{"id":1948985,"date":"2026-05-22T00:00:00","date_gmt":"2026-05-21T21:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1948985"},"modified":"2026-05-22T00:00:00","modified_gmt":"2026-05-21T21:00:00","slug":"wonderland-197","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1948985","title":{"rendered":"Wonderland"},"content":{"rendered":"
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\n\t\t\tWonderland<\/span>
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\n\t\t\tIT\u2019S GOOD TO LOVE YOUR UGLY COMPUTER<\/span>
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Back Market and Perfectly Imperfect threw a party in NYC to celebrate the launch of the \u201cUgly Computer.\u201d<\/h3>\n
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Somewhere in between the introduction of the first iPhone in 2007, and today\u2019s faff over the newly-updated, limited-time sparkly disco ball Spotify app logo, tech turned sterile. We\u2019ve long waved goodbye to the clunky interface of MSN and maximalist keyboard attachments. Not a scratch or an indent could be found on your phone or your laptop, let alone a scuffed or yellowed protective case. Pristine condition was of the utmost importance, but everybody knows a bit of wear is what brings an object to life, not tear it down. So why not apply that to tech too?<\/p>\n

Last week, Back Market and Perfectly Imperfect celebrated that very idea. Taking over New York City\u2019s speaker design studio Silence Please, Back Market, the online marketplace for refurbished electronics<\/a>, threw a party in honour of \u201cthe Ugly Computer, a new category of refurbished MacBooks with minor cosmetic wear from old stickers that are 100% functional. And who else than the online platform<\/a> whose name couldn\u2019t be a better match for the occasion to join them?<\/p>\n

The campaign\u2019s focus lies in rethinking what tech, and \u201cnew\u201d tech supposedly is, and what it looks like. If Vinted can become Gen Z\u2019s hotspot for their latest wardrobe additions, why can\u2019t the same philosophy be applied to our phones, laptops, and tablets? Afterall, a sticker here and a drop of spilled nail varnish there is a much larger expression of your character than what colourway you chose your computer to be (in my case, a type-B freak who should really learn to paint her nails elsewhere).<\/p>\n

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The event, which was hosted by the duo Izzy and Emma (also known as @turtlewithhat_), celebrated that love and embrace of the imperfect. Soundtracked by live DJ sets from Nation, Velvette Blue, DJ Thank You, and Rockie Rode, Silence Please was transformed into a crafty zone, with live installations courtesy of Back Market, to fully immerse guests into the DIY-ified tech space. Among the evening\u2019s offerings were flash tattoos, as well as a sticker station which invited those around to jazz-up their devices, and displays of vintage tees for attendees to take home, all the while food and drinks flowed by the dozen.<\/p>\n

With an attendance that included NYC\u2019s coolest artists, creatives, content creators, and editors, it\u2019s just a matter of time until you see their personalised hardware creeping up on your FYP. But the big, ugliest winner of the night? A bedazzled tiara-crowned silver \u201cUgly Computer.\u201d Attendees had been invited to decorate the MacBook with fridge magnet-style stickers, which included a big and abrasive yellow star stick plastered with the word \u201cNiche!\u201d Of course, to further denote it, the laptop was finished off with a white and navy blue sash that reads \u201cThe Ugly Computer.\u201d<\/p>\n

So, how ugly are you making your computer?<\/p>\n

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Photography by Lauren Davis<\/p>\n<\/div>\n<\/section>\n

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\n\t\t\t\t22 May 2026\t\t\t<\/div>\n
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\n\t\t\t\tThis is what\u2019s on Lucila Safdie\u2019s moodboard\u00a0<\/span> <\/span><\/a>\t\t\t<\/div>\n
\n\t\t\t\tGirls Don\u2019t Sync Are Local\u00a0<\/span> <\/span><\/a>\t\t\t<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Wonderland IT\u2019S GOOD TO LOVE YOUR UGLY COMPUTER Back Market and Perfectly Imperfect threw a party in NYC to celebrate the launch of the \u201cUgly Computer.\u201d Somewhere in between the introduction of the first iPhone in 2007, and today\u2019s faff over the newly-updated, limited-time sparkly disco ball Spotify app logo, tech turned sterile. We\u2019ve long […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,257],"class_list":["post-1948985","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-wonderlandmagazine-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1948985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1948985"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1948985\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1948985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1948985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1948985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}