{"id":1948839,"date":"2026-05-22T07:00:00","date_gmt":"2026-05-22T04:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1948839"},"modified":"2026-05-22T07:00:00","modified_gmt":"2026-05-22T04:00:00","slug":"meet-rachel-ojuromi-the-lagos-it-girl-making-the-world-shake","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1948839","title":{"rendered":"Meet Rachel Ojuromi, the Lagos It Girl \u2018making the world shake\u2019"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/1-353-2398-1599\/azure\/dazed-prod\/1440\/5\/1445692.JPG&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/70309\/1\/rachel-ojuromi-lagos-nigeria-africa-fashion-it-girl-viral-instagram\" data-article-id=\"70309\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img has-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1440\/5\/1445692.JPG\" width=\"2399\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"inner\"><span class=\"credit\">Photography Odey Ikp\u00e4<\/span><\/span><\/figcaption><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-05-22T07:00:00+00:00\" class=\"timestamp\" title=\"22 May 2026\"><span class=\"month\">May<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"22\">22,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<h1 class=\"title\"><span>Meet Rachel Ojuromi, the Lagos It Girl \u2018making the <span class=\"nowrap\">world shake\u2019<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>The 22-year-old has grabbed the internet\u2019s attention with her viral fit checks, but behind the style is an innovative project helping young African <span class=\"nowrap\">creatives thrive<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-05-22T07:00:00+00:00\" class=\"timestamp\" title=\"22 May 2026\"><span class=\"month\">May<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"22\">22,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-05-22T07:00:00+00:00\" class=\"timestamp\" title=\"22 May 2026\"><span class=\"month\">May<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"22\">22,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/ElliotHoste\"><br \/>\nElliot Hoste<br \/>\n<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-13-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Network: Rachel Ojuromi<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37061\/0\/network-rachel-ojuromi\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi\" class=\"img\" height=\"1599\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-435-2399-1599\/azure\/dazed-prod\/1440\/5\/1445685.jpg\" width=\"2399\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37061\/1\/network-rachel-ojuromi\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-330-2400-1600\/azure\/dazed-prod\/1440\/5\/1445690.JPG\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37061\/2\/network-rachel-ojuromi\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi\" class=\"img\" height=\"1874\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2811-1874\/azure\/dazed-prod\/1440\/5\/1445680.jpg\" width=\"2811\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37061\/3\/network-rachel-ojuromi\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-525-2400-1600\/azure\/dazed-prod\/1440\/5\/1445689.JPG\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37061\/4\/network-rachel-ojuromi\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-743-2400-1600\/azure\/dazed-prod\/1440\/5\/1445686.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37061\/5\/network-rachel-ojuromi\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-218-2400-1600\/azure\/dazed-prod\/1440\/5\/1445688.JPG\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 13 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Rachel Ojuromi first appeared on my Instagram feed in mid March, exuding the kind of charisma that makes your thumb stop in its tracks. In the video, the 22-year-old was dressed in violet capris cut just below the knee, a lime green halter top knotted at the front, plus strappy slingbacks and a striped jumper casually slung around her waist. Stomping through the streets of her native Lagos, the fit check video saw Ojuromi visit a grocery store, pick up some onions from the marke and head-carry a basket of bananas, before being whisked away on the back of a truck. Styled in collaboration with her best friend \u00a0Debby Fasingha, the effect was 2006 it-girl meets 2010s maximalism by way of classic Nollywood.<\/span><\/p>\n<p><span>That style story tracked through the rest of her videos too. In other clips, Ojuromi wears faded jeans and a slick biker jacket while shopping for geles, or an ironic weed leaf snapback and chunky wedged trainers. She skateboards in sunshine yellow cut-offs while carrying a crimson electric guitar, while a pink pixie crop and white tank top pays homage to Rihanna\u2019s iconic courtside look from 2014. Ojuromi is a fan of neon colour-blocking, exposed bras and 00s references, but also wears clothes made by Fasingha, who is also a designer. While her fit checks grabbed our attention first, behind the style is a genuine desire to reframe African youth culture through <\/span><a href=\"https:\/\/www.instagram.com\/theprocessafrica\/\"><span>The Process Africa<\/span><\/a><span>, her platform that documents and spotlights young people in fashion, film and the visual arts.<\/span><\/p>\n<p><span>Below, we chat to Ojuromi about her striking style, how she got into fashion, and why having a close network of collaborators is the best thing for you.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Hi Rachel \u2013 First up, can you tell us a bit about who you are?<\/strong><\/p>\n<p><strong>Rachel Ojuromi:<\/strong><span> I\u2019m Rachel Ojuromi! I\u2019m 22 and I\u2019m a Nigerian girl through and through, born and raised, hardly left. Lagos is honestly such a big part of who I am \u2013 it\u2019s in everything I do.<\/span><span>Right now I\u2019m working as an operations intern at Alamode.<\/span><\/p>\n<p><strong>Your fit check videos are going viral on Instagram \u2013 how did you come up with the idea?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>A close confidant, Tolu Oye told me to wear this beautiful <\/span><a href=\"https:\/\/www.instagram.com\/mejimeji.co\/\"><span>Meji Meji<\/span><\/a><span> shirt for a video because she thought it was really my style. But I didn\u2019t want it to come across as basic or underthought, so I actually stalled on making the video until I had on something I felt was truly interesting. And then it just happened. I made [the first video] and it took off.<\/span><\/p>\n<p><strong>Were you inspired by <\/strong><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70215\/1\/diya-joukani-india-to-the-world-mumbai-fashion-designer\"><strong>Diya Joukani<\/strong><\/a><strong>, whose Mumbai reels have recently gone viral?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>Funny story actually, I had no idea about her videos! Because I didn\u2019t have phone storage and had to delete a lot of apps including TikTok, but my friend sent them to me and said we had a similar vibe. But I love her, she\u2019s really cool. I think it\u2019s kind of beautiful that two girls in completely different cities arrived at something so similar just by being themselves.<\/span><\/p>\n<blockquote>\n<p><span>\u201cI work with my best friend and honestly one of the greatest designers out there, Debby Fasingha. We have a long history of going to the market and thrifting\u201d \u2013 Rachel Ojuromi<\/span><\/p>\n<\/blockquote>\n<p><strong>Your own looks feel very nostalgic, but there\u2019s also a freshness to them too. What are the ideas behind them, and who do you work with on the styling?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>I work with my best friend and honestly one of the greatest designers out there, <\/span><a href=\"https:\/\/www.instagram.com\/flygirl____debby?igsh=MTQxZGVqNXNoazk1OA==\"><span>Debby Fasingha<\/span><\/a><span>. We have a long history of going to the market and thrifting, sitting and watching runway shows together, so the videos are really just us trying to share everything we\u2019ve seen and loved with everyone else. It feels very natural because it comes from a genuine place. Some of the looks are pulled straight from our own wardrobes, and some are made by Debby.<\/span><\/p>\n<p><strong>What African brands are you wearing in the videos that you want to shout out?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>First and foremost, a massive shout out to Yaba Market. Half of what you\u2019re seeing in those videos is thrifted from there, and I\u2019ve been going there since forever. So to suddenly have a global audience appreciating clothes from Yaba is just the most beautiful thing to me. Also, huge love to the Instagram thrift store girlies. Shout out to <\/span><a href=\"https:\/\/www.instagram.com\/hemntzang?igsh=ems4NjA2ZHc3eDFk\"><span>Hemntzang<\/span><\/a><span>, <\/span><a href=\"https:\/\/www.instagram.com\/the.stunner.vintage?igsh=NDQwNWI2NmhzZWFx\"><span>The Stunner Vintage <\/span><\/a><span>and <\/span><a href=\"https:\/\/www.instagram.com\/thriftgenius__?igsh=a2hteTNjbjF0Y2hq\"><span>Thrift Genius<\/span><\/a><span> specifically. They\u2019ve made thrifting so much more accessible and I think they deserve all their flowers. And of course Debby, who makes some of the pieces herself. She\u2019s incredible.<\/span><\/p>\n<p><strong>What story or message about Lagos are you hoping to convey through the videos?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>That you can have a voice and share your work with the world regardless of the resources you have. We aren\u2019t just silly kids who know nothing. This is us telling the world that there are kids in Africa absorbing the exact same influences as everyone else, caring just as deeply about art and fashion, just without all the resources. Despite that, we can make the world shake with what we have. I hope every African kid takes this seriously and sees that this is a moment.<\/span><\/p>\n<\/div>\n<div class=\"dazed-gallery has-15-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Rachel Ojuromi <span class=\"nowrap\">IG fits<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37062\/0\/rachel-ojuromi-ig-fits\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi IG\" class=\"img\" height=\"1024\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1536-1024\/azure\/dazed-prod\/1440\/5\/1445705.JPG\" width=\"1536\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37062\/1\/rachel-ojuromi-ig-fits\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi IG\" class=\"img\" height=\"1024\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-282-1536-1024\/azure\/dazed-prod\/1440\/5\/1445708.JPG\" width=\"1536\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37062\/2\/rachel-ojuromi-ig-fits\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi IG\" class=\"img\" height=\"1024\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-230-1536-1024\/azure\/dazed-prod\/1440\/5\/1445706.JPG\" width=\"1536\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37062\/3\/rachel-ojuromi-ig-fits\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi IG\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-135-2250-1500\/azure\/dazed-prod\/1440\/5\/1445696.jpeg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37062\/4\/rachel-ojuromi-ig-fits\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi IG\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-465-2250-1500\/azure\/dazed-prod\/1440\/5\/1445697.jpeg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37062\/5\/rachel-ojuromi-ig-fits\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi IG\" class=\"img\" height=\"1400\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-462-2100-1400\/azure\/dazed-prod\/1440\/5\/1445699.jpeg\" width=\"2100\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 15 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Can you tell me about The Process Africa?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>The Process Africa is a platform I built three years ago with one core mission to make sure every young African creative knows that they are valued. That\u2019s not just in the end result, or the viral moment or the finished collection, but the process itself. We celebrate the journey of becoming who you are as a creative person, because I think so many young African creatives are out here doing incredible things and not being told that their stories matter.<\/span><\/p>\n<p><strong>So it\u2019s not just about posting outfits, but helping other young Africans too?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>That has always been my driving force, genuinely. I remember being 10 years old and telling people I was going to adopt kids from every single African country. I\u2019m laughing about it now, but I think The Process Africa is exactly that dream in a different form. It\u2019s about creating a safe space for all the cool kids across Africa so that no matter what craziness is going on around them, they know if they call me, I\u2019m coming.<\/span><\/p>\n<p><span>And I try to live that out even now with limited resources. I literally open my home to people to sleep, hang out, do creative work. If you look through my Finsta, <\/span><a href=\"https:\/\/www.instagram.com\/rachelshouse_?igsh=d2o5NnhoNXVhd2Qx\"><span>rachelshouse<\/span><\/a><span>, you\u2019ll see pictures of all of us just hanging out. The house also doubles as a location for shoots because finding spaces to shoot in Lagos can be really difficult.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What\u2019s your background in fashion?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>Honestly, my mum is my entire background in fashion. She\u2019s incredibly stylish, has always sold clothes and accessories, and she used to dress my brothers and I up \u2013 I think I just absorbed it from her from a really young age.<\/span><\/p>\n<p><span>There were always magazines and books around the house because she made a point of keeping up with fashion culture, so I was flicking through those constantly. It was never really a conscious decision to get into fashion, it just always has been around me. It\u2019s kind of all I\u2019ve ever known.<\/span><\/p>\n<p><strong>Who is in your fashion network? And why is having one so important?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>It\u2019s Debby, my best friend and designer; Odey Ikpa who shoots everything; Whak and Mo Nyong, my biggest confidants, and Abdullahi Ali, my friend and collaborator. They\u2019re not industry contacts, they\u2019re my people, and I think that\u2019s exactly why having a network matters, particulatly when it\u2019s built on genuine relationships rather than transactions.. I think a lot of young creatives underestimate that your network isn\u2019t about who\u2019s the most connected or the most famous, but about finding your people who believe in the vision as deeply as you do.<\/span><\/p>\n<p><strong>You\u2019ve been in Dazed before, when we featured you as part of our <\/strong><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/61264\/1\/the-best-street-style-at-lagos-fashion-week-nigeria-africa-ss24-photography\"><strong>Coolest Kids at Lagos Fashion Week SS24<\/strong><\/a><strong>. How have you changed since then?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>Honestly? I\u2019m still the same girl. That was my first year at Lagos Fashion Week and I actually posted on my story beforehand that I was only going to wear thrifted pieces and items from my wardrobe, because I wanted to prove that the heavy brands were irrelevant and that true style was all that mattered. And then that girl ended up in Dazed. I think that says everything.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. 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Here, we share our top recommendations for more true-to-life representations <\/p>\n<p><span class=\"split-hero__category\">Film &amp; TV<\/span><\/div>\n<\/div>\n<p><\/a><\/div>\n<div class=\"split-list__rail\" data-split-rail>\n<div class=\"split-list__railInner\"><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/70285\/1\/friends-love-bomb-us-toxic-friendship-dating\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Ladybird (2017)\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-0-2212-1474\/azure\/dazed-prod\/1440\/5\/1445468.png\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Life &amp; Culture<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">Have you ever been friend-bombed?<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70242\/1\/armani-exchange-amensia\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\">\n<p class=\"split-rail-card__campaign optional-paragraph\">Armani Exchange <\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"_DSC8170 copia\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-0-850-566\/azure\/dazed-prod\/1440\/5\/1445280.jpg\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Fashion<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">Armani Exchange joins Amnesia in Ibiza to kickstart summer party season<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/event\/article\/70240\/1\/what-went-down-at-maison-margiela-s-the-scentsorium-collection-launch\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\">\n<p class=\"split-rail-card__campaign optional-paragraph\">Maison Margiela Fragrances<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"The Scentsorium Collection\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-480-1595-1063\/azure\/dazed-prod\/1440\/4\/1444909.jpg\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Event<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">What went down at Maison Margiela\u2019s \u2018The Scentsorium Collection\u2019 launch<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/art-photography\/article\/70303\/1\/nancy-honey-claire-de-rouen-shoreditch-photography-exhibition-womens-lives\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Nancy Honey\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-0-1500-1000\/azure\/dazed-prod\/1440\/5\/1445645.jpeg\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Art &amp; 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Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-13-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Network: Rachel Ojuromi<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37061\/0\/network-rachel-ojuromi\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi\" class=\"img\" height=\"1599\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-435-2399-1599\/azure\/dazed-prod\/1440\/5\/1445685.jpg\" width=\"2399\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37061\/1\/network-rachel-ojuromi\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-330-2400-1600\/azure\/dazed-prod\/1440\/5\/1445690.JPG\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37061\/2\/network-rachel-ojuromi\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi\" class=\"img\" height=\"1874\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2811-1874\/azure\/dazed-prod\/1440\/5\/1445680.jpg\" width=\"2811\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37061\/3\/network-rachel-ojuromi\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-525-2400-1600\/azure\/dazed-prod\/1440\/5\/1445689.JPG\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37061\/4\/network-rachel-ojuromi\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-743-2400-1600\/azure\/dazed-prod\/1440\/5\/1445686.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37061\/5\/network-rachel-ojuromi\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi\" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-218-2400-1600\/azure\/dazed-prod\/1440\/5\/1445688.JPG\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 13 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Rachel Ojuromi first appeared on my Instagram feed in mid March, exuding the kind of charisma that makes your thumb stop in its tracks. In the video, the 22-year-old was dressed in violet capris cut just below the knee, a lime green halter top knotted at the front, plus strappy slingbacks and a striped jumper casually slung around her waist. Stomping through the streets of her native Lagos, the fit check video saw Ojuromi visit a grocery store, pick up some onions from the marke and head-carry a basket of bananas, before being whisked away on the back of a truck. Styled in collaboration with her best friend \u00a0Debby Fasingha, the effect was 2006 it-girl meets 2010s maximalism by way of classic Nollywood.<\/span><\/p>\n<p><span>That style story tracked through the rest of her videos too. In other clips, Ojuromi wears faded jeans and a slick biker jacket while shopping for geles, or an ironic weed leaf snapback and chunky wedged trainers. She skateboards in sunshine yellow cut-offs while carrying a crimson electric guitar, while a pink pixie crop and white tank top pays homage to Rihanna\u2019s iconic courtside look from 2014. Ojuromi is a fan of neon colour-blocking, exposed bras and 00s references, but also wears clothes made by Fasingha, who is also a designer. While her fit checks grabbed our attention first, behind the style is a genuine desire to reframe African youth culture through <\/span><a href=\"https:\/\/www.instagram.com\/theprocessafrica\/\"><span>The Process Africa<\/span><\/a><span>, her platform that documents and spotlights young people in fashion, film and the visual arts.<\/span><\/p>\n<p><span>Below, we chat to Ojuromi about her striking style, how she got into fashion, and why having a close network of collaborators is the best thing for you.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Hi Rachel \u2013 First up, can you tell us a bit about who you are?<\/strong><\/p>\n<p><strong>Rachel Ojuromi:<\/strong><span> I\u2019m Rachel Ojuromi! I\u2019m 22 and I\u2019m a Nigerian girl through and through, born and raised, hardly left. Lagos is honestly such a big part of who I am \u2013 it\u2019s in everything I do.<\/span><span>Right now I\u2019m working as an operations intern at Alamode.<\/span><\/p>\n<p><strong>Your fit check videos are going viral on Instagram \u2013 how did you come up with the idea?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>A close confidant, Tolu Oye told me to wear this beautiful <\/span><a href=\"https:\/\/www.instagram.com\/mejimeji.co\/\"><span>Meji Meji<\/span><\/a><span> shirt for a video because she thought it was really my style. But I didn\u2019t want it to come across as basic or underthought, so I actually stalled on making the video until I had on something I felt was truly interesting. And then it just happened. I made [the first video] and it took off.<\/span><\/p>\n<p><strong>Were you inspired by <\/strong><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70215\/1\/diya-joukani-india-to-the-world-mumbai-fashion-designer\"><strong>Diya Joukani<\/strong><\/a><strong>, whose Mumbai reels have recently gone viral?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>Funny story actually, I had no idea about her videos! Because I didn\u2019t have phone storage and had to delete a lot of apps including TikTok, but my friend sent them to me and said we had a similar vibe. But I love her, she\u2019s really cool. I think it\u2019s kind of beautiful that two girls in completely different cities arrived at something so similar just by being themselves.<\/span><\/p>\n<blockquote>\n<p><span>\u201cI work with my best friend and honestly one of the greatest designers out there, Debby Fasingha. We have a long history of going to the market and thrifting\u201d \u2013 Rachel Ojuromi<\/span><\/p>\n<\/blockquote>\n<p><strong>Your own looks feel very nostalgic, but there\u2019s also a freshness to them too. What are the ideas behind them, and who do you work with on the styling?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>I work with my best friend and honestly one of the greatest designers out there, <\/span><a href=\"https:\/\/www.instagram.com\/flygirl____debby?igsh=MTQxZGVqNXNoazk1OA==\"><span>Debby Fasingha<\/span><\/a><span>. We have a long history of going to the market and thrifting, sitting and watching runway shows together, so the videos are really just us trying to share everything we\u2019ve seen and loved with everyone else. It feels very natural because it comes from a genuine place. Some of the looks are pulled straight from our own wardrobes, and some are made by Debby.<\/span><\/p>\n<p><strong>What African brands are you wearing in the videos that you want to shout out?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>First and foremost, a massive shout out to Yaba Market. Half of what you\u2019re seeing in those videos is thrifted from there, and I\u2019ve been going there since forever. So to suddenly have a global audience appreciating clothes from Yaba is just the most beautiful thing to me. Also, huge love to the Instagram thrift store girlies. Shout out to <\/span><a href=\"https:\/\/www.instagram.com\/hemntzang?igsh=ems4NjA2ZHc3eDFk\"><span>Hemntzang<\/span><\/a><span>, <\/span><a href=\"https:\/\/www.instagram.com\/the.stunner.vintage?igsh=NDQwNWI2NmhzZWFx\"><span>The Stunner Vintage <\/span><\/a><span>and <\/span><a href=\"https:\/\/www.instagram.com\/thriftgenius__?igsh=a2hteTNjbjF0Y2hq\"><span>Thrift Genius<\/span><\/a><span> specifically. They\u2019ve made thrifting so much more accessible and I think they deserve all their flowers. And of course Debby, who makes some of the pieces herself. She\u2019s incredible.<\/span><\/p>\n<p><strong>What story or message about Lagos are you hoping to convey through the videos?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>That you can have a voice and share your work with the world regardless of the resources you have. We aren\u2019t just silly kids who know nothing. This is us telling the world that there are kids in Africa absorbing the exact same influences as everyone else, caring just as deeply about art and fashion, just without all the resources. Despite that, we can make the world shake with what we have. I hope every African kid takes this seriously and sees that this is a moment.<\/span><\/p>\n<\/div>\n<div class=\"dazed-gallery has-15-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Rachel Ojuromi <span class=\"nowrap\">IG fits<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37062\/0\/rachel-ojuromi-ig-fits\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi IG\" class=\"img\" height=\"1024\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-1536-1024\/azure\/dazed-prod\/1440\/5\/1445705.JPG\" width=\"1536\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37062\/1\/rachel-ojuromi-ig-fits\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi IG\" class=\"img\" height=\"1024\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-282-1536-1024\/azure\/dazed-prod\/1440\/5\/1445708.JPG\" width=\"1536\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37062\/2\/rachel-ojuromi-ig-fits\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi IG\" class=\"img\" height=\"1024\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-230-1536-1024\/azure\/dazed-prod\/1440\/5\/1445706.JPG\" width=\"1536\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37062\/3\/rachel-ojuromi-ig-fits\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi IG\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-135-2250-1500\/azure\/dazed-prod\/1440\/5\/1445696.jpeg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37062\/4\/rachel-ojuromi-ig-fits\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi IG\" class=\"img\" height=\"1500\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-465-2250-1500\/azure\/dazed-prod\/1440\/5\/1445697.jpeg\" width=\"2250\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37062\/5\/rachel-ojuromi-ig-fits\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Rachel Ojuromi IG\" class=\"img\" height=\"1400\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-462-2100-1400\/azure\/dazed-prod\/1440\/5\/1445699.jpeg\" width=\"2100\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 15 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Can you tell me about The Process Africa?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>The Process Africa is a platform I built three years ago with one core mission to make sure every young African creative knows that they are valued. That\u2019s not just in the end result, or the viral moment or the finished collection, but the process itself. We celebrate the journey of becoming who you are as a creative person, because I think so many young African creatives are out here doing incredible things and not being told that their stories matter.<\/span><\/p>\n<p><strong>So it\u2019s not just about posting outfits, but helping other young Africans too?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>That has always been my driving force, genuinely. I remember being 10 years old and telling people I was going to adopt kids from every single African country. I\u2019m laughing about it now, but I think The Process Africa is exactly that dream in a different form. It\u2019s about creating a safe space for all the cool kids across Africa so that no matter what craziness is going on around them, they know if they call me, I\u2019m coming.<\/span><\/p>\n<p><span>And I try to live that out even now with limited resources. I literally open my home to people to sleep, hang out, do creative work. If you look through my Finsta, <\/span><a href=\"https:\/\/www.instagram.com\/rachelshouse_?igsh=d2o5NnhoNXVhd2Qx\"><span>rachelshouse<\/span><\/a><span>, you\u2019ll see pictures of all of us just hanging out. The house also doubles as a location for shoots because finding spaces to shoot in Lagos can be really difficult.<\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>What\u2019s your background in fashion?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>Honestly, my mum is my entire background in fashion. She\u2019s incredibly stylish, has always sold clothes and accessories, and she used to dress my brothers and I up \u2013 I think I just absorbed it from her from a really young age.<\/span><\/p>\n<p><span>There were always magazines and books around the house because she made a point of keeping up with fashion culture, so I was flicking through those constantly. It was never really a conscious decision to get into fashion, it just always has been around me. It\u2019s kind of all I\u2019ve ever known.<\/span><\/p>\n<p><strong>Who is in your fashion network? And why is having one so important?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>It\u2019s Debby, my best friend and designer; Odey Ikpa who shoots everything; Whak and Mo Nyong, my biggest confidants, and Abdullahi Ali, my friend and collaborator. They\u2019re not industry contacts, they\u2019re my people, and I think that\u2019s exactly why having a network matters, particulatly when it\u2019s built on genuine relationships rather than transactions.. I think a lot of young creatives underestimate that your network isn\u2019t about who\u2019s the most connected or the most famous, but about finding your people who believe in the vision as deeply as you do.<\/span><\/p>\n<p><strong>You\u2019ve been in Dazed before, when we featured you as part of our <\/strong><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/61264\/1\/the-best-street-style-at-lagos-fashion-week-nigeria-africa-ss24-photography\"><strong>Coolest Kids at Lagos Fashion Week SS24<\/strong><\/a><strong>. How have you changed since then?<\/strong><\/p>\n<p><strong>Rachel Ojuromi: <\/strong><span>Honestly? I\u2019m still the same girl. That was my first year at Lagos Fashion Week and I actually posted on my story beforehand that I was only going to wear thrifted pieces and items from my wardrobe, because I wanted to prove that the heavy brands were irrelevant and that true style was all that mattered. And then that girl ended up in Dazed. I think that says everything.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/70309\/1\/rachel-ojuromi-lagos-nigeria-africa-fashion-it-girl-viral-instagram&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/1-353-2398-1599\/azure\/dazed-prod\/1440\/5\/1445692.JPG&#8221;] Photography Odey Ikp\u00e4 May\u00a0 22,\u00a0 2026 Fashion \/ Q+A Fashion \/ Q+A Meet Rachel Ojuromi, the Lagos It Girl \u2018making the world shake\u2019 The 22-year-old has grabbed the internet\u2019s attention with her viral fit checks, but behind the style is an innovative project helping young African creatives thrive May\u00a0 22,\u00a0 2026 May\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1948839","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1948839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1948839"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1948839\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1948839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1948839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1948839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}