{"id":1960053,"date":"2026-05-28T13:54:38","date_gmt":"2026-05-28T10:54:38","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1960053"},"modified":"2026-05-28T13:54:38","modified_gmt":"2026-05-28T10:54:38","slug":"when-saving-the-planet-meets-intellectual-property-why-patagonia-is-suing-queer-climate-activist-pattie-gonia","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1960053","title":{"rendered":"When Saving the Planet Meets Intellectual Property: Why Patagonia Is Suing Queer Climate Activist Pattie Gonia"},"content":{"rendered":"<div class=\"entry-content\">\n<figure id=\"attachment_407690\" aria-describedby=\"caption-attachment-407690\" style=\"width: 679px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-407690 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGqAQMAAACh3GetAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADhJREFUeNrtwQENAAAAwqD3T20ON6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAD4NobKAAFhB0TLAAAAAElFTkSuQmCC\" alt=\"patti gonna lawsuit \" width=\"640\" height=\"426\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/05\/images.jpeg?resize=640%2C426&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/05\/images.jpeg?w=679&amp;ssl=1 679w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/05\/images.jpeg?resize=300%2C200&amp;ssl=1 300w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"426\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-407690\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/05\/images.jpeg?resize=640%2C426&amp;ssl=1\" alt=\"patti gonna lawsuit \" width=\"640\" height=\"426\" data-eio=\"l\"><figcaption id=\"caption-attachment-407690\" class=\"wp-caption-text\">Drag artist and climate activist Pattie Gonia poses outdoors, capturing the unique intersection of performance art and environmental advocacy that is now at the center of a major federal trademark battle.\u00a0| Photo: Minnesota Monthly<\/figcaption><\/figure>\n<div class=\"code-block code-block-1\" style=\"margin: 8px auto;text-align: center;display: block;clear: both\">\n<!-- GAM 71161633\/SNWBR_snowbrains\/article_hrec_1 --><\/p>\n<div data-fuse=\"article_hrec_1\"><\/div>\n<\/div>\n<p><strong>For more than half a century, the California-based outdoor apparel giant Patagonia, Inc. has carefully cultivated a corporate identity that is less about retail commerce and more about planetary survival.<\/strong> <span class=\"citation-94 citation-end-94\">Under the radical ethos of its founder, Yvon Chouinard, the multi-million-dollar company transformed its corporate structure into a trust dedicated entirely to fighting climate change, popularizing the definitive mantra that they are \u201cin business to save the home planet.\u201d <\/span>Yet, a complex legal battle currently unfolding in a California federal court reveals what happens when the rigid machinery of intellectual property protection collides head-on with the very grassroots, progressive activism the brand has historically celebrated.<\/p>\n<ul>\n<li><strong>Related: <\/strong><em><strong><a href=\"https:\/\/snowbrains.com\/lawsuit-park-city-chairlifts\/\" rel=\"bookmark\" data-modified-href=\"https:\/\/snowbrains.com\/lawsuit-park-city-chairlifts\">Vail Resorts Challenges Lawsuit Threatening Key Park City, UT, Chairlifts<\/a><\/strong><\/em><\/li>\n<\/ul>\n<p id=\"p-rc_8a225ab38c3c18ec-53\" data-path-to-node=\"1\"><span class=\"text-block-with-attachment\"><strong><span class=\"citation-93 citation-end-93\">In January 2026, Patagonia filed a <a href=\"https:\/\/business.cch.com\/ipld\/PatagoniaEntrepreneurEnterprisesComplaint20260121.pdf\">trademark infringement lawsuit<\/a> in the U.S. District Court for the Central District of California against Wyn Wiley, an Oregon-based photographer and entrepreneur who has achieved global renown as <a href=\"https:\/\/www.instagram.com\/reels\/DY2L725tVow\/\">Pattie Gonia<\/a>\u2014a larger-than-life, high-heeled drag queen climate activist.<\/span> <\/strong><span class=\"citation-92 citation-end-92\">The lawsuit, registered as Case No. 2:26-cv-00586, alleges that Wiley\u2019s expanding commercial footprint has crossed the line from a playful creative persona into a full-scale corporate brand that directly infringes upon and dilutes Patagonia\u2019s iconic, globally recognized name and its famous mountain-skyline \u201cP-6\u201d logo.<\/span><\/span><\/p>\n<p id=\"p-rc_8a225ab38c3c18ec-54\" data-path-to-node=\"3\"><strong><span class=\"citation-91 citation-end-91\">According to the <a href=\"https:\/\/business.cch.com\/ipld\/PatagoniaEntrepreneurEnterprisesComplaint20260121.pdf\">legal complaint<\/a>, the tension between the two entities began as early as 2022.<\/span> <\/strong><span class=\"citation-90 citation-end-90\">When the prominent outdoor gear brand Hydro Flask contemplated a marketing collaboration with Wiley, they approached Patagonia to ensure the \u201cPattie Gonia\u201d moniker would not cause corporate friction.<\/span> Court documents reveal that Patagonia met with Wiley and Hydro Flask executives to establish boundaries, resulting in a documented email understanding in February 2022. Under that arrangement, Wiley was permitted to continue utilizing the persona for advocacy and live performances, provided it was not commercialized as an independent product line using look-alike branding elements.<\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<figure id=\"attachment_407693\" aria-describedby=\"caption-attachment-407693\" style=\"width: 920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-407693 lazyload\" src=\"image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAoAAAAGGAQMAAADRsqLgAAAABlBMVEUAAAD\/\/\/+l2Z\/dAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAADVJREFUeNrtwTEBAAAAwqD1T20LL6AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADgbXtmAAEsAZiWAAAAAElFTkSuQmCC\" alt=\"Patagonia logo \" width=\"640\" height=\"390\" data-src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-28-at-2.57.25-PM.jpeg?resize=640%2C390&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-28-at-2.57.25-PM.jpeg?w=920&amp;ssl=1 920w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-28-at-2.57.25-PM.jpeg?resize=300%2C183&amp;ssl=1 300w, https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-28-at-2.57.25-PM.jpeg?resize=768%2C467&amp;ssl=1 768w\" data-sizes=\"auto\" data-eio-rwidth=\"640\" data-eio-rheight=\"390\"><img loading=\"lazy\" decoding=\"async\" data-recalc-dims=\"1\" class=\"size-full wp-image-407693\" src=\"https:\/\/i0.wp.com\/snowbrains.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-28-at-2.57.25-PM.jpeg?resize=640%2C390&amp;ssl=1\" alt=\"Patagonia logo \" width=\"640\" height=\"390\" data-eio=\"l\"><figcaption id=\"caption-attachment-407693\" class=\"wp-caption-text\">The Patagonia \u201cP-6\u201d logo in question. | Photo: Patagonia<\/figcaption><\/figure>\n<\/div>\n<p id=\"p-rc_8a225ab38c3c18ec-55\" data-path-to-node=\"4\"><strong><span class=\"citation-89 citation-end-89\">The relationship fractured entirely in late 2024 when Wiley launched an online e-commerce platform, <a href=\"https:\/\/www.pattiegonia.net\/\">pattiegoniamerch.com,<\/a> to sell branded apparel, including hoodies and T-shirts.<\/span> <\/strong><span class=\"citation-88 citation-end-88\">Patagonia\u2019s legal counsel promptly issued formal objections, pointing out instances where Pattie Gonia merchandise allegedly featured logo designs drawn in the distinct style of Patagonia\u2019s proprietary P-6 mountain template.<\/span> <span class=\"citation-87 citation-end-87\">The breaking point arrived in September 2025, when Wiley\u2019s corporate entity, Entrepreneur Enterprises Inc., filed an official U.S. trademark application for the name \u201cPATTIE GONIA.\u201d<\/span> <span class=\"citation-86 citation-end-86\">The application sought exclusive commercial rights across a sweeping array of categories, including clothing, stickers, recorded music, online marketing, and the organization of community trail, hiking, and cultural events.<\/span><\/p>\n<ul>\n<li data-path-to-node=\"4\"><strong>Related: <\/strong><em><strong><a href=\"https:\/\/snowbrains.com\/antitrust-lawsuit-alleges-vail-resorts-and-alterra-inflated-lift-ticket-prices-to-force-season-pass-sales\/\" rel=\"bookmark\" data-modified-href=\"https:\/\/snowbrains.com\/antitrust-lawsuit-alleges-vail-resorts-and-alterra-inflated-lift-ticket-prices-to-force-season-pass-sales\">Antitrust Lawsuit Alleges Vail Resorts and Alterra Inflated Lift Ticket Prices to Force Season Pass Sales<\/a><\/strong><\/em><\/li>\n<\/ul>\n<p id=\"p-rc_8a225ab38c3c18ec-56\" data-path-to-node=\"5\"><strong><span class=\"citation-85 citation-end-85\">In its complaint, Patagonia asserts that these commercial categories directly overlap with its own long-standing trademark registrations and core business operations.<\/span><\/strong> The company argues that the auditory and visual similarity is bound to cause widespread consumer confusion, presenting evidence of social media comments where patrons mistakenly assumed that Pattie Gonia\u2019s merchandise was an official corporate collaboration with the outdoor retailer.<\/p>\n<p id=\"p-rc_8a225ab38c3c18ec-57\" data-path-to-node=\"6\"><strong><span class=\"citation-84 citation-end-84\">After four months of legal silence following the initial January filing, Wiley broke their silence in a coordinated public response on Instagram earlier this week, releasing an emotional video statement and an open letter addressed directly to Patagonia\u2019s CEO, Ryan Gellert, and its board of directors.<\/span> <\/strong><span class=\"citation-83 citation-end-83\">Writing passionately to a digital community that spans millions of followers across social platforms, Wiley framed the litigation not as a routine corporate dispute, but as an existential threat to an independent queer creator.<\/span><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DY2L725tVow\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px\">\n<p>\u00a0<\/p>\n<div style=\"display: flex;flex-direction: row;align-items: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div style=\"display: flex;flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"display: block;height: 50px;margin: 0 auto 12px;width: 50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"display: flex;flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #f4f4f4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #f4f4f4;flex-grow: 0;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex;flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center;white-space: nowrap\"><a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/reel\/DY2L725tVow\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Pattie Gonia (@pattiegonia)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<p id=\"p-rc_8a225ab38c3c18ec-58\" data-path-to-node=\"7\"><strong>In the public statement, Wiley wrote that \u201ctoday i\u2019m speaking publicly for the first time about the lawsuit patagonia inc, filed against me, a climate activist, in federal court.\u201d<\/strong> Emphasizing the gravity of the situation to their audience, Wiley added, \u201cthis is not a joke. this is real. <span class=\"citation-82 citation-end-82\">patagonia is taking me to court because they claim i\u2019m causing \u2018irreparable\u2019 harm to their brand by doing, and wait for it, \u2018motivational speaking services in support of environmental sustainability\u2019 and \u2018organizing, arranging, and conducting trail and hiking events.\u2019\u201d<\/span><\/p>\n<p data-path-to-node=\"8\"><strong>Wiley\u2019s defense strikes directly at the heart of Patagonia\u2019s progressive marketing narrative, drawing a sharp contrast between the company\u2019s public-facing environmental values and its aggressive courtroom tactics.<\/strong> Turning the company\u2019s famous corporate mission statement back upon its executives, Wiley asserted that \u201cpatagonia Inc. claims \u2018they\u2019re in business to save the home planet\u2019 if this is what saving the home planet looks like to them, then one of us has profoundly misunderstood the assignment, and it\u2019s not me.\u201d<\/p>\n<p id=\"p-rc_8a225ab38c3c18ec-59\" data-path-to-node=\"9\"><strong><span class=\"citation-81 citation-end-81\">The activist further disclosed that they had spent the last four months exhaustively attempting to negotiate an amicable, out-of-court settlement that would protect Patagonia\u2019s corporate trademark while allowing the Pattie Gonia persona to survive.<\/span><\/strong> According to Wiley, those corporate channels ultimately broke down, forcing a definitive ultimatum. As Wiley explained, \u201cin the end, i had two choices: 1. the erasure of my name, my advocacy, my community, and everyone i employ or 2. fight for myself and fight for us. so i\u2019m fighting, and i\u2019m inviting you to join me in a simple call to action: patagonia, drop the lawsuit.\u201d<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DY2M4qmlL7M\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:640px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% - 2px);width:calc(100% - 2px)\">\n<div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/p\/DY2M4qmlL7M\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\"> <\/p>\n<div style=\"display: flex;flex-direction: row;align-items: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div style=\"display: flex;flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"display:block;height:50px;margin:0 auto 12px;width:50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"display: flex;flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex;flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p><\/a><\/div>\n<\/blockquote>\n<p id=\"p-rc_8a225ab38c3c18ec-60\" data-path-to-node=\"10\"><strong>From a corporate and legal standpoint, Patagonia has taken steps to mitigate the optics of a massive corporation punching down on a grassroots LGBTQ+ activist.<\/strong> <span class=\"citation-80 citation-end-80\">In a formal statement published on its company website, Patagonia emphasized that it is seeking only a symbolic one dollar in nominal financial damages, alongside a judicial order blocking the federal trademark registration.<\/span> The outdoor company maintains that under United States intellectual property law, trademark holders face a strict legal obligation to police their marks uniformly. <span class=\"citation-79 citation-end-79\">If a company fails to consistently defend its brand identity against friendly parodies or aligned activists, it risk losing its legal right to stop hostile entities \u2014 such as counterfeiters, hate groups, or the fossil fuel lobby \u2014 from exploiting its name in the future.<\/span><\/p>\n<p id=\"p-rc_8a225ab38c3c18ec-61\" data-path-to-node=\"11\"><strong><span class=\"citation-78 citation-end-78\">However, the practical reality of federal litigation introduces a severe power imbalance that nominal dollar requests cannot obscure.<\/span> <\/strong><span class=\"citation-77 citation-end-77\">In their open letter to the Patagonia board, Wiley pointed out that the financial resources required to defend against a relentless corporate lawsuit will comfortably exceed one million dollars in legal fees, a sum capable of entirely bankrupting an independent advocacy operation.<\/span> Wiley argued that drag is fundamentally rooted in puns, wordplay, and parody, offering to permanently cease any stylistic references to the corporate logo if the company would allow them to retain their performing name.<\/p>\n<p data-path-to-node=\"12\"><strong>As the case moves forward into its next procedural phases in Los Angeles, the court will be forced to weigh the highly structured protections of the <a href=\"https:\/\/www.law.cornell.edu\/wex\/Lanham_Act\">Lanham Act<\/a> against the fluid traditions of artistic expression and public advocacy.<\/strong> For Patagonia, the dispute represents an uncomfortable paradox: in their pursuit to legally insulate the brand identity that funds their global environmentalism, they find themselves in the position of trying to dismantle one of the outdoor community\u2019s most prominent modern environmentalists.<\/p>\n<p><!-- CONTENT END 1 -->\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Drag artist and climate activist Pattie Gonia poses outdoors, capturing the unique intersection of performance art and environmental advocacy that is now at the center of a major federal trademark battle.\u00a0| Photo: Minnesota Monthly For more than half a century, the California-based outdoor apparel giant Patagonia, Inc. has carefully cultivated a corporate identity that is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,267],"class_list":["post-1960053","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-snowbrains-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1960053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1960053"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1960053\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1960053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1960053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1960053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}