{"id":1965087,"date":"2026-05-31T15:53:05","date_gmt":"2026-05-31T12:53:05","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1965087"},"modified":"2026-05-31T15:53:05","modified_gmt":"2026-05-31T12:53:05","slug":"xbox-will-adjust-its-promotional-materials-after-fans-slam-decision-to-use-rival-logos-in-its-showcases","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1965087","title":{"rendered":"Xbox will &#8220;adjust&#8221; its promotional materials after fans slam decision to use rival logos in its showcases"},"content":{"rendered":"<article class=\"article \" data-ads=\"true\" data-article-type=\"news\" data-article-group=\"news\" data-paywalled=\"false\" data-premium=\"false\" data-sponsored=\"false\" data-type=\"article\">\n<header class=\"article_header\" data-component=\"article-header\">\n<div class=\"breadcrumbs\">\n<nav class=\"nav_breadcrumbs\" data-component=\"nav-breadcrumbs\" aria-label=\"Breadcrumb\">\n<ul class=\"nav-links\">\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/\" data-active=\"false\"><br \/>\n                      Home<br \/>\n                <\/a>\n            <\/li>\n<li>\n                <a href=\"https:\/\/www.eurogamer.net\/news\" data-active=\"false\"><br \/>\n                      News<br \/>\n                <\/a>\n            <\/li>\n<\/ul>\n<\/nav><\/div>\n<div class=\"headline_details\" id=\"main-content\">\n<h1 class=\"title\">Xbox will &#8220;adjust&#8221; its promotional materials after fans slam decision to use rival logos in its showcases<\/h1>\n<p class=\"strapline\">Xbox CEO called the decision &#8220;a miss&#8221;.<\/p>\n<\/p><\/div>\n<div class=\"headline_asset\">\n<figure class=\"headline_image_wrapper\">\n<p>        <img fetchpriority=\"high\" decoding=\"async\" class=\"headline_image\" src=\"https:\/\/assetsio.gnwcdn.com\/asha-sharma-and-matt-booty-this-is-an-xbox.jpg?width=570&amp;quality=85&amp;format=jpg&amp;dpr=3&amp;auto=webp\" alt=\"Asha Sharma and Matt Booty sit together smiling in casual clothes, in front of the infamous &apos;this is an Xbox&apos; marketing posters faded in the background\" loading=\"eager\" data-uri=\"asha-sharma-and-matt-booty-this-is-an-xbox.jpg\" data-lightbox width=\"570\" height=\"321\"><figcaption>\n          <span class=\"attribution\">Image credit: <cite>Microsoft \/ Eurogamer<\/cite><\/span><br \/>\n        <\/figcaption><\/figure>\n<\/p><\/div>\n<div class=\"metadata\">\n<div class=\"avatar\">\n<p>    <img loading=\"lazy\" decoding=\"async\" alt=\"Vikki Blake avatar\" src=\"https:\/\/assetsio.gnwcdn.com\/1533038852.jpg?width=2048&amp;height=2048&amp;fit=bounds&amp;quality=85&amp;format=jpg&amp;auto=webp\" style=\"aspect-ratio: 1\" width=\"180\" height=\"179\"><\/p>\n<p>  <img alt=\"Vikki Blake avatar\" data-autosize=\"crop_lossy\" data-uri=\"1533038852.jpg\" loading=\"lazy\" style=\"aspect-ratio: 1\" width=\"180\" height=\"179\">\n<\/div>\n<div class=\"text\">\n<div class=\"byline\">\n                  <span class=\"article_type\" data-slug=\"news\"><br \/>\n                    News<br \/>\n                  <\/span><\/p>\n<p><span class=\"by\">by<\/span> <span class=\"author\"><a href=\"https:\/\/www.eurogamer.net\/authors\/vikki-blake\">Vikki Blake<\/a><\/span>                    <span class=\"job_title\"><br \/>\n                      Contributor<br \/>\n                    <\/span>\n            <\/div>\n<div class=\"published_at\">\nPublished on <time datetime=\"2026-05-31T15:53:05+00:00\">May 31, 2026<\/time>              <\/div>\n<div class=\"comments\">\n      <a class=\"comments__link comments-bubble\" href=\"https:\/\/www.eurogamer.net\/xbox-ceo-calls-rival-logos-marketing-a-miss?view=comments\" rel=\"nofollow\"><br \/>\n          13 comments<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Xbox boss Asha Sharma has admitted that including competitor logos in Xbox teasers and showcase presentations is &#8220;a miss&#8221;, confirming this will be &#8220;adjusted&#8221; for future Xbox showcases.<\/p>\n<p>Talking on the <a href=\"https:\/\/www.youtube.com\/watch?v=BwYglyND1EA\">Xbox podcast<\/a> yesterday (30th May), chief content officer and EVP, Matt Booty, stressed that the publisher valued &#8220;transparency&#8221; about the platforms its first-party games are coming to and would remained committed to that.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"ID@Xbox Presented by IGN April 2026 Showcase\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/I-xBC3Ot-aU?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/I-xBC3Ot-aU\/hqdefault.jpg\"><span class=\"video-facade__title\">ID@Xbox Presented by IGN April 2026 Showcase<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>ID@Xbox Presented by IGN April 2026 Showcase.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=I-xBC3Ot-aU\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>&#8220;In recent broadcasts that we&#8217;ve had, we&#8217;ve been really transparent about when a game is multi-platform,&#8221; podcast co-host, Jeff Rubenstein, said. &#8220;So, should we expect to see that transparency continuing here at Showcase?&#8221;<\/p>\n<p>Booty responded: &#8220;Yes, absolutely. We&#8217;ll be very clear about what platforms a game is coming to and want to continue the precedent. I think we&#8217;ve got a good system going where we make it clear in the Showcase.&#8221;<\/p>\n<p>Despite Xbox&#8217;s efforts, it remains, of course, very much <em>not<\/em> industry standard to discuss where games may end up to maximise sales and FOMO.<\/p>\n<p>&#8220;I feel like the bare minimum expectation many had was for Xbox to really focus on their own platform at least for the time of the Showcase,&#8221; <a href=\"https:\/\/x.com\/klobrille\/status\/2060404151599710248\">said<\/a> Xbox influencer, Klobrille, on X.<\/p>\n<p>&#8220;I don\u2019t want to see PS logos on any games at the showcase,&#8221; said another on YouTube.<\/p>\n<div class=\"twitter_wrapper\">\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Seeing the feedback on logos. It was a miss, and I own it. We are talking about how we adjust for future XBOX shows.<\/p>\n<p>\u2014 ASHA (@asha_shar) <a href=\"https:\/\/x.com\/asha_shar\/status\/2060501522556022919?ref_src=twsrc%5Etfw\">May 29, 2026<\/a><\/p><\/blockquote>\n<p><span class=\"embed_placeholder\" data-type=\"targeting\" style=\"display: none\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span>\n<\/div>\n<p>Xbox CEO Sharma has now responsed to the hundreds of fan messages slamming Booty for his comments, taking accountability for the decision but promising the idea will be &#8220;adjusted&#8221; for futute showcases.<\/p>\n<p>&#8220;Seeing the feedback on logos. It was a miss, and I own it. We are talking about how we adjust for future Xbox shows,&#8221; she wrote on X\/Twitter.<\/p>\n<p>Last week, we reported that Xbox had been rebranded as XBOX after Sharma polled players on their preference between Xbox and its shoutier sibling, XBOX. 19,000 votes later, <a href=\"https:\/\/www.eurogamer.net\/xbox-is-now-xbox\">XBOX won with almost 65 percent of the votes<\/a>.<\/p>\n<p>Earlier this week, <a href=\"https:\/\/www.eurogamer.net\/xbox-game-pass-price-cut-working-asha-sharma\">Microsoft told staff that the recent decision to cut the price of Xbox Game Pass<\/a> has &#8220;seen acquisitions grow and retention improve, which is a good first step&#8221;.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"preferred-source\" data-component=\"preferred-source\">\nLove Eurogamer.net? Make us a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.eurogamer.net\">Preferred Source on Google<\/a> and catch more of our coverage in your feeds.  <\/div>\n<\/article>\n<div class=\"article_body\" data-component=\"article-content\">\n<div class=\"article_body_content article-styling\">\n<p>Xbox boss Asha Sharma has admitted that including competitor logos in Xbox teasers and showcase presentations is &#8220;a miss&#8221;, confirming this will be &#8220;adjusted&#8221; for future Xbox showcases.<\/p>\n<p>Talking on the <a href=\"https:\/\/www.youtube.com\/watch?v=BwYglyND1EA\">Xbox podcast<\/a> yesterday (30th May), chief content officer and EVP, Matt Booty, stressed that the publisher valued &#8220;transparency&#8221; about the platforms its first-party games are coming to and would remained committed to that.<\/p>\n<figure>\n<div class=\"video_wrapper youtube\">\n<a aria-label=\"ID@Xbox Presented by IGN April 2026 Showcase\" class=\"video-facade full-size\" data-platform=\"youtube\" href=\"https:\/\/www.youtube.com\/embed\/I-xBC3Ot-aU?autoplay=1\" title=\"Click to play video from YouTube\"><br \/>\n<img decoding=\"async\" alt=\"Cover image for YouTube video\" class=\"video-facade__image\" loading=\"lazy\" src=\"https:\/\/i.ytimg.com\/vi\/I-xBC3Ot-aU\/hqdefault.jpg\"><span class=\"video-facade__title\">ID@Xbox Presented by IGN April 2026 Showcase<\/span><\/p>\n<p><\/a>\n<\/div><figcaption>ID@Xbox Presented by IGN April 2026 Showcase.<a class=\"video\" href=\"https:\/\/www.youtube.com\/watch?v=I-xBC3Ot-aU\" rel=\"noopener\" target=\"_blank\">Watch on YouTube<\/a><\/figcaption><\/figure>\n<p>&#8220;In recent broadcasts that we&#8217;ve had, we&#8217;ve been really transparent about when a game is multi-platform,&#8221; podcast co-host, Jeff Rubenstein, said. &#8220;So, should we expect to see that transparency continuing here at Showcase?&#8221;<\/p>\n<p>Booty responded: &#8220;Yes, absolutely. We&#8217;ll be very clear about what platforms a game is coming to and want to continue the precedent. I think we&#8217;ve got a good system going where we make it clear in the Showcase.&#8221;<\/p>\n<p>Despite Xbox&#8217;s efforts, it remains, of course, very much <em>not<\/em> industry standard to discuss where games may end up to maximise sales and FOMO.<\/p>\n<p>&#8220;I feel like the bare minimum expectation many had was for Xbox to really focus on their own platform at least for the time of the Showcase,&#8221; <a href=\"https:\/\/x.com\/klobrille\/status\/2060404151599710248\">said<\/a> Xbox influencer, Klobrille, on X.<\/p>\n<p>&#8220;I don\u2019t want to see PS logos on any games at the showcase,&#8221; said another on YouTube.<\/p>\n<div class=\"twitter_wrapper\">\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Seeing the feedback on logos. It was a miss, and I own it. We are talking about how we adjust for future XBOX shows.<\/p>\n<p>\u2014 ASHA (@asha_shar) <a href=\"https:\/\/x.com\/asha_shar\/status\/2060501522556022919?ref_src=twsrc%5Etfw\">May 29, 2026<\/a><\/p><\/blockquote>\n<p><span class=\"embed_placeholder\" data-type=\"targeting\" style=\"display: none\"><br \/>\n<span class=\"message\">To see this content please enable targeting cookies.<\/span><br \/>\n<button class=\"optanon-show-settings link\"><br \/>\nManage cookie settings<\/button><\/span>\n<\/div>\n<p>Xbox CEO Sharma has now responsed to the hundreds of fan messages slamming Booty for his comments, taking accountability for the decision but promising the idea will be &#8220;adjusted&#8221; for futute showcases.<\/p>\n<p>&#8220;Seeing the feedback on logos. It was a miss, and I own it. We are talking about how we adjust for future Xbox shows,&#8221; she wrote on X\/Twitter.<\/p>\n<p>Last week, we reported that Xbox had been rebranded as XBOX after Sharma polled players on their preference between Xbox and its shoutier sibling, XBOX. 19,000 votes later, <a href=\"https:\/\/www.eurogamer.net\/xbox-is-now-xbox\">XBOX won with almost 65 percent of the votes<\/a>.<\/p>\n<p>Earlier this week, <a href=\"https:\/\/www.eurogamer.net\/xbox-game-pass-price-cut-working-asha-sharma\">Microsoft told staff that the recent decision to cut the price of Xbox Game Pass<\/a> has &#8220;seen acquisitions grow and retention improve, which is a good first step&#8221;.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home News Xbox will &#8220;adjust&#8221; its promotional materials after fans slam decision to use rival logos in its showcases Xbox CEO called the decision &#8220;a miss&#8221;. Image credit: Microsoft \/ Eurogamer News by Vikki Blake Contributor Published on May 31, 2026 13 comments Xbox boss Asha Sharma has admitted that including competitor logos in Xbox [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,253],"class_list":["post-1965087","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-eurogamer-net"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1965087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1965087"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1965087\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1965087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1965087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1965087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}