{"id":1958131,"date":"2026-05-27T12:00:24","date_gmt":"2026-05-27T09:00:24","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1958131"},"modified":"2026-05-27T12:00:24","modified_gmt":"2026-05-27T09:00:24","slug":"5-emerging-sunglasses-brands-set-to-dominate-this-summer","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1958131","title":{"rendered":"5 Emerging Sunglasses Brands Set To Dominate This Summer"},"content":{"rendered":"
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5 Emerging Sunglasses Brands Set To Dominate This Summer<\/h1>\n<\/div>\n
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Up your frame game. <\/p>\n<\/div>\n

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by Kelsey Stewart<\/a><\/address>\n
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@thistles.nyc<\/a><\/span><\/p>\n

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\"Thistles<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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We may receive a portion of sales if you purchase a product through a link in this article.<\/div>\n<\/div>\n
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When it comes to an outfit, sunglasses<\/a> are often the first thing someone notices. Sure, a bold top or statement shoes are bound to catch the eye \u2014 but because frames sit front and center, they naturally steal the spotlight. That sentiment rings especially true right now, as a new crop of emerging eyewear brands is ushering in standout silhouettes just in time for summer.<\/p>\n

Take Past Midnight<\/a>, for instance. Founded by Carolina Lindo and Lauren Mazzei Molinari in 2022, the brand champions oversized<\/a>, \u201990s-inspired sunglasses \u2014 a silhouette that\u2019s especially popular right now. However, Mazzei Molinari has noticed that customers aren\u2019t necessarily chasing trends these days. \u201cWe\u2019ve found that people want pieces that truly feel intentional and worth investing in,\u201d she tells TZR. \u201cThat\u2019s why we\u2019re so particular about every detail \u2014 from months of sampling to refining everything down to the fit, weight, and smallest finishes.\u201d<\/p>\n

Natalie Gulliver, founder of new luxury eyewear brand Rosa Rims<\/a>, echoes Mazzei Molinari\u2019s sentiment, noting that shoppers are prioritizing UV protection, premium materials, beautiful craftsmanship, and the overall weight and quality of the frames themselves. \u201cBut it\u2019s also about the experience of the product as a whole,\u201d Gulliver, who launched the label last summer, adds. \u201cHow the glasses fit, how they hug your face, how they\u2019re packaged when they arrive, [and] the accessories they come with.\u201d In her opinion, the best products \u2014 eyewear included \u2014 feel thoughtful from start to finish.<\/p>\n

Ahead, discover five up-and-coming sunglasses brands you\u2019re sure to see everywhere in the coming months \u2014 if you haven\u2019t already.<\/p>\n

Past Midnight<\/a><\/h2>\n
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Based in Miami, Past Midnight has been gaining serious traction in the fashion world \u2014 so much so that it\u2019s already caught the attention of Jennifer Lopez<\/a>, Jenna Dewan, and Ashley Graham. For Lindo, eyewear has always made her feel instantly more confident and put-together. \u201cI wanted to design bold styles that could elevate even the most minimal outfit while still feeling timeless enough to wear every day, season after season,\u201d the co-founder shares. As mentioned, oversized frames are undeniably the brand\u2019s bread and butter. \u201cThe Icon, The Icon 2.0, and The Era are our bestsellers,\u201d Mazzei Molinari adds. \u201cWe think of them as a modern take on the aviator: timeless at their core, but bolder, more oversized, and expressive.\u201d<\/p>\n

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\"The<\/div>\n<\/div>\n
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Past Midnight<\/div>\n
The Icon Ivory<\/div>\n
$205<\/span><\/div>\n<\/div>\n