{"id":1958385,"date":"2026-05-27T18:02:32","date_gmt":"2026-05-27T15:02:32","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1958385"},"modified":"2026-05-27T18:02:32","modified_gmt":"2026-05-27T15:02:32","slug":"marvel-legend-stan-lee-to-be-resurrected-through-ai-with-his-voice-and-likeness-licensed-for-commercial-use","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1958385","title":{"rendered":"Marvel Legend Stan Lee to Be &#8216;Resurrected&#8217; Through AI, With His Voice and Likeness Licensed for Commercial Use"},"content":{"rendered":"<div data-cy=\"article-content\" class=\"jsx-2870106660 article-content page-0\">\n<section data-cy=\"article-subtitle\" class=\"article jsx-3932497636 article-section jsx-28683165 news\" data-autopogo=\"true\">\n<section class=\"article-page\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The late Marvel comics legend Stan Lee will have his voice and likeness replicated by an AI company for commercial use, it&#8217;s been announced. <\/p>\n<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">AI audio company ElevenLabs has acquired the rights to Lee&#8217;s image and voice and intends to license them for further use by other companies, opening the door to a digitally-resurrected Lee appearing in films and commercials. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">ElevenLabs users will also be able to hear a replication of Lee&#8217;s voice narrate audio books \u2014 including via a &#8220;Stan Lee Book Club of the Month&#8221; \u2014 and generate a comic book panel featuring Lee from templates that include his likeness.<\/p>\n<p><button type=\"button\" style=\"display:none\" class=\"jsx-2228525885\"><\/button><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">Every Major Comic Character Stan Lee Helped Create<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt=\"The late Stan Lee left behind a long legacy as a legend of the comics industry, and that includes the many characters he helped to create. These are the best known of the bunch.\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3381835873 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\" style=\"background:currentColor\"><\/span><\/span><\/button><\/p>\n<div data-cy=\"slideshow-images-list\" class=\"scrollbar jsx-2072772685 jsx-4243969252 images-list\"><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;Cyclops:&lt;\/b&gt; Created by Stan Lee \/ Jack Kirby\n&lt;br&gt;\n&lt;br&gt;\n&lt;b&gt;First issue:&lt;\/b&gt; The X-Men #1, 1963\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/p>\n<div class=\"rounded jsx-412047461 overlay progressive-image jsx-2338608387 expand\" data-cy=\"slideshow-image-overlay\">\n<div data-cy=\"element-caption\" class=\"caption jsx-1762799490\">View 74 Images<\/div>\n<\/div>\n<p><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;Black Widow:&lt;\/b&gt; Created by Stan Lee \/ Don Rico \/ Don Heck\n&lt;br&gt;\n&lt;br&gt;\n&lt;b&gt;First issue:&lt;\/b&gt; Tales of Suspense #52, 1964\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;Mysterio:&lt;\/b&gt; Created by Stan Lee \/ Steve Ditko\n&lt;br&gt;\n&lt;br&gt;\n&lt;b&gt;First issue: &lt;\/b&gt;The Amazing Spider-Man #13, 1964\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;Mephisto:&lt;\/b&gt; Created by Stan Lee \/ John Buscema\n&lt;br&gt;\n&lt;br&gt;\n&lt;b&gt;First issue:&lt;\/b&gt; The Silver Surfer #3, 1968\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;Doc Ock:&lt;\/b&gt; Created by Stan Lee \/ Steve Ditko\n&lt;br&gt;\n&lt;br&gt;\n&lt;b&gt;First issue:&lt;\/b&gt; The Amazing Spider-Man #3, 1963\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Stan always believed in meeting his fans where they were: in the pages of a comic, at a convention, or in a quick on-screen cameo,&#8221; said Chaz Rainey, a lawyer and board member for Stan Lee Universe, the company that currently owns Lee&#8217;s image, per <a href=\"https:\/\/variety.com\/2026\/biz\/news\/stan-lee-elevenlabs-licensed-voice-likeness-1236759225\/\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">Variety<\/a>. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;This partnership is a way of continuing that. Fans have always told us that when they read his comics, they hear the words in Stan&#8217;s voice, and now, thanks to ElevenLabs, we can make that a reality.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&lt;blockquote class=&#8221;twitter-tweet&#8221; data-media-max-width=&#8221;560&#8243;&gt;&lt;p lang=&#8221;en&#8221; dir=&#8221;ltr&#8221;&gt;Introducing &lt;a href=&#8221;https:\/\/x.com\/TheRealStanLee?ref_src=twsrc%5Etfw&#8221;&gt;@TheRealStanLee&lt;\/a&gt; on ElevenLabs.&lt;br&gt;&lt;br&gt;The voice of a legend is now available on the Iconic Marketplace and in ElevenReader. Crafted from professional recordings, Stan\u2019s wit and warmth comes through exactly as you remember it. &lt;a href=&#8221;https:\/\/t.co\/POOYIZiOwj&#8221;&gt;pic.twitter.com\/POOYIZiOwj&lt;\/a&gt;&lt;\/p&gt;&mdash; ElevenLabs (@ElevenLabs) &lt;a href=&#8221;https:\/\/x.com\/ElevenLabs\/status\/2059668042695516628?ref_src=twsrc%5Etfw&#8221;&gt;May 27, 2026&lt;\/a&gt;&lt;\/blockquote&gt; &lt;script async src=&#8221;https:\/\/platform.x.com\/widgets.js&#8221; charset=&#8221;utf-8&#8243;&gt;&lt;\/script&gt;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">This isn&#8217;t the first time that Lee&#8217;s voice and image have been replicated using AI. Last year&#8217;s <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/marvel-fans-slam-ghoulish-la-comic-con-decision-to-resurrect-stan-lee-via-an-ai-hologram-and-charge-20-for-a-3-minute-conversation\">Los Angeles Comic Con saw technology company Proto Hologram charge between $15 and $20 for a three-minute chat with Lee&#8217;s AI likeness<\/a>, to widespread disapproval from fans.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The legal rights to Lee&#8217;s image remain a messy subject, with Stan Lee Universe now set up as a joint venture involving Lee&#8217;s own company POW! Entertainment. Shortly before his death in 2018, however,  Lee also attempted to sue POW! Entertainment, claiming the company&#8217;s other chiefs conspired to &#8220;fraudulently steal&#8221; his name and likeness and benefit financially at his expense.<\/p>\n<div class=\"jsx-2896921488 video jsx-2008855984 aspect-ratio aspect-ratio-16-9\">\n<div class=\"badge jsx-1349606671 jsx-3647116352\"><span class=\"ign-icon icon-play jsx-2750866048 jsx-1044454891\" role=\"img\" aria-hidden=\"false\" data-cy=\"icon-play\" aria-label=\"Play\" style=\"background:currentColor\"><\/span><\/div>\n<\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Lee was 95 at the time of this lawsuit, and by his own admission had suffered from advanced macular degeneration for several years, a condition that left him unable to read unaided.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">For ElevenLabs, Lee is just another voice added to its vault of living and deceased celebrities, which already includes Michael Caine, Matthew McConaughey, Judy Garland, David Hasselhoff and Albert Einstein. Caine <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/michael-caine-says-licensing-his-voice-to-matthew-mcconaughey-backed-ai-audio-company-is-using-innovation-not-to-replace-humanity-but-to-celebrate-it\">previously said<\/a> that ElevenLabs was &#8220;using innovation not to replace humanity, but to celebrate it&#8230; It&#8217;s not about replacing voices; it&#8217;s about amplifying them, opening doors for new storytellers everywhere.&#8221; The company&#8217;s technology was also used to <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/ai-darth-vader-was-the-beginning-epic-reveals-plans-to-let-people-create-their-own-ai-npcs-in-fortnite\">bring the late James Earl Jones&#8217; Darth Vader to Fortnite as a chatty NPC<\/a>.<\/p>\n<div data-cy=\"accent-divider\" class=\"jsx-3449795453 divider jsx-2786329600\"><\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Image credit: Frazer Harrison\/Getty Images.<\/em><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Tom Phillips is IGN&#8217;s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky <\/em><a href=\"https:\/\/bsky.app\/profile\/tomphillipseg.bsky.social\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">@tomphillipseg.bsky.social<\/a><\/p>\n<\/section>\n<\/section>\n<p><span class=\"stack jsx-1475529924\"><\/p>\n<div class=\"jsx-2155806329 adunit-wrapper\">\n<div class=\"jsx-2155806329 bobble bobble-1 pogocnt pg-article\">\n<div data-mix-name=\"secondaryMedrec\" data-pos=\"1\" data-pogo-hide=\"1\" class=\"jsx-343126785 pogo-slot\"><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/div>\n<section class=\"article-page\">\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The late Marvel comics legend Stan Lee will have his voice and likeness replicated by an AI company for commercial use, it&#8217;s been announced. <\/p>\n<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">AI audio company ElevenLabs has acquired the rights to Lee&#8217;s image and voice and intends to license them for further use by other companies, opening the door to a digitally-resurrected Lee appearing in films and commercials. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">ElevenLabs users will also be able to hear a replication of Lee&#8217;s voice narrate audio books \u2014 including via a &#8220;Stan Lee Book Club of the Month&#8221; \u2014 and generate a comic book panel featuring Lee from templates that include his likeness.<\/p>\n<p><button type=\"button\" style=\"display:none\" class=\"jsx-2228525885\"><\/button><span data-cy=\"slideshow-view-trigger\"><\/p>\n<div data-cy=\"slideshow-preview\" class=\"jsx-1711207865 slideshow-preview\">\n<h3 class=\"title5 jsx-62124236 jsx-1085005187\" data-cy=\"slideshow-preview-title\">Every Major Comic Character Stan Lee Helped Create<\/h3>\n<div data-cy=\"slideshow-images-container\" class=\"jsx-1711207865 images-container\"><button type=\"button\" data-cy=\"hero-image\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 hero-image\"><img decoding=\"async\" alt=\"The late Stan Lee left behind a long legacy as a legend of the comics industry, and that includes the many characters he helped to create. These are the best known of the bunch.\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><span class=\"button-text jsx-729543028 button button--primary jsx-3381835873 jsx-4266531355 row-pagination-button next contained centered round large\" data-cy=\"paginate next\" title=\"Open Slideshow\"><span class=\"ign-icon right-chevron jsx-2750866048 jsx-2919720488\" role=\"presentation\" aria-hidden=\"true\" data-cy=\"right-chevron\" style=\"background:currentColor\"><\/span><\/span><\/button><\/p>\n<div data-cy=\"slideshow-images-list\" class=\"scrollbar jsx-2072772685 jsx-4243969252 images-list\"><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;Cyclops:&lt;\/b&gt; Created by Stan Lee \/ Jack Kirby\n&lt;br&gt;\n&lt;br&gt;\n&lt;b&gt;First issue:&lt;\/b&gt; The X-Men #1, 1963\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/p>\n<div class=\"rounded jsx-412047461 overlay progressive-image jsx-2338608387 expand\" data-cy=\"slideshow-image-overlay\">\n<div data-cy=\"element-caption\" class=\"caption jsx-1762799490\">View 74 Images<\/div>\n<\/div>\n<p><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;Black Widow:&lt;\/b&gt; Created by Stan Lee \/ Don Rico \/ Don Heck\n&lt;br&gt;\n&lt;br&gt;\n&lt;b&gt;First issue:&lt;\/b&gt; Tales of Suspense #52, 1964\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;Mysterio:&lt;\/b&gt; Created by Stan Lee \/ Steve Ditko\n&lt;br&gt;\n&lt;br&gt;\n&lt;b&gt;First issue: &lt;\/b&gt;The Amazing Spider-Man #13, 1964\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;Mephisto:&lt;\/b&gt; Created by Stan Lee \/ John Buscema\n&lt;br&gt;\n&lt;br&gt;\n&lt;b&gt;First issue:&lt;\/b&gt; The Silver Surfer #3, 1968\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><button data-cy=\"gallery-image\" type=\"button\" aria-label=\"Open Slideshow\" class=\"jsx-1711207865 gallery-image\"><img decoding=\"async\" alt=\"&lt;b&gt;Doc Ock:&lt;\/b&gt; Created by Stan Lee \/ Steve Ditko\n&lt;br&gt;\n&lt;br&gt;\n&lt;b&gt;First issue:&lt;\/b&gt; The Amazing Spider-Man #3, 1963\" class=\"progressive-image jsx-2896921488 image aspect-ratio aspect-ratio-16-9 jsx-2605834259 jsx-2338608387 hover-opacity\" loading=\"lazy\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"><\/button><\/div>\n<\/div>\n<\/div>\n<p><\/span><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;Stan always believed in meeting his fans where they were: in the pages of a comic, at a convention, or in a quick on-screen cameo,&#8221; said Chaz Rainey, a lawyer and board member for Stan Lee Universe, the company that currently owns Lee&#8217;s image, per <a href=\"https:\/\/variety.com\/2026\/biz\/news\/stan-lee-elevenlabs-licensed-voice-likeness-1236759225\/\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">Variety<\/a>. <\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&#8220;This partnership is a way of continuing that. Fans have always told us that when they read his comics, they hear the words in Stan&#8217;s voice, and now, thanks to ElevenLabs, we can make that a reality.&#8221;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">&lt;blockquote class=&#8221;twitter-tweet&#8221; data-media-max-width=&#8221;560&#8243;&gt;&lt;p lang=&#8221;en&#8221; dir=&#8221;ltr&#8221;&gt;Introducing &lt;a href=&#8221;https:\/\/x.com\/TheRealStanLee?ref_src=twsrc%5Etfw&#8221;&gt;@TheRealStanLee&lt;\/a&gt; on ElevenLabs.&lt;br&gt;&lt;br&gt;The voice of a legend is now available on the Iconic Marketplace and in ElevenReader. Crafted from professional recordings, Stan\u2019s wit and warmth comes through exactly as you remember it. &lt;a href=&#8221;https:\/\/t.co\/POOYIZiOwj&#8221;&gt;pic.twitter.com\/POOYIZiOwj&lt;\/a&gt;&lt;\/p&gt;&mdash; ElevenLabs (@ElevenLabs) &lt;a href=&#8221;https:\/\/x.com\/ElevenLabs\/status\/2059668042695516628?ref_src=twsrc%5Etfw&#8221;&gt;May 27, 2026&lt;\/a&gt;&lt;\/blockquote&gt; &lt;script async src=&#8221;https:\/\/platform.x.com\/widgets.js&#8221; charset=&#8221;utf-8&#8243;&gt;&lt;\/script&gt;<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">This isn&#8217;t the first time that Lee&#8217;s voice and image have been replicated using AI. Last year&#8217;s <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/marvel-fans-slam-ghoulish-la-comic-con-decision-to-resurrect-stan-lee-via-an-ai-hologram-and-charge-20-for-a-3-minute-conversation\">Los Angeles Comic Con saw technology company Proto Hologram charge between $15 and $20 for a three-minute chat with Lee&#8217;s AI likeness<\/a>, to widespread disapproval from fans.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The legal rights to Lee&#8217;s image remain a messy subject, with Stan Lee Universe now set up as a joint venture involving Lee&#8217;s own company POW! Entertainment. Shortly before his death in 2018, however,  Lee also attempted to sue POW! Entertainment, claiming the company&#8217;s other chiefs conspired to &#8220;fraudulently steal&#8221; his name and likeness and benefit financially at his expense.<\/p>\n<div class=\"jsx-2896921488 video jsx-2008855984 aspect-ratio aspect-ratio-16-9\">\n<div class=\"badge jsx-1349606671 jsx-3647116352\"><span class=\"ign-icon icon-play jsx-2750866048 jsx-1044454891\" role=\"img\" aria-hidden=\"false\" data-cy=\"icon-play\" aria-label=\"Play\" style=\"background:currentColor\"><\/span><\/div>\n<\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Lee was 95 at the time of this lawsuit, and by his own admission had suffered from advanced macular degeneration for several years, a condition that left him unable to read unaided.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">For ElevenLabs, Lee is just another voice added to its vault of living and deceased celebrities, which already includes Michael Caine, Matthew McConaughey, Judy Garland, David Hasselhoff and Albert Einstein. Caine <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/michael-caine-says-licensing-his-voice-to-matthew-mcconaughey-backed-ai-audio-company-is-using-innovation-not-to-replace-humanity-but-to-celebrate-it\">previously said<\/a> that ElevenLabs was &#8220;using innovation not to replace humanity, but to celebrate it&#8230; It&#8217;s not about replacing voices; it&#8217;s about amplifying them, opening doors for new storytellers everywhere.&#8221; The company&#8217;s technology was also used to <a class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" href=\"https:\/\/www.ign.com\/articles\/ai-darth-vader-was-the-beginning-epic-reveals-plans-to-let-people-create-their-own-ai-npcs-in-fortnite\">bring the late James Earl Jones&#8217; Darth Vader to Fortnite as a chatty NPC<\/a>.<\/p>\n<div data-cy=\"accent-divider\" class=\"jsx-3449795453 divider jsx-2786329600\"><\/div>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Image credit: Frazer Harrison\/Getty Images.<\/em><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\"><em>Tom Phillips is IGN&#8217;s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky <\/em><a href=\"https:\/\/bsky.app\/profile\/tomphillipseg.bsky.social\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer\">@tomphillipseg.bsky.social<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The late Marvel comics legend Stan Lee will have his voice and likeness replicated by an AI company for commercial use, it&#8217;s been announced. AI audio company ElevenLabs has acquired the rights to Lee&#8217;s image and voice and intends to license them for further use by other companies, opening the door to a digitally-resurrected Lee [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,243],"class_list":["post-1958385","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-ign-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1958385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1958385"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1958385\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1958385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1958385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1958385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}