{"id":1975694,"date":"2026-06-06T07:00:25","date_gmt":"2026-06-06T04:00:25","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1975694"},"modified":"2026-06-06T07:00:25","modified_gmt":"2026-06-06T04:00:25","slug":"piata-parfumurilor-originale-intra-intr-o-noua-etapa-pretul-nu-mai-este-principalul-indicator-de","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1975694","title":{"rendered":"Pia\u021ba parfumurilor originale intr\u0103 \u00eentr-o nou\u0103 etap\u0103: pre\u021bul nu mai este principalul indicator de&#8230;"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/cdn.adh.reperio.news\/image-a\/a2ab0fc3-b05a-4da9-99ee-1b8af4e905f0\/index.jpeg?p=f%3Djpeg%26w%3D1200%26h%3D630%26r%3Dcover&#8221;]<\/p>\n<article class=\"svelte-t0js42\">\n<nav>\n<ul class=\"breadcrump svelte-1j3umxo\">\n<li class=\"svelte-1j3umxo\"><a href=\"\/\" title=\"Adev\u0103rul\" class=\"svelte-1j3umxo\">Home<\/a><\/li>\n<li class=\"svelte-1j3umxo\"><a href=\"\/economie\" class=\"svelte-1j3umxo\">Economie<\/a><\/li>\n<li class=\"svelte-1j3umxo\"><a href=\"https:\/\/adevarul.ro\/economie\/piata-parfumurilor-originale-intra-intr-o-noua-2534641.html\" class=\"svelte-1j3umxo\">Pia\u021ba parfumurilor originale intr\u0103 \u00eentr-o nou\u0103 etap\u0103: pre\u021bul nu mai este principalul indicator de autenticitate<\/a><\/li>\n<\/ul>\n<\/nav>\n<p><main class=\"svelte-t0js42\"><\/p>\n<p>\u00centreab\u0103<br \/>\nzece rom\u00e2ni dac\u0103 parfumul pe care \u00eel \u021bin \u00een m\u00e2n\u0103 e original \u0219i cel pu\u021bin \u0219apte<br \/>\nvor ezita. Nu e o impresie: \u00eentr-un <a href=\"https:\/\/www.euipo.europa.eu\/en\/news\/perception-study-half-of-young-consumers-find-it-acceptable-to-buy-fakes\" target=\"_blank\" rel=\"external\">studiu<br \/>\nde percep\u021bie al Oficiului European pentru Proprietate Intelectual\u0103 (EUIPO)<\/a>,<br \/>\n72% dintre consumatorii din Rom\u00e2nia au declarat c\u0103 s-au \u00eendoit cel pu\u021bin o dat\u0103<br \/>\nde autenticitatea unui produs cump\u0103rat, cel mai mare procent din \u00eentreaga<br \/>\nUniune, fa\u021b\u0103 de 26% \u00een Danemarca \u0219i Olanda. Suntem, statistic vorbind, cea mai<br \/>\nne\u00eencrez\u0103toare pia\u021b\u0103 din Europa. Iar reflexul cu care \u00eencerc\u0103m s\u0103 ne lini\u0219tim,<br \/>\nverificarea pre\u021bului, e tocmai cel care ne tr\u0103deaz\u0103.<\/p>\n<div class=\"container-image  svelte-jd4qiv\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.adh.reperio.news\/image-a\/a2ab0fc3-b05a-4da9-99ee-1b8af4e905f0\/index.jpeg?p=a%3D1%26co%3D1.05%26w%3D1400%26h%3D750%26r%3Dcontain%26f%3Dwebp 1400w\" media=\"(min-width: 1400px)\" \/><\/div>\n<h2>Reflexul \u201escump \u00eenseamn\u0103 sigur\u201d a \u00eencetat s\u0103 func\u021bioneze<\/h2>\n<p>Logica<br \/>\nveche era simpl\u0103. Un fals trebuia s\u0103 fie ieftin ca s\u0103 se v\u00e2nd\u0103, deci un pre\u021b<br \/>\nmare p\u0103rea o garan\u021bie. Falsificatorii au \u00eenv\u0103\u021bat \u00eens\u0103 demult c\u0103 marja cea mai<br \/>\ngras\u0103 e tocmai \u00een zona premium, unde un flacon contraf\u0103cut v\u00e2ndut aproape de<br \/>\npre\u021bul real aduce profit maxim \u0219i ridic\u0103 cele mai pu\u021bine suspiciuni. <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/fragrance-and-perfume-market\" target=\"_blank\" rel=\"nofollow\">Analizele<br \/>\nde pia\u021b\u0103 de specialitate<\/a> confirm\u0103 unde love\u0219te problema:<br \/>\nparfumurile premium \u0219i de lux sunt \u021binta preferat\u0103 tocmai pentru c\u0103 pre\u021bul de<br \/>\nraft ridicat \u0219i recunoa\u0219terea puternic\u0103 a brandului le fac atractive pentru<br \/>\ncomer\u021bul ilicit. Cu alte cuvinte, cu c\u00e2t te bazezi mai mult pe pre\u021b ca dovad\u0103,<br \/>\ncu at\u00e2t e\u0219ti o prad\u0103 mai u\u0219oar\u0103.<\/p>\n<p>Amploarea<br \/>\nfenomenului nu e una de ni\u0219\u0103. Potrivit unui <a href=\"https:\/\/www.euipo.europa.eu\/en\/news\/counterfeit-goods-cost-eu-industries-billions-of-euros-and-thousands-of-jobs-annually\" target=\"_blank\" rel=\"nofollow\">raport<br \/>\nEUIPO privind impactul economic al contrafacerilor<\/a>,<br \/>\nindustria european\u0103 de cosmetice pierde anual \u00een jur de 3 miliarde de euro din<br \/>\ncauza produselor contraf\u0103cute, echivalentul a 4,8% din v\u00e2nz\u0103rile sectorului,<br \/>\niar Rom\u00e2nia e printre cele mai expuse state. Cu pierderi de 7,9% din v\u00e2nz\u0103ri,<br \/>\n\u021bara noastr\u0103 se afl\u0103 pe locul al treilea \u00een Uniune ca grad de afectare, dup\u0103<br \/>\nBulgaria \u0219i Cipru. Nu e un accident statistic, ci rezultatul direct al unei<br \/>\npie\u021be \u00een care cererea de produse ieftine se \u00eent\u00e2lne\u0219te cu o ofert\u0103 greu de<br \/>\nverificat.<\/p>\n<h2>De ce ne \u00eendrept\u0103m tocmai spre cei mai expu\u0219i<\/h2>\n<p>Exist\u0103<br \/>\n\u0219i o component\u0103 de mentalitate, mai ales la genera\u021biile tinere. Studiile<br \/>\neuropene pe consumatorii tineri arat\u0103 c\u0103 un sfert dintre ei cred c\u0103 nu exist\u0103<br \/>\nnicio diferen\u021b\u0103 \u00eentre un produs original \u0219i unul contraf\u0103cut, iar normalizarea<br \/>\n\u201edupe-urilor\u201d pe re\u021belele sociale a accelerat tendin\u021ba. Pe acest fond, grani\u021ba<br \/>\ndintre cump\u0103r\u0103torul p\u0103c\u0103lit \u0219i cel care alege con\u0219tient un fals devine tot mai<br \/>\nneclar\u0103, iar perdantul e mereu acela\u0219i: consumatorul care credea c\u0103 pl\u0103te\u0219te<br \/>\npentru autentic.<\/p>\n<p>Aici<br \/>\nintervine o schimbare real\u0103 \u00een felul \u00een care func\u021bioneaz\u0103 verificarea. Falsul<br \/>\nde ast\u0103zi nu mai e flaconul cu eticheta str\u00e2mb\u0103 din pia\u021b\u0103, ci produsul care<br \/>\narat\u0103 impecabil \u0219i ajunge la tine printr-un canal de \u00eencredere aparent\u0103. De<br \/>\naceea aten\u021bia se mut\u0103 de pe obiect pe traseu: cine vinde, de unde aduce marfa,<br \/>\nce se \u00eent\u00e2mpl\u0103 dac\u0103 vrei s\u0103 returnezi.<\/p>\n<h2>Trasabilitatea a devenit noul indicator de \u00eencredere<\/h2>\n<p>Un<br \/>\nparfum produs \u00eentr-o fabric\u0103 european\u0103 poate trece prin mai multe depozite \u0219i<br \/>\nmai multe \u021b\u0103ri \u00eenainte s\u0103 ajung\u0103 la cump\u0103r\u0103tor, iar fiecare verig\u0103 \u00een plus e o<br \/>\nocazie de a-i pierde urma. Distribuitorii serio\u0219i investesc tocmai \u00een partea pe<br \/>\ncare clientul nu o vede: contracte directe cu produc\u0103torii, eviden\u021ba lotului de<br \/>\nla fabric\u0103 p\u00e2n\u0103 la coletul livrat, condi\u021bii controlate de depozitare. Retaileri<br \/>\ncu opera\u021biuni la nivel european, cum este \u0219i <b>Notino<\/b>, au f\u0103cut din<br \/>\naceast\u0103 trasabilitate un argument de business, fiindc\u0103 pentru un magazin care<br \/>\nvinde milioane de produse un singur lot dubios e un risc reputa\u021bional pe care<br \/>\nnu \u0219i-l permite.<\/p>\n<p>Marketplace-urile<br \/>\ndeschise au complicat ecua\u021bia, nu fiindc\u0103 ar fi rele \u00een sine, ci pentru c\u0103<br \/>\namestec\u0103 sub aceea\u0219i interfa\u021b\u0103 distribuitori autoriza\u021bi \u0219i v\u00e2nz\u0103tori despre<br \/>\ncare nu \u0219tii nimic. Pe aceea\u0219i pagin\u0103, la acela\u0219i pre\u021b, po\u021bi avea dou\u0103 oferte<br \/>\ncu provenien\u021be complet diferite. A\u0219a se rupe definitiv vechea regul\u0103: pre\u021bul a<br \/>\ndevenit zgomot, nu semnal. Semnalul real e altul, iar datele europene \u00eel<br \/>\nconfirm\u0103 indirect printr-o cifr\u0103 care ar trebui s\u0103 dea de g\u00e2ndit oricui se<br \/>\nbazeaz\u0103 pe instinct: produsele de igien\u0103, cosmetice \u0219i parfumuri se afl\u0103 pe<br \/>\nlocul al patrulea \u00een topul categoriilor cump\u0103rate inten\u021bionat contraf\u0103cut de<br \/>\ntineri, cu 12%.<\/p>\n<p>Pentru<br \/>\ncump\u0103r\u0103torul rom\u00e2n, mutarea de paradigm\u0103 e una s\u0103n\u0103toas\u0103, chiar dac\u0103 incomod\u0103.<br \/>\n\u00censeamn\u0103 mai pu\u021bin\u0103 \u00eencredere \u00een cifra de pe etichet\u0103 \u0219i mai mult\u0103 \u00een reputa\u021bia<br \/>\ncelui care o vinde, \u00een politica de retur f\u0103r\u0103 capcane, \u00een coeren\u021ba dintre ce<br \/>\nvezi online \u0219i ce prime\u0219ti acas\u0103. Eticheta se poate falsifica oric\u00e2t de<br \/>\nconving\u0103tor. Istoricul unui distribuitor care \u00ee\u0219i asum\u0103 provenien\u021ba fiec\u0103rui<br \/>\nflacon, mult mai greu.<\/p>\n<p><\/main><\/p>\n<footer class=\"svelte-t0js42\">\n<div class=\"meta svelte-t0js42\">\n<div class=\"authors svelte-t0js42\"><a href=\"\/author\/702\" rel=\"author\" class=\"svelte-t0js42\">ADH<\/a><\/div>\n<\/div>\n<p><a class=\"moreFromCategory svelte-t0js42\" href=\"\/economie\" title=\"Economie\">Mai multe din <strong class=\"svelte-t0js42\">Economie<\/strong> \u203a<\/a><\/footer>\n<\/article>\n<p>[analyse_source url=&#8221;https:\/\/adevarul.ro\/economie\/piata-parfumurilor-originale-intra-intr-o-noua-2534641.html&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/cdn.adh.reperio.news\/image-a\/a2ab0fc3-b05a-4da9-99ee-1b8af4e905f0\/index.jpeg?p=f%3Djpeg%26w%3D1200%26h%3D630%26r%3Dcover&#8221;] Home Economie Pia\u021ba parfumurilor originale intr\u0103 \u00eentr-o nou\u0103 etap\u0103: pre\u021bul nu mai este principalul indicator de autenticitate \u00centreab\u0103 zece rom\u00e2ni dac\u0103 parfumul pe care \u00eel \u021bin \u00een m\u00e2n\u0103 e original \u0219i cel pu\u021bin \u0219apte vor ezita. Nu e o impresie: \u00eentr-un studiu de percep\u021bie al Oficiului European pentru Proprietate Intelectual\u0103 (EUIPO), 72% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[19,226],"class_list":["post-1975694","post","type-post","status-publish","format-standard","hentry","category-romania","tag-adevarul","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1975694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1975694"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1975694\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1975694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1975694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1975694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}