![\"Guitar,](\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/05\/guitar-drums-car-stock-image-billboard-1800.jpg?w=237&h=147&crop=1\")
<\/div>\n<\/div>\n<\/div>\n![\"Billboard](\"https:\/\/i.imgur.com\/2HpFicp.png\")
<\/p>\nShow reminders on ticketing platforms<\/strong><\/h2>\n\nI<\/span>n addition to being a ticketing service, DICE has also positioned itself as a music discovery platform. As part of that, they push out reminders for fans to ensure they\u2019re aware of shows coming to their area.\u00a0<\/p>\n\n\t\u201cIf you view an event on DICE and you don\u2019t buy a ticket, and then only 10% of tickets wind up remaining, we\u2019ll send a notification telling you the show is about to sell out, do you want to buy it?\u201d says Andrew Foggin<\/strong>, chief commercial officer at DICE.<\/p>\n<\/div>\n<\/article>\n<\/li>\n- \n
\nKeep shows \u201chyper-local\u201d<\/strong><\/h2>\n\nA<\/span>nother option for artists struggling to make money on the road is to keep shows local and opt-out of cross-country and regional touring entirely.<\/p>\n\n\t\u201cThe cost of touring over the last few years is distilling into this overall change in mentality, where things are becoming more hyper-local again,\u201d says Ari Fouriezos<\/strong>, an artist manager at Friendly Announcer. \u201cBands are having to make really serious decisions about where they invest their time and energy, and so a lot of that means doing more in their more immediate locations.\u201d<\/p>\n<\/div>\n<\/article>\n<\/li>\n- \n
\nMarket-specific social media campaigns<\/strong><\/h2>\n\n\n\t\u201cI ask [my artists] to be really intentional when they\u2019re talking [about] their shows,\u201d Mike G<\/strong>, an agent at UTA, says. \u201cSocial media is a big arsenal for any artist. Right now, I have Kid LAROI on tour \u2014 and this tour is very healthy \u2014 and he\u2019s posting every show. For each market, he\u2019s talking to that market specifically.\u201d<\/p>\n\n\tWhile artists are encouraged to engage with a market directly, promoters and venues create social media campaigns of their own with advertisements of current listings targeted towards an artist\u2019s audience.\u00a0<\/p>\n<\/div>\n<\/article>\n<\/li>\n
- \n
\nSmaller crews<\/strong><\/h2>\n\n\u201cIf you cut the crew down and you can cut a bus, that really saves so much money,\u201d says Whitney Smith<\/strong>, director of touring at Alternate Side. \u201cBut it\u2019s just a different type of show that you have to put on.\u201d\u00a0<\/p>\n<\/div>\n<\/article>\n<\/li>\n- \n
\nMulti-show runs\/residency-style touring<\/strong><\/h2>\n\n\u201cWe\u2019re working on a run this summer, and one way we\u2019re trying to save money is just doing multiple nights in the same city,\u201d Fouriezos says. \u201cIt means you go to less places, but if you can get creative with it, it sometimes helps you create a really fun fan experience that hopefully will translate to something bigger.\u201d\u00a0<\/p>\n<\/div>\n<\/article>\n<\/li>\n
- \n
\nUtilization of fan accounts<\/strong><\/h2>\n\n\u201cI tell artists at times to feed the fan account before feeding the main account,\u201d Mike G says. \u201cBecause that will actually get picked up online and recirculated. It\u2019s about getting exclusive content. If someone is filming in real time and uploads, it catches heat online.\u201d<\/p>\n<\/div>\n<\/article>\n<\/li>\n
- \n
\nPerform at more soft ticket venues and smaller rooms<\/strong><\/h2>\n\nW<\/span>hile hard ticket shows provide the benefit of bigger rooms (and are often an investment for artists to gain better placement on festival lineups), soft ticket rooms including clubs can help limit tour costs and keep tickets more affordable.<\/p>\n\n\t\u201cSoft ticket rooms and smaller venues have less bells and whistles,\u201d says Eric Silver<\/strong>, an artist manager at Red Light Management. \u201cTicket prices are less but, ironically, you can make more money off of those because you\u2019re not spending all that money on production.\u201d<\/p>\n<\/div>\n<\/article>\n<\/li>\n- \n
\nUnderplays to generate hype<\/strong><\/h2>\n\nW<\/span>hen Hilary Duff announced her return to the live stage after two decades back in January, she and her team intentionally set a run of underplays. The strategy then allowed the team to get an understanding of how successful an eventual arena run could be based off how many fans signed up for the presale.\u00a0<\/p>\n\n\t\u201cIt was done with the intention to create a frenzy and help gauge demand,\u201d says Michelle Craig<\/strong>, a music marketing executive at CAA. \u201cShe hadn\u2019t toured in over two decades. We knew the fans were there, but wanted to have a gut check and show fans her live show again.\u201d\u00a0<\/p>\n<\/div>\n<\/article>\n<\/li>\n- \n
\nVIP ticketing options<\/strong><\/h2>\n\nW<\/span>hile some fans struggle to afford the price of a ticket, others are able to pay more for shows with exclusive offerings.\u00a0<\/p>\n\n\t\u201cOffer a VIP experience for the people that can pay for it, offer a lower price ticket for the people who can\u2019t,\u201d says Sara Mertz<\/strong>, vp of music partnerships at Tixr. \u201cMeet your audience where they are.\u201d\u00a0<\/p>\nAdditional reporting by Chris Eggertsen<\/em><\/p>\n<\/div>\n<\/article>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[analyse_source url=”https:\/\/www.billboard.com\/lists\/how-artist-tours-succeed-rising-costs-ticket-prices-tips\/”]<\/p>\n","protected":false},"excerpt":{"rendered":"
[analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/05\/Touring-Solutions-Getty-Billboard-1800.jpg?w=1024″] As the war in Iran rages on and fuel costs soar, an already difficult post-pandemic touring landscape has become nearly impossible for working musicians. Yet despite high costs, more artists are out on tour than ever \u2014 creating fierce competition in the marketplace.\u00a0 To help offset those high costs, artists and promoters […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-1949719","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1949719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1949719"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1949719\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1949719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1949719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1949719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
I<\/span>n addition to being a ticketing service, DICE has also positioned itself as a music discovery platform. As part of that, they push out reminders for fans to ensure they\u2019re aware of shows coming to their area.\u00a0<\/p>\n \n\t\u201cIf you view an event on DICE and you don\u2019t buy a ticket, and then only 10% of tickets wind up remaining, we\u2019ll send a notification telling you the show is about to sell out, do you want to buy it?\u201d says Andrew Foggin<\/strong>, chief commercial officer at DICE.<\/p>\n<\/div>\n<\/article>\n<\/li>\n A<\/span>nother option for artists struggling to make money on the road is to keep shows local and opt-out of cross-country and regional touring entirely.<\/p>\n \n\t\u201cThe cost of touring over the last few years is distilling into this overall change in mentality, where things are becoming more hyper-local again,\u201d says Ari Fouriezos<\/strong>, an artist manager at Friendly Announcer. \u201cBands are having to make really serious decisions about where they invest their time and energy, and so a lot of that means doing more in their more immediate locations.\u201d<\/p>\n<\/div>\n<\/article>\n<\/li>\n \n\t\u201cI ask [my artists] to be really intentional when they\u2019re talking [about] their shows,\u201d Mike G<\/strong>, an agent at UTA, says. \u201cSocial media is a big arsenal for any artist. Right now, I have Kid LAROI on tour \u2014 and this tour is very healthy \u2014 and he\u2019s posting every show. For each market, he\u2019s talking to that market specifically.\u201d<\/p>\n \n\tWhile artists are encouraged to engage with a market directly, promoters and venues create social media campaigns of their own with advertisements of current listings targeted towards an artist\u2019s audience.\u00a0<\/p>\n<\/div>\n<\/article>\n<\/li>\n \u201cIf you cut the crew down and you can cut a bus, that really saves so much money,\u201d says Whitney Smith<\/strong>, director of touring at Alternate Side. \u201cBut it\u2019s just a different type of show that you have to put on.\u201d\u00a0<\/p>\n<\/div>\n<\/article>\n<\/li>\n \u201cWe\u2019re working on a run this summer, and one way we\u2019re trying to save money is just doing multiple nights in the same city,\u201d Fouriezos says. \u201cIt means you go to less places, but if you can get creative with it, it sometimes helps you create a really fun fan experience that hopefully will translate to something bigger.\u201d\u00a0<\/p>\n<\/div>\n<\/article>\n<\/li>\n \u201cI tell artists at times to feed the fan account before feeding the main account,\u201d Mike G says. \u201cBecause that will actually get picked up online and recirculated. It\u2019s about getting exclusive content. If someone is filming in real time and uploads, it catches heat online.\u201d<\/p>\n<\/div>\n<\/article>\n<\/li>\n W<\/span>hile hard ticket shows provide the benefit of bigger rooms (and are often an investment for artists to gain better placement on festival lineups), soft ticket rooms including clubs can help limit tour costs and keep tickets more affordable.<\/p>\n \n\t\u201cSoft ticket rooms and smaller venues have less bells and whistles,\u201d says Eric Silver<\/strong>, an artist manager at Red Light Management. \u201cTicket prices are less but, ironically, you can make more money off of those because you\u2019re not spending all that money on production.\u201d<\/p>\n<\/div>\n<\/article>\n<\/li>\n W<\/span>hen Hilary Duff announced her return to the live stage after two decades back in January, she and her team intentionally set a run of underplays. The strategy then allowed the team to get an understanding of how successful an eventual arena run could be based off how many fans signed up for the presale.\u00a0<\/p>\n \n\t\u201cIt was done with the intention to create a frenzy and help gauge demand,\u201d says Michelle Craig<\/strong>, a music marketing executive at CAA. \u201cShe hadn\u2019t toured in over two decades. We knew the fans were there, but wanted to have a gut check and show fans her live show again.\u201d\u00a0<\/p>\n<\/div>\n<\/article>\n<\/li>\n W<\/span>hile some fans struggle to afford the price of a ticket, others are able to pay more for shows with exclusive offerings.\u00a0<\/p>\n \n\t\u201cOffer a VIP experience for the people that can pay for it, offer a lower price ticket for the people who can\u2019t,\u201d says Sara Mertz<\/strong>, vp of music partnerships at Tixr. \u201cMeet your audience where they are.\u201d\u00a0<\/p>\n Additional reporting by Chris Eggertsen<\/em><\/p>\n<\/div>\n<\/article>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [analyse_source url=”https:\/\/www.billboard.com\/lists\/how-artist-tours-succeed-rising-costs-ticket-prices-tips\/”]<\/p>\n","protected":false},"excerpt":{"rendered":" [analyse_image type=”featured” src=”https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/05\/Touring-Solutions-Getty-Billboard-1800.jpg?w=1024″] As the war in Iran rages on and fuel costs soar, an already difficult post-pandemic touring landscape has become nearly impossible for working musicians. Yet despite high costs, more artists are out on tour than ever \u2014 creating fierce competition in the marketplace.\u00a0 To help offset those high costs, artists and promoters […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48,226],"class_list":["post-1949719","post","type-post","status-publish","format-standard","hentry","category-politics","tag-billboard-com","tag-crawlmanager"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1949719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1949719"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1949719\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1949719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1949719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1949719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Keep shows \u201chyper-local\u201d<\/strong><\/h2>\n
Market-specific social media campaigns<\/strong><\/h2>\n
Smaller crews<\/strong><\/h2>\n
Multi-show runs\/residency-style touring<\/strong><\/h2>\n
Utilization of fan accounts<\/strong><\/h2>\n
Perform at more soft ticket venues and smaller rooms<\/strong><\/h2>\n
Underplays to generate hype<\/strong><\/h2>\n
VIP ticketing options<\/strong><\/h2>\n