{"id":1945685,"date":"2026-05-19T14:00:59","date_gmt":"2026-05-19T11:00:59","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1945685"},"modified":"2026-05-19T14:00:59","modified_gmt":"2026-05-19T11:00:59","slug":"why-are-purists-so-mad-about-the-swatch-x-ap-royal-pop","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1945685","title":{"rendered":"Why Are Purists So Mad About the Swatch x AP Royal Pop?"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Watches\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-05-19T14:00:59Z\">1 day ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             2.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-19T14:00:59Z\">1 day ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>When whispers of a potential crossover between Audemars Piguet and Swatch first gripped the internet, the watch community braced itself for a wrist-bound, Bioceramic carbon copy of G\u00e9rald Genta\u2019s iconic timepiece. Instead, the resulting Royal Pop forwent the wrist entirely, dropping as a vibrant mechanical pocket watch. This polarizing choice instantly thrust one of horology\u2019s most coveted silhouettes into a firestorm of debate over brand equity and design irrelevance. While the format shocked casual collectors, the DNA between these Swiss giants runs deep. Beneath the bright, octagonal cases lies a hand-wound iteration of Swatch\u2019s automated SISTEM51 movement, equipped with an anti-magnetic Nivachron\u2122 balance spring \u2014 a component originally co-developed by both brands.<\/p>\n<p>The highly anticipated launch over the weekend sparked frenzied global queues and boutique gridlock, commanding the same cultural gravity as the historic MoonSwatch. Yet, behind the social media buzz lies a deeper conversation regarding long-term collectibility. Collectors are deeply divided over whether this \u201cpositive provocation\u201d operates as a genuine gateway to mechanical watchmaking for a digital-native generation, or if its non-serviceable architecture and mod-friendly design relegate it to a temporary \u201ctrend rather than a permanent horological staple. Once the intense social media FOMO fades, we are left wondering if these L\u00e9pine and Savonnette-style pocket watches will inspire lasting appreciation, or simply open the floodgates for cheap, aftermarket wrist-conversions.<\/p>\n<p>To unpack the realities of this monumental drop, we convened a panel of prominent industry voices, journalists, and collectors for our latest roundtable discussion. Joining the conversation are Tom Chng (Founder of the Singapore Watch Club), watch journalist Bhanu Chopra (<i>Worn &amp; Wound<\/i> contributor), Helbert Tsang (Co-founder of The Horology Club), Oliver Tong (Co-founder of Horoverse) and Fran\u00e7oise-Marie Santucci, a veteran watch journalist whose work spans prominent French publications including <i>Le Nouvel Obs<\/i>, <i>The Good Life<\/i> and <i>Montres Heroes<\/i>.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-003.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-005.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-007.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"4\"><span class=\"gallery-image-index\"><span class=\"image-index\">4 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0013.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"5\"><span class=\"gallery-image-index\"><span class=\"image-index\">5 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0012.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"6\"><span class=\"gallery-image-index\"><span class=\"image-index\">6 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0014.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"7\"><span class=\"gallery-image-index\"><span class=\"image-index\">7 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0015.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"8\"><span class=\"gallery-image-index\"><span class=\"image-index\">8 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0016.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"9\"><span class=\"gallery-image-index\"><span class=\"image-index\">9 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0017.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"10\"><span class=\"gallery-image-index\"><span class=\"image-index\">10 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0018.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"11\"><span class=\"gallery-image-index\"><span class=\"image-index\">11 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0019.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>Swatch and AP subverted expectations by dropping the Royal Pop as a pocket watch. What are your honest thoughts on this format? Do you think this \u201cunconventional\u201d wearability caps its long-term collectibility?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>I actually think it\u2019s a very clever and elegant execution of the project. There was plenty of skepticism around whether a plastic Royal Oak wristwatch might dilute or even erode the brand\u2019s equity. By releasing it as a pocket watch instead, AP and Swatch signal that this is, at its core, a horological toy. Something fun and lighthearted that introduces a new generation or demographic to mechanical watchmaking without taking itself too seriously.\n<\/p>\n<p>At the same time, I appreciate that there\u2019s still a sense of horological purity preserved through the use of a manual-winding movement.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>My first thought about Swatch watches is that they are meant to be fun accessories, sometimes even tongue-in-cheek. Therefore, anyone taking this seriously is far removed from the spirit of Swatch watches.\n<\/p>\n<p>That said, unconventional wearability almost certainly limits the audience. Most collectors still want something they can put on the wrist regularly, not just admire or use a couple of times, then put inside the drawer to be eventually forgotten.\n<\/p>\n<p>I do think the format caps its mainstream long-term collectability. But it may also create a smaller, more passionate cult following. Historically, this collaboration will be interesting, precisely because it broke the expected formula.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>I believe this is a great move from Swatch and AP, and is a masterstroke in terms of marketing and product design. It might be difficult to get excited about a Swatch version of a Royal Oak wristwatch because of how much the OG means to a lot of people, but with a new format that still retains a lot of that visual identity, it encourages people to introduce a bit of Royal Oak into their life in the form of a pocket watch\/bag charm whatever you want to use it for.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>Swatch and AP really went for it by dropping the Royal Pop as a pocket watch instead of a wristwatch. Honestly, I like the idea of them subverting expectations \u2014 that\u2019s fun and it keeps things interesting and brings up more discussions in the watch world. But when you attach that format to the price, it starts feeling more like an AP souvenir than a forever piece you\u2019re collecting for years. That said, I don\u2019t think \u201cweird to wear\u201d automatically kills collectibility. Sometimes something can be collectible even if you don\u2019t actually wear it every day.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>As the French-speaking Swiss say (and I\u2019m quite fond of this expression): I was \u201cpleasantly disappointed.\u201d Meaning, a slight letdown \u2013 because, like many, I had wanted a piece of the Audemars Piguet legend on my wrist \u2013 but also a genuine admiration for the boldness of this Royal Pop. The proposition is offbeat, daring, and it could well appeal to women. A shame that the launch, on May 16th, so often descended into chaos.\n<\/p>\n<p>What could hold the collection back isn\u2019t how it wears, in my view, but what lies inside \u2013 namely the Sistem51. A very solid, mechanically automated movement, but one that cannot be serviced.\n<\/p>\n<\/div>\n<\/div>\n<h3>What impact do you think this release will have on the existing community of Royal Oak owners?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>I actually happen to own a Royal Oak pocket watch from 1979, the original piece that inspired this fun tribute. They were produced in very small numbers, and it\u2019s a watch that I genuinely cherish and enjoy.\n<\/p>\n<p>What I like about the Royal Pop is that many more people will now get to experience the charm of that original concept, and perhaps through it, discover an appreciation for mechanical objects and traditional watchmaking.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>I think the impact on existing Royal Oak owners will be more emotional than material. For serious AP collectors, especially those invested in the Royal Oak\u2019s design purity and status, this kind of collaboration may feel playful to the point of irreverence. Some will see that as dilution; others will appreciate it as a confident brand showing it doesn\u2019t need to be overly precious.\n<\/p>\n<p>I don\u2019t own an AP, so I can\u2019t offer a personal owner\u2019s perspective, but from speaking to friends who collect AP, they don\u2019t see the Royal Pop as threatening the core Royal Oak legacy. If anything, it reinforces how culturally powerful and relevant AP Royal Oak brand has become.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>I know AP has been getting some criticism that Royal Pop could perhaps \u201ccheapen\u201d the AP brand. For me, as the owner of a vintage Royal Oak, I think it would introduce AP and the Royal Oak to a brand new audience, which could further elevate AP\u2019s popularity. Royal Oak and Royal Pop are different products, just like how Speedmaster and MoonSwatch are different, and I think most would not agree that the MoonSwatch has negatively impacted the desirability of Speedmasters. I think most Royal Oak owners would naturally like the Royal Pop as well, and would probably try to get one.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>From the Royal Oak owner\u2019s perspective, it\u2019s not really the pocket watch part that worries people \u2014 it\u2019s what the watch can turn into after the fact. To me, the pocket watch style doesn\u2019t really hurt the brand value, and the concept is fine. But the aftermarket bracelet situation is where it gets messy. If the design basically leaves an easy route to change it into a wrist watch, then basically most of us get to have an AP Royal Oak for nearly 1\/20 of the original price. The main topic here is the pocket watch\u2026 but the execution makes it feel mod-friendly.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>I don\u2019t own an Audemars Piguet, unfortunately \u2013 neither new nor vintage \u2013 but on social media, among a few French collectors who do, I\u2019ve noticed a great deal of irritation toward this collaboration. They genuinely feel it tarnishes the house.<br \/>\nWere I in their position, I don\u2019t think I\u2019d react that way. Because if anything, this collaboration shoots Audemars Piguet straight into contemporary pop culture \u2013 far more effectively than any name-drop by American rappers in their songs. That\u2019s something priceless, and it will ultimately be counted as this collaboration\u2019s lasting credit.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-011.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">The Singapore Watch Club<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-009.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">The Singapore Watch Club<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0010.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">The Singapore Watch Club<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>Both brands claim the Royal Pop aims to introduce younger generations to mechanical watchmaking through \u201cpositive provocation.\u201d Do you think the Royal Pop will actually resonate with new and younger watch enthusiasts\/collectors?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>Yes, I do think so. Scalpers and resellers aside, once the product eventually reaches the right hands, I believe it will ultimately be a positive thing for the industry.\n<\/p>\n<p>Younger consumers today are growing up with smartwatches as the norm. For some of them, the Royal Pop could genuinely become their first exposure to horology, which is funny and satisfying to think about considering our grandparents also grew up with pocket watches. In a strange way, it feels like things have come full circle.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>I think it will resonate with a certain group of younger audiences, but probably not in the broad manner the brands suggest. It\u2019s attention-grabbing, visually legible, and social-media friendly, which helps spark curiosity (perhaps even FOMO). Younger collectors often respond well to objects that feel ironic, self-aware, and less bound by traditional luxury codes, and the Royal Pop clearly fits that mold.<br \/>\nThe challenge is that a plastic novelty alone doesn\u2019t necessarily convert into lasting enthusiasm for mechanical watchmaking. It may succeed as a conversation starter more than as a gateway collectible.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>I honestly think it will, and the queues outside Swatch stores around the world and all the discussions the Royal Pop has generated seem to support that. Some say the younger generation treasures analog as they grew up in the digital age, and nothing is more analog (or some would even say archaic) than pocket watches. This gives young enthusiasts a chance to get a taste of AP and still retain the Royal Oak as their long-term aspiration.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>I\u2019m not convinced it resonates with more younger people to join the watch community after the collaboration. AP is already a well-known name, so people recognize it\u2014but recognition doesn\u2019t mean conversion into collectors. At the end of the day, a lot of buyers might still be buying it more for the design\/status than for watch culture. Compared to brands like Omega and Blancpain, this feels more like fashion-with-a-mechanical-label than a doorway into the hobby.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>I readily believe it sparks curiosity \u2013 if only thanks to (or because of) the enormous buzz across media and social networks. I notice it in my own circle, quite simply: friends\u2019 children are intrigued. And I think the fact that it isn\u2019t a wristwatch is precisely what intrigues them most, even if the format still meets with some resistance.<br \/>\nObviously, there are also opportunists \u2013 beyond the Saturday flippers, those who will look at watchmaking and think: \u201cWow, watches are expensive, they\u2019re bankable, they\u2019re brilliant!\u201d But among the younger generations exposed to this intense promotion, a few will almost certainly catch the watchmaking bug. And that, frankly, is wonderful.\n<\/p>\n<\/div>\n<\/div>\n<h3>Do you like the Royal Pop? Will you be copping one?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>I think it\u2019d be fun to place the Royal Pop side by side with my original Royal Oak pocket watch and show how one led to the other. I\u2019d also love to use them to introduce my nieces and nephews to mechanical watchmaking in a more approachable and playful way.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>This is a great question! I like it more as a statement than as a hype object. A plastic pocket watch tied to one of the most iconic sports-watch designs in history feels intentionally dissonant, but at the same time fun. When the hype subsides, I will buy one and use it as a clock on my desk. However, you will never catch me buying a custom-made strap that converts this fun object into another (hyped) pretend wristwatch.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>If I can get my hands on one, then sure. My personal favourites are the Ocho Negro and the Lan Ba. I\u2019d probably get the stand as well to use it as a desk clock to bring a bit of joy to my workday whenever I glance down at it.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>I like the Royal Pop concept. Like, genuinely\u2014cool, different, and it\u2019s got personality, if only it\u2019s a pure pocket watch. Would I cop one? Maybe, but definitely not now. Especially since we all have seen how the MoonSwatch situation went, people were queuing up at the store 3 days before, and the insane flip price on the trading platform. Finally, it turns out you can walk in and buy one with a retail price half a year later. For sure, it is collectible as the first official watch collaboration between Swatch and AP, so I might get one in the future.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>So, after discovering the eight models through press materials \u2013 since, apart from a handful of colleagues around the world, journalists were not given access to the actual pieces \u2013 I was intrigued, and fairly determined to buy one. Saturday morning, I made my way to Deauville (I was spending the weekend nearby), where the local Swatch store was one of the 17 in France authorised to sell the Royal Pop. But tensions ran high: a large number of young flippers had made the trip from the Paris suburbs, and in the end the boutique never opened. I\u2019ll admit the desire has faded since. I still haven\u2019t seen the watches in person, and I think it will take a little while before genuine enthusiasm returns among true enthusiasts \u2013 at least as far as I\u2019m concerned.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6723845\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Audemars Piguet Paradox: Does the Swatch &#8220;Royal Pop&#8221; Dilute a Legacy of Luxury?\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6722040\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Wrist Check: SGA Celebrates Back-to-Back MVP With Audemars Piguet Watches for His OKC Teammates\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6723965\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>J Balvin\u2019s Casio Ring Watch Shines in Gold-Tone and Rhinestones\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Audemars PiguetSwatchCollaborationRound TableSingapore Watch ClubThe Horology ClubTom ChngHelbert TsangHoroverseOliver TongBhanu ChopraSwatch x Audemars Piguet Royal PopFran\u00e7oise-Marie SantucciSee More <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Watches\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-05-19T14:00:59Z\">1 day ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             2.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-19T14:00:59Z\">1 day ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>When whispers of a potential crossover between Audemars Piguet and Swatch first gripped the internet, the watch community braced itself for a wrist-bound, Bioceramic carbon copy of G\u00e9rald Genta\u2019s iconic timepiece. Instead, the resulting Royal Pop forwent the wrist entirely, dropping as a vibrant mechanical pocket watch. This polarizing choice instantly thrust one of horology\u2019s most coveted silhouettes into a firestorm of debate over brand equity and design irrelevance. While the format shocked casual collectors, the DNA between these Swiss giants runs deep. Beneath the bright, octagonal cases lies a hand-wound iteration of Swatch\u2019s automated SISTEM51 movement, equipped with an anti-magnetic Nivachron\u2122 balance spring \u2014 a component originally co-developed by both brands.<\/p>\n<p>The highly anticipated launch over the weekend sparked frenzied global queues and boutique gridlock, commanding the same cultural gravity as the historic MoonSwatch. Yet, behind the social media buzz lies a deeper conversation regarding long-term collectibility. Collectors are deeply divided over whether this \u201cpositive provocation\u201d operates as a genuine gateway to mechanical watchmaking for a digital-native generation, or if its non-serviceable architecture and mod-friendly design relegate it to a temporary \u201ctrend rather than a permanent horological staple. Once the intense social media FOMO fades, we are left wondering if these L\u00e9pine and Savonnette-style pocket watches will inspire lasting appreciation, or simply open the floodgates for cheap, aftermarket wrist-conversions.<\/p>\n<p>To unpack the realities of this monumental drop, we convened a panel of prominent industry voices, journalists, and collectors for our latest roundtable discussion. Joining the conversation are Tom Chng (Founder of the Singapore Watch Club), watch journalist Bhanu Chopra (<i>Worn &amp; Wound<\/i> contributor), Helbert Tsang (Co-founder of The Horology Club), Oliver Tong (Co-founder of Horoverse) and Fran\u00e7oise-Marie Santucci, a veteran watch journalist whose work spans prominent French publications including <i>Le Nouvel Obs<\/i>, <i>The Good Life<\/i> and <i>Montres Heroes<\/i>.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-003.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-005.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-007.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"4\"><span class=\"gallery-image-index\"><span class=\"image-index\">4 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0013.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"5\"><span class=\"gallery-image-index\"><span class=\"image-index\">5 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0012.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"6\"><span class=\"gallery-image-index\"><span class=\"image-index\">6 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0014.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"7\"><span class=\"gallery-image-index\"><span class=\"image-index\">7 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0015.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"8\"><span class=\"gallery-image-index\"><span class=\"image-index\">8 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0016.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"9\"><span class=\"gallery-image-index\"><span class=\"image-index\">9 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0017.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"10\"><span class=\"gallery-image-index\"><span class=\"image-index\">10 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0018.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"11\"><span class=\"gallery-image-index\"><span class=\"image-index\">11 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0019.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>Swatch and AP subverted expectations by dropping the Royal Pop as a pocket watch. What are your honest thoughts on this format? Do you think this \u201cunconventional\u201d wearability caps its long-term collectibility?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>I actually think it\u2019s a very clever and elegant execution of the project. There was plenty of skepticism around whether a plastic Royal Oak wristwatch might dilute or even erode the brand\u2019s equity. By releasing it as a pocket watch instead, AP and Swatch signal that this is, at its core, a horological toy. Something fun and lighthearted that introduces a new generation or demographic to mechanical watchmaking without taking itself too seriously.\n<\/p>\n<p>At the same time, I appreciate that there\u2019s still a sense of horological purity preserved through the use of a manual-winding movement.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>My first thought about Swatch watches is that they are meant to be fun accessories, sometimes even tongue-in-cheek. Therefore, anyone taking this seriously is far removed from the spirit of Swatch watches.\n<\/p>\n<p>That said, unconventional wearability almost certainly limits the audience. Most collectors still want something they can put on the wrist regularly, not just admire or use a couple of times, then put inside the drawer to be eventually forgotten.\n<\/p>\n<p>I do think the format caps its mainstream long-term collectability. But it may also create a smaller, more passionate cult following. Historically, this collaboration will be interesting, precisely because it broke the expected formula.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>I believe this is a great move from Swatch and AP, and is a masterstroke in terms of marketing and product design. It might be difficult to get excited about a Swatch version of a Royal Oak wristwatch because of how much the OG means to a lot of people, but with a new format that still retains a lot of that visual identity, it encourages people to introduce a bit of Royal Oak into their life in the form of a pocket watch\/bag charm whatever you want to use it for.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>Swatch and AP really went for it by dropping the Royal Pop as a pocket watch instead of a wristwatch. Honestly, I like the idea of them subverting expectations \u2014 that\u2019s fun and it keeps things interesting and brings up more discussions in the watch world. But when you attach that format to the price, it starts feeling more like an AP souvenir than a forever piece you\u2019re collecting for years. That said, I don\u2019t think \u201cweird to wear\u201d automatically kills collectibility. Sometimes something can be collectible even if you don\u2019t actually wear it every day.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>As the French-speaking Swiss say (and I\u2019m quite fond of this expression): I was \u201cpleasantly disappointed.\u201d Meaning, a slight letdown \u2013 because, like many, I had wanted a piece of the Audemars Piguet legend on my wrist \u2013 but also a genuine admiration for the boldness of this Royal Pop. The proposition is offbeat, daring, and it could well appeal to women. A shame that the launch, on May 16th, so often descended into chaos.\n<\/p>\n<p>What could hold the collection back isn\u2019t how it wears, in my view, but what lies inside \u2013 namely the Sistem51. A very solid, mechanically automated movement, but one that cannot be serviced.\n<\/p>\n<\/div>\n<\/div>\n<h3>What impact do you think this release will have on the existing community of Royal Oak owners?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>I actually happen to own a Royal Oak pocket watch from 1979, the original piece that inspired this fun tribute. They were produced in very small numbers, and it\u2019s a watch that I genuinely cherish and enjoy.\n<\/p>\n<p>What I like about the Royal Pop is that many more people will now get to experience the charm of that original concept, and perhaps through it, discover an appreciation for mechanical objects and traditional watchmaking.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>I think the impact on existing Royal Oak owners will be more emotional than material. For serious AP collectors, especially those invested in the Royal Oak\u2019s design purity and status, this kind of collaboration may feel playful to the point of irreverence. Some will see that as dilution; others will appreciate it as a confident brand showing it doesn\u2019t need to be overly precious.\n<\/p>\n<p>I don\u2019t own an AP, so I can\u2019t offer a personal owner\u2019s perspective, but from speaking to friends who collect AP, they don\u2019t see the Royal Pop as threatening the core Royal Oak legacy. If anything, it reinforces how culturally powerful and relevant AP Royal Oak brand has become.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>I know AP has been getting some criticism that Royal Pop could perhaps \u201ccheapen\u201d the AP brand. For me, as the owner of a vintage Royal Oak, I think it would introduce AP and the Royal Oak to a brand new audience, which could further elevate AP\u2019s popularity. Royal Oak and Royal Pop are different products, just like how Speedmaster and MoonSwatch are different, and I think most would not agree that the MoonSwatch has negatively impacted the desirability of Speedmasters. I think most Royal Oak owners would naturally like the Royal Pop as well, and would probably try to get one.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>From the Royal Oak owner\u2019s perspective, it\u2019s not really the pocket watch part that worries people \u2014 it\u2019s what the watch can turn into after the fact. To me, the pocket watch style doesn\u2019t really hurt the brand value, and the concept is fine. But the aftermarket bracelet situation is where it gets messy. If the design basically leaves an easy route to change it into a wrist watch, then basically most of us get to have an AP Royal Oak for nearly 1\/20 of the original price. The main topic here is the pocket watch\u2026 but the execution makes it feel mod-friendly.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>I don\u2019t own an Audemars Piguet, unfortunately \u2013 neither new nor vintage \u2013 but on social media, among a few French collectors who do, I\u2019ve noticed a great deal of irritation toward this collaboration. They genuinely feel it tarnishes the house.<br \/>\nWere I in their position, I don\u2019t think I\u2019d react that way. Because if anything, this collaboration shoots Audemars Piguet straight into contemporary pop culture \u2013 far more effectively than any name-drop by American rappers in their songs. That\u2019s something priceless, and it will ultimately be counted as this collaboration\u2019s lasting credit.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-011.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">The Singapore Watch Club<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-009.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">The Singapore Watch Club<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0010.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">The Singapore Watch Club<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>Both brands claim the Royal Pop aims to introduce younger generations to mechanical watchmaking through \u201cpositive provocation.\u201d Do you think the Royal Pop will actually resonate with new and younger watch enthusiasts\/collectors?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>Yes, I do think so. Scalpers and resellers aside, once the product eventually reaches the right hands, I believe it will ultimately be a positive thing for the industry.\n<\/p>\n<p>Younger consumers today are growing up with smartwatches as the norm. For some of them, the Royal Pop could genuinely become their first exposure to horology, which is funny and satisfying to think about considering our grandparents also grew up with pocket watches. In a strange way, it feels like things have come full circle.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>I think it will resonate with a certain group of younger audiences, but probably not in the broad manner the brands suggest. It\u2019s attention-grabbing, visually legible, and social-media friendly, which helps spark curiosity (perhaps even FOMO). Younger collectors often respond well to objects that feel ironic, self-aware, and less bound by traditional luxury codes, and the Royal Pop clearly fits that mold.<br \/>\nThe challenge is that a plastic novelty alone doesn\u2019t necessarily convert into lasting enthusiasm for mechanical watchmaking. It may succeed as a conversation starter more than as a gateway collectible.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>I honestly think it will, and the queues outside Swatch stores around the world and all the discussions the Royal Pop has generated seem to support that. Some say the younger generation treasures analog as they grew up in the digital age, and nothing is more analog (or some would even say archaic) than pocket watches. This gives young enthusiasts a chance to get a taste of AP and still retain the Royal Oak as their long-term aspiration.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>I\u2019m not convinced it resonates with more younger people to join the watch community after the collaboration. AP is already a well-known name, so people recognize it\u2014but recognition doesn\u2019t mean conversion into collectors. At the end of the day, a lot of buyers might still be buying it more for the design\/status than for watch culture. Compared to brands like Omega and Blancpain, this feels more like fashion-with-a-mechanical-label than a doorway into the hobby.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>I readily believe it sparks curiosity \u2013 if only thanks to (or because of) the enormous buzz across media and social networks. I notice it in my own circle, quite simply: friends\u2019 children are intrigued. And I think the fact that it isn\u2019t a wristwatch is precisely what intrigues them most, even if the format still meets with some resistance.<br \/>\nObviously, there are also opportunists \u2013 beyond the Saturday flippers, those who will look at watchmaking and think: \u201cWow, watches are expensive, they\u2019re bankable, they\u2019re brilliant!\u201d But among the younger generations exposed to this intense promotion, a few will almost certainly catch the watchmaking bug. And that, frankly, is wonderful.\n<\/p>\n<\/div>\n<\/div>\n<h3>Do you like the Royal Pop? Will you be copping one?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>I think it\u2019d be fun to place the Royal Pop side by side with my original Royal Oak pocket watch and show how one led to the other. I\u2019d also love to use them to introduce my nieces and nephews to mechanical watchmaking in a more approachable and playful way.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>This is a great question! I like it more as a statement than as a hype object. A plastic pocket watch tied to one of the most iconic sports-watch designs in history feels intentionally dissonant, but at the same time fun. When the hype subsides, I will buy one and use it as a clock on my desk. However, you will never catch me buying a custom-made strap that converts this fun object into another (hyped) pretend wristwatch.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>If I can get my hands on one, then sure. My personal favourites are the Ocho Negro and the Lan Ba. I\u2019d probably get the stand as well to use it as a desk clock to bring a bit of joy to my workday whenever I glance down at it.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>I like the Royal Pop concept. Like, genuinely\u2014cool, different, and it\u2019s got personality, if only it\u2019s a pure pocket watch. Would I cop one? Maybe, but definitely not now. Especially since we all have seen how the MoonSwatch situation went, people were queuing up at the store 3 days before, and the insane flip price on the trading platform. Finally, it turns out you can walk in and buy one with a retail price half a year later. For sure, it is collectible as the first official watch collaboration between Swatch and AP, so I might get one in the future.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>So, after discovering the eight models through press materials \u2013 since, apart from a handful of colleagues around the world, journalists were not given access to the actual pieces \u2013 I was intrigued, and fairly determined to buy one. Saturday morning, I made my way to Deauville (I was spending the weekend nearby), where the local Swatch store was one of the 17 in France authorised to sell the Royal Pop. But tensions ran high: a large number of young flippers had made the trip from the Paris suburbs, and in the end the boutique never opened. I\u2019ll admit the desire has faded since. I still haven\u2019t seen the watches in person, and I think it will take a little while before genuine enthusiasm returns among true enthusiasts \u2013 at least as far as I\u2019m concerned.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6723845\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Audemars Piguet Paradox: Does the Swatch &#8220;Royal Pop&#8221; Dilute a Legacy of Luxury?\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6722040\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Wrist Check: SGA Celebrates Back-to-Back MVP With Audemars Piguet Watches for His OKC Teammates\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6723965\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>J Balvin\u2019s Casio Ring Watch Shines in Gold-Tone and Rhinestones\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Audemars PiguetSwatchCollaborationRound TableSingapore Watch ClubThe Horology ClubTom ChngHelbert TsangHoroverseOliver TongBhanu ChopraSwatch x Audemars Piguet Royal PopFran\u00e7oise-Marie SantucciSee More <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Watches\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-05-19T14:00:59Z\">1 day ago<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             2.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Watches\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time class=\"timeago\" datetime=\"2026-05-19T14:00:59Z\">1 day ago<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-19T14:00:59Z\">1 day ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>When whispers of a potential crossover between Audemars Piguet and Swatch first gripped the internet, the watch community braced itself for a wrist-bound, Bioceramic carbon copy of G\u00e9rald Genta\u2019s iconic timepiece. Instead, the resulting Royal Pop forwent the wrist entirely, dropping as a vibrant mechanical pocket watch. This polarizing choice instantly thrust one of horology\u2019s most coveted silhouettes into a firestorm of debate over brand equity and design irrelevance. While the format shocked casual collectors, the DNA between these Swiss giants runs deep. Beneath the bright, octagonal cases lies a hand-wound iteration of Swatch\u2019s automated SISTEM51 movement, equipped with an anti-magnetic Nivachron\u2122 balance spring \u2014 a component originally co-developed by both brands.<\/p>\n<p>The highly anticipated launch over the weekend sparked frenzied global queues and boutique gridlock, commanding the same cultural gravity as the historic MoonSwatch. Yet, behind the social media buzz lies a deeper conversation regarding long-term collectibility. Collectors are deeply divided over whether this \u201cpositive provocation\u201d operates as a genuine gateway to mechanical watchmaking for a digital-native generation, or if its non-serviceable architecture and mod-friendly design relegate it to a temporary \u201ctrend rather than a permanent horological staple. Once the intense social media FOMO fades, we are left wondering if these L\u00e9pine and Savonnette-style pocket watches will inspire lasting appreciation, or simply open the floodgates for cheap, aftermarket wrist-conversions.<\/p>\n<p>To unpack the realities of this monumental drop, we convened a panel of prominent industry voices, journalists, and collectors for our latest roundtable discussion. Joining the conversation are Tom Chng (Founder of the Singapore Watch Club), watch journalist Bhanu Chopra (<i>Worn &amp; Wound<\/i> contributor), Helbert Tsang (Co-founder of The Horology Club), Oliver Tong (Co-founder of Horoverse) and Fran\u00e7oise-Marie Santucci, a veteran watch journalist whose work spans prominent French publications including <i>Le Nouvel Obs<\/i>, <i>The Good Life<\/i> and <i>Montres Heroes<\/i>.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-003.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-005.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-007.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"4\"><span class=\"gallery-image-index\"><span class=\"image-index\">4 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0013.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"5\"><span class=\"gallery-image-index\"><span class=\"image-index\">5 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0012.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"6\"><span class=\"gallery-image-index\"><span class=\"image-index\">6 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0014.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"7\"><span class=\"gallery-image-index\"><span class=\"image-index\">7 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0015.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"8\"><span class=\"gallery-image-index\"><span class=\"image-index\">8 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0016.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"9\"><span class=\"gallery-image-index\"><span class=\"image-index\">9 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0017.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"10\"><span class=\"gallery-image-index\"><span class=\"image-index\">10 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0018.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"11\"><span class=\"gallery-image-index\"><span class=\"image-index\">11 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0019.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>Swatch and AP subverted expectations by dropping the Royal Pop as a pocket watch. What are your honest thoughts on this format? Do you think this \u201cunconventional\u201d wearability caps its long-term collectibility?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>I actually think it\u2019s a very clever and elegant execution of the project. There was plenty of skepticism around whether a plastic Royal Oak wristwatch might dilute or even erode the brand\u2019s equity. By releasing it as a pocket watch instead, AP and Swatch signal that this is, at its core, a horological toy. Something fun and lighthearted that introduces a new generation or demographic to mechanical watchmaking without taking itself too seriously.\n<\/p>\n<p>At the same time, I appreciate that there\u2019s still a sense of horological purity preserved through the use of a manual-winding movement.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>My first thought about Swatch watches is that they are meant to be fun accessories, sometimes even tongue-in-cheek. Therefore, anyone taking this seriously is far removed from the spirit of Swatch watches.\n<\/p>\n<p>That said, unconventional wearability almost certainly limits the audience. Most collectors still want something they can put on the wrist regularly, not just admire or use a couple of times, then put inside the drawer to be eventually forgotten.\n<\/p>\n<p>I do think the format caps its mainstream long-term collectability. But it may also create a smaller, more passionate cult following. Historically, this collaboration will be interesting, precisely because it broke the expected formula.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>I believe this is a great move from Swatch and AP, and is a masterstroke in terms of marketing and product design. It might be difficult to get excited about a Swatch version of a Royal Oak wristwatch because of how much the OG means to a lot of people, but with a new format that still retains a lot of that visual identity, it encourages people to introduce a bit of Royal Oak into their life in the form of a pocket watch\/bag charm whatever you want to use it for.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>Swatch and AP really went for it by dropping the Royal Pop as a pocket watch instead of a wristwatch. Honestly, I like the idea of them subverting expectations \u2014 that\u2019s fun and it keeps things interesting and brings up more discussions in the watch world. But when you attach that format to the price, it starts feeling more like an AP souvenir than a forever piece you\u2019re collecting for years. That said, I don\u2019t think \u201cweird to wear\u201d automatically kills collectibility. Sometimes something can be collectible even if you don\u2019t actually wear it every day.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>As the French-speaking Swiss say (and I\u2019m quite fond of this expression): I was \u201cpleasantly disappointed.\u201d Meaning, a slight letdown \u2013 because, like many, I had wanted a piece of the Audemars Piguet legend on my wrist \u2013 but also a genuine admiration for the boldness of this Royal Pop. The proposition is offbeat, daring, and it could well appeal to women. A shame that the launch, on May 16th, so often descended into chaos.\n<\/p>\n<p>What could hold the collection back isn\u2019t how it wears, in my view, but what lies inside \u2013 namely the Sistem51. A very solid, mechanically automated movement, but one that cannot be serviced.\n<\/p>\n<\/div>\n<\/div>\n<h3>What impact do you think this release will have on the existing community of Royal Oak owners?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>I actually happen to own a Royal Oak pocket watch from 1979, the original piece that inspired this fun tribute. They were produced in very small numbers, and it\u2019s a watch that I genuinely cherish and enjoy.\n<\/p>\n<p>What I like about the Royal Pop is that many more people will now get to experience the charm of that original concept, and perhaps through it, discover an appreciation for mechanical objects and traditional watchmaking.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>I think the impact on existing Royal Oak owners will be more emotional than material. For serious AP collectors, especially those invested in the Royal Oak\u2019s design purity and status, this kind of collaboration may feel playful to the point of irreverence. Some will see that as dilution; others will appreciate it as a confident brand showing it doesn\u2019t need to be overly precious.\n<\/p>\n<p>I don\u2019t own an AP, so I can\u2019t offer a personal owner\u2019s perspective, but from speaking to friends who collect AP, they don\u2019t see the Royal Pop as threatening the core Royal Oak legacy. If anything, it reinforces how culturally powerful and relevant AP Royal Oak brand has become.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>I know AP has been getting some criticism that Royal Pop could perhaps \u201ccheapen\u201d the AP brand. For me, as the owner of a vintage Royal Oak, I think it would introduce AP and the Royal Oak to a brand new audience, which could further elevate AP\u2019s popularity. Royal Oak and Royal Pop are different products, just like how Speedmaster and MoonSwatch are different, and I think most would not agree that the MoonSwatch has negatively impacted the desirability of Speedmasters. I think most Royal Oak owners would naturally like the Royal Pop as well, and would probably try to get one.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>From the Royal Oak owner\u2019s perspective, it\u2019s not really the pocket watch part that worries people \u2014 it\u2019s what the watch can turn into after the fact. To me, the pocket watch style doesn\u2019t really hurt the brand value, and the concept is fine. But the aftermarket bracelet situation is where it gets messy. If the design basically leaves an easy route to change it into a wrist watch, then basically most of us get to have an AP Royal Oak for nearly 1\/20 of the original price. The main topic here is the pocket watch\u2026 but the execution makes it feel mod-friendly.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>I don\u2019t own an Audemars Piguet, unfortunately \u2013 neither new nor vintage \u2013 but on social media, among a few French collectors who do, I\u2019ve noticed a great deal of irritation toward this collaboration. They genuinely feel it tarnishes the house.<br \/>\nWere I in their position, I don\u2019t think I\u2019d react that way. Because if anything, this collaboration shoots Audemars Piguet straight into contemporary pop culture \u2013 far more effectively than any name-drop by American rappers in their songs. That\u2019s something priceless, and it will ultimately be counted as this collaboration\u2019s lasting credit.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-011.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">The Singapore Watch Club<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-009.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">The Singapore Watch Club<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0010.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">The Singapore Watch Club<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>Both brands claim the Royal Pop aims to introduce younger generations to mechanical watchmaking through \u201cpositive provocation.\u201d Do you think the Royal Pop will actually resonate with new and younger watch enthusiasts\/collectors?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>Yes, I do think so. Scalpers and resellers aside, once the product eventually reaches the right hands, I believe it will ultimately be a positive thing for the industry.\n<\/p>\n<p>Younger consumers today are growing up with smartwatches as the norm. For some of them, the Royal Pop could genuinely become their first exposure to horology, which is funny and satisfying to think about considering our grandparents also grew up with pocket watches. In a strange way, it feels like things have come full circle.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>I think it will resonate with a certain group of younger audiences, but probably not in the broad manner the brands suggest. It\u2019s attention-grabbing, visually legible, and social-media friendly, which helps spark curiosity (perhaps even FOMO). Younger collectors often respond well to objects that feel ironic, self-aware, and less bound by traditional luxury codes, and the Royal Pop clearly fits that mold.<br \/>\nThe challenge is that a plastic novelty alone doesn\u2019t necessarily convert into lasting enthusiasm for mechanical watchmaking. It may succeed as a conversation starter more than as a gateway collectible.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>I honestly think it will, and the queues outside Swatch stores around the world and all the discussions the Royal Pop has generated seem to support that. Some say the younger generation treasures analog as they grew up in the digital age, and nothing is more analog (or some would even say archaic) than pocket watches. This gives young enthusiasts a chance to get a taste of AP and still retain the Royal Oak as their long-term aspiration.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>I\u2019m not convinced it resonates with more younger people to join the watch community after the collaboration. AP is already a well-known name, so people recognize it\u2014but recognition doesn\u2019t mean conversion into collectors. At the end of the day, a lot of buyers might still be buying it more for the design\/status than for watch culture. Compared to brands like Omega and Blancpain, this feels more like fashion-with-a-mechanical-label than a doorway into the hobby.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>I readily believe it sparks curiosity \u2013 if only thanks to (or because of) the enormous buzz across media and social networks. I notice it in my own circle, quite simply: friends\u2019 children are intrigued. And I think the fact that it isn\u2019t a wristwatch is precisely what intrigues them most, even if the format still meets with some resistance.<br \/>\nObviously, there are also opportunists \u2013 beyond the Saturday flippers, those who will look at watchmaking and think: \u201cWow, watches are expensive, they\u2019re bankable, they\u2019re brilliant!\u201d But among the younger generations exposed to this intense promotion, a few will almost certainly catch the watchmaking bug. And that, frankly, is wonderful.\n<\/p>\n<\/div>\n<\/div>\n<h3>Do you like the Royal Pop? Will you be copping one?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>I think it\u2019d be fun to place the Royal Pop side by side with my original Royal Oak pocket watch and show how one led to the other. I\u2019d also love to use them to introduce my nieces and nephews to mechanical watchmaking in a more approachable and playful way.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>This is a great question! I like it more as a statement than as a hype object. A plastic pocket watch tied to one of the most iconic sports-watch designs in history feels intentionally dissonant, but at the same time fun. When the hype subsides, I will buy one and use it as a clock on my desk. However, you will never catch me buying a custom-made strap that converts this fun object into another (hyped) pretend wristwatch.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>If I can get my hands on one, then sure. My personal favourites are the Ocho Negro and the Lan Ba. I\u2019d probably get the stand as well to use it as a desk clock to bring a bit of joy to my workday whenever I glance down at it.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>I like the Royal Pop concept. Like, genuinely\u2014cool, different, and it\u2019s got personality, if only it\u2019s a pure pocket watch. Would I cop one? Maybe, but definitely not now. Especially since we all have seen how the MoonSwatch situation went, people were queuing up at the store 3 days before, and the insane flip price on the trading platform. Finally, it turns out you can walk in and buy one with a retail price half a year later. For sure, it is collectible as the first official watch collaboration between Swatch and AP, so I might get one in the future.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>So, after discovering the eight models through press materials \u2013 since, apart from a handful of colleagues around the world, journalists were not given access to the actual pieces \u2013 I was intrigued, and fairly determined to buy one. Saturday morning, I made my way to Deauville (I was spending the weekend nearby), where the local Swatch store was one of the 17 in France authorised to sell the Royal Pop. But tensions ran high: a large number of young flippers had made the trip from the Paris suburbs, and in the end the boutique never opened. I\u2019ll admit the desire has faded since. I still haven\u2019t seen the watches in person, and I think it will take a little while before genuine enthusiasm returns among true enthusiasts \u2013 at least as far as I\u2019m concerned.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6723845\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Audemars Piguet Paradox: Does the Swatch &#8220;Royal Pop&#8221; Dilute a Legacy of Luxury?\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6722040\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Wrist Check: SGA Celebrates Back-to-Back MVP With Audemars Piguet Watches for His OKC Teammates\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6723965\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>J Balvin\u2019s Casio Ring Watch Shines in Gold-Tone and Rhinestones\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Audemars PiguetSwatchCollaborationRound TableSingapore Watch ClubThe Horology ClubTom ChngHelbert TsangHoroverseOliver TongBhanu ChopraSwatch x Audemars Piguet Royal PopFran\u00e7oise-Marie SantucciSee More <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-19T14:00:59Z\">1 day ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-19T14:00:59Z\">1 day ago<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Watches<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time class=\"timeago\" datetime=\"2026-05-19T14:00:59Z\">1 day ago<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.5K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p>When whispers of a potential crossover between Audemars Piguet and Swatch first gripped the internet, the watch community braced itself for a wrist-bound, Bioceramic carbon copy of G\u00e9rald Genta\u2019s iconic timepiece. Instead, the resulting Royal Pop forwent the wrist entirely, dropping as a vibrant mechanical pocket watch. This polarizing choice instantly thrust one of horology\u2019s most coveted silhouettes into a firestorm of debate over brand equity and design irrelevance. While the format shocked casual collectors, the DNA between these Swiss giants runs deep. Beneath the bright, octagonal cases lies a hand-wound iteration of Swatch\u2019s automated SISTEM51 movement, equipped with an anti-magnetic Nivachron\u2122 balance spring \u2014 a component originally co-developed by both brands.<\/p>\n<p>The highly anticipated launch over the weekend sparked frenzied global queues and boutique gridlock, commanding the same cultural gravity as the historic MoonSwatch. Yet, behind the social media buzz lies a deeper conversation regarding long-term collectibility. Collectors are deeply divided over whether this \u201cpositive provocation\u201d operates as a genuine gateway to mechanical watchmaking for a digital-native generation, or if its non-serviceable architecture and mod-friendly design relegate it to a temporary \u201ctrend rather than a permanent horological staple. Once the intense social media FOMO fades, we are left wondering if these L\u00e9pine and Savonnette-style pocket watches will inspire lasting appreciation, or simply open the floodgates for cheap, aftermarket wrist-conversions.<\/p>\n<p>To unpack the realities of this monumental drop, we convened a panel of prominent industry voices, journalists, and collectors for our latest roundtable discussion. Joining the conversation are Tom Chng (Founder of the Singapore Watch Club), watch journalist Bhanu Chopra (<i>Worn &amp; Wound<\/i> contributor), Helbert Tsang (Co-founder of The Horology Club), Oliver Tong (Co-founder of Horoverse) and Fran\u00e7oise-Marie Santucci, a veteran watch journalist whose work spans prominent French publications including <i>Le Nouvel Obs<\/i>, <i>The Good Life<\/i> and <i>Montres Heroes<\/i>.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-003.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-005.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-007.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"4\"><span class=\"gallery-image-index\"><span class=\"image-index\">4 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0013.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"5\"><span class=\"gallery-image-index\"><span class=\"image-index\">5 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0012.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"6\"><span class=\"gallery-image-index\"><span class=\"image-index\">6 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0014.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"7\"><span class=\"gallery-image-index\"><span class=\"image-index\">7 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0015.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"8\"><span class=\"gallery-image-index\"><span class=\"image-index\">8 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0016.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"9\"><span class=\"gallery-image-index\"><span class=\"image-index\">9 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0017.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"10\"><span class=\"gallery-image-index\"><span class=\"image-index\">10 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0018.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"11\"><span class=\"gallery-image-index\"><span class=\"image-index\">11 of 11<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0019.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Swatch\/Audemars Piguet<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>Swatch and AP subverted expectations by dropping the Royal Pop as a pocket watch. What are your honest thoughts on this format? Do you think this \u201cunconventional\u201d wearability caps its long-term collectibility?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>I actually think it\u2019s a very clever and elegant execution of the project. There was plenty of skepticism around whether a plastic Royal Oak wristwatch might dilute or even erode the brand\u2019s equity. By releasing it as a pocket watch instead, AP and Swatch signal that this is, at its core, a horological toy. Something fun and lighthearted that introduces a new generation or demographic to mechanical watchmaking without taking itself too seriously.\n<\/p>\n<p>At the same time, I appreciate that there\u2019s still a sense of horological purity preserved through the use of a manual-winding movement.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>My first thought about Swatch watches is that they are meant to be fun accessories, sometimes even tongue-in-cheek. Therefore, anyone taking this seriously is far removed from the spirit of Swatch watches.\n<\/p>\n<p>That said, unconventional wearability almost certainly limits the audience. Most collectors still want something they can put on the wrist regularly, not just admire or use a couple of times, then put inside the drawer to be eventually forgotten.\n<\/p>\n<p>I do think the format caps its mainstream long-term collectability. But it may also create a smaller, more passionate cult following. Historically, this collaboration will be interesting, precisely because it broke the expected formula.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>I believe this is a great move from Swatch and AP, and is a masterstroke in terms of marketing and product design. It might be difficult to get excited about a Swatch version of a Royal Oak wristwatch because of how much the OG means to a lot of people, but with a new format that still retains a lot of that visual identity, it encourages people to introduce a bit of Royal Oak into their life in the form of a pocket watch\/bag charm whatever you want to use it for.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>Swatch and AP really went for it by dropping the Royal Pop as a pocket watch instead of a wristwatch. Honestly, I like the idea of them subverting expectations \u2014 that\u2019s fun and it keeps things interesting and brings up more discussions in the watch world. But when you attach that format to the price, it starts feeling more like an AP souvenir than a forever piece you\u2019re collecting for years. That said, I don\u2019t think \u201cweird to wear\u201d automatically kills collectibility. Sometimes something can be collectible even if you don\u2019t actually wear it every day.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>As the French-speaking Swiss say (and I\u2019m quite fond of this expression): I was \u201cpleasantly disappointed.\u201d Meaning, a slight letdown \u2013 because, like many, I had wanted a piece of the Audemars Piguet legend on my wrist \u2013 but also a genuine admiration for the boldness of this Royal Pop. The proposition is offbeat, daring, and it could well appeal to women. A shame that the launch, on May 16th, so often descended into chaos.\n<\/p>\n<p>What could hold the collection back isn\u2019t how it wears, in my view, but what lies inside \u2013 namely the Sistem51. A very solid, mechanically automated movement, but one that cannot be serviced.\n<\/p>\n<\/div>\n<\/div>\n<h3>What impact do you think this release will have on the existing community of Royal Oak owners?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>I actually happen to own a Royal Oak pocket watch from 1979, the original piece that inspired this fun tribute. They were produced in very small numbers, and it\u2019s a watch that I genuinely cherish and enjoy.\n<\/p>\n<p>What I like about the Royal Pop is that many more people will now get to experience the charm of that original concept, and perhaps through it, discover an appreciation for mechanical objects and traditional watchmaking.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>I think the impact on existing Royal Oak owners will be more emotional than material. For serious AP collectors, especially those invested in the Royal Oak\u2019s design purity and status, this kind of collaboration may feel playful to the point of irreverence. Some will see that as dilution; others will appreciate it as a confident brand showing it doesn\u2019t need to be overly precious.\n<\/p>\n<p>I don\u2019t own an AP, so I can\u2019t offer a personal owner\u2019s perspective, but from speaking to friends who collect AP, they don\u2019t see the Royal Pop as threatening the core Royal Oak legacy. If anything, it reinforces how culturally powerful and relevant AP Royal Oak brand has become.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>I know AP has been getting some criticism that Royal Pop could perhaps \u201ccheapen\u201d the AP brand. For me, as the owner of a vintage Royal Oak, I think it would introduce AP and the Royal Oak to a brand new audience, which could further elevate AP\u2019s popularity. Royal Oak and Royal Pop are different products, just like how Speedmaster and MoonSwatch are different, and I think most would not agree that the MoonSwatch has negatively impacted the desirability of Speedmasters. I think most Royal Oak owners would naturally like the Royal Pop as well, and would probably try to get one.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>From the Royal Oak owner\u2019s perspective, it\u2019s not really the pocket watch part that worries people \u2014 it\u2019s what the watch can turn into after the fact. To me, the pocket watch style doesn\u2019t really hurt the brand value, and the concept is fine. But the aftermarket bracelet situation is where it gets messy. If the design basically leaves an easy route to change it into a wrist watch, then basically most of us get to have an AP Royal Oak for nearly 1\/20 of the original price. The main topic here is the pocket watch\u2026 but the execution makes it feel mod-friendly.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>I don\u2019t own an Audemars Piguet, unfortunately \u2013 neither new nor vintage \u2013 but on social media, among a few French collectors who do, I\u2019ve noticed a great deal of irritation toward this collaboration. They genuinely feel it tarnishes the house.<br \/>\nWere I in their position, I don\u2019t think I\u2019d react that way. Because if anything, this collaboration shoots Audemars Piguet straight into contemporary pop culture \u2013 far more effectively than any name-drop by American rappers in their songs. That\u2019s something priceless, and it will ultimately be counted as this collaboration\u2019s lasting credit.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-011.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">The Singapore Watch Club<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-009.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">The Singapore Watch Club<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 3<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-0010.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">The Singapore Watch Club<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>Both brands claim the Royal Pop aims to introduce younger generations to mechanical watchmaking through \u201cpositive provocation.\u201d Do you think the Royal Pop will actually resonate with new and younger watch enthusiasts\/collectors?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>Yes, I do think so. Scalpers and resellers aside, once the product eventually reaches the right hands, I believe it will ultimately be a positive thing for the industry.\n<\/p>\n<p>Younger consumers today are growing up with smartwatches as the norm. For some of them, the Royal Pop could genuinely become their first exposure to horology, which is funny and satisfying to think about considering our grandparents also grew up with pocket watches. In a strange way, it feels like things have come full circle.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>I think it will resonate with a certain group of younger audiences, but probably not in the broad manner the brands suggest. It\u2019s attention-grabbing, visually legible, and social-media friendly, which helps spark curiosity (perhaps even FOMO). Younger collectors often respond well to objects that feel ironic, self-aware, and less bound by traditional luxury codes, and the Royal Pop clearly fits that mold.<br \/>\nThe challenge is that a plastic novelty alone doesn\u2019t necessarily convert into lasting enthusiasm for mechanical watchmaking. It may succeed as a conversation starter more than as a gateway collectible.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>I honestly think it will, and the queues outside Swatch stores around the world and all the discussions the Royal Pop has generated seem to support that. Some say the younger generation treasures analog as they grew up in the digital age, and nothing is more analog (or some would even say archaic) than pocket watches. This gives young enthusiasts a chance to get a taste of AP and still retain the Royal Oak as their long-term aspiration.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>I\u2019m not convinced it resonates with more younger people to join the watch community after the collaboration. AP is already a well-known name, so people recognize it\u2014but recognition doesn\u2019t mean conversion into collectors. At the end of the day, a lot of buyers might still be buying it more for the design\/status than for watch culture. Compared to brands like Omega and Blancpain, this feels more like fashion-with-a-mechanical-label than a doorway into the hobby.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>I readily believe it sparks curiosity \u2013 if only thanks to (or because of) the enormous buzz across media and social networks. I notice it in my own circle, quite simply: friends\u2019 children are intrigued. And I think the fact that it isn\u2019t a wristwatch is precisely what intrigues them most, even if the format still meets with some resistance.<br \/>\nObviously, there are also opportunists \u2013 beyond the Saturday flippers, those who will look at watchmaking and think: \u201cWow, watches are expensive, they\u2019re bankable, they\u2019re brilliant!\u201d But among the younger generations exposed to this intense promotion, a few will almost certainly catch the watchmaking bug. And that, frankly, is wonderful.\n<\/p>\n<\/div>\n<\/div>\n<h3>Do you like the Royal Pop? Will you be copping one?<\/h3>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fsingapore-watch-club-tom-chng-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Tom Chng (Singapore Watch Club)<\/h3>\n<p>I think it\u2019d be fun to place the Royal Pop side by side with my original Royal Oak pocket watch and show how one led to the other. I\u2019d also love to use them to introduce my nieces and nephews to mechanical watchmaking in a more approachable and playful way.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fbahnu-chopra-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Bhanu Chopra, Watch Journalist<\/h3>\n<p>This is a great question! I like it more as a statement than as a hype object. A plastic pocket watch tied to one of the most iconic sports-watch designs in history feels intentionally dissonant, but at the same time fun. When the hype subsides, I will buy one and use it as a clock on my desk. However, you will never catch me buying a custom-made strap that converts this fun object into another (hyped) pretend wristwatch.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2025%2F04%2F28%2Fthe-horology-club-helbert-tsang-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Helbert Tsang (The Horology Club)<\/h3>\n<p>If I can get my hands on one, then sure. My personal favourites are the Ocho Negro and the Lan Ba. I\u2019d probably get the stand as well to use it as a desk clock to bring a bit of joy to my workday whenever I glance down at it.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2Fhoroverse-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Oliver Tong, Co-Founder of Horoverse<\/h3>\n<p>I like the Royal Pop concept. Like, genuinely\u2014cool, different, and it\u2019s got personality, if only it\u2019s a pure pocket watch. Would I cop one? Maybe, but definitely not now. Especially since we all have seen how the MoonSwatch situation went, people were queuing up at the store 3 days before, and the insane flip price on the trading platform. Finally, it turns out you can walk in and buy one with a retail price half a year later. For sure, it is collectible as the first official watch collaboration between Swatch and AP, so I might get one in the future.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"row row-margin\">\n<div class=\"span1\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F18%2FFrancoise-Marie-Santucci-round-table.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/div>\n<div class=\"span7\">\n<h3 class=\"author-article-name\">Fran\u00e7oise-Marie Santucci, Watch Journalist<\/h3>\n<p>So, after discovering the eight models through press materials \u2013 since, apart from a handful of colleagues around the world, journalists were not given access to the actual pieces \u2013 I was intrigued, and fairly determined to buy one. Saturday morning, I made my way to Deauville (I was spending the weekend nearby), where the local Swatch store was one of the 17 in France authorised to sell the Royal Pop. But tensions ran high: a large number of young flippers had made the trip from the Paris suburbs, and in the end the boutique never opened. I\u2019ll admit the desire has faded since. I still haven\u2019t seen the watches in person, and I think it will take a little while before genuine enthusiasm returns among true enthusiasts \u2013 at least as far as I\u2019m concerned.\n<\/p>\n<\/div>\n<\/div>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Audemars PiguetSwatchCollaborationRound TableSingapore Watch ClubThe Horology ClubTom ChngHelbert TsangHoroverseOliver TongBhanu ChopraSwatch x Audemars Piguet Royal PopFran\u00e7oise-Marie SantucciSee More <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/5\/swatch-audemars-piguet-royal-pop-round-table-discussion&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F19%2Fswatch-audemars-piguet-royal-pop-round-table-discussion-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Watches 1 day ago 2.5K Views 0\u00a0Comments Comments Save Text By Zoe Leung Share this article In this Article Watches 1 day ago 2.5K Views 0\u00a0Comments Comments Save When whispers of a potential crossover between Audemars Piguet and Swatch first gripped the internet, the watch community braced itself for a wrist-bound, Bioceramic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1945685","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1945685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1945685"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1945685\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1945685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1945685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1945685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}