{"id":1962464,"date":"2026-05-29T21:24:27","date_gmt":"2026-05-29T18:24:27","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1962464"},"modified":"2026-05-29T21:24:27","modified_gmt":"2026-05-29T18:24:27","slug":"this-ai-shopping-app-revealed-the-celebrity-investors-behind-its-35-5-million-funding","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1962464","title":{"rendered":"This AI Shopping App Revealed The Celebrity Investors Behind Its $35.5 Million Funding"},"content":{"rendered":"
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(News)<\/p>\n<\/div>\n

This AI Shopping App Revealed The Celebrity Investors Behind Its $35.5 Million Funding <\/h1>\n<\/div>\n
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The list is stacked. <\/p>\n<\/div>\n

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by Ariel Bielsky<\/a><\/address>\n
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@khloekardashian<\/a><\/span><\/p>\n

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\"Khlo\u00e9<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Phia<\/a><\/u>, the AI-powered shopping assistant co-founded by Phoebe Gates and Sophia Kianni, just announced some major celebrity news. On May 29, the duo appeared on CBS Mornings<\/em> and revealed the names of their high-profile investors behind its $35.5 million Series A funding round. A-listers including Alix Earle, Khlo\u00e9 Kardashian<\/a>, Sydney Sweeney<\/a>, Priyanka Chopra Jonas<\/a>, and more have joined Kris Jenner<\/a>, Sara Blakely, Michael Rubin, and Hailey Bieber<\/a> following the previous $8 million seed round led by venture capital firm Kleiner Perkins in January 2026. <\/p>\n

This new group of exclusive investors comes within one year of the app\u2019s launch. Gates and Kianni \u2014 who met as roommates at Stanford \u2014 set out to make shopping easier. The name Phia comes as a nod to both of their first names combined. <\/p>\n

The app, which already has 1.5 million users and over 9,600 retail brand partners, helps customers compare products across the contemporary, resale, and luxury markets to help shoppers confidently find the best price available. The goal? To empower users to make smarter purchasing decisions while reducing returns in the process.<\/p>\n

\u201cWhen we thought about who we wanted to raise from, [we thought] who are the tech entrepreneurs of today that we can really learn from to build this product? But also, who are the cultural icons in fashion [that everyone wants to dress like], who are really influencing taste and culture?\u201d Gates said on the morning show. \u201cFor us, it was about bringing those people and getting them around the table to build what we\u2019re doing with the future of shopping.\u201d<\/p>\n

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Additional investors include Alexandre Arnault, Rachel Zoe, Mindy Kaling, Karlie Kloss, Cait Bailey, Jessica Alba, Shaboozey, Ashley Graham, Halsey, Jay Shetty, Wendi Murdoch, Olivia Culpo, Amy Griffin, Lilly Singh, The Nader Sisters, Chriselle Lim, Codie Sanchez, Zack Bia, Bobbi Brown, Sophia Amoruso, Winnie Harlow, Alex Pall & Drew Taggart of The Chainsmokers, Lori Harvey, Leila Hormozi, Ice Spice, Gunna, Eileen Gu, and Paris Hilton. <\/p>\n

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.s853590228{padding-top:66.6667%}@media(min-width:768px){.s853590228{padding-top:66.6667%}}\"Phia<\/div>
Kimberly White\/Getty Images<\/cite><\/figcaption><\/figure>\n<\/div>\n

The free app was named one of TIME<\/em> Magazine\u2019s Best Inventions of 2025 and is clearly still holding onto that momentum. Phia is on pace for nine-figure sales growth this year \u2014 something that their new celebrity backers can only help. Phia is available for free on iOS and Chrome desktop at phia.com<\/u><\/a>.<\/p>\n