{"id":1974440,"date":"2026-06-05T18:33:24","date_gmt":"2026-06-05T15:33:24","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1974440"},"modified":"2026-06-05T18:33:24","modified_gmt":"2026-06-05T15:33:24","slug":"audi-renews-fis-title-sponsorship-through-2030-winter-olympics","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1974440","title":{"rendered":"Audi Renews FIS Title Sponsorship Through 2030 Winter Olympics"},"content":{"rendered":"<div class=\"entry-content\">\n<figure id=\"attachment_209529\" aria-describedby=\"caption-attachment-209529\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-209529 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAFoAQMAAAD9\/NgSAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADJJREFUeNrtwQENAAAAwqD3T+3sARQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAN3HoAAEwzlS7AAAAAElFTkSuQmCC\" alt=\"Mikaela Shiffrin,\" width=\"640\" height=\"360\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2021\/10\/shiffrin_mikaela_102321_1440x810_Updated-pichi.jpg?resize=640%2C360&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2021\/10\/shiffrin_mikaela_102321_1440x810_Updated-pichi.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2021\/10\/shiffrin_mikaela_102321_1440x810_Updated-pichi.jpg?resize=600%2C338&amp;ssl=1 600w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"360\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-209529\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2021\/10\/shiffrin_mikaela_102321_1440x810_Updated-pichi.jpg?resize=640%2C360&amp;ssl=1\" alt=\"Mikaela Shiffrin,\" width=\"640\" height=\"360\" data-eio=\"l\"><figcaption id=\"caption-attachment-209529\" class=\"wp-caption-text\">Audi and FIS have extended their partnership for the 2026-2030 Olympic cycle. Audi is one of FIS\u2019s most recognizable partners. | Credit: Team USA<\/figcaption><\/figure>\n<div class=\"code-block code-block-1\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_1 --><\/p>\n<div data-fuse=\"article_hrec_1\"><\/div>\n<\/div>\n<p><strong>The International Ski and Snowboard Federation (FIS) and luxury German car brand Audi have extended their partnership for the 2026-2030 Olympic cycle.\u00a0<\/strong>As a part of the extension, Audi will continue to be the title sponsor of FIS Alpine World Cups and will be an official partner of the FIS Alpine World Ski Championships. Audi is one of FIS\u2019s most recognizable and longstanding partners.<\/p>\n<blockquote>\n<p>\u201cThis partnership has been built on trust, shared values, and a long-standing commitment to excellence. Audi has been a key partner in the continued growth and professionalization of Alpine Skiing, helping to elevate the visibility and global appeal of our sport worldwide,\u201d FIS President Johan Eliasch said in the <a href=\"https:\/\/www.fis-ski.com\/inside-fis\/news\/2025-26\/audi-and-fis-extend-long-standing-partnership-through-2030\">extension announcement<\/a>.<\/p>\n<\/blockquote>\n<ul>\n<li><strong>Related: <em><a href=\"https:\/\/snowbrains.com\/usa-and-canada-join-forces-with-europe-to-oust-fis-president-eliasch\/\">USA and Canada Join Forces With Europe to Oust FIS President Eliasch<\/a><\/em><\/strong><\/li>\n<\/ul>\n<p><b>The FIS and Audi have been long-term partners, with their history extending back over 20 years. <\/b>Collaboration began during the <a href=\"https:\/\/www.audiblog.nl\/2012\/01\/audi-verlengt-samenwerking-met-mondiale-skifederatie\/?utm_source=chatgpt.com\">2002-03 season<\/a>, with Audi sponsoring the Alpine Skiing World Cup. It was that year that Audi became the title sponsor for the World Cup. Audi and FIS have remained close since that season, with multiple contract extensions over the years.<\/p>\n<p><strong>In <a href=\"https:\/\/www.fis-ski.com\/alpine-skiing\/news\/2018-19\/articleaudi-stays-title-sponsor-for-the-fis-ski-world-cup?utm_source=chatgpt.com\">2017<\/a>, Audi renewed its agreement with the FIS through 2022, marking the 16th consecutive season of the collaboration.\u00a0<\/strong>The carmaker extended the relationship again in <a href=\"https:\/\/www.fis-ski.com\/alpine-skiing\/news\/2022-23\/audi-and-fis-extend-contract-through-2025-26-season?utm_source=chatgpt.com\">2022<\/a>, solidifying its position through 2025-26.<\/p>\n<p><strong>Today, Audi is not going anywhere, once again extending the relationship through 2030.\u00a0<\/strong>From now until the next Olympics, Audi will have a presence at FIS\u2019s biggest alpine skiing competitions.<\/p>\n<p><strong>At events, Audi branding will be \u201cprominently displayed around competition venues, across television broadcasts, and throughout digital and online media coverage,\u201d according to the announcement. <\/strong>With its continuous presence over the years, the four-ring logo has become a familiar sight at races all over the globe, appearing on bibs, start gates, finish areas, and broadcast coverage. For Audi, this partnership perfectly aligns with its brand identity.<\/p>\n<p><strong>\u201cWinter sports are an ideal platform for us.<\/strong> Winter, ice, and snow \u2014 these are the conditions in which Audi feels very much at home. We look forward to exciting competitions and want to work together to get even more people excited about the various disciplines,\u201d Peter Schwarzenbauer said in an <a href=\"https:\/\/www.audiblog.nl\/2012\/01\/audi-verlengt-samenwerking-met-mondiale-skifederatie\/?utm_source=chatgpt.com\"><em>AudiBlog<\/em> article<\/a>. Schwarzenbauer is a former member of the Executive Board of Audi.<\/p>\n<ul>\n<li><strong>Related:<em> <a href=\"https:\/\/snowbrains.com\/2026-27-fis-alpine-world-cup-calendar\/\">Provisional 2026-27 Alpine World Cup Calendar Sees 21 Races in North America<\/a><\/em><\/strong><\/li>\n<\/ul>\n<p><strong>More than 20 years after the agreement first began, the Audi-FIS collaboration remains a staple of alpine skiing competition, with no signs of slowing down as it pushes towards its third decade.\u00a0<\/strong><\/p>\n<figure id=\"attachment_409260\" aria-describedby=\"caption-attachment-409260\" style=\"width: 1680px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-409260 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAE1AQMAAABN7MM7AAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAC1JREFUeNrtwQEBAAAAgJD+r+4ICgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAgAZhxQABp0ZPFwAAAABJRU5ErkJggg==\" alt=\"audi fis partnership\" width=\"640\" height=\"309\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/06\/fis-ski-and-audi.webp?resize=640%2C309&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/06\/fis-ski-and-audi.webp?w=1680&amp;ssl=1 1680w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/06\/fis-ski-and-audi.webp?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/06\/fis-ski-and-audi.webp?resize=1200%2C579&amp;ssl=1 1200w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/06\/fis-ski-and-audi.webp?resize=768%2C370&amp;ssl=1 768w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/06\/fis-ski-and-audi.webp?resize=1536%2C741&amp;ssl=1 1536w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/06\/fis-ski-and-audi.webp?w=1280&amp;ssl=1 1280w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"309\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-409260\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/06\/fis-ski-and-audi.webp?resize=640%2C309&amp;ssl=1\" alt=\"audi fis partnership\" width=\"640\" height=\"309\" data-eio=\"l\"><figcaption id=\"caption-attachment-409260\" class=\"wp-caption-text\">The Audi-FIS partnership is approaching its third decade of collaboration. | Credit: Simon Hausberger, Action Press<\/figcaption><\/figure>\n<p><!-- CONTENT END 1 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Audi and FIS have extended their partnership for the 2026-2030 Olympic cycle. Audi is one of FIS\u2019s most recognizable partners. | Credit: Team USA The International Ski and Snowboard Federation (FIS) and luxury German car brand Audi have extended their partnership for the 2026-2030 Olympic cycle.\u00a0As a part of the extension, Audi will continue to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-1974440","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1974440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1974440"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1974440\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1974440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1974440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1974440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}