{"id":1946893,"date":"2026-05-21T10:01:00","date_gmt":"2026-05-21T07:01:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1946893"},"modified":"2026-05-21T10:01:00","modified_gmt":"2026-05-21T07:01:00","slug":"maydena-bike-park-alone-generates-54-million-per-year-for-tasmanias-economy","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1946893","title":{"rendered":"Maydena Bike Park alone generates $54 million per year for Tasmania\u2019s economy"},"content":{"rendered":"
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All photos courtesy Maydena Bike Park<\/figcaption><\/figure>\n

When Red Bull Hardline went hunting for a venue outside the UK for the first time in the event\u2019s history, it landed at Maydena Bike Park. When the Enduro World Cup needed a host in 2023, Maydena stepped up and ran the first-ever EDR event. For a park that opened in 2018 with a modest 35km (22mi) network built mostly for advanced riders, that\u2019s a meteoric rise. Today, the network has grown to about 100km (62mi) of trails, serving everyone from World Cup racers to first-time downhillers.<\/p>\n

Thanks to Maydena\u2019s incredible growth over the last eight years, the bike park now contributes $53.96 million (AUD) per year to the Tasmanian economy, making it the top-grossing mountain bike destination in the Australian state, according to a recent report.<\/p>\n

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Red Bull Hardline 2025, Tasmania Australia.<\/figcaption><\/figure>\n

Nearly half the state\u2019s MTB economy comes from one bike park<\/strong><\/h2>\n

The Value of Mountain Biking Tourism to the Tasmanian Economy<\/em> report, conducted by Episteme in 2025, found that mountain biking contributed $117.16 million to the Tasmanian economy across a one-year time period. Maydena\u2019s $53.96 million represents 46% of that total, meaning one bike park is responsible for almost half of the sport\u2019s total economic impact in Tasmania.<\/p>\n

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Even more important is where that revenue is coming from. Of Maydena\u2019s total, $45.1 million was contributed by interstate and international visitors \u2014 riders flying and driving in from elsewhere, spending money that would never have reached Tasmania otherwise. The park attracted 56.1% of all out-of-state mountain bike visitors to Tasmania, bringing more out-of-state visitors to the island than any other MTB destination, and positioning Maydena as Tasmania\u2019s highest-yielding MTB destination.<\/p>\n

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And they did it on a part-time schedule<\/strong><\/h2>\n

Maydena posted those numbers on what amounts to a part-time calendar. The park only operates for roughly nine months per year, and during those nine months, it is open only four days per week on many weeks.<\/p>\n

Due to the park\u2019s incredible success, that schedule is about to change. Maydena is planning to increase their total number of operating days in the 26\/27 season, with the potential to return to limited year-round winter operations. \u201cVisitation is expected to increase significantly,\u201d they noted in a press release.<\/p>\n

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Jobs, ROI, and what comes next<\/strong><\/h2>\n

That bike park now supports 240+ full-time-equivalent jobs across a wide range of industries. And the return on public money has been remarkable: the Tasmanian government has invested approximately $1m into park infrastructure over the past seven years, complemented by over $6m in private sector investment from the park\u2019s owners. Maydena claims to have delivered a 53x annual ROI on that government grant funding.<\/p>\n

\u201cWe are incredibly proud of the role Maydena Bike Park plays in delivering economic activity and employment within Tasmania,\u201d said Managing Director Simon French. \u201cThis report is validation for the exceptional work of our staff, and the immense effort we have put into developing Maydena into a globally-significant mountain bike destination.\u201d<\/p>\n

This world-class destination is only getting better. The park has private investment lined up for new trails, plus master planning is underway for a new base building and resort village with retail, hospitality, and community spaces. If you\u2019ve traveled to Maydena in years past, rest assured that there are plenty of reasons to return to this iconic bike park!<\/p>\n

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\n\t\t\t\t\t\t\"A<\/a><\/p>\n
Tasmania<\/a><\/div>\n
Shimano pledges an “unprecedented” $10 million to build MTB trails<\/a><\/div>\n<\/p><\/div>\n
\n\t\t\t\t\t\t\"A<\/a><\/p>\n
Tasmania<\/a><\/div>\n
First MASSIVE HITS on the Toughest MTB Track – Red Bull Hardline Tasmania [Video]<\/a><\/div>\n<\/p><\/div>\n
<\/div>\n
\n\t\t\t\t\t\t\"A<\/a><\/p>\n
Culture<\/a><\/div>\n
New Mountain Bike Trails Opening in Tasmania<\/a><\/div>\n<\/p><\/div>\n
\n\t\t\t\t\t\t\"A<\/a><\/p>\n
Victoria<\/a><\/div>\n
For the first time in 7 years, Mt Buller, Australia, will spin its lifts for mountain bikers<\/a><\/div>\n<\/p><\/div>\n
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All photos courtesy Maydena Bike Park When Red Bull Hardline went hunting for a venue outside the UK for the first time in the event\u2019s history, it landed at Maydena Bike Park. When the Enduro World Cup needed a host in 2023, Maydena stepped up and ran the first-ever EDR event. For a park that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,274],"class_list":["post-1946893","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-singletracks-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1946893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1946893"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1946893\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1946893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1946893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1946893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}