{"id":1970265,"date":"2026-06-03T15:07:13","date_gmt":"2026-06-03T12:07:13","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1970265"},"modified":"2026-06-03T15:07:13","modified_gmt":"2026-06-03T12:07:13","slug":"pokemon-gets-the-lego-smart-play-treatment-with-new-sets-arriving-this-summer-and-theyre-not-as-eye-wateringly-expensive-as-the-previous-pokemon-builds","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1970265","title":{"rendered":"Pok\u00e9mon gets the Lego Smart Play treatment with new sets arriving this summer, and they&#8217;re not as eye-wateringly expensive as the previous Pok\u00e9mon builds"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">Pok\u00e9mon gets the Lego Smart Play treatment with new sets arriving this summer, and they&#8217;re not as eye-wateringly expensive as the previous Pok\u00e9mon builds<\/h1>\n<p class=\"strapline\">Better for your Bulbasaur wallet.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/Charizard-vs.-Jolteon-Lego-set.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"Charizard vs. Jolteon Lego set\" loading=\"eager\" data-uri=\"Charizard-vs.-Jolteon-Lego-set.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Eurogamer\/Lego<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Fran Ruiz avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/fran-j-ruiz-author.png?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"180\" height=\"180\"><\/p>\n<p>  <img alt=\"Fran Ruiz avatar\" data-autosize=\"crop_lossy\" data-uri=\"fran-j-ruiz-author.png\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"180\" height=\"180\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/fran-ruiz\">Fran Ruiz<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Contributor<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-06-03T15:07:13+00:00\">June 3, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/lego-pokemon-smart-play-sets?view=comments\" rel=\"nofollow\"><br \/>\n          1 comment<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p><a href=\"https:\/\/www.eurogamer.net\/lego-pokemon-unveiled-but-catching-em-all-will-cost-you\">Lego Pok\u00e9mon sets finally arrived earlier this year<\/a>, but they were on the costly side, with a strong focus on big builds. Of course, that was just the beginning of The Lego Group and The Pok\u00e9mon Company&#8217;s partnership, and now they&#8217;ve revealed Lego Smart Play sets that might be a better fit for kids and fans looking to spend less.<\/p>\n<p><a href=\"https:\/\/www.pokemon.com\/us\/pokemon-news\/preorder-new-lego-pokemon-smart-play-sets-now\">The 12 new Lego Pok\u00e9mon<\/a> sets, available starting 1st August, were unveiled alongside a brief explanation of the vision behind them. &#8220;Children can attach a Lego Smart tag to a brick-built treat to feed their Lego Pikachu or tickle their Lego Charizard to get a joyful laugh. The more they play, the stronger the bond, as they prepare for spectacular battles with friends and family.&#8221;<\/p>\n<p>This isn&#8217;t the debut of the Lego Smart Play System &#8211; which mixes light, sound, and motion tech with the traditional blocks &#8211; but it&#8217;s the first time it&#8217;s been applied to Pok\u00e9mon.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"LEGO\u00ae Pok\u00e9mon\u2122 SMART Play\u2122 sets are coming!\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/VyN8RzQsTwM?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/VyN8RzQsTwM\/hqdefault.jpg\"><span class=\"video-facade__title\">LEGO\u00ae Pok\u00e9mon\u2122 SMART Play\u2122 sets are coming!<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>LEGO Pok\u00e9mon SMART Play sets are coming!<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=VyN8RzQsTwM\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>For the most part, all the Lego Pok\u00e9mon sets in this wave represent specific characteristics, environments, and &#8220;training moments&#8221;. For example, there&#8217;s a tree house set inspired by Pikachu with the Pok\u00e9mon itself also included alongside training items. The full list of sets is as follows:<\/p>\n<ul>\n<li>Training House with Pikachu<\/li>\n<li>Charizard vs. Jolteon Ultimate Battle<\/li>\n<li>Berry Bash with Bulbasaur and Bidoof<\/li>\n<li>Trainer&#8217;s Buggy Adventure with Squirtle<\/li>\n<li>Charmander and Geodude&#8217;s Cavern Clash<\/li>\n<li>Sprigatito, Fuecoco, and Quaxly Battle<\/li>\n<li>Jigglypuff Concert<\/li>\n<li>Drone Search for Mythical Mew<\/li>\n<li>Eevee and Lapras&#8217;s Treasure Hunt<\/li>\n<li>Mewtwo&#8217;s Lab Break<\/li>\n<li>Umbreon vs. Garchomp Championship Battle<\/li>\n<li>Cubone and Gengar&#8217;s Spooky Showdown<\/li>\n<\/ul>\n<figure>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Cubone vs. Gengar Lego set\" height=\"900\" src=\"https:\/\/assetsio.gnwcdn.com\/Cubone-vs.-Gengar-Lego-set.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1.7777777777777777\" width=\"1600\"><\/p>\n<p><img alt=\"Cubone vs. Gengar Lego set\" data-autosize=\"crop_lossy\" data-lightbox data-uri=\"Cubone-vs.-Gengar-Lego-set.jpg\" height=\"900\" loading=\"lazy\" style=\"aspect-ratio: 1.7777777777777777\" width=\"1600\"><figcaption><span class=\"attribution\">Image credit: <cite>Eurogamer\/Lego<\/cite><\/span><\/figcaption><\/figure>\n<p>These new sets&#8217; prices range from $19.99 for the smaller ones to $119.99 for the <a href=\"https:\/\/www.pokemoncenter.com\/product\/73-10179-101\/lego-pokemon-smart-play-charizard-vs-jolteon-ultimate-battle\">Charizard vs. Jolteon battle scene<\/a>, but that&#8217;s an expensive outlier. The <a href=\"https:\/\/www.pokemoncenter.com\/product\/73-10183-101\/lego-pokemon-smart-play-mewtwo-s-lab-break\">Mewtwo set<\/a> seems to be on the bigger side and is set to sell for $69.99, for example.<\/p>\n<p>Pre-orders are open now via <a href=\"https:\/\/www.pokemoncenter.com\/\">Pok\u00e9mon Center<\/a> and <a href=\"https:\/\/www.lego.com\/en-us\/themes\/pokemon\">Lego&#8217;s official website<\/a>, with Lego Stores and &#8220;select retailers&#8221; worldwide getting them from 1st August too.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p><a href=\"https:\/\/www.eurogamer.net\/lego-pokemon-unveiled-but-catching-em-all-will-cost-you\">Lego Pok\u00e9mon sets finally arrived earlier this year<\/a>, but they were on the costly side, with a strong focus on big builds. Of course, that was just the beginning of The Lego Group and The Pok\u00e9mon Company&#8217;s partnership, and now they&#8217;ve revealed Lego Smart Play sets that might be a better fit for kids and fans looking to spend less.<\/p>\n<p><a href=\"https:\/\/www.pokemon.com\/us\/pokemon-news\/preorder-new-lego-pokemon-smart-play-sets-now\">The 12 new Lego Pok\u00e9mon<\/a> sets, available starting 1st August, were unveiled alongside a brief explanation of the vision behind them. &#8220;Children can attach a Lego Smart tag to a brick-built treat to feed their Lego Pikachu or tickle their Lego Charizard to get a joyful laugh. The more they play, the stronger the bond, as they prepare for spectacular battles with friends and family.&#8221;<\/p>\n<p>This isn&#8217;t the debut of the Lego Smart Play System &#8211; which mixes light, sound, and motion tech with the traditional blocks &#8211; but it&#8217;s the first time it&#8217;s been applied to Pok\u00e9mon.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"LEGO\u00ae Pok\u00e9mon\u2122 SMART Play\u2122 sets are coming!\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/VyN8RzQsTwM?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/VyN8RzQsTwM\/hqdefault.jpg\"><span class=\"video-facade__title\">LEGO\u00ae Pok\u00e9mon\u2122 SMART Play\u2122 sets are coming!<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>LEGO Pok\u00e9mon SMART Play sets are coming!<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=VyN8RzQsTwM\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>For the most part, all the Lego Pok\u00e9mon sets in this wave represent specific characteristics, environments, and &#8220;training moments&#8221;. For example, there&#8217;s a tree house set inspired by Pikachu with the Pok\u00e9mon itself also included alongside training items. The full list of sets is as follows:<\/p>\n<ul>\n<li>Training House with Pikachu<\/li>\n<li>Charizard vs. Jolteon Ultimate Battle<\/li>\n<li>Berry Bash with Bulbasaur and Bidoof<\/li>\n<li>Trainer&#8217;s Buggy Adventure with Squirtle<\/li>\n<li>Charmander and Geodude&#8217;s Cavern Clash<\/li>\n<li>Sprigatito, Fuecoco, and Quaxly Battle<\/li>\n<li>Jigglypuff Concert<\/li>\n<li>Drone Search for Mythical Mew<\/li>\n<li>Eevee and Lapras&#8217;s Treasure Hunt<\/li>\n<li>Mewtwo&#8217;s Lab Break<\/li>\n<li>Umbreon vs. Garchomp Championship Battle<\/li>\n<li>Cubone and Gengar&#8217;s Spooky Showdown<\/li>\n<\/ul>\n<figure>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Cubone vs. Gengar Lego set\" height=\"900\" src=\"https:\/\/assetsio.gnwcdn.com\/Cubone-vs.-Gengar-Lego-set.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1.7777777777777777\" width=\"1600\"><\/p>\n<p><img alt=\"Cubone vs. Gengar Lego set\" data-autosize=\"crop_lossy\" data-lightbox data-uri=\"Cubone-vs.-Gengar-Lego-set.jpg\" height=\"900\" loading=\"lazy\" style=\"aspect-ratio: 1.7777777777777777\" width=\"1600\"><figcaption><span class=\"attribution\">Image credit: <cite>Eurogamer\/Lego<\/cite><\/span><\/figcaption><\/figure>\n<p>These new sets&#8217; prices range from $19.99 for the smaller ones to $119.99 for the <a href=\"https:\/\/www.pokemoncenter.com\/product\/73-10179-101\/lego-pokemon-smart-play-charizard-vs-jolteon-ultimate-battle\">Charizard vs. Jolteon battle scene<\/a>, but that&#8217;s an expensive outlier. The <a href=\"https:\/\/www.pokemoncenter.com\/product\/73-10183-101\/lego-pokemon-smart-play-mewtwo-s-lab-break\">Mewtwo set<\/a> seems to be on the bigger side and is set to sell for $69.99, for example.<\/p>\n<p>Pre-orders are open now via <a href=\"https:\/\/www.pokemoncenter.com\/\">Pok\u00e9mon Center<\/a> and <a href=\"https:\/\/www.lego.com\/en-us\/themes\/pokemon\">Lego&#8217;s official website<\/a>, with Lego Stores and &#8220;select retailers&#8221; worldwide getting them from 1st August too.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Pok\u00e9mon gets the Lego Smart Play treatment with new sets arriving this summer, and they&#8217;re not as eye-wateringly expensive as the previous Pok\u00e9mon builds Better for your Bulbasaur wallet. Image credit: Eurogamer\/Lego News by Fran Ruiz Contributor Published on June 3, 2026 1 comment Lego Pok\u00e9mon sets finally arrived earlier this year, but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-1970265","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1970265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1970265"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1970265\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1970265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1970265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1970265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}