{"id":1956904,"date":"2026-05-26T23:03:04","date_gmt":"2026-05-26T20:03:04","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1956904"},"modified":"2026-05-26T23:03:04","modified_gmt":"2026-05-26T20:03:04","slug":"bts-back-in-vegas-with-samsung-partnership-fan-activations-citywide-takeover","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1956904","title":{"rendered":"BTS Back in Vegas With Samsung Partnership, Fan Activations & Citywide Takeover"},"content":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/05\/bts-samsung-activation.jpg?w=1024″]<\/p>\n

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\n\tAll products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.<\/p>\n

\n\tLas Vegas doesn\u2019t do anything small, and neither does BTS. The Bangtan Boys arrived in Nevada last week for four nights at Allegiant Stadium (May 23, 24, 27 and 28), and the city met them in full.<\/p>\n

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\t\t\t\t\tBTS\t\t<\/p>\n<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

See latest videos, charts and news<\/p>\n<\/div>\n

\n\tLandmarks from the Luxor Hotel to the Harry Reid International Airport tower illuminated in red, covering the Strip in the group\u2019s \u201cArirang\u201d era color. That\u2019s what \u201cBTS THE CITY\u201d looks like in its flagship location: an entire metropolis remade in the K-pop group\u2019s image, with exclusive afterparties, themed hotel experiences, and an Arte Museum exhibition.<\/p>\n

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GET BTS TICKETS ONLINE <\/span><\/div>\n

\n\tThe last time BTS played a world tour was four years ago. All seven members completed their mandatory South Korean military service between December 2022 and June 2025, and their reunion has been one of the most anticipated moments in pop music. Their new studio album ARIRANG<\/em> dropped on March 20, and the tour behind it is already on track to exceed half a billion dollars in ticket sales, with more than 3 million fans set to see the show across 85 dates.<\/p>\n

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\n\tIn Las Vegas, fan experiences are taking over the city. Korean tech company Samsung has activated one of its biggest concert partnerships of the year around the \u201cArirang World Tour.\u201d The \u201cSamsung Galaxy x BTS World Tour Arirang\u201d experience runs at Allegiant Stadium on concert days, and is built around the Samsung Galaxy S26 Ultra. There are six touchpoints for fans at the stadium, each designed to spotlight specific camera features of the S26 Ultra. The phone\u2019s Nightography Video mode, which uses AI-driven processing to brighten and sharpen footage in low light, is a natural fit for a concert environment. Photo Assist, an AI photo editor powered by text prompts, is another feature on display.<\/p>\n

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\n\t\tBuy Now AT SAMSUNG\t<\/span><\/div>\n<\/div>\n

\n\t\tReleased back in March, Samsung has the new phone on sale for 14% off right now on its website.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\tAs for the BTS partnership? Located on Lot G outside Allegiant Stadium and before security, the activation offers fans a chance to get up close and personal with the Samsung Galaxy S26 Ultra. At the Photo Assist station, attendees can swap in custom backgrounds \u2014 a BTS music video or a crowd-surfing concert moment \u2014 before printing out a souvenir photo to take home. An Interpreter feature on the Android phone lets fans compose a personal message to the K-pop group, and a mirror selfie station stamped with the BTS logo makes for one last photo op before heading to their seats. The first 500 visitors who complete a survey about their experience at this activation will walk away with a Samsung x BTS collectible bag.\u00a0<\/p>\n

\n\tThis is not the first time Samsung and BTS have worked together. The group has appeared in campaigns for Samsung phones and earbuds over the years, and the partnership famously extended to music when Suga remixed \u201cOver the Horizon\u201d \u2014 the Samsung Galaxy brand song \u2014 for the company\u2019s Unpacked 2021 event.\u00a0<\/p>\n

\n\tAfter visiting Samsung\u2019s activation on Lot G, security lines moved fast heading into the Allegiant Stadium, but the concourse was packed, with food and drink queues running at least 10 minutes. Merch lines were longer. But fans were in good spirits for their long-awaited reunion with the band. The crowd included everyone from grandparents to toddlers. Attendees dressed in sailor outfits to celebrate the group\u2019s comeback single \u201cSwim,\u201d and wore purple wigs as a tribute to BTS\u2019 signature color. The band didn\u2019t keep fans waiting too long, starting only five minutes past the scheduled time.<\/p>\n

\n\tBeyond Allegiant Stadium, BTS\u2019 Las Vegas takeover continues with the food and beverage brand ARIH \u2014 developed in direct collaboration with the K-pop group. The Korean-Western fusion-food brand features a modern noodle, dual biotic sodas, and postbiotic energy drinks, all in seven different flavors as a nod to the septuple group. <\/p>\n

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\t\t\t\t\tARIH Noodles 4-Pack (Truffle Bulgogi)\t\t<\/p>\n<\/h3>\n

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\t$24.98
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\n\t\tARIH describes this \u201ctruffle bulgogi\u201d flavor as a \u201cWestern-Korean\u201d fusion.\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n\tThe brand has its own fan experiences running across Las Vegas, like the immersive ARIH Zone at The Forum Shops at Caesars Palace until May 28. Here, fans can pose for photos with brand ambassador ARIH Seonbi, receive an \u201cARIH Las Vegas Takeover passport,\u201d play a game to win a prize (everyone gets something!), and take part in an \u201cARIH Seonbi Flash Hunt,\u201d tracking down brand ambassadors dressed in traditional Korean attire for chilled ARIH samples. Another activation is situated on Lot G next to the Samsung booth.\u00a0<\/p>\n

\n\tASelect locations across Las Vegas are featuring an ARIH tasting bar, food truck, and a live cooking station until May 28. You can also visit the ARIH booth at Allegiant Stadium Lot G before heading into the concert. Note that this activation is located before you enter the stadium, so make sure to visit before passing through security.<\/p>\n<\/div>\n<\/div>\n

[analyse_source url=”https:\/\/www.billboard.com\/culture\/product-recommendations\/bts-arirang-tour-samsung-fan-activations-las-vegas-1236256209\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"

[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/05\/bts-samsung-activation.jpg?w=1024″] All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Las Vegas doesn\u2019t do anything small, and neither does BTS. The Bangtan Boys arrived in Nevada last week […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-1956904","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1956904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1956904"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1956904\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1956904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1956904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1956904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}