{"id":1955233,"date":"2026-05-25T11:55:13","date_gmt":"2026-05-25T08:55:13","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1955233"},"modified":"2026-05-25T11:55:13","modified_gmt":"2026-05-25T08:55:13","slug":"wazza-and-jill-scott-front-palace-skateboards-and-nikes-new-england-world-cup-campaign-film","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1955233","title":{"rendered":"Wazza and Jill Scott Front Palace Skateboards and Nike&#8217;s New England World Cup Campaign Film"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F25%2Ftw-palace-skateboards-nike-england-palace-world-cup-campaign-film-stream.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-05-25T11:55:13Z\">19 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count yellow\"><br \/>\n             4.3K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Image Credit<\/h6>\n<p><span>Palace Skateboards<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-video-container small inner-media \">\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"vast-media embed-responsive-item\" role=\"region\" aria-label=\"Wazza and Jill Scott Front Palace Skateboards and Nike&apos;s New England World Cup Campaign Film video\">\n<div class=\"video-ad-main-container\">\n                    <iframe loading=\"lazy\" width=\"420\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/LpAq5J3fZPw\" allowfullscreen><\/iframe>\n                    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-25T11:55:13Z\">19 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count yellow\"><br \/>\n             4.3K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>England x Palace x Nike have released a World Cup campaign film starring Wayne Rooney and Jill Scott, with a full collection drop date to be announced soon<\/li>\n<li>The film traces English football fandom from the present day back to Neolithic times, anchored by Rooney\u2019s recital of Shakespeare and a cast of hundreds of England supporters<\/li>\n<li>The collaboration builds on an expanding Palace x Nike partnership that includes South London cultural hub Manor Place and a series of projects rooted in Nike sportswear heritage and Palace\u2019s streetwear identity<\/li>\n<\/ul>\n<p>Some collaborations make sense on paper. Palace Skateboards x Nike x England makes sense on a deeper level entirely. The three-way partnership, which has been quietly building across shared projects and cultural investments for years, has now produced its most expansive statement yet: a World Cup campaign film featuring England legends Wayne Rooney and Jill Scott, a cast of hundreds of English fans, and a creative vision that stretches from the present day all the way back to Stonehenge. A full collection drop is forthcoming, with release details to be confirmed.<\/p>\n<p>To understand why this collaboration carries the weight it does, it helps to trace how Palace and Nike arrived here. The two brands have been building their relationship across multiple drops rooted in Nike sportswear heritage and Palace\u2019s skateboarding and streetwear identity, each project deepening the credibility of the partnership rather than trading on it. The most grounded expression of that commitment is Manor Place, a new cultural hub in South London that anchors the collaboration in the community both brands have always drawn from. It\u2019s the kind of investment that signals a long-term vision rather than a seasonal arrangement.\n<\/p>\n<p>Layering England football onto that foundation is the move that transforms the partnership into something genuinely historic. Palace has always been a London brand in the fullest sense, shaped by the city\u2019s street culture, its skate spots, its music, and its football. Nike\u2019s relationship with English football runs even deeper, spanning decades of kit deals, campaign films, and cultural moments that have defined how the sport looks and feels in the public imagination. Bringing the England national team into that conversation creates a three-way alignment that few brands could credibly pull off.\n<\/p>\n<p>The campaign film is where that alignment becomes visible. Directed with an intentionally fast, gritty, and chaotic pace, the film follows English football fandom across time, moving from relatable everyday moments of contemporary English life through iconic scenes from past World Cups before arriving at an audacious reveal: Stonehenge, it turns out, was a primitive football goal all along. The line is delivered with exactly the kind of deadpan confidence that has defined Palace\u2019s creative output since the beginning. Britain invented the sport. The film simply provides the archaeological evidence.\n<\/p>\n<p>Wayne Rooney\u2019s involvement as the film\u2019s narrative anchor is a masterstroke of casting. As England\u2019s all-time leading scorer and one of the most recognizable figures in the country\u2019s football history, Rooney carries the weight of World Cup memory in a way few others could. His recital of Shakespeare as a framing device is the kind of unexpected creative decision that separates genuinely ambitious campaign work from straightforward endorsement. It draws a line from England\u2019s cultural heritage directly into its footballing identity, treating both with equal seriousness. Jill Scott\u2019s presence alongside him broadens that reading, acknowledging the full scope of what English football means and who it belongs to.\n<\/p>\n<p>The collection itself, defined by English football culture and celebrating cornerstones of national identity and memories of past World Cup fever, remains to be fully revealed. What the campaign film makes clear is that the creative thinking behind it matches the ambition of the partnership that produced it.\n<\/p>\n<p>Stay tuned for the release date and full collection details for the Palace Skateboards x Nike x England World Cup capsule.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6725621\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Everything Dropping at Palace This Week\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6725235\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Rizla and Palace Skateboards Channel Two Centuries of British Counterculture Into a Summer 2026 Capsule\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6725676\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Unites Global Icons for a Star-Studded Polaroid Campaign, Teasing World Cup Collaborations\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Image Credit<\/h6>\n<p><span>Palace Skateboards<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    PalaceEngland2026 FIFA World CupPalace Skateboards\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-05-25T11:55:13Z\">19 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count yellow\"><br \/>\n             4.3K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Image Credit<\/h6>\n<p><span>Palace Skateboards<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-video-container small inner-media \">\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"vast-media embed-responsive-item\" role=\"region\" aria-label=\"Wazza and Jill Scott Front Palace Skateboards and Nike&apos;s New England World Cup Campaign Film video\">\n<div class=\"video-ad-main-container\">\n                    <iframe loading=\"lazy\" width=\"420\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/LpAq5J3fZPw\" allowfullscreen><\/iframe>\n                    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-25T11:55:13Z\">19 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count yellow\"><br \/>\n             4.3K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>England x Palace x Nike have released a World Cup campaign film starring Wayne Rooney and Jill Scott, with a full collection drop date to be announced soon<\/li>\n<li>The film traces English football fandom from the present day back to Neolithic times, anchored by Rooney\u2019s recital of Shakespeare and a cast of hundreds of England supporters<\/li>\n<li>The collaboration builds on an expanding Palace x Nike partnership that includes South London cultural hub Manor Place and a series of projects rooted in Nike sportswear heritage and Palace\u2019s streetwear identity<\/li>\n<\/ul>\n<p>Some collaborations make sense on paper. Palace Skateboards x Nike x England makes sense on a deeper level entirely. The three-way partnership, which has been quietly building across shared projects and cultural investments for years, has now produced its most expansive statement yet: a World Cup campaign film featuring England legends Wayne Rooney and Jill Scott, a cast of hundreds of English fans, and a creative vision that stretches from the present day all the way back to Stonehenge. A full collection drop is forthcoming, with release details to be confirmed.<\/p>\n<p>To understand why this collaboration carries the weight it does, it helps to trace how Palace and Nike arrived here. The two brands have been building their relationship across multiple drops rooted in Nike sportswear heritage and Palace\u2019s skateboarding and streetwear identity, each project deepening the credibility of the partnership rather than trading on it. The most grounded expression of that commitment is Manor Place, a new cultural hub in South London that anchors the collaboration in the community both brands have always drawn from. It\u2019s the kind of investment that signals a long-term vision rather than a seasonal arrangement.\n<\/p>\n<p>Layering England football onto that foundation is the move that transforms the partnership into something genuinely historic. Palace has always been a London brand in the fullest sense, shaped by the city\u2019s street culture, its skate spots, its music, and its football. Nike\u2019s relationship with English football runs even deeper, spanning decades of kit deals, campaign films, and cultural moments that have defined how the sport looks and feels in the public imagination. Bringing the England national team into that conversation creates a three-way alignment that few brands could credibly pull off.\n<\/p>\n<p>The campaign film is where that alignment becomes visible. Directed with an intentionally fast, gritty, and chaotic pace, the film follows English football fandom across time, moving from relatable everyday moments of contemporary English life through iconic scenes from past World Cups before arriving at an audacious reveal: Stonehenge, it turns out, was a primitive football goal all along. The line is delivered with exactly the kind of deadpan confidence that has defined Palace\u2019s creative output since the beginning. Britain invented the sport. The film simply provides the archaeological evidence.\n<\/p>\n<p>Wayne Rooney\u2019s involvement as the film\u2019s narrative anchor is a masterstroke of casting. As England\u2019s all-time leading scorer and one of the most recognizable figures in the country\u2019s football history, Rooney carries the weight of World Cup memory in a way few others could. His recital of Shakespeare as a framing device is the kind of unexpected creative decision that separates genuinely ambitious campaign work from straightforward endorsement. It draws a line from England\u2019s cultural heritage directly into its footballing identity, treating both with equal seriousness. Jill Scott\u2019s presence alongside him broadens that reading, acknowledging the full scope of what English football means and who it belongs to.\n<\/p>\n<p>The collection itself, defined by English football culture and celebrating cornerstones of national identity and memories of past World Cup fever, remains to be fully revealed. What the campaign film makes clear is that the creative thinking behind it matches the ambition of the partnership that produced it.\n<\/p>\n<p>Stay tuned for the release date and full collection details for the Palace Skateboards x Nike x England World Cup capsule.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6725621\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Everything Dropping at Palace This Week\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6725235\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Rizla and Palace Skateboards Channel Two Centuries of British Counterculture Into a Summer 2026 Capsule\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6725676\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Unites Global Icons for a Star-Studded Polaroid Campaign, Teasing World Cup Collaborations\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Image Credit<\/h6>\n<p><span>Palace Skateboards<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    PalaceEngland2026 FIFA World CupPalace Skateboards\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-05-25T11:55:13Z\">19 Hrs ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count yellow\"><br \/>\n             4.3K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Image Credit<\/h6>\n<p><span>Palace Skateboards<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-05-25T11:55:13Z\">19 Hrs ago<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Image Credit<\/h6>\n<p><span>Palace Skateboards<\/span><\/div>\n<\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-video-container small inner-media \">\n<div class=\"embed-responsive embed-responsive-16by9\">\n<div class=\"vast-media embed-responsive-item\" role=\"region\" aria-label=\"Wazza and Jill Scott Front Palace Skateboards and Nike&apos;s New England World Cup Campaign Film video\">\n<div class=\"video-ad-main-container\">\n                    <iframe loading=\"lazy\" width=\"420\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/LpAq5J3fZPw\" allowfullscreen><\/iframe>\n                    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-25T11:55:13Z\">19 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count yellow\"><br \/>\n             4.3K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>England x Palace x Nike have released a World Cup campaign film starring Wayne Rooney and Jill Scott, with a full collection drop date to be announced soon<\/li>\n<li>The film traces English football fandom from the present day back to Neolithic times, anchored by Rooney\u2019s recital of Shakespeare and a cast of hundreds of England supporters<\/li>\n<li>The collaboration builds on an expanding Palace x Nike partnership that includes South London cultural hub Manor Place and a series of projects rooted in Nike sportswear heritage and Palace\u2019s streetwear identity<\/li>\n<\/ul>\n<p>Some collaborations make sense on paper. Palace Skateboards x Nike x England makes sense on a deeper level entirely. The three-way partnership, which has been quietly building across shared projects and cultural investments for years, has now produced its most expansive statement yet: a World Cup campaign film featuring England legends Wayne Rooney and Jill Scott, a cast of hundreds of English fans, and a creative vision that stretches from the present day all the way back to Stonehenge. A full collection drop is forthcoming, with release details to be confirmed.<\/p>\n<p>To understand why this collaboration carries the weight it does, it helps to trace how Palace and Nike arrived here. The two brands have been building their relationship across multiple drops rooted in Nike sportswear heritage and Palace\u2019s skateboarding and streetwear identity, each project deepening the credibility of the partnership rather than trading on it. The most grounded expression of that commitment is Manor Place, a new cultural hub in South London that anchors the collaboration in the community both brands have always drawn from. It\u2019s the kind of investment that signals a long-term vision rather than a seasonal arrangement.\n<\/p>\n<p>Layering England football onto that foundation is the move that transforms the partnership into something genuinely historic. Palace has always been a London brand in the fullest sense, shaped by the city\u2019s street culture, its skate spots, its music, and its football. Nike\u2019s relationship with English football runs even deeper, spanning decades of kit deals, campaign films, and cultural moments that have defined how the sport looks and feels in the public imagination. Bringing the England national team into that conversation creates a three-way alignment that few brands could credibly pull off.\n<\/p>\n<p>The campaign film is where that alignment becomes visible. Directed with an intentionally fast, gritty, and chaotic pace, the film follows English football fandom across time, moving from relatable everyday moments of contemporary English life through iconic scenes from past World Cups before arriving at an audacious reveal: Stonehenge, it turns out, was a primitive football goal all along. The line is delivered with exactly the kind of deadpan confidence that has defined Palace\u2019s creative output since the beginning. Britain invented the sport. The film simply provides the archaeological evidence.\n<\/p>\n<p>Wayne Rooney\u2019s involvement as the film\u2019s narrative anchor is a masterstroke of casting. As England\u2019s all-time leading scorer and one of the most recognizable figures in the country\u2019s football history, Rooney carries the weight of World Cup memory in a way few others could. His recital of Shakespeare as a framing device is the kind of unexpected creative decision that separates genuinely ambitious campaign work from straightforward endorsement. It draws a line from England\u2019s cultural heritage directly into its footballing identity, treating both with equal seriousness. Jill Scott\u2019s presence alongside him broadens that reading, acknowledging the full scope of what English football means and who it belongs to.\n<\/p>\n<p>The collection itself, defined by English football culture and celebrating cornerstones of national identity and memories of past World Cup fever, remains to be fully revealed. What the campaign film makes clear is that the creative thinking behind it matches the ambition of the partnership that produced it.\n<\/p>\n<p>Stay tuned for the release date and full collection details for the Palace Skateboards x Nike x England World Cup capsule.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6725621\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Everything Dropping at Palace This Week\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6725235\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Rizla and Palace Skateboards Channel Two Centuries of British Counterculture Into a Summer 2026 Capsule\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6725676\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Nike Unites Global Icons for a Star-Studded Polaroid Campaign, Teasing World Cup Collaborations\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Image Credit<\/h6>\n<p><span>Palace Skateboards<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    PalaceEngland2026 FIFA World CupPalace Skateboards\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-25T11:55:13Z\">19 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count yellow\"><br \/>\n             4.3K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-25T11:55:13Z\">19 Hrs ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-25T11:55:13Z\">19 Hrs ago<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count yellow\"><br \/>\n             4.3K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>England x Palace x Nike have released a World Cup campaign film starring Wayne Rooney and Jill Scott, with a full collection drop date to be announced soon<\/li>\n<li>The film traces English football fandom from the present day back to Neolithic times, anchored by Rooney\u2019s recital of Shakespeare and a cast of hundreds of England supporters<\/li>\n<li>The collaboration builds on an expanding Palace x Nike partnership that includes South London cultural hub Manor Place and a series of projects rooted in Nike sportswear heritage and Palace\u2019s streetwear identity<\/li>\n<\/ul>\n<p>Some collaborations make sense on paper. Palace Skateboards x Nike x England makes sense on a deeper level entirely. The three-way partnership, which has been quietly building across shared projects and cultural investments for years, has now produced its most expansive statement yet: a World Cup campaign film featuring England legends Wayne Rooney and Jill Scott, a cast of hundreds of English fans, and a creative vision that stretches from the present day all the way back to Stonehenge. A full collection drop is forthcoming, with release details to be confirmed.<\/p>\n<p>To understand why this collaboration carries the weight it does, it helps to trace how Palace and Nike arrived here. The two brands have been building their relationship across multiple drops rooted in Nike sportswear heritage and Palace\u2019s skateboarding and streetwear identity, each project deepening the credibility of the partnership rather than trading on it. The most grounded expression of that commitment is Manor Place, a new cultural hub in South London that anchors the collaboration in the community both brands have always drawn from. It\u2019s the kind of investment that signals a long-term vision rather than a seasonal arrangement.\n<\/p>\n<p>Layering England football onto that foundation is the move that transforms the partnership into something genuinely historic. Palace has always been a London brand in the fullest sense, shaped by the city\u2019s street culture, its skate spots, its music, and its football. Nike\u2019s relationship with English football runs even deeper, spanning decades of kit deals, campaign films, and cultural moments that have defined how the sport looks and feels in the public imagination. Bringing the England national team into that conversation creates a three-way alignment that few brands could credibly pull off.\n<\/p>\n<p>The campaign film is where that alignment becomes visible. Directed with an intentionally fast, gritty, and chaotic pace, the film follows English football fandom across time, moving from relatable everyday moments of contemporary English life through iconic scenes from past World Cups before arriving at an audacious reveal: Stonehenge, it turns out, was a primitive football goal all along. The line is delivered with exactly the kind of deadpan confidence that has defined Palace\u2019s creative output since the beginning. Britain invented the sport. The film simply provides the archaeological evidence.\n<\/p>\n<p>Wayne Rooney\u2019s involvement as the film\u2019s narrative anchor is a masterstroke of casting. As England\u2019s all-time leading scorer and one of the most recognizable figures in the country\u2019s football history, Rooney carries the weight of World Cup memory in a way few others could. His recital of Shakespeare as a framing device is the kind of unexpected creative decision that separates genuinely ambitious campaign work from straightforward endorsement. It draws a line from England\u2019s cultural heritage directly into its footballing identity, treating both with equal seriousness. Jill Scott\u2019s presence alongside him broadens that reading, acknowledging the full scope of what English football means and who it belongs to.\n<\/p>\n<p>The collection itself, defined by English football culture and celebrating cornerstones of national identity and memories of past World Cup fever, remains to be fully revealed. What the campaign film makes clear is that the creative thinking behind it matches the ambition of the partnership that produced it.\n<\/p>\n<p>Stay tuned for the release date and full collection details for the Palace Skateboards x Nike x England World Cup capsule.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Image Credit<\/h6>\n<p><span>Palace Skateboards<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    PalaceEngland2026 FIFA World CupPalace Skateboards\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/5\/palace-skateboards-nike-england-palace-world-cup-campaign-film-stream&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F25%2Ftw-palace-skateboards-nike-england-palace-world-cup-campaign-film-stream.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Fashion 19 Hrs ago 4.3K Views 0\u00a0Comments Comments Save Text By Sophie Caraan Image Credit Palace Skateboards Share this article In this Article Fashion 19 Hrs ago 4.3K Views 0\u00a0Comments Comments Save Summary England x Palace x Nike have released a World Cup campaign film starring Wayne Rooney and Jill Scott, with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1955233","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1955233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1955233"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1955233\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1955233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1955233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1955233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}