea-kojima-refn-dredge-up-glamour-old-ghosts\/\">Washington Post<\/a> &#8220;art is life&#8221;, before suggesting the controversial tech won&#8217;t be able to create art during his lifetime.<\/p>\n<figure>\n<div class=\"primis_wrapper\">\n<div class=\"primis_video\">\n<p><span class=\"embed_placeholder\" data-type=\"targeting\" style=\"display: none\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span> <\/div>\n<\/div><figcaption>Death Stranding 2: On The Beach &#8211; Official Performance Capture Trailer. <a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=wiEGD8Q2DrE\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>&#8220;But in 50 years, 100 years, I don\u2019t know. Maybe AI could create art,&#8221; Kojima said during a profile of the art exhibit (thanks, <a href=\"https:\/\/kotaku.com\/hideo-kojima-says-hes-not-interested-in-ai-maybe-ai-could-create-art-but-while-i-live-i-dont-think-ill-see-it-2000703473\">Kotaku<\/a>), &#8220;but while I live, I don&#8217;t think I&#8217;ll see it. I&#8217;m not interested in it.&#8221; Continuing, Kojima said we will eventually find &#8220;a good way&#8221; and &#8220;a good path&#8221; for how we use AI, but really that will be &#8220;up to young people&#8221; to decide.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>As Kotaku notes, it is a little difficult to fully work out where Kojima&#8217;s stance on AI actually lands. An <a href=\"https:\/\/app.box.com\/s\/d8dxew0n3g2xg13y5812lioqa9hxyoo4\/file\/2213934513159?sv1=affiliate&amp;sv_campaign_id=78888&amp;sscid=98797_1777570993_5046639dc6133ac613573a79f5004800&amp;awc=98797_1777570993_5046639dc6133ac613573a79f5004800\">email sent from Valve&#8217;s Gabe Newell to Elon Musk in 2018<\/a>, reads: &#8220;Hideo Kojima (Metal Gear series, a real visionary in our field) was here at Valve talking about his new game [Death Stranding], and he mentioned the importance he places on future work in AI \u2026 He was talking about how much he wants to go into space, and I offered to introduce him to you.&#8221; Then, in a 2025 interview with <a href=\"https:\/\/www.instagram.com\/reel\/DPECvLZjFzO\/\">Wired Japan<\/a>, Kojima said he plans to &#8220;[create] together with AI&#8221;, and the technology could &#8220;boost efficiency&#8221;.<\/p>\n<p>The recent Washington Post article reiterated this, stating &#8220;Kojima says AI works best as a janitor for creative chores, and that humans need to stay in the room where art gets made&#8221;, so he is clearly more on board with the technology than other game developers who are keen to shun it. But how Kojima chooses to use AI in his future games &#8211; the <a href=\"https:\/\/www.eurogamer.net\/od-is-completely-different-from-a-standard-horror-game-and-kojima-doesnt-even-know-if-it-will-work-out\">Xbox horror OD<\/a> and <a href=\"https:\/\/www.eurogamer.net\/hideo-kojimas-metal-gear-like-physint-is-still-so-early-in-development-hes-currently-working-on-it-all-by-myself\">Metal Gear spiritual successor Physint<\/a> &#8211; remains to be seen.<\/p>\n<figure>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Hideo Kojima and filmmaker Nicolas Winding Refn climb out of a bog on an alien planet\" height=\"835\" src=\"https:\/\/assetsio.gnwcdn.com\/Hideo-Kojima-and-filmmaker-Nicolas-Winding-Refn-climb-out-of-a-bog-on-an-alien-planet.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1.777245508982036\" width=\"1484\"><\/p>\n<p><img alt=\"Hideo Kojima and filmmaker Nicolas Winding Refn climb out of a bog on an alien planet\" data-autosize=\"crop_lossy\" data-lightbox data-uri=\"Hideo-Kojima-and-filmmaker-Nicolas-Winding-Refn-climb-out-of-a-bog-on-an-alien-planet.jpg\" height=\"835\" loading=\"lazy\" style=\"aspect-ratio: 1.777245508982036\" width=\"1484\"><figcaption><span class=\"attribution\">Image credit: <cite>Prada<\/cite><\/span><\/figcaption><\/figure>\n<p>There is currently a debate as to whether or not studios should disclose when AI has been used during the development of a game. In November of last year, <a href=\"https:\/\/www.eurogamer.net\/epic-games-boss-tim-sweeney-says-steam-ai-disclosures-make-no-sense\">Epic Games boss Tim Sweeney said it made &#8220;no sense&#8221; for developers to disclose AI use any more<\/a>, and we may as well ask them what kind of shampoo they use.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"2\"><\/span><\/p>\n<p><a href=\"https:\/\/bsky.app\/profile\/reddit-espana-bot.bsky.social\/post\/3m6kln2ziqh24\/quotes\">Others are less convinced<\/a>, and disagree that AI will become so commonplace that disclosing its use will become a moot point. Meanwhile, the likes of <a href=\"https:\/\/www.eurogamer.net\/i-dont-feel-that-games-created-with-only-ai-will-have-soul-the-blood-of-dawnwalker-director-doesnt-think-ai-can-replace-human-creativity-but-the-studio-is-using-it-in-reasonable-ways\">Konrad Tomaszkiewicz, the game director of The Witcher 3 and co-director of Cyberpunk 2077, believes games made with AI will have no soul<\/a>, but also that there can be good uses of AI during development. <a href=\"https:\/\/www.eurogamer.net\/horizon-zero-dawn-developer-replacing-all-actors-with-robots-not-going-to-happen-says-aloy-voice-actress\">Aloy actress Ashly Burch similarly appreciates AI may have its uses<\/a>, but it should never replace human creativity.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News &#8220;Maybe AI could create art, but while I live, I don&#8217;t think I&#8217;ll see it&#8221; &#8211; weeks after starring in a Prada art promotion created with AI tools, Hideo Kojima seems to dismiss the controversial tech&#8217;s creative abilities &#8220;I&#8217;m not interested in it.&#8221; Image credit: Prada News by Victoria Phillips Kennedy News Reporter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-1978634","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1978634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1978634"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1978634\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1978634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1978634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1978634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}