{"id":1974931,"date":"2026-06-06T00:31:20","date_gmt":"2026-06-05T21:31:20","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1974931"},"modified":"2026-06-06T00:31:20","modified_gmt":"2026-06-05T21:31:20","slug":"io-interactives-james-bond-game-007-first-light-sells-2-7-million-copies-in-its-first-week-as-dev-reiterates-free-year-one-content","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1974931","title":{"rendered":"IO Interactive&#8217;s James Bond game 007 First Light sells 2.7 million copies in its first week, as dev reiterates free Year One content"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/games\/007-first-light\" data-active=\"false\"><br \/>\n                      007 First Light<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">IO Interactive&#8217;s James Bond game 007 First Light sells 2.7 million copies in its first week, as dev reiterates free Year One content<\/h1>\n<p class=\"strapline\">Q large.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/007_371QA3p.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"Lenny Kravitz in 007 First Light\" loading=\"eager\" data-uri=\"007_371QA3p.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Eurogamer<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Dom Peppiatt avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/pxl_20220402_110941365.portrait_V04meYj.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"1044\" height=\"1130\"><\/p>\n<p>  <img alt=\"Dom Peppiatt avatar\" data-autosize=\"crop_lossy\" data-uri=\"pxl_20220402_110941365.portrait_V04meYj.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"1044\" height=\"1130\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/dom-peppiatt\">Dom Peppiatt<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Deputy Editorial Director<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"additional_authors\">\n                <span class=\"by\">Additional contributions by<\/span><br \/>\n                  <span class=\"name\"><a href=\"https:\/\/www.eurogamer.net\/authors\/chris-tapsell\">Chris Tapsell<\/a><\/span><\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-06-06T00:31:20+00:00\">June 6, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/io-interactives-james-bond-game-007-first-light-sells-27-million-copies-in-its-first-week-as-dev-reiterates-free-year-one-content?view=comments\" rel=\"nofollow\"><br \/>\n          1 comment<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<div class=\"mypop-header-wrapper\">\n<p><button class=\"mypop-button button wide\" data-state=\"follow\" data-type=\"tag\" data-uuid=\"24adb1e6-72cb-4443-8b19-1f32869e160f\" data-name=\"007 First Light\" data-follow-text=\"Follow 007 First Light\" data-unfollow-text=\"Following 007 First Light\" data-aria-follow-text=\"Follow 007 First Light\" data-aria-unfollow-text=\"Following 007 First Light\" data-popup=\"true\" data-force-login=\"true\" aria-label=\"Follow 007 First Light\" title=\"Follow 007 First Light\"><br \/>\n  Follow 007 First Light<br \/>\n<\/button>          <\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>007 First Light is already racking up some pretty impressive sales figures for <a href=\"https:\/\/www.eurogamer.net\/companies\/io-interactive\">IO Interactive<\/a>. Today, in a presentation given to the press after <a href=\"https:\/\/www.eurogamer.net\/summer-game-fest-2026-live-report\">the Summer Game Fest 2026 showcase<\/a>, IO studio director Hakan Abrak told Eurogamer that the game sold 2.7 million copies in its first week on sale &#8211; and is now &#8216;closer to 3 million copies sold&#8217;.<\/p>\n<p>Our own Chris Tapsell is on the ground out in the States, where Abrak shared these figures as part of a press presentation following the announcement of a few IO Interactive beats at tonight&#8217;s showcase. Between a whole new mission taking players back to Aleph in 007 First Light, and a brand new Elusive Target (in the form of Wiz Khalifa) in <a href=\"https:\/\/www.eurogamer.net\/games\/hitman-world-of-assassination\">Hitman World of Assassination<\/a>, IO Interactive appears to be doing something of a victory lap in light of <a href=\"https:\/\/www.eurogamer.net\/007-first-light-sales-estimate\">its recent successes<\/a>.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"007 First Light \u2013 Bawma Will Return\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/CAaQoV3IGw0?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/CAaQoV3IGw0\/hqdefault.jpg\"><span class=\"video-facade__title\">007 First Light \u2013 Bawma Will Return<\/span><\/p>\n<p><\/a>\n<\/div>\n<p><a class=\"button video\" href=\"https:\/\/www.youtube.com\/watch?v=CAaQoV3IGw0\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figure>\n<p>Abrak also confirmed a few other bytes of information during the presser that players may find interesting: wine bottles are the most common thrown item so far, representing 36 percent of all thrown projectiles. There have been 34 million missions started, and 30 percent of those have been completed sucessfully (this is a lower number than I would have expected, personally). Players have used the social conditioning skill &#8216;bluff&#8217; over 10 million times, suggesting that more often than not, players have run into unexpected guard trouble in their attempts at stealth.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>Abrak also reiterates that New Game+ is incoming, and will be added to the game at a future date. Additionally, most of the Year One content for the game will be added for free. That is to say: if you own the game now, or bought it at launch, you will be able to try out these new missions or experiences without the need for a DLC pass, or something similar. Good.<\/p>\n<p>Of course, for anyone that&#8217;s been watching, 007 First Light has been a success from the off. The Hitman developer&#8217;s most recent title <a href=\"https:\/\/www.eurogamer.net\/007-first-light-james-bond-sales-milestone-24-hours\">passed an impressive 1.5m sales milestone<\/a> within 24 hours of release. To keep the momentum going, we know that <a href=\"https:\/\/www.eurogamer.net\/007-first-light-replayability-tacsim-dlc\">IO Interactive has plans to keep updating 007 First Light post-launch<\/a>, and the first of those plans was revealed tonight: in the upcoming DLC, players will travel to Aleph to aid Bawma (played by Lenny Kravitz) fulfil a new mission so far un-hinted at in the main narrative. I imagine it has something to do with Bawma&#8217;s sister&#8230; but I won&#8217;t say anything else here.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>007 First Light is already racking up some pretty impressive sales figures for <a href=\"https:\/\/www.eurogamer.net\/companies\/io-interactive\">IO Interactive<\/a>. Today, in a presentation given to the press after <a href=\"https:\/\/www.eurogamer.net\/summer-game-fest-2026-live-report\">the Summer Game Fest 2026 showcase<\/a>, IO studio director Hakan Abrak told Eurogamer that the game sold 2.7 million copies in its first week on sale &#8211; and is now &#8216;closer to 3 million copies sold&#8217;.<\/p>\n<p>Our own Chris Tapsell is on the ground out in the States, where Abrak shared these figures as part of a press presentation following the announcement of a few IO Interactive beats at tonight&#8217;s showcase. Between a whole new mission taking players back to Aleph in 007 First Light, and a brand new Elusive Target (in the form of Wiz Khalifa) in <a href=\"https:\/\/www.eurogamer.net\/games\/hitman-world-of-assassination\">Hitman World of Assassination<\/a>, IO Interactive appears to be doing something of a victory lap in light of <a href=\"https:\/\/www.eurogamer.net\/007-first-light-sales-estimate\">its recent successes<\/a>.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"007 First Light \u2013 Bawma Will Return\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/CAaQoV3IGw0?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/CAaQoV3IGw0\/hqdefault.jpg\"><span class=\"video-facade__title\">007 First Light \u2013 Bawma Will Return<\/span><\/p>\n<p><\/a>\n<\/div>\n<p><a class=\"button video\" href=\"https:\/\/www.youtube.com\/watch?v=CAaQoV3IGw0\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figure>\n<p>Abrak also confirmed a few other bytes of information during the presser that players may find interesting: wine bottles are the most common thrown item so far, representing 36 percent of all thrown projectiles. There have been 34 million missions started, and 30 percent of those have been completed sucessfully (this is a lower number than I would have expected, personally). Players have used the social conditioning skill &#8216;bluff&#8217; over 10 million times, suggesting that more often than not, players have run into unexpected guard trouble in their attempts at stealth.<\/p>\n<p><span class=\"injection_placeholder\" data-position=\"1\"><\/span><\/p>\n<p>Abrak also reiterates that New Game+ is incoming, and will be added to the game at a future date. Additionally, most of the Year One content for the game will be added for free. That is to say: if you own the game now, or bought it at launch, you will be able to try out these new missions or experiences without the need for a DLC pass, or something similar. Good.<\/p>\n<p>Of course, for anyone that&#8217;s been watching, 007 First Light has been a success from the off. The Hitman developer&#8217;s most recent title <a href=\"https:\/\/www.eurogamer.net\/007-first-light-james-bond-sales-milestone-24-hours\">passed an impressive 1.5m sales milestone<\/a> within 24 hours of release. To keep the momentum going, we know that <a href=\"https:\/\/www.eurogamer.net\/007-first-light-replayability-tacsim-dlc\">IO Interactive has plans to keep updating 007 First Light post-launch<\/a>, and the first of those plans was revealed tonight: in the upcoming DLC, players will travel to Aleph to aid Bawma (played by Lenny Kravitz) fulfil a new mission so far un-hinted at in the main narrative. I imagine it has something to do with Bawma&#8217;s sister&#8230; but I won&#8217;t say anything else here.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News 007 First Light IO Interactive&#8217;s James Bond game 007 First Light sells 2.7 million copies in its first week, as dev reiterates free Year One content Q large. Image credit: Eurogamer News by Dom Peppiatt Deputy Editorial Director Additional contributions by Chris Tapsell Published on June 6, 2026 1 comment Follow 007 First [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-1974931","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1974931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1974931"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1974931\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1974931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1974931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1974931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}