{"id":1970274,"date":"2026-06-03T14:18:13","date_gmt":"2026-06-03T11:18:13","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1970274"},"modified":"2026-06-03T14:18:13","modified_gmt":"2026-06-03T11:18:13","slug":"amelia-gray-anok-yai-lead-the-charge-for-guccis-wet-hot-summer","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1970274","title":{"rendered":"Amelia Gray &amp; Anok Yai Lead The Charge For Gucci&#8217;s Wet, Hot Summer"},"content":{"rendered":"<article class=\"oVA page-470368891\">\n<div class=\"cCV\">\n<div class=\"sWr\">\n<div class=\"Jr2\">\n<div class=\"gsz VnM\">\n<div class=\"s7N\">\n<div class=\"vmZ oL7\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/3\/a638e0b5\/official-crop_260501_ms_gucci_11-3342_01.jpg?w=653&amp;h=816&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt class=\"fpC zqY EdX\"><\/div>\n<p><span class=\"Vms rPb\">Courtesy of Gucci<\/span><\/div>\n<div class=\"Kbu\">\n<div class=\"rkd J1w\">\n<p class=\"QwJ\">Fashion<\/p>\n<\/div>\n<div class=\"Ckc O8w\">\n<h1 class=\"aVX cPN tGQ uo1\">Amelia Gray &amp; Anok Yai Lead The Charge For Gucci&#8217;s Wet, Hot Summer<\/h1>\n<div class=\"r87 YVe\">\n<p>Meet us in Monte Carlo?<\/p>\n<\/div>\n<\/div>\n<div class=\"mLI gt2\">\n<address class=\"Fdy\">by <a href=\"https:\/\/www.nylon.com\/profile\/kevin-leblanc-308401936\">Kevin LeBlanc<\/a><\/address>\n<div class=\"DHw\">\n<div><time datetime=\"2026-06-03T14:18:13.724Z\">2 hours ago<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"QVH\"><\/div>\n<div class=\"Uf-\">\n<div class=\"D5t\">We may receive a portion of sales if you purchase a product through a link in this article.<\/div>\n<\/div>\n<div class=\"tn6\">\n<div data-adroot=\"true\" class=\"AOL Afg\">\n<p>From <a href=\"https:\/\/www.nylon.com\/fashion\/milan-fashion-week-front-row-style-fall-winter-2026\" class=\"T3D\">Milan<\/a> to <a href=\"https:\/\/www.nylon.com\/fashion\/cannes-film-festival-best-looks-2026\" class=\"T3D\">Cannes<\/a> to <a href=\"https:\/\/www.nylon.com\/nylon-nights\/sierra-rena-gucci-guccicore-cruise-2027-show-diary\" class=\"T3D\">New York<\/a>, <a href=\"https:\/\/www.nylon.com\/fashion\/gucci-cruise-2027-guccicore-favorite-things\" class=\"T3D\">Gucci<\/a> is proving its global dominance with each new show and campaign. The latest stop on their world tour? Monte Carlo, just in time for the languorous, sweaty days of Euro Summer.<\/p>\n<p><a href=\"https:\/\/www.nylon.com\/fashion\/gucci-demna-new-handbags-jackie-borsetto-celebrity-roundup\" class=\"T3D\">Demna<\/a> might be the most prolific designer in fashion, successfully overseeing the rehaul of Gucci\u2019s aesthetic with two runway shows (one in Times Square, no less), a \u2018<a href=\"https:\/\/www.nylon.com\/fashion\/fashion-news-dec-4-2025\" class=\"T3D\">90s-coded lookbook<\/a>, a Spike Jonze and Halina Reijn-directed short film, and now, with the Summer collection, a striking campaign shot on the water in Monaco. <a href=\"https:\/\/www.nylon.com\/fashion\/fashion-news-oct-9-2025\" class=\"T3D\">Amelia Gray<\/a> and <a href=\"https:\/\/www.nylon.com\/beauty\/anok-yai-mugler-alien-hypersense-fragrance-beauty-routine-interview\" class=\"T3D\">Anok Yai<\/a> make their return as Demna\u2019s muses to show off the scantily clad clothing \u2014 but make no mistake about it, the heroes of the campaign are the handbags. <\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/3\/955b4244\/official-crop_260501_ms_gucci_1-0021_01d.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Gucci<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/3\/1c49d6d1\/official-sp-dps_260501_ms_gucci_2-0088_02e.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Gucci<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/3\/32e01863\/official-crop_260501_ms_gucci_6-2201_01.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Gucci<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/3\/36f6ff10\/official-crop_260501_ms_gucci_8-2799_04i.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Courtesy of Gucci<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-470374188\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 4<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 4<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Demna has hit the sweet spot of capitalizing on the nostalgia for Gucci\u2019s past designs while bringing (relatively) affordable styles to the market, inviting both the die-hard stans and casual fans into the conversation. There\u2019s the <a href=\"https:\/\/www.nylon.com\/fashion\/fit-picks-kirsten-dunst-gucci\" class=\"T3D\">Jackie<\/a>, of course, but also styles like the Gossip small shoulder bag and the Madison, which offer elongated takes on the shoulder bag for under $2,000. The Flora print, originally custom-made for Princess Grace of Monaco, makes a bold statement across hero styles and adds the right pop of color to any clubbing \u2018fit you have in mind for that Ibiza trip.<\/p>\n<p>For the boys, it\u2019s all about the muscle T-shirt and tight jeans this summer. Other hero items of clothing include matching separates \u2014 in lightweight cotton poplin for the guys and rich silks for the ladies \u2014 and stunning dresses, like the one model Angelina Kendall wears in the fever dream of a video campaign. The video sees a ragtag bunch of models \u2014 some wearing the smoky cat-eye popularized by the brand on their <a href=\"https:\/\/www.nylon.com\/fashion\/fashion-month-superlatives-fw-2026\" class=\"T3D\">Fall\/Winter 2026 runway<\/a> \u2014 swimming, drinking, diving, smoking, lounging; it\u2019s the fever dream of any great villa party brought to life for a sweet 85 seconds. <\/p>\n<div class=\"sWr iGR CEt\">\n<figure class=\"Qf5 E1M LRM\">\n<div style=\"padding-top:56.25%\" class=\"Rfb F8Y sMW\"><video controls playsinline class=\"kOK U-k\"><\/video><\/div>\n<div>\n<div class=\"Yte pt7 okb\"><figcaption class=\"rv9 TrI\"><cite class=\"hW6\">Courtesy of Gucci<\/cite><\/figcaption><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<p>So whether you already have your eyes on a vintage Gucci piece from a <a href=\"https:\/\/www.nylon.com\/secondhand-fashion\" class=\"T3D\">secondhand website<\/a> or you find yourself on a European island with a craving for a nighttime handbag, the world of Gucci awaits with open arms just in time for the vacations of your dreams. The jet-set pack can rest easy knowing an edit of the Summer collection will also be available at resort-friendly locations like Ibiza, Capri, Mykonos, Formentera, and Cannes. Even if you\u2019re not setting sail for anywhere past your local bodega this summer, worry not: The collection is now available to shop on <a href=\"https:\/\/www.gucci.com\/us\/en\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">gucci.com<\/a> and in Gucci boutiques worldwide. <\/p>\n<div class=\"sWr iGR T46\">\n<div class=\"i6B\"><a target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.gucci.com\/us\/en\/pr\/women\/handbags\/mini-bags-for-women\/gossip-small-shoulder-bag-p-875847FAF7O1046\" data-skimlink=\"true\" class=\"Rcu\"><\/p>\n<div class=\"Mup\">\n<div class=\"yiq\">Gossip Small Shoulder Bag<\/div>\n<div class=\"O8F\">Gucci<\/div>\n<\/div>\n<div style=\"padding-top:100%\" class=\"vmZ wxt ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/3\/5de57a10\/875847_faf7o_1046_sn247680_001.jpg?w=414&amp;h=414&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt=\"Gossip Small Shoulder Bag\" class=\"mdu EdX\"><\/div>\n<div class=\"OiB\">\n<div class=\"yMn\"><span class=\"o75\"><span>$1,190<\/span><\/span><\/p>\n<div class=\"w7_\"><span>see on gucci<\/span><\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"sWr iGR T46\">\n<div class=\"i6B\"><a target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.gucci.com\/us\/en\/pr\/women\/handbags\/shoulder-bags-for-women\/madison-medium-shoulder-bag-p-874744FAF798547\" data-skimlink=\"true\" class=\"Rcu\"><\/p>\n<div class=\"Mup\">\n<div class=\"yiq\">Madison Medium Shoulder Bag<\/div>\n<div class=\"O8F\">Gucci<\/div>\n<\/div>\n<div style=\"padding-top:100%\" class=\"vmZ wxt ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/3\/bbb691c9\/874744_faf79_8547.jpg?w=414&amp;h=414&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt=\"Madison Medium Shoulder Bag\" class=\"mdu EdX\"><\/div>\n<div class=\"OiB\">\n<div class=\"yMn\"><span class=\"o75\"><span>$1,950<\/span><\/span><\/p>\n<div class=\"w7_\"><span>see on gucci<\/span><\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"sWr iGR T46\">\n<div class=\"i6B\"><a target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.gucci.com\/us\/en\/pr\/women\/handbags\/top-handle-bags-for-women\/gucci-melrose-medium-boston-bag-p-875228FAF8V4042\" data-skimlink=\"true\" class=\"Rcu\"><\/p>\n<div class=\"Mup\">\n<div class=\"yiq\">Melrose Medium Boston Bag in Dark Blue GG Denim<\/div>\n<div class=\"O8F\">Gucci<\/div>\n<\/div>\n<div style=\"padding-top:100%\" class=\"vmZ wxt ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/3\/7f024965\/875228_faf8v_4042.jpg?w=414&amp;h=414&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt=\"Melrose Medium Boston Bag in Dark Blue GG Denim\" class=\"mdu EdX\"><\/div>\n<div class=\"OiB\">\n<div class=\"yMn\"><span class=\"o75\"><span>$1,950<\/span><\/span><\/p>\n<div class=\"w7_\"><span>see on gucci<\/span><\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<div class=\"sWr iGR T46\">\n<div class=\"i6B\"><a target=\"_blank\" rel=\"noreferrer nofollow\" href=\"https:\/\/www.gucci.com\/us\/en\/pr\/women\/handbags\/shoulder-bags-for-women\/mercato-medium-tote-bag-p-866645AAGIA9214\" data-skimlink=\"true\" class=\"Rcu\"><\/p>\n<div class=\"Mup\">\n<div class=\"yiq\">Mercato Medium Tote Bag in White<\/div>\n<div class=\"O8F\">Gucci<\/div>\n<\/div>\n<div style=\"padding-top:100%\" class=\"vmZ wxt ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/6\/3\/a2cf32d8\/866645_aagia_9214_001_095_0000_light-mercato-medium-tote.jpg?w=414&amp;h=414&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt=\"Mercato Medium Tote Bag in White\" class=\"mdu EdX\"><\/div>\n<div class=\"OiB\">\n<div class=\"yMn\"><span class=\"o75\"><span>$2,900<\/span><\/span><\/p>\n<div class=\"w7_\"><span>see on gucci<\/span><\/div>\n<\/div>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<aside class=\"fX2 rhF jIS\">\n<div>\n<div style=\"display:block\" class=\"lqj TnP\">\n<div class=\"BMP\">\n<div class=\"oHL\">Style + Culture, delivered straight to your inbox.<\/div>\n<div class=\"wCn\">\n<div class=\"Yte yjy DSW\"><\/div>\n<p><button class=\"Ex8 qgj\"><span>Submit<\/span><\/button><\/p>\n<div class=\"uxm\"><\/div>\n<div class=\"g-0\">By subscribing to this BDG newsletter, you agree to our <a href=\"https:\/\/www.bdg.com\/info\/terms-of-service\" target=\"_blank\" rel=\"noreferrer\">Terms of Service<\/a> and <a href=\"https:\/\/www.bdg.com\/info\/privacy-policy\" target=\"_blank\" rel=\"noreferrer\">Privacy Policy<\/a><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.nylon.com\/newsletter\">Subscribe to our newsletter &gt;<\/a><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Courtesy of Gucci Fashion Amelia Gray &amp; Anok Yai Lead The Charge For Gucci&#8217;s Wet, Hot Summer Meet us in Monte Carlo? by Kevin LeBlanc 2 hours ago We may receive a portion of sales if you purchase a product through a link in this article. From Milan to Cannes to New York, Gucci is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,256],"class_list":["post-1970274","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-nylon-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1970274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1970274"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1970274\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1970274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1970274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1970274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}