\u2666\u00a0<\/span>Pentru tinerii cu v\u00e2rste \u00eentre 16 \u015fi 30 de ani, din mediul urban, Banca Transilvania este prima op\u0163iune c\u00e2nd vine vorba despre alegerea unei b\u0103nci, inclusiv pentru contul lor principal, \u00een care \u00ee\u015fi primesc \u015fi \u00ee\u015fi p\u0103streaz\u0103 banii, prin care efectueaz\u0103 pl\u0103\u0163i \u015fi cu care interac\u0163ioneaz\u0103 cel mai des.<\/strong><\/p>\n Genera\u0163ia ta prive\u015fte banca \u00eentr-un mod diferit fa\u0163\u0103 de genera\u0163iile anterioare, nu doar ca pe un loc \u00een care \u00ee\u015fi pun banii. Concret, ce vor tinerii de la o banc\u0103? Solu\u0163ii digitale, campanii comerciale, programe de educa\u0163ie financiar\u0103 \u015fi o banc\u0103 prezent\u0103 acolo unde sunt \u015fi ei.<\/p>\n \u201eBanca Transilvania a devenit un reper pentru tineri datorit\u0103 solu\u0163iilor de banking digital, campaniilor comerciale, programelor de educa\u0163ie financiar\u0103 \u015fi prezen\u0163ei constante \u00een mediile \u00een care Genera\u0163ia Z \u00ee\u015fi petrece timpul: \u00een campusuri \u015fi \u015fcoli, la festivaluri \u015fi t\u00e2rguri de joburi, \u00een proiecte de dezvoltare personal\u0103 \u015fi ini\u0163iative sociale, precum \u015fi \u00een social media\u201d, transmit reprezentan\u0163ii BT \u00eentr-un comunicat de pres\u0103. Peste un milion dintre clien\u0163ii B\u0103ncii Transilvania sunt tineri din Genera\u0163ia Z, cu v\u00e2rste de p\u00e2n\u0103 la 30 de ani, iar, \u00een ultimii ani, BT \u015fi-a crescut cota de pia\u0163\u0103 pe acest segment cu cinci puncte procentuale, arat\u0103 cel mai recent studiu realizat de agen\u0163ia de cercetare Quantix pentru Banca Transilvania. Pentru tinerii cu v\u00e2rste \u00eentre 16 \u015fi 30 de ani, din mediul urban, transmit reprezentan\u0163ii BT, Banca Transilvania este prima op\u0163iune c\u00e2nd vine vorba despre alegerea unei b\u0103nci, inclusiv pentru contul lor principal, \u00een care \u00ee\u015fi primesc \u015fi \u00ee\u015fi p\u0103streaz\u0103 banii, prin care efectueaz\u0103 pl\u0103\u0163i \u015fi cu care interac\u0163ioneaz\u0103 cel mai des.\u00a0<\/p>\n \u00a0<\/p>\n Ce mai arat\u0103 rezultatele studiului Quantix despre Genera\u0163ia Z \u015fi Banca Transilvania:<\/strong><\/p>\n \u2022 \u201eBT se men\u0163ine lider \u00een preferin\u0163ele tinerilor, cu peste 30%.\u201d<\/p>\n \u2022 \u201eBanca Transilvania conduce \u00een top-of-mind, ating\u00e2nd nivelul de 34%\u201d \u015fi \u201ese men\u0163ine pe prima pozi\u0163ie \u015fi \u00een ceea ce prive\u015fte indicatorul de banc\u0103 principal\u0103 (33%)\u201d.<\/p>\n \u2022 BT are cea mai ridicat\u0103 rat\u0103 de conversie din banc\u0103 utilizat\u0103 \u00een banc\u0103 principal\u0103, de 73%. \u201eCifra ne arat\u0103 \u00eencrederea real\u0103 pe care tinerii o acord\u0103 b\u0103ncii, dincolo de notorietate.\u201d<\/p>\n \u2022 \u201e16% dintre tineri aleg Banca Transilvania, unde v\u0103d oportunit\u0103\u0163i de dezvoltare profesional\u0103.\u201d<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n<\/div>\n [analyse_source url=”https:\/\/www.zf.ro\/zf-gen-z\/cauta-tanar-banca-solutii-digitale-campanii-comerciale-programe-23166837″]<\/p>\n","protected":false},"excerpt":{"rendered":" [analyse_image type=”featured” src=”https:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/25326\/23166837\/1\/13-lovebrand-bt.jpghttps:\/\/storage0.dms.mpinteractiv.ro\/media\/1\/1481\/25326\/23166837\/1\/13-lovebrand-bt.jpg”] \u2666\u00a0Pentru tinerii cu v\u00e2rste \u00eentre 16 \u015fi 30 de ani, din mediul urban, Banca Transilvania este prima op\u0163iune c\u00e2nd vine vorba despre alegerea unei b\u0103nci, inclusiv pentru contul lor principal, \u00een care \u00ee\u015fi primesc \u015fi \u00ee\u015fi p\u0103streaz\u0103 banii, prin care efectueaz\u0103 pl\u0103\u0163i \u015fi cu care interac\u0163ioneaz\u0103 cel mai des. Genera\u0163ia ta prive\u015fte […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[226,28],"class_list":["post-1971062","post","type-post","status-publish","format-standard","hentry","category-romania","tag-crawlmanager","tag-zf-ro"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1971062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1971062"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1971062\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1971062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1971062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1971062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}