{"id":1973620,"date":"2026-06-05T08:35:54","date_gmt":"2026-06-05T05:35:54","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1973620"},"modified":"2026-06-05T08:35:54","modified_gmt":"2026-06-05T05:35:54","slug":"massimo-frascella-car-meets-the-man-behind-nuvolari-concept-c-and-audis-design-reset","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1973620","title":{"rendered":"Massimo Frascella: CAR meets the man behind Nuvolari, Concept C and Audi&#8217;s design reset"},"content":{"rendered":"<article class=\"articleItem\">\n<p>    {&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__14_.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/audi\/massimo-frascella\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/audi\/massimo-frascella\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Georg Kacher&#8221;,&#8221;description&#8221;:&#8221;Georg Kacher is one of the foremost motoring journalists in the world and has written for CAR magazine for nearly half a century. He was hired by then-editor Mel Nichols to work for CAR in 1975 and has never looked back.nAn Austrian national living in Germany, Georgu2019s bulging contacts book is the envy of the industry and heu2019s one of the best-connected motoring journos in the business, giving him unparalleled access to executives and future product strategy.nAs well as being a newshound, Georg is also an experienced road tester. You name it, heu2019s driven it. Often full-pelt and occasionally sideways.&#8221;,&#8221;image&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/wp-images\/14269\/georgkacher.jpeg&#8221;,&#8221;caption&#8221;:&#8221;Georg Kacher&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/author\/georg-kacher\/&#8221;},&#8221;dateModified&#8221;:&#8221;2026-06-05T09:35:54+01:00&#8243;,&#8221;datePublished&#8221;:&#8221;2026-06-05T09:35:54+01:00&#8243;,&#8221;headline&#8221;:&#8221;Massimo Frascella: CAR meets the man behind Nuvolari, Concept C and Audiu0027s design reset&#8221;,&#8221;publisher&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Bauer Media&#8221;,&#8221;brand&#8221;:{&#8220;@type&#8221;:&#8221;Organization&#8221;,&#8221;name&#8221;:&#8221;Car Magazine&#8221;},&#8221;logo&#8221;:{&#8220;@type&#8221;:&#8221;ImageObject&#8221;,&#8221;url&#8221;:&#8221;https:\/\/car-assets.bauersecure.com\/images\/logos\/car.200&#215;88.png&#8221;}}}<\/p>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2\">\n<header>\n<div class=\"row\">\n<div class=\"column\">\n<h1 class=\"title\">\n\t\t\t\t\t\t\t\t\tMassimo Frascella: CAR meets the man behind Nuvolari, Concept C and Audi&#8217;s design reset<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column\">\n<div class=\"hide-for-xlarge-up\">\n<div class=\"compact-author-info\">\n\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/georg-kacher\/\">Georg Kacher<\/a>\n<\/div>\n<\/p><\/div>\n<div class=\"dates\">\n\t\t\t\t\t\t\t\t\t<span class=\"dates__date\"><br \/>\n\t\t\t\t\t\t\t\t\t\tPublished: Today 09:35<br \/>\n\t\t\t\t\t\t\t\t\t<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"cms-content\">\n<div class=\"in-page-gallery full-width thumbnails-bullets\">\n<ul class=\"carousel\" data-orbit=\"true\" data-options=\"bullets: true; resume_on_mouseout: false; timer: false; variable_height: true; slide_number: false\">\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__14_.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Massimo Frascella\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x270\/massimo_frascella_interview__14_.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x405\/massimo_frascella_interview__14_.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1056x594\/massimo_frascella_interview__14_.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Massimo Frascella<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__1_.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Massimo Frascella\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x270\/massimo_frascella_interview__1_.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x405\/massimo_frascella_interview__1_.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1056x594\/massimo_frascella_interview__1_.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Massimo Frascella<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__10_.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Massimo Frascella\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x270\/massimo_frascella_interview__10_.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x405\/massimo_frascella_interview__10_.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1056x594\/massimo_frascella_interview__10_.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Massimo Frascella<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__11_.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Massimo Frascella\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x270\/massimo_frascella_interview__11_.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x405\/massimo_frascella_interview__11_.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1056x594\/massimo_frascella_interview__11_.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Massimo Frascella<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__12_.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Massimo Frascella\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x270\/massimo_frascella_interview__12_.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x405\/massimo_frascella_interview__12_.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1056x594\/massimo_frascella_interview__12_.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Massimo Frascella<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__13_.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Massimo Frascella\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x270\/massimo_frascella_interview__13_.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x405\/massimo_frascella_interview__13_.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1056x594\/massimo_frascella_interview__13_.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Massimo Frascella<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__2_.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Massimo Frascella\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x270\/massimo_frascella_interview__2_.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x405\/massimo_frascella_interview__2_.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1056x594\/massimo_frascella_interview__2_.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Massimo Frascella<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__3_.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Massimo Frascella\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x270\/massimo_frascella_interview__3_.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x405\/massimo_frascella_interview__3_.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1056x594\/massimo_frascella_interview__3_.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Massimo Frascella<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__4_.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Massimo Frascella\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x270\/massimo_frascella_interview__4_.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x405\/massimo_frascella_interview__4_.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1056x594\/massimo_frascella_interview__4_.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Massimo Frascella<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__5_.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Massimo Frascella\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x270\/massimo_frascella_interview__5_.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x405\/massimo_frascella_interview__5_.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1056x594\/massimo_frascella_interview__5_.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Massimo Frascella<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__6_.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Massimo Frascella\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x270\/massimo_frascella_interview__6_.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x405\/massimo_frascella_interview__6_.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1056x594\/massimo_frascella_interview__6_.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Massimo Frascella<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__7_.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Massimo Frascella\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x270\/massimo_frascella_interview__7_.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x405\/massimo_frascella_interview__7_.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1056x594\/massimo_frascella_interview__7_.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Massimo Frascella<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__8_.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Massimo Frascella\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x270\/massimo_frascella_interview__8_.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x405\/massimo_frascella_interview__8_.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1056x594\/massimo_frascella_interview__8_.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Massimo Frascella<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<a href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__9_.jpg\"><img decoding=\"async\" src=\"https:\/\/car-assets.bauersecure.com\/images\/1056x594\/transparent.png\" alt=\"Massimo Frascella\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x270\/massimo_frascella_interview__9_.jpg, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x405\/massimo_frascella_interview__9_.jpg, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1056x594\/massimo_frascella_interview__9_.jpg, (large)]\"><\/p>\n<div class=\"caption orbit-caption\">\n<div>Massimo Frascella<\/div>\n<\/p><\/div>\n<p><\/a>\n\t\t\t\t\t<\/li>\n<\/ul>\n<\/div>\n<div class=\"articleContent\">\n<div>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/audi\/\" title=\"View all Audi  Reviews\"><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"info-link\"> View all Audi  Reviews<\/span><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"bold-links\">\n<p><strong>\u25ba CAR meets Massimo Frascella<br \/>\u25ba The man leading Audi\u2019s design renaissance<br \/>\u25ba What\u2019s inside his little black book?<\/strong><\/p>\n<p>There it is, right in front of me, the inconspicuous black book that contains key elements of Audi\u2019s renaissance. Next to it, a small set of stubby markers and a handful of Bic ballpoint pens. Could we perhaps catch a quick glimpse? No? Alright then.<\/p>\n<p>Over an hour later, when the ice has been broken and the conversation has reached its working temperature, Massimo Frascella relaxes enough to let me watch as he squiggles a car that wears the new grille that caused such a stir when it appeared on <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/audi\/concept-c\/\">Audi\u2019s Concept C<\/a>\u2026 although nothing like the stir caused by the wild scissor-wing <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/jaguar\/type-00\/\">Jaguar Type 00<\/a> show car a few months earlier. Or, perhaps more recently, even <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/ferrari\/2027-luce\/\">Ferrari\u2019s Luce<\/a>.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p><em><strong>Like this? Get more CAR delivered to your browser!\u00a0<\/strong><\/em><a href=\"https:\/\/www.google.com\/preferences\/source?q=carmagazine.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Click here to add CAR Magazine as a preferred source on Google<\/em><\/strong><\/a><em><strong>.<\/strong><\/em><\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>Both were penned by one and the same person. Before joining Audi, Frascella was at JLR, where he was second-in-command to <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/jlr\/gerry-mcgovern\/\">Gerry McGovern<\/a>. He arrived at Ingolstadt in June 2024 to replace the outspoken and outgoing Marc Lichte.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__1_.jpg?scale=down\" alt=\"Massimo Frascella\" class=\"wp-image-264708\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__1_.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x0\/massimo_frascella_interview__1_.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1040x0\/massimo_frascella_interview__1_.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>The new appointment was not a committee decision but very much a personal promotion pushed through by Audi chief executive Gernot D\u00f6llner, at the time relatively new to the job himself.<\/p>\n<p>What did D\u00f6llner hope Frascella could bring to Audi? The strong stance and distinct personality of JLR cars such as the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/land-rover\/velar-hybrid\/\">Velar<\/a>, <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/land-rover\/defender-4x4\/\">Defender<\/a> and <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/range-rover\/suv\/\">Range Rover<\/a>, and maybe also the polarising new high-end electric Jaguar and its upcoming derivatives.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>Obviously impressed by the cocktail of progressive elegance, sophisticated execution and distinctive style, the CEO gave Frascella carte blanche with the full support of the board. With these assurances in his pocket, the 54-year-old Italian didn\u2019t feel the need to bring along the usual back-up entourage \u2013 the trusted deputy or a couple of long-running sidekicks \u2013 as so many senior designers would upon starting a new job. A shrewd communicator and a perfectly nice guy, Frascella was almost instantly accepted by the Audi design team, who welcomed their new leader with anticipation, curiosity and respect.<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__2_.jpg?scale=down\" alt=\"Massimo Frascella\" class=\"wp-image-264696\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__2_.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x0\/massimo_frascella_interview__2_.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1040x0\/massimo_frascella_interview__2_.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>Now, more than 18 months later, the designers and modellers have fully allied themselves with the friendly man everyone calls \u2018Masse\u2019. They quickly embraced his no-nonsense working style, and they certainly appreciate the less regimented processes, the precise feedback, his open-door approach to work and the holistic approach to design. Instead of compiling a classic brand bible detailing every facet of the future Audi look, Frascella put together a slim booklet titled <em>The Radical Next<\/em>, summing up his aesthetic vision in sketches, photographs, typefaces, slogans and graphics.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>Featured primarily in black and white are past Audi game changers like the <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/audi\/quattro\/\">original Quattro<\/a> and <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/audi\/tt\/\">TT<\/a>, the A2 and <a href=\"https:\/\/www.carmagazine.co.uk\/car-reviews\/audi\/r8-v8-manual\/\">R8<\/a>, along with concepts such as the Avus, Rosemeyer and RSQ. The message on the closing page says it all: \u2018Last century, Audi changed car design. This century, we intend to change it again.\u2019<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__3_.jpg?scale=down\" alt=\"Massimo Frascella\" class=\"wp-image-264697\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__3_.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x0\/massimo_frascella_interview__3_.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1040x0\/massimo_frascella_interview__3_.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>Frascella tells me: \u2018Car design is a journey. It starts with a vision and it ends with a promise. To keep that promise, the product must go through many moultings. On the one side, there are certain basic limitations and requirements like budget, timing, feasibility, size, content, platform, you name them.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>\u2018On the other side, we have established soft targets like crafted clarity, radical identity, emotional presence, the visualisation of Vorsprung durch Technik. The familiar means used to achieve these goals include proportions, plan views, cross sections, wheels and tyres, overhangs, surfaces. The Audi Design Manifesto calls for a flexible yet quite specific toolbox which allows us to create shapes that are clear, technical, intelligent and emotional.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__4_.jpg?scale=down\" alt=\"Massimo Frascella\" class=\"wp-image-264698\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__4_.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x0\/massimo_frascella_interview__4_.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1040x0\/massimo_frascella_interview__4_.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>\u2018Is this too theoretical? Then let me word it differently. In my view, Audis should exude extreme solidity and absolute simplicity. The secret sauce is the perfect coexistence of radii and tensions, incredibly controlled but never organic, a strong sense of solid metal supported by very precise geometric shutlines.\u2019<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>The production version of the Concept C, the <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/audi\/2027-nuvolari\/\">Nuvolari<\/a>, is Frascella\u2019s first Audi, although sources say he made a few last-minute changes to this year\u2019s harvest (<a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/audi\/2026-rs5\/\">RS5<\/a>, Q4 facelift, A6 Allroad, Q7, <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/audi\/audi-q9-interior\/\">Q9<\/a> and <a href=\"https:\/\/www.carmagazine.co.uk\/spy-shots\/audi\/2027-a2-e-tron\/\">A2<\/a>), cars that were essentially completed before his arrival. The Concept C marks a new beginning, and is indeed a different animal altogether \u2013 all substance, zero gallery play. As well as making a statement in itself, the striking two-seater also uses many elements that will reappear on future production models.<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__5_.jpg?scale=down\" alt=\"Massimo Frascella\" class=\"wp-image-264699\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__5_.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x0\/massimo_frascella_interview__5_.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1040x0\/massimo_frascella_interview__5_.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>Among them are the super-precise wheelarches, the cabin-to-body transition, the scaled-back glass area, the sharp full-length creases defining the flowing, broad-shouldered plan view, and the bumper sections which are neatly integrated parts of the whole rather than blunt add-ons.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>The minimalistic interior, too, is indicative of the shape of things to come. Instead of a pillar-to-pillar touchscreen, the only digital elements to be found inside the belated successor to the TT are the conventional instrument panel and a relatively small roll-up centre monitor. There\u2019s no sign of a rotary controller \u2013 long an Audi fixture \u2013 or head-up and passenger displays. There\u2019s also no Q6-style secondary control panel in the driver\u2019s door.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__6_.jpg?scale=down\" alt=\"Massimo Frascella\" class=\"wp-image-264700\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__6_.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x0\/massimo_frascella_interview__6_.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1040x0\/massimo_frascella_interview__6_.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>From now on, all key functions, including the transmission stalk, can be accessed without taking your hands off the wheel. Doubtless more kit and bigger screens will be available, but if the Concept C is anything to go by then the vogue for acres of black plastic, fake metal accents and abundant digital distractions has now passed. Instead, haptic knobs and buttons will return, even though this time the primary switchgear is crafted from aluminium or machined from carbon fibre, boasting high-quality touches like knurled surfaces, precise grating and unambiguous feedback.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>For many generations, the horizontal air intake and the four rings defined Audi front ends. Until 1976, the grille was flanked by one or two headlamps, often round, then rectangular headlights took over. In the two decades that followed, Audi design was tidy and timeless, solid and simple, Bauhaus-strict in concept and evolutionary in execution. The daring low-drag 100 C3 broke the rhythm for one generation, but its replacement depended again on the four rings for reliable identification.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__7_.jpg?scale=down\" alt=\"Massimo Frascella\" class=\"wp-image-264701\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__7_.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x0\/massimo_frascella_interview__7_.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1040x0\/massimo_frascella_interview__7_.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>Walter de Silva, appointed chief designer at Audi in 2002, combined the two air intakes above and below the front bumper into one large single-frame grille.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>\u2018That eye-catching new theme marked a turning point,\u2019 reckons Frascella. \u2018Like the upright centre motif of the Concept C, it connected to the ovoid upright frame of the classic Type C\/D racer. All three front-end treatments are instantly recognisable and unmistakable paradigms of simplicity, geometry and clarity.\u2019<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>In November 2024, after five months in the job, Frascella invited top management to the Audi light tunnel, where he presented the proposed New Look on four different vehicles. While the chief designer is mum about details, the Audi grapevine suggests the four cars were the Concept C, the next A4, a fresh take on the ageing A8 and the future Q8.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__8_.jpg?scale=down\" alt=\"Massimo Frascella\" class=\"wp-image-264702\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__8_.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x0\/massimo_frascella_interview__8_.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1040x0\/massimo_frascella_interview__8_.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>This particular quartet was reportedly chosen to demonstrate the flexibility of the vertical frame, which works almost equally well on all vehicle types. The upright centre section can be a little wider on a saloon and substantially taller on a full-size SUV, and always remains the core styling element. The four rings can be integrated in the grille or placed above it, like on the R8 and the Rosemeyer concept.<\/p>\n<p>For our drive to Munich for dinner, Frascella has borrowed a 444bhp 2002 C5 RS6 saloon from Audi Tradition \u2013 the first high-performance single-frame model, and the epitome of brand-shaping essentials like superb fit and finish, pace-setting ergonomics and absolute understatement.<\/p>\n<p>But Frascella admits with a chuckle: \u2018I\u2019m not your archetypal car guy. Although I\u2019m quite attracted to certain classics like the Lancia Delta Integrale, I don\u2019t actually own a collector\u2019s car, and I\u2019m not one of the world\u2019s greatest drivers, either \u2013 just ask the guys in the factory workshop, who\u2019ve probably stopped counting the chipped wheels and chafed tyres on my RS7. At JLR I drove Land Rovers and Range Rovers, where kerb rash wasn\u2019t an issue, but here the rolling stock tends to be extra wide, extra low and extra vulnerable, which partly explains why my next company car is an RS Q8.<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__9_.jpg?scale=down\" alt=\"Massimo Frascella\" class=\"wp-image-264703\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__9_.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x0\/massimo_frascella_interview__9_.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1040x0\/massimo_frascella_interview__9_.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>\u2018If I ever had the money and the time, my dream garage would probably be all-Italian: Lancia Aurelia B20 GT, Lamborghini Miura, Lancia Stratos, it\u2019s that simple.\u2019 He pauses to think, eyes rolling up to better visualise the memory he seeks. \u2018No, wait a minute. Can I also add the Bugatti Type 32 \u201cTank\u201d, one of the first aerodynamic racing cars, very dramatic and way ahead of its time? And a silver MkI TT, before they put on that rear spoiler. Not because I work for Audi now, but because it is a real masterpiece, period.\u2019<\/p>\n<p>When a design is this cool, coherent and complete, does a manufacturer still need to follow the usual timescale for model lifecycles, with all the cost of facelifts this involves? \u2018Some shapes are made for eternity. They trigger the good vibes. An Audi isn\u2019t something you need. It\u2019s something you desire. Good design fuses art and engineering to a highly functional and very emotional whole.\u2019<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>Frascella\u2019s eager to elaborate: \u2018It is our duty to think against the current, ask questions knowing we won\u2019t get an answer. In this business, taking interesting, even risky sidesteps is essential. I\u2019ll do anything to avoid the boring and predictable.\u2019<\/p>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__10_.jpg?scale=down\" alt=\"Massimo Frascella\" class=\"wp-image-264704\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__10_.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x0\/massimo_frascella_interview__10_.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1040x0\/massimo_frascella_interview__10_.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>Anything? Just because he\u2019s a different character from Lichte, and didn\u2019t mature as a designer in the VW Group, don\u2019t assume he\u2019s going to tear everything up. In his brief introductory speech to his fellow designers, Frascella did not question the Audi world order.<\/p>\n<p>\u2018We need to act in concert to make this transformation work, and collaboration is an incredibly fulfilling way of obtaining results. The team embraced change from day one, their commitment is phenomenal, and although debates and discussions are often heated and intense, joining forces is the only way to get things done. Since the management is supportive of our work, I don\u2019t have to fight hard for creative freedom.\u2019<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>There must be all sorts of shapes, sizes and silhouettes in his sketchbooks, but rather than focusing on the next Q model, for instance, or a possible future halo car, he is more concerned about what design does for Audi and its users. Balancing imagination and innovation, orchestrating the cultural change, and masterminding the brand philosophy is what makes Frascella tick. The big picture.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__11_.jpg?scale=down\" alt=\"Massimo Frascella\" class=\"wp-image-264705\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__11_.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x0\/massimo_frascella_interview__11_.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1040x0\/massimo_frascella_interview__11_.jpg?scale=down, (large)]\"><\/figure>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<\/p>\n<p>At the same time, he is a switched-on operator, pen in one hand and tape in the other, momentarily sidetracked by an organisational issue, the next minute totally immersed in a debate about the perfect radius, then talking with a clay modeller a couple of heartbeats later. At the VW Group\u2019s regular internal design shows, where it\u2019s usual for a brand to play its cards close to its chest, Frascella takes the opposite approach, sharing ideas: \u2018I don\u2019t believe that competition improves creativity. Pulling together has that effect.\u2019<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>The marque\u2019s new chief creative officer is a champion of structural soundness, a stickler for precision and an advocate of technicality. He loves geometric shapes, hair-thin cutlines and stunning proportions. Frascella\u2019s credo \u2013 although inspired by the past \u2013 goes way beyond retro. Omnipresent abstract mood boards reflect Ingolstadt\u2019s new minimalism, highlighting architecture, fashion and precision engineering.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__12_.jpg?scale=down\" alt=\"Massimo Frascella\" class=\"wp-image-264706\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__12_.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x0\/massimo_frascella_interview__12_.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1040x0\/massimo_frascella_interview__12_.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>This thinking has influenced the <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/audi\/2026-f1-launch\/\">2026 Formula 1 livery<\/a>, which combines classic Silver Arrows hues with signature Audi Sport red and contrasting black, and of course the four rings.<\/p>\n<p>How about a truly outstanding supercar to milk that win-on- Sunday, sell-on-Monday possibility? \u2018Happy to do anything,\u2019 quips Frascella, \u2018but it\u2019s not on me to decide.\u2019<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<div class=\"mpu-inject show-for-medium-up hide-for-xlarge-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>Although we\u2019re not allowed to talk future product, it\u2019s clear that the Concept C is only the starting point of a journey which must eventually again include standout brand-shapers on a par with the A6 Allroad, the original A5 and the five-door A7 coupe. While the <a href=\"https:\/\/www.carmagazine.co.uk\/car-news\/first-official-pictures\/audi\/2027-nuvolari\/\">Nuvolari<\/a> is a nice-to-have element, the must-have list is topped by a fresh set of crossovers and SUVs which will include the full-size body-on-frame sibling of the US-built Scout Traveler, and of course the next-generation Q3\/4\/5\/6\/7\/8\/9.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__13_.jpg?scale=down\" alt=\"Massimo Frascella\" class=\"wp-image-264707\" data-interchange=\"[https:\/\/car-images.bauersecure.com\/wp-images\/264685\/480x0\/massimo_frascella_interview__13_.jpg?scale=down, (default)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/720x0\/massimo_frascella_interview__13_.jpg?scale=down, (medium)], [https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1040x0\/massimo_frascella_interview__13_.jpg?scale=down, (large)]\"><\/figure>\n<\/p>\n<p>When will the new all-electric SSP platform take over as the dominant architecture from the combustion MQB\/MLB\/PPC models? Frascella shrugs his shoulders. \u2018It doesn\u2019t matter. The multifunctional vertical frame works for both factions. It can be the main air intake or merely act as an ADAS centre of intelligence. Irrespective of powertrain and vehicle type, the new upright grille is the determining element of our future architectures.\u2019<\/p>\n<div class=\"mpu-inject hide-for-medium-up\">\n<div class=\"mpu-ad advert\"><\/div>\n<\/p><\/div>\n<p>He holds up the black sketchbook and taps on that private top-secret bible which is so near and yet so far. \u2018You just wait and see.\u2019<\/p>\n<\/p><\/div>\n<aside class=\"about-author\">\n<h2 class=\"about-author-heading\">About the author<\/h2>\n<div class=\"about-author-inner\">\n<div class=\"main-author-summary-container\">\n\t\t\t<a class=\"main-author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/georg-kacher\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/14269\/120x120\/georgkacher.jpeg?quality=90)\"><\/a><\/p>\n<div class=\"main-author-name-container\">\n<div class=\"main-author-name\"><a href=\"https:\/\/www.carmagazine.co.uk\/author\/georg-kacher\/\">Georg Kacher<\/a><\/div>\n<div class=\"main-author-job-title\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"main-author-byline\">One of the world&#8217;s leading motoring journalists, Georg has been a staple on CAR magazine for six decades. Incredible, but true. This extraordinary experience means that Georg has probably scooped it, driven it and rated it before anybody else!<\/p>\n<\/p><\/div>\n<\/aside><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"column show-for-xlarge-up xlarge-2 xlarge-pull-10\">\n<figure class=\"author-info clearfix\">\n<p>\t\t\t<a class=\"author-image\" href=\"https:\/\/www.carmagazine.co.uk\/author\/georg-kacher\/\" target=\"_blank\" style=\"background-image: url(https:\/\/car-images.bauersecure.com\/wp-images\/14269\/85x85\/georgkacher.jpeg?quality=90)\"><\/a><figcaption>\n<p class=\"author-name\">\n\t\t\tBy <a href=\"https:\/\/www.carmagazine.co.uk\/author\/georg-kacher\/\">Georg Kacher<\/a>\n\t\t<\/p>\n<p class=\"author-quote\">European editor, secrets uncoverer, futurist, first man behind any wheel<\/p>\n<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"column xlarge-10 xlarge-push-2 disqus\">\n\t\t\t\t\t\t<a id=\"commentsExpander\" 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href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1752x1168\/massimo_frascella_interview__1_.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">Massimo Frascella<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/79x79\/massimo_frascella_interview__1_.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1752x1168\/massimo_frascella_interview__10_.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">Massimo Frascella<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/79x79\/massimo_frascella_interview__10_.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1752x1168\/massimo_frascella_interview__11_.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">Massimo Frascella<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/79x79\/massimo_frascella_interview__11_.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1752x1168\/massimo_frascella_interview__12_.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">Massimo Frascella<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/79x79\/massimo_frascella_interview__12_.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1752x1168\/massimo_frascella_interview__13_.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">Massimo Frascella<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/79x79\/massimo_frascella_interview__13_.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1752x1168\/massimo_frascella_interview__2_.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">Massimo Frascella<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/79x79\/massimo_frascella_interview__2_.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1752x1168\/massimo_frascella_interview__3_.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">Massimo Frascella<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/79x79\/massimo_frascella_interview__3_.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1752x1168\/massimo_frascella_interview__4_.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">Massimo Frascella<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/79x79\/massimo_frascella_interview__4_.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1752x1168\/massimo_frascella_interview__5_.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">Massimo Frascella<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/79x79\/massimo_frascella_interview__5_.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1752x1168\/massimo_frascella_interview__6_.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">Massimo Frascella<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/79x79\/massimo_frascella_interview__6_.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1752x1168\/massimo_frascella_interview__7_.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">Massimo Frascella<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/79x79\/massimo_frascella_interview__7_.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" href=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/1752x1168\/massimo_frascella_interview__8_.jpg?mode=max&amp;quality=90&amp;scale=down\"><span class=\"inner\">Massimo Frascella<\/span><img decoding=\"async\" class=\"rsTmb\" src=\"https:\/\/car-images.bauersecure.com\/wp-images\/264685\/79x79\/massimo_frascella_interview__8_.jpg?quality=50\" alt style=\"border-width:0px\"><\/a><\/p>\n<p>\t\t\t\t\t\t\t<a class=\"rsImg\" 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data-elem=\"close\"><\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>{&#8220;@context&#8221;:&#8221;https:\/\/schema.org&#8221;,&#8221;@type&#8221;:&#8221;Article&#8221;,&#8221;image&#8221;:&#8221;https:\/\/car-images.bauersecure.com\/wp-images\/264685\/massimo_frascella_interview__14_.jpg&#8221;,&#8221;mainEntityOfPage&#8221;:{&#8220;@type&#8221;:&#8221;WebPage&#8221;,&#8221;@id&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/audi\/massimo-frascella\/&#8221;},&#8221;url&#8221;:&#8221;https:\/\/www.carmagazine.co.uk\/car-news\/industry-news\/audi\/massimo-frascella\/&#8221;,&#8221;author&#8221;:{&#8220;@type&#8221;:&#8221;Person&#8221;,&#8221;name&#8221;:&#8221;Georg Kacher&#8221;,&#8221;description&#8221;:&#8221;Georg Kacher is one of the foremost motoring journalists in the world and has written for CAR magazine for nearly half a century. He was hired by then-editor Mel Nichols to work for CAR in 1975 and has never looked back.nAn Austrian national living in Germany, Georgu2019s bulging contacts book is the envy of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[239,226],"class_list":["post-1973620","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-carmagazine-co-uk","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1973620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1973620"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1973620\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1973620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1973620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1973620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}