{"id":1959647,"date":"2026-05-28T12:17:24","date_gmt":"2026-05-28T09:17:24","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1959647"},"modified":"2026-05-28T12:17:24","modified_gmt":"2026-05-28T09:17:24","slug":"take-two-boss-says-former-rockstar-employees-have-tried-to-match-gtas-success-and-failed-and-we-all-know-which-game-hes-talking-about","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1959647","title":{"rendered":"Take-Two Boss Says &#8216;Former Rockstar Employees&#8217; Have Tried to Match GTA&#8217;s Success and Failed \u2014 and We All Know Which Game He&#8217;s Talking About"},"content":{"rendered":"<div data-cy=\"article-content\" class=\"jsx-2870106660 article-content page-0\">\n<section data-cy=\"article-subtitle\" class=\"article jsx-3932497636 article-section jsx-28683165 news\" data-autopogo=\"true\">\n<section class=\"article-page\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Strauss Zelnick, boss of <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/games\/grand-theft-auto-vi\">GTA 6<\/a> publisher Take-Two Interactive, has discussed the difficulties of developing a hit video game \u2014 and dropped what sounds like a obvious nod to <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/games\/mindseye\">MindsEye<\/a> in the process. <\/p>\n<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">MindsEye is, of course, the notorious first game from Build a Rocket Boy \u2014 the studio set up by former Rockstar veteran Leslie Benzies. After years in development and <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/everywhere-the-ex-gta-devs-game-creator-that-may-be-too-late-to-the-party\">enormous metaverse ambitions<\/a>, MindsEye ultimately arrived as a <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/the-worst-reviewed-games-of-2025\">buggy and poorly-received flop<\/a>, resulting in <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/mindseye-developer-build-a-rocket-boy-announces-further-layoffs-as-ceo-doubles-down-on-organised-espionage-and-corporate-sabotage-claims\">hundreds of layoffs<\/a>.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Making hits seems to get harder and harder and harder as entertainment industries mature,&#8221; Zelnick said, <a href=\"https:\/\/www.youtube.com\/watch?v=D1tMYmZzn4Q\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">speaking<\/a> at the TD Cowen 54th Annual Technology, Media &amp; Telecom Conference. &#8220;The folks at Rockstar seem to be able to make these massive hits, and lots of other people have tried. Lots and lots, including former Rockstar employees. And so far, they haven&#8217;t been able to do it.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Doesn&#8217;t mean they can&#8217;t in the future, by the way,&#8221; Zelnick continued. &#8220;We&#8217;re always running scared. But it won&#8217;t be technology that changes the game. What&#8217;ll change is that some extraordinarily creative individual or individuals will show up and do something astonishing. Our goal is to get those people to work within the Take-Two system. If we fail to do that, we fail.&#8221;<\/p>\n<p><button type=\"button\" style=\"display:none\" class=\"jsx-2228525885\"><\/button><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">99 Details in the GTA 6 Trailer &#8211; Slideshow<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt=\"The trailer\u2019s opening shot is pure Florida, the colours of the setting sun evoking the \u2018Save the Date\u2019 Tweet that Rockstar put out ahead of the trailer. You can even see the birds and the palm trees.\n\nThe traffic on the road in the foreground includes a variety of GTA staples, including trucks, RVs, boats, and motorbikes. And on the side of a semi we can see the branding for Patriot, the beer that first appeared in Grand Theft Auto 4.\n\nOff in the distance we can see an incredibly tall broadcast mast, based on the real WTVY TV Tower. Fun fact: This is the highest point in all of Florida. We can only hope that we will be able to climb to the top and base jump from it.\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3381835873 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\" style=\"background:currentColor\"><\/span><\/span><\/button><\/p>\n<div data-cy=\"slideshow-images-list\" class=\"scrollbar jsx-2072772685 jsx-4243969252 images-list\"><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"And right in the middle we can see the guard towers of a penitentiary. Cut to the next shot and we see its barbed wire-topped fencing. This seems to be the prison in which Lucia, our protagonist, has been locked up. As she looks outside the window, we can see the guard towers that stood out in the opening shot.\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/p>\n<div class=\"rounded jsx-412047461 overlay progressive-image jsx-2338608387 expand\" data-cy=\"slideshow-image-overlay\">\n<div data-cy=\"element-caption\" class=\"caption jsx-1762799490\">View 51 Images<\/div>\n<\/div>\n<p><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"Our first look at Lucia showcases the increase in detail over even Red Dead Redemption 2\u2019s graphical heft. Her hair is among the most realistic we\u2019ve seen in games, and the lighting from the window captures the texture of its waves.\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"We see even more of this detail as the shot switches to show Stefanie, a member of staff at the Leonida Department of Correction. We can see the name of the facility printed across her lanyard, as well as the initials LDC on Lucia\u2019s prison uniform.\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"Stefanie askes Lucia if she knows why she\u2019s here, which suggests that the game may open with Lucia commiting a crime and then being sent to the LDC. The key art shows Lucia wearing an electronic tag on her ankle, and so it seems likely that the majority of GTA 6 will take place after she has been released on probation.\u00a0\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"This overhead view of the ocean showcases not just the incredible water effects, but also a couple of varieties of marine life - to the left we see four dolphins skipping the surface, while to the right a shark can be seen lurking beneath the waves.\u00a0\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Zelnick went on to discuss the long wait for GTA 6 \u2014 and painted the gap between releases in the series as something of a strength. Unlike other video game publishers, Zelnick said, he had ensured that Take-Two had never tried to annualize its franchises (outside of its sports games). In other words, he wasn&#8217;t trying to replicate Activision&#8217;s demands for an annual Call of Duty blockbuster, or Ubisoft&#8217;s past push for annual Assassin&#8217;s Creed adventures.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Our plan might not be to have a specific cadence around our properties because we&#8217;re not a cadence-driven company, we never have been,&#8221; Zelnick said. &#8220;I didn&#8217;t show up at Take-Two nearly 20 years ago and say, the way everyone else was, &#8216;We&#8217;re going to annualize our products like clockwork&#8230;&#8217; I was an outlier at the time.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;I&#8217;m not going to name the properties,&#8221; he continued, &#8220;but we&#8217;ve seen that some very competitive properties have had good annual releases and bad annual releases because it&#8217;s just so hard to do. GTA was not the number one property [when I joined in 2007]. It was a top five property, but it was not the number one property. And take a look at what happened to the properties that were higher up in the food chain that were annualized to see what happens.&#8221;<\/p>\n<div class=\"jsx-2896921488 video jsx-2008855984 aspect-ratio aspect-ratio-16-9\">\n<div class=\"badge jsx-1349606671 jsx-3647116352\"><span class=\"ign-icon icon-play jsx-2750866048 jsx-1044454891\" role=\"img\" aria-hidden=\"false\" data-cy=\"icon-play\" aria-label=\"Play\" style=\"background:currentColor\"><\/span><\/div>\n<\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Regardless, it has been a very, <em>very <\/em>long wait for GTA 6 \u2014 13 years since GTA 5! \u2014 which sounds like something Zelnick had not intended either. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Creating some anticipation on the part of the consumer is a good thing,&#8221; he concluded, noting that GTA 5 had been ticking over just fine through constant updates to GTA Online and new versions of the game re-released on newer consoles. &#8220;What has driven the gap is the amount of time it takes to do something that is as good as it can possibly be for that intellectual property.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">GTA 6 is finally set to arrive this November after numerous delays \u2014 and <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/gta-6-november-2026-release-date-is-happening-take-two-boss-says-pouring-cold-water-on-delay-fears\">Zelnick recently assured IGN that its release date is expected to stick<\/a>.<\/p>\n<div data-cy=\"accent-divider\" class=\"jsx-3449795453 divider jsx-2786329600\"><\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Tom Phillips is IGN&#8217;s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky <\/em><a href=\"https:\/\/bsky.app\/profile\/tomphillipseg.bsky.social\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">@tomphillipseg.bsky.social<\/a><\/p>\n<\/section>\n<\/section>\n<p><span class=\"stack jsx-1475529924\"><\/p>\n<div class=\"jsx-2155806329 adunit-wrapper\">\n<div class=\"jsx-2155806329 bobble bobble-1 pogocnt pg-article\">\n<div data-mix-name=\"secondaryMedrec\" data-pos=\"1\" data-pogo-hide=\"1\" class=\"jsx-343126785 pogo-slot\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/div>\n<section class=\"article-page\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Strauss Zelnick, boss of <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/games\/grand-theft-auto-vi\">GTA 6<\/a> publisher Take-Two Interactive, has discussed the difficulties of developing a hit video game \u2014 and dropped what sounds like a obvious nod to <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/games\/mindseye\">MindsEye<\/a> in the process. <\/p>\n<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">MindsEye is, of course, the notorious first game from Build a Rocket Boy \u2014 the studio set up by former Rockstar veteran Leslie Benzies. After years in development and <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/everywhere-the-ex-gta-devs-game-creator-that-may-be-too-late-to-the-party\">enormous metaverse ambitions<\/a>, MindsEye ultimately arrived as a <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/the-worst-reviewed-games-of-2025\">buggy and poorly-received flop<\/a>, resulting in <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/mindseye-developer-build-a-rocket-boy-announces-further-layoffs-as-ceo-doubles-down-on-organised-espionage-and-corporate-sabotage-claims\">hundreds of layoffs<\/a>.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Making hits seems to get harder and harder and harder as entertainment industries mature,&#8221; Zelnick said, <a href=\"https:\/\/www.youtube.com\/watch?v=D1tMYmZzn4Q\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">speaking<\/a> at the TD Cowen 54th Annual Technology, Media &amp; Telecom Conference. &#8220;The folks at Rockstar seem to be able to make these massive hits, and lots of other people have tried. Lots and lots, including former Rockstar employees. And so far, they haven&#8217;t been able to do it.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Doesn&#8217;t mean they can&#8217;t in the future, by the way,&#8221; Zelnick continued. &#8220;We&#8217;re always running scared. But it won&#8217;t be technology that changes the game. What&#8217;ll change is that some extraordinarily creative individual or individuals will show up and do something astonishing. Our goal is to get those people to work within the Take-Two system. If we fail to do that, we fail.&#8221;<\/p>\n<p><button type=\"button\" style=\"display:none\" class=\"jsx-2228525885\"><\/button><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">99 Details in the GTA 6 Trailer &#8211; Slideshow<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt=\"The trailer\u2019s opening shot is pure Florida, the colours of the setting sun evoking the \u2018Save the Date\u2019 Tweet that Rockstar put out ahead of the trailer. You can even see the birds and the palm trees.\n\nThe traffic on the road in the foreground includes a variety of GTA staples, including trucks, RVs, boats, and motorbikes. And on the side of a semi we can see the branding for Patriot, the beer that first appeared in Grand Theft Auto 4.\n\nOff in the distance we can see an incredibly tall broadcast mast, based on the real WTVY TV Tower. Fun fact: This is the highest point in all of Florida. We can only hope that we will be able to climb to the top and base jump from it.\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3381835873 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\" style=\"background:currentColor\"><\/span><\/span><\/button><\/p>\n<div data-cy=\"slideshow-images-list\" class=\"scrollbar jsx-2072772685 jsx-4243969252 images-list\"><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"And right in the middle we can see the guard towers of a penitentiary. Cut to the next shot and we see its barbed wire-topped fencing. This seems to be the prison in which Lucia, our protagonist, has been locked up. As she looks outside the window, we can see the guard towers that stood out in the opening shot.\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/p>\n<div class=\"rounded jsx-412047461 overlay progressive-image jsx-2338608387 expand\" data-cy=\"slideshow-image-overlay\">\n<div data-cy=\"element-caption\" class=\"caption jsx-1762799490\">View 51 Images<\/div>\n<\/div>\n<p><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"Our first look at Lucia showcases the increase in detail over even Red Dead Redemption 2\u2019s graphical heft. Her hair is among the most realistic we\u2019ve seen in games, and the lighting from the window captures the texture of its waves.\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"We see even more of this detail as the shot switches to show Stefanie, a member of staff at the Leonida Department of Correction. We can see the name of the facility printed across her lanyard, as well as the initials LDC on Lucia\u2019s prison uniform.\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"Stefanie askes Lucia if she knows why she\u2019s here, which suggests that the game may open with Lucia commiting a crime and then being sent to the LDC. The key art shows Lucia wearing an electronic tag on her ankle, and so it seems likely that the majority of GTA 6 will take place after she has been released on probation.\u00a0\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"This overhead view of the ocean showcases not just the incredible water effects, but also a couple of varieties of marine life - to the left we see four dolphins skipping the surface, while to the right a shark can be seen lurking beneath the waves.\u00a0\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Zelnick went on to discuss the long wait for GTA 6 \u2014 and painted the gap between releases in the series as something of a strength. Unlike other video game publishers, Zelnick said, he had ensured that Take-Two had never tried to annualize its franchises (outside of its sports games). In other words, he wasn&#8217;t trying to replicate Activision&#8217;s demands for an annual Call of Duty blockbuster, or Ubisoft&#8217;s past push for annual Assassin&#8217;s Creed adventures.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Our plan might not be to have a specific cadence around our properties because we&#8217;re not a cadence-driven company, we never have been,&#8221; Zelnick said. &#8220;I didn&#8217;t show up at Take-Two nearly 20 years ago and say, the way everyone else was, &#8216;We&#8217;re going to annualize our products like clockwork&#8230;&#8217; I was an outlier at the time.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;I&#8217;m not going to name the properties,&#8221; he continued, &#8220;but we&#8217;ve seen that some very competitive properties have had good annual releases and bad annual releases because it&#8217;s just so hard to do. GTA was not the number one property [when I joined in 2007]. It was a top five property, but it was not the number one property. And take a look at what happened to the properties that were higher up in the food chain that were annualized to see what happens.&#8221;<\/p>\n<div class=\"jsx-2896921488 video jsx-2008855984 aspect-ratio aspect-ratio-16-9\">\n<div class=\"badge jsx-1349606671 jsx-3647116352\"><span class=\"ign-icon icon-play jsx-2750866048 jsx-1044454891\" role=\"img\" aria-hidden=\"false\" data-cy=\"icon-play\" aria-label=\"Play\" style=\"background:currentColor\"><\/span><\/div>\n<\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Regardless, it has been a very, <em>very <\/em>long wait for GTA 6 \u2014 13 years since GTA 5! \u2014 which sounds like something Zelnick had not intended either. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Creating some anticipation on the part of the consumer is a good thing,&#8221; he concluded, noting that GTA 5 had been ticking over just fine through constant updates to GTA Online and new versions of the game re-released on newer consoles. &#8220;What has driven the gap is the amount of time it takes to do something that is as good as it can possibly be for that intellectual property.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">GTA 6 is finally set to arrive this November after numerous delays \u2014 and <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/gta-6-november-2026-release-date-is-happening-take-two-boss-says-pouring-cold-water-on-delay-fears\">Zelnick recently assured IGN that its release date is expected to stick<\/a>.<\/p>\n<div data-cy=\"accent-divider\" class=\"jsx-3449795453 divider jsx-2786329600\"><\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Tom Phillips is IGN&#8217;s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky <\/em><a href=\"https:\/\/bsky.app\/profile\/tomphillipseg.bsky.social\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">@tomphillipseg.bsky.social<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Strauss Zelnick, boss of GTA 6 publisher Take-Two Interactive, has discussed the difficulties of developing a hit video game \u2014 and dropped what sounds like a obvious nod to MindsEye in the process. MindsEye is, of course, the notorious first game from Build a Rocket Boy \u2014 the studio set up by former Rockstar veteran [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,243],"class_list":["post-1959647","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-ign-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1959647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1959647"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1959647\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1959647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1959647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1959647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}