{"id":1963100,"date":"2026-05-29T03:12:04","date_gmt":"2026-05-29T00:12:04","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1963100"},"modified":"2026-05-29T03:12:04","modified_gmt":"2026-05-29T00:12:04","slug":"ice-on-the-dial-alex-moss-unveils-a-fully-diamond-encrusted-custom-ap-x-swatch-royal-pop","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1963100","title":{"rendered":"Ice on the Dial: Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &#8220;Royal Pop&#8221;"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Watches\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>May 28, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In This Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Ice on the Dial: Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot;\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/05\/28\/alex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg&quot;,&quot;alt&quot;:&quot;Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot; audemars piguet swatch&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Alex Moss NY&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/05\/28\/alex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg&quot;,&quot;alt&quot;:&quot;Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot; audemars piguet swatch&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Alex Moss NY&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"1400\" height=\"933\" alt=\"Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot; audemars piguet swatch\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Alex Moss Ny<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"1400\" height=\"933\" alt=\"Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot; audemars piguet swatch\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Alex Moss Ny<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>May 28, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Celebrity jeweler Alex Moss has unveiled a fully customized, diamond-encrusted version of the newly released Audemars Piguet x Swatch \u201cRoyal Pop\u201d pocket watch<\/li>\n<li>The New York-based designer transformed the polarizing Bioceramic accessory into a high-end pendant, swapping out the factory calfskin lanyard for a massive 14-karat white gold diamond chain<\/li>\n<li>The custom piece features brilliant VS-clarity diamonds meticulously hand-set into a bespoke bezel overlay, maintaining the iconic Royal Oak shape while adding unapologetic luxury<\/li>\n<\/ul>\n<p>Just weeks after Swatch and Audemars Piguet sent the horological world into a frenzy with their unexpected \u201cRoyal Pop\u201d collaboration, celebrity jeweler Alex Moss is already taking the controversial timepiece to the next level. Known for crafting bold, bespoke creations for cultural heavyweights like Drake, Tyler, the Creator, and A$AP Rocky, the New York-based designer has officially given the $400 Bioceramic pocket watch the VIP treatment. By transforming the playful accessory into a spectacular, diamond-encrusted masterpiece, Moss has proven that no hyped drop is immune to a heavy dose of ice.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;watches&quot;,&quot;audemars-piguet&quot;,&quot;swatch&quot;,&quot;alex-moss&quot;,&quot;alex-moss-new-york&quot;,&quot;swatch-x-audemars-piguet-royal-pop&quot;,&quot;swatch-x-audemars-piguet&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6728162,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>When the AP x Swatch \u201cRoyal Pop\u201d officially hit select boutiques in mid-May 2026, it completely subverted collector expectations. Instead of a standard wristwatch, the brands debuted a vibrant, Pop Art-inspired mechanical pocket watch designed to hang from a lanyard or clip to a bag. While purists fiercely debated whether the plastic execution diluted Audemars Piguet\u2019s prestigious legacy, Moss simply saw a brilliant blank canvas.\n<\/p>\n<p>Moss and his team completely revamped the accessible accessory. Bypassing the limitations of the proprietary Bioceramic material, they crafted a bespoke 14-karat white gold bezel overlay that fits seamlessly over the original octagonal case. The new armor is flooded with brilliant, VS-clarity diamonds that perfectly frame the Royal Oak\u2019s signature eight screws.\n<\/p>\n<p>By elevating a mass-produced, entry-level collaboration into a bespoke work of high jewelry, Moss is leaning directly into the irony and disruptive energy that made the Royal Pop so culturally inescapable to begin with. It is a perfect, chaotic collision of downtown streetwear aesthetic, traditional Swiss mechanics\u2014powered by Swatch\u2019s visible SISTEM51 movement\u2014and the unapologetic flash of modern hip-hop jewelry culture.\n<\/p>\n<p>At the time of writing, the piece has already sold.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DY2R0l1DtMN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Alex Moss New York (@alexmoss)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6727672\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>This G-SHOCK DW-5600 Watch Embodies the Aesthetic of the RX-78-2 Gundam\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6727677\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Parmigiani Fleurier\u2019s Carillon Tourbillon Is an Ode To Sound and Memory\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6727640\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>You Have One Week To Buy the Dennison and Collectability\u2019s Second Watch Collaboration\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Audemars PiguetSwatchAlex MossAlex Moss New YorkSwatch x Audemars Piguet Royal PopSwatch x Audemars Piguet\n                       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  <\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<div class=\"comment-dropdown-arrow\"><\/div>\n<\/p><\/div>\n<\/header><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Watches\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>May 28, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In This Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Ice on the Dial: Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot;\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/05\/28\/alex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg&quot;,&quot;alt&quot;:&quot;Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot; audemars piguet swatch&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Alex Moss NY&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/05\/28\/alex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg&quot;,&quot;alt&quot;:&quot;Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot; audemars piguet swatch&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Alex Moss NY&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"1400\" height=\"933\" alt=\"Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot; audemars piguet swatch\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Alex Moss Ny<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"1400\" height=\"933\" alt=\"Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot; audemars piguet swatch\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Alex Moss Ny<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>May 28, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Celebrity jeweler Alex Moss has unveiled a fully customized, diamond-encrusted version of the newly released Audemars Piguet x Swatch \u201cRoyal Pop\u201d pocket watch<\/li>\n<li>The New York-based designer transformed the polarizing Bioceramic accessory into a high-end pendant, swapping out the factory calfskin lanyard for a massive 14-karat white gold diamond chain<\/li>\n<li>The custom piece features brilliant VS-clarity diamonds meticulously hand-set into a bespoke bezel overlay, maintaining the iconic Royal Oak shape while adding unapologetic luxury<\/li>\n<\/ul>\n<p>Just weeks after Swatch and Audemars Piguet sent the horological world into a frenzy with their unexpected \u201cRoyal Pop\u201d collaboration, celebrity jeweler Alex Moss is already taking the controversial timepiece to the next level. Known for crafting bold, bespoke creations for cultural heavyweights like Drake, Tyler, the Creator, and A$AP Rocky, the New York-based designer has officially given the $400 Bioceramic pocket watch the VIP treatment. By transforming the playful accessory into a spectacular, diamond-encrusted masterpiece, Moss has proven that no hyped drop is immune to a heavy dose of ice.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;watches&quot;,&quot;audemars-piguet&quot;,&quot;swatch&quot;,&quot;alex-moss&quot;,&quot;alex-moss-new-york&quot;,&quot;swatch-x-audemars-piguet-royal-pop&quot;,&quot;swatch-x-audemars-piguet&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6728162,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>When the AP x Swatch \u201cRoyal Pop\u201d officially hit select boutiques in mid-May 2026, it completely subverted collector expectations. Instead of a standard wristwatch, the brands debuted a vibrant, Pop Art-inspired mechanical pocket watch designed to hang from a lanyard or clip to a bag. While purists fiercely debated whether the plastic execution diluted Audemars Piguet\u2019s prestigious legacy, Moss simply saw a brilliant blank canvas.\n<\/p>\n<p>Moss and his team completely revamped the accessible accessory. Bypassing the limitations of the proprietary Bioceramic material, they crafted a bespoke 14-karat white gold bezel overlay that fits seamlessly over the original octagonal case. The new armor is flooded with brilliant, VS-clarity diamonds that perfectly frame the Royal Oak\u2019s signature eight screws.\n<\/p>\n<p>By elevating a mass-produced, entry-level collaboration into a bespoke work of high jewelry, Moss is leaning directly into the irony and disruptive energy that made the Royal Pop so culturally inescapable to begin with. It is a perfect, chaotic collision of downtown streetwear aesthetic, traditional Swiss mechanics\u2014powered by Swatch\u2019s visible SISTEM51 movement\u2014and the unapologetic flash of modern hip-hop jewelry culture.\n<\/p>\n<p>At the time of writing, the piece has already sold.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DY2R0l1DtMN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Alex Moss New York (@alexmoss)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6727672\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>This G-SHOCK DW-5600 Watch Embodies the Aesthetic of the RX-78-2 Gundam\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6727677\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Parmigiani Fleurier\u2019s Carillon Tourbillon Is an Ode To Sound and Memory\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6727640\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>You Have One Week To Buy the Dennison and Collectability\u2019s Second Watch Collaboration\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Audemars PiguetSwatchAlex MossAlex Moss New YorkSwatch x Audemars Piguet Royal PopSwatch x Audemars Piguet\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;alex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;watches&quot;,&quot;audemars-piguet&quot;,&quot;swatch&quot;,&quot;alex-moss&quot;,&quot;alex-moss-new-york&quot;,&quot;swatch-x-audemars-piguet-royal-pop&quot;,&quot;swatch-x-audemars-piguet&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6728162,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article><\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Watches\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>May 28, 2026<\/time><\/p><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li>\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n                                                                                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<\/li>\n<li>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p>\n<\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In This Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Watches\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\">\n                                                                                                                    <time>May 28, 2026<\/time><\/p><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Ice on the Dial: Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot;\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images=\"[{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/05\/28\/alex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg&quot;,&quot;alt&quot;:&quot;Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot; audemars piguet swatch&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Alex Moss NY&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}},{&quot;image&quot;:{&quot;description&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;image_caption&quot;:null,&quot;small&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;medium&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;large&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;xlarge&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;,&quot;full&quot;:&quot;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max&quot;},&quot;src&quot;:&quot;https:\/\/hypebeast.com\/image\/2026\/05\/28\/alex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg&quot;,&quot;alt&quot;:&quot;Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot; audemars piguet swatch&quot;,&quot;width&quot;:1400,&quot;height&quot;:933,&quot;credit&quot;:&quot;Alex Moss NY&quot;,&quot;caption&quot;:&quot;&quot;,&quot;creditKey&quot;:&quot;general&quot;,&quot;description&quot;:&quot;&quot;,&quot;annotations&quot;:null,&quot;shop&quot;:{&quot;url&quot;:null,&quot;label&quot;:&quot;Shop Now&quot;}}]\" role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-001.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"1400\" height=\"933\" alt=\"Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot; audemars piguet swatch\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit general-general\">Alex Moss Ny<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n<p>                                                                <img loading=\"lazy\" decoding=\"async\" class=\"carousel-cell-image\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-002.jpg?q=90&amp;w=800&amp;cbr=1&amp;fit=max\" width=\"1400\" height=\"933\" alt=\"Alex Moss Unveils a Fully Diamond-Encrusted Custom AP x Swatch &quot;Royal Pop&quot; audemars piguet swatch\"><\/p><\/div>\n<p>                        <span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 2<\/span><span class=\"sprite-gallery-expand\"><\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"spacer\"><\/div>\n<div class=\"credit \">Alex Moss Ny<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>May 28, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Celebrity jeweler Alex Moss has unveiled a fully customized, diamond-encrusted version of the newly released Audemars Piguet x Swatch \u201cRoyal Pop\u201d pocket watch<\/li>\n<li>The New York-based designer transformed the polarizing Bioceramic accessory into a high-end pendant, swapping out the factory calfskin lanyard for a massive 14-karat white gold diamond chain<\/li>\n<li>The custom piece features brilliant VS-clarity diamonds meticulously hand-set into a bespoke bezel overlay, maintaining the iconic Royal Oak shape while adding unapologetic luxury<\/li>\n<\/ul>\n<p>Just weeks after Swatch and Audemars Piguet sent the horological world into a frenzy with their unexpected \u201cRoyal Pop\u201d collaboration, celebrity jeweler Alex Moss is already taking the controversial timepiece to the next level. Known for crafting bold, bespoke creations for cultural heavyweights like Drake, Tyler, the Creator, and A$AP Rocky, the New York-based designer has officially given the $400 Bioceramic pocket watch the VIP treatment. By transforming the playful accessory into a spectacular, diamond-encrusted masterpiece, Moss has proven that no hyped drop is immune to a heavy dose of ice.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;watches&quot;,&quot;audemars-piguet&quot;,&quot;swatch&quot;,&quot;alex-moss&quot;,&quot;alex-moss-new-york&quot;,&quot;swatch-x-audemars-piguet-royal-pop&quot;,&quot;swatch-x-audemars-piguet&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6728162,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>When the AP x Swatch \u201cRoyal Pop\u201d officially hit select boutiques in mid-May 2026, it completely subverted collector expectations. Instead of a standard wristwatch, the brands debuted a vibrant, Pop Art-inspired mechanical pocket watch designed to hang from a lanyard or clip to a bag. While purists fiercely debated whether the plastic execution diluted Audemars Piguet\u2019s prestigious legacy, Moss simply saw a brilliant blank canvas.\n<\/p>\n<p>Moss and his team completely revamped the accessible accessory. Bypassing the limitations of the proprietary Bioceramic material, they crafted a bespoke 14-karat white gold bezel overlay that fits seamlessly over the original octagonal case. The new armor is flooded with brilliant, VS-clarity diamonds that perfectly frame the Royal Oak\u2019s signature eight screws.\n<\/p>\n<p>By elevating a mass-produced, entry-level collaboration into a bespoke work of high jewelry, Moss is leaning directly into the irony and disruptive energy that made the Royal Pop so culturally inescapable to begin with. It is a perfect, chaotic collision of downtown streetwear aesthetic, traditional Swiss mechanics\u2014powered by Swatch\u2019s visible SISTEM51 movement\u2014and the unapologetic flash of modern hip-hop jewelry culture.\n<\/p>\n<p>At the time of writing, the piece has already sold.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DY2R0l1DtMN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Alex Moss New York (@alexmoss)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6727672\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>This G-SHOCK DW-5600 Watch Embodies the Aesthetic of the RX-78-2 Gundam\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6727677\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>Parmigiani Fleurier\u2019s Carillon Tourbillon Is an Ode To Sound and Memory\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6727640\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n                                                                            <span>&gt;<\/span>You Have One Week To Buy the Dennison and Collectability\u2019s Second Watch Collaboration\n                                                                        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"widget-newsletter-form\">\n<div class=\"hb-input-group\"><\/div>\n<p class=\"errors\">\n<\/p><\/div>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Audemars PiguetSwatchAlex MossAlex Moss New YorkSwatch x Audemars Piguet Royal PopSwatch x Audemars Piguet\n                                                            <\/p><\/div>\n<\/p><\/div>\n<div class=\"teads-adcall\"><\/div>\n<div data-adunit=\"HBENGLOB_BTF_POLL\" class=\"adunit ad-poll\" data-freestar-ad=\"__1x1 __2x2\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;category&quot;,&quot;ros&quot;],&quot;HBSiteCat&quot;:[&quot;alex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;adPosition&quot;:[&quot;bottom&quot;],&quot;sortable&quot;:&quot;false&quot;}\"><\/div>\n<\/footer>\n<div class=\"sponsored-content row\">\n<div class=\"aftercontent-wrapper\">\n<div class=\"aftercontent-clipper\">\n<div class=\"aftercontent-inner\">\n            <!-- Tag ID: HBENGLOB_BTF_AFTERCONTENT --><\/p>\n<div class=\"post-article adunit sticky-post aftercontent\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_BTF_AFTERCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;watches&quot;,&quot;audemars-piguet&quot;,&quot;swatch&quot;,&quot;alex-moss&quot;,&quot;alex-moss-new-york&quot;,&quot;swatch-x-audemars-piguet-royal-pop&quot;,&quot;swatch-x-audemars-piguet&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6728162,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>May 28, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>May 28, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<\/p><\/div>\n<div class=\"post-body-top-bar-meta\">\n                                                    <span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><br \/>\n                                                                <span class=\"post-body-top-bar-published\"><br \/>\n                                                                <time>May 28, 2026<\/time><\/p>\n<p>                                                    <\/span>\n                                                            <\/div>\n<div class=\"post-body-top-bar-hype-comments-container \">\n<p>                <span class=\"hype-count grey\"><br \/>\n             2.9K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\">\n                    <span>Views<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/p><\/div>\n<p>                                                                <span class=\"disqus-comment-count\"><span class=\"icon icon-comment\"><\/span><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/p>\n<div class=\"floating-arrow\"><\/div>\n<\/div>\n<p>            <span class=\"bookmark-icon\"><\/p>\n<div class=\"bookmark-svg\">\n<\/div>\n<p><\/span><br \/>\n            <span class=\"text\">Save<\/span><\/p><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Celebrity jeweler Alex Moss has unveiled a fully customized, diamond-encrusted version of the newly released Audemars Piguet x Swatch \u201cRoyal Pop\u201d pocket watch<\/li>\n<li>The New York-based designer transformed the polarizing Bioceramic accessory into a high-end pendant, swapping out the factory calfskin lanyard for a massive 14-karat white gold diamond chain<\/li>\n<li>The custom piece features brilliant VS-clarity diamonds meticulously hand-set into a bespoke bezel overlay, maintaining the iconic Royal Oak shape while adding unapologetic luxury<\/li>\n<\/ul>\n<p>Just weeks after Swatch and Audemars Piguet sent the horological world into a frenzy with their unexpected \u201cRoyal Pop\u201d collaboration, celebrity jeweler Alex Moss is already taking the controversial timepiece to the next level. Known for crafting bold, bespoke creations for cultural heavyweights like Drake, Tyler, the Creator, and A$AP Rocky, the New York-based designer has officially given the $400 Bioceramic pocket watch the VIP treatment. By transforming the playful accessory into a spectacular, diamond-encrusted masterpiece, Moss has proven that no hyped drop is immune to a heavy dose of ice.<\/p>\n<div>\n<div class=\"inner-container\">\n<div class=\"inner-content\">\n<div class=\"adunit-wrapper\">\n<div class=\"in-content-ad-outer\">\n<p><!-- Tag ID: HBENGLOB_ATF_INCONTENT --><\/p>\n<div class=\"adunit in-content lazy-load no-init\" data-freestar-ad=\"__300x250\" data-adunit=\"HBENGLOB_ATF_INCONTENT\" data-targeting=\"{&quot;HBSiteLoc&quot;:[&quot;ros&quot;,&quot;article&quot;],&quot;HBSiteCat&quot;:[&quot;watches&quot;,&quot;audemars-piguet&quot;,&quot;swatch&quot;,&quot;alex-moss&quot;,&quot;alex-moss-new-york&quot;,&quot;swatch-x-audemars-piguet-royal-pop&quot;,&quot;swatch-x-audemars-piguet&quot;,&quot;lifestyle&quot;],&quot;HBSitePage&quot;:&quot;0&quot;,&quot;HBSiteLang&quot;:&quot;en&quot;,&quot;country&quot;:&quot;ro&quot;,&quot;region&quot;:&quot;emea&quot;,&quot;subRegion&quot;:&quot;europe&quot;,&quot;HBArticle&quot;:6728162,&quot;HBBlacklist&quot;:&quot;1&quot;}\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>When the AP x Swatch \u201cRoyal Pop\u201d officially hit select boutiques in mid-May 2026, it completely subverted collector expectations. Instead of a standard wristwatch, the brands debuted a vibrant, Pop Art-inspired mechanical pocket watch designed to hang from a lanyard or clip to a bag. While purists fiercely debated whether the plastic execution diluted Audemars Piguet\u2019s prestigious legacy, Moss simply saw a brilliant blank canvas.\n<\/p>\n<p>Moss and his team completely revamped the accessible accessory. Bypassing the limitations of the proprietary Bioceramic material, they crafted a bespoke 14-karat white gold bezel overlay that fits seamlessly over the original octagonal case. The new armor is flooded with brilliant, VS-clarity diamonds that perfectly frame the Royal Oak\u2019s signature eight screws.\n<\/p>\n<p>By elevating a mass-produced, entry-level collaboration into a bespoke work of high jewelry, Moss is leaning directly into the irony and disruptive energy that made the Royal Pop so culturally inescapable to begin with. It is a perfect, chaotic collision of downtown streetwear aesthetic, traditional Swiss mechanics\u2014powered by Swatch\u2019s visible SISTEM51 movement\u2014and the unapologetic flash of modern hip-hop jewelry culture.\n<\/p>\n<p>At the time of writing, the piece has already sold.\n<\/p>\n<blockquote class=\"instagram-media bypass\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DY2R0l1DtMN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div>\n<p>\u00a0\n<\/p>\n<div>\n<div><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div>View this post on Instagram<\/div>\n<\/div>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p>\u00a0\n<\/p>\n<p>A post shared by Alex Moss New York (@alexmoss)\n<\/p>\n<\/div>\n<\/blockquote>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/p><\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p>        <span class=\"author-name\">Joyce Li<\/span><\/p><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/p><\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In This Article<\/h6>\n<div class=\"brand-list-widget\"><\/div>\n<\/p><\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Audemars PiguetSwatchAlex MossAlex Moss New YorkSwatch x Audemars Piguet Royal PopSwatch x Audemars Piguet\n                                                            <\/p><\/div>\n<\/p><\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/5\/alex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F28%2Falex-moss-new-york-diamond-encrusted-custom-audemars-piguet-swatch-royal-pop-revealed-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Watches May 28, 2026 2.9K Views 0\u00a0Comments Comments Save Text By Joyce Li Share this article In This Article 1 of 2 Alex Moss Ny 2 of 2 Alex Moss Ny Watches May 28, 2026 2.9K Views 0\u00a0Comments Comments Save Summary Celebrity jeweler Alex Moss has unveiled a fully customized, diamond-encrusted version [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1963100","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1963100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1963100"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1963100\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1963100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1963100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1963100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}