{"id":1961198,"date":"2026-05-12T17:41:54","date_gmt":"2026-05-12T14:41:54","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1961198"},"modified":"2026-05-12T17:41:54","modified_gmt":"2026-05-12T14:41:54","slug":"from-dj-booths-to-fairways-sosupersam-finds-her-flow-as-a-hidden-hypegolfer","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1961198","title":{"rendered":"From DJ Booths to Fairways, SOSUPERSAM Finds Her Flow as a Hidden Hypegolfer"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F01%2FSOSUPERSAM-main-tw.jpg?w=1080&cbr=1&q=90&fit=max”]<\/p>\n

\n
\n
\n
\n
<\/p>\n
<\/div>\n
\n
\n
From DJ Booths to Fairways, SOSUPERSAM Finds Her Flow as a Hidden Hypegolfer<\/div>\n
With Oakley in the mix, SOSUPERSAM\u2019s world of music, style and golf flows as one continuous rhythm.<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n

Hidden Hypegolfers is a series built around the ones you wouldn\u2019t immediately clock as golfers. However, upon closer look, it all clicks. They may be creatives, athletes, and cultural figures known for something else entirely. They can be an artist, a DJ or a stylist, but whatever lane they dominate, golf quietly lives in their routine. They\u2019re not switching identities but just expanding them, all while bringing the same mindset, style, and discipline from their craft onto the course. Golf becomes another layer of their lifestyle and it\u2019s where performance, personal expression, and culture intersect. With Oakley also in focus, the brand highlights this crossover of sport and style as the connective thread across every facet of these creatives\u2019 multi-hyphenate world.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n
\n
1 of 2<\/span><\/span><\/p>\n
<\/div>\n<\/div>\n
2 of 2<\/span><\/span><\/p>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n

\n

Samantha Duenas knows a thing or two about blending worlds, especially inside the DJ Booth. Known to most as SOSUPERSAM, her life moves through sound, energy, and community, whether that\u2019s behind the decks at a packed party or shaping culture through her creative work. Golf, though, enters that rhythm differently. It\u2019s quieter, slower, and a little more personal. You wouldn\u2019t think \u201cgolfer\u201d at first glance but it\u2019s exactly what makes her a true candidate for our Hidden Hypegolfer series.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

\n
\n
\n
\n

\n

Duenas\u2019 introduction to the game was more about proximity rather than performance or aesthetics. \u201cI started playing golf around five years ago to spend time with my family, and really learn something that my parents were interested in and to get outside,\u201d she says. What began as a way to connect gradually turned into something she could claim for herself, a space where the noise of everything else could soften.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n
\n
1 of 2<\/span><\/span><\/p>\n
<\/div>\n<\/div>\n
2 of 2<\/span><\/span><\/p>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n

\n

That sense of connection still anchors her relationship with the game. Golf, in her world, really isn\u2019t about chasing scores or perfecting form but about understanding people, especially her dad. \u201cIt is like sort of the main narrative and connective tissue between my dad and the rest of the world,\u201d she explains. Learning golf became another way of learning him, and in that process, building a deeper closeness that extends beyond the course.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

\n
\n
\n
\n

\n

Step onto the fairway with her, and the energy shifts. There\u2019s no urgency to compete, no pressure to perform. \u201cI\u2019m not competitive. I\u2019m like all vibes and I\u2019m just like in my own world, playing my own game,\u201d she says. It\u2019s a mindset that mirrors how she moves through life creatively being present, intuitive, and open. Even her idea of a \u201cperfect\u201d round leans into that ease: \u201cnine holes, all short game, lots of snacks.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n

\n

Still, her creative instincts never fully switch off. If anything, they reshape how she sees the sport. \u201cI see golf as puzzles and in this 3D landscape puzzle, you have your toolkit, and then you gotta work it out,\u201d she says. It\u2019s a perspective that feels natural coming from someone who\u2019s built a career curating sound and atmosphere. And each hole is like a set, requiring feel, timing, and subtle adjustments.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

\n
\n
\n
\n

\n

Los Angeles only amplifies that crossover. The city\u2019s golf scene, as she describes it, is \u201cso inviting and super chill and a lot more approachable and accessible than I had originally imagined.\u201d It\u2019s also where style and sport blur in ways that feel familiar to her. Her look leans classic with a twist and it\u2019s \u201ca bit menswear\u201d with a relaxed, Olsen-coded sensibility. It carries onto the course without feeling forced and golf becomes another place to express, not reinvent.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n
\n
1 of 2<\/span><\/span><\/p>\n
<\/div>\n<\/div>\n
2 of 2<\/span><\/span><\/p>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n

\n

That\u2019s where brands like Oakley find their place, as part of the uniform that moves with SOSUPERSAM. The brand itself positions golf at the intersection of performance and the unexpected, embedding it within culture rather than separating from it, like Duenas who already occupies the golf space naturally. Whether she\u2019s cycling through looks before a round or just pulling together something that feels right, she\u2019s more about how the gear flows with her looks and play style.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

\n
\n
\n
\n

\n

At its core, though, golf offers her something she doesn\u2019t always get elsewhere: time. \u201cIt\u2019s actually probably the hardest part, finding the time,\u201d she admits. Between motherhood, music, and everything in between, stepping onto the course becomes a deliberate act. A pause. A way to unplug. \u201cIt\u2019s a challenge to slow things down, unplug, not have signal and not be available.\u201d And maybe that\u2019s why it sticks, because the game balances everything else. In a life built on movement and connection, golf becomes something quieter. It\u2019s a sport still rooted in community, but offering just enough space to reset. For SOSUPERSAM, that\u2019s the appeal and having somewhere to go when everything else is seemingly always in motion.<\/p>\n

Head to Oakley.com to learn more about the products you can take from your daily routine to the course.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n Golf\/<\/span>Presented by
\n Oakley
\n <\/span>\/<\/span>