{"id":1945654,"date":"2026-05-20T00:00:00","date_gmt":"2026-05-19T21:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1945654"},"modified":"2026-05-20T00:00:00","modified_gmt":"2026-05-19T21:00:00","slug":"wonderland-189","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1945654","title":{"rendered":"Wonderland"},"content":{"rendered":"
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\n\t\t\tWonderland<\/span>
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\n\t\t\tA MATCH MADE IN BROOKLYN<\/span>
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KidSuper\u2019s Colm Dillane lives larger than life \u2013 it\u2019s what he\u2019s been doing for the last 16 years. From County Cork to Williamsburg, that world\u2019s getting bigger with this new eight-piece football-inspired collaboration with Jameson Whiskey, and a helping hand from his friend, Colombian megastar J Balvin.<\/h3>\n
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On a rooftop in his (mostly) self-built clubhouse\/creative studio, friends, family and fans gather in tight, excited huddles to watch fashion brand KidSuper\u2019s creative mastermind Colm Dillane take on Colombian music legend J Balvin in a pre-World Cup friendly. The amiable competition ends with a \u2018ooooh\u2019 and \u2018ahhhh\u2019-soundtracked top bins challenge. The teams were sporting the two disparate jerseys from the eight-piece Bottled by Kidsuper <\/em>collection, designed entirely by Colm. It was a multicultural celebration of football, style and community \u2013 even if in the end, there could only be one winner\u2026spoiler alert: Team Colm won. Nonetheless, it was a fun, anything-goes event extravaganza done the KidSuper x Jameson way: cheer, triumph and, well, whiskey.\u00a0<\/p>\n

This felt like a moment 200 years in the making. Bringing together a match-made-in-distillery trio of legacymakers, with this campaign, the goal was football \u2013 and specifically, the art of unity that the game brings. The collab does what Colm is best suited to help carry the torch for \u2013 stateside and on Irish home turf: celebrate football\u2019s unparalleled ability to unify people globally.\u00a0<\/p>\n

Rather than make the whistle their starting point, they agreed on <\/strong>a better medium: a shared Irish heritage and the desire to build a strong legacy. \u201cMy father\u2019s Irish, and his whole family\u2019s in Ireland, so I got to visit the distillery and go there with my cousin and my uncle, because I don\u2019t see them that often, so they met me there, and now it\u2019s really cool,\u201d Colm says. So, with this collection, he mixes his passion for football and niche experiences like visiting age-old distilleries in County Cork\u2019s Midleton in his native Ireland into one (huge) melting pot, blending sport, streetwear and art. But the one taking the forefront now is his heritage. \u201cMy dad\u2019s the only one in his family who doesn\u2019t live in Ireland, so I\u2019m always trying to get reconnected there,\u201d he shares, elaborating on the collection\u2019s growing sentimental value. \u201cMy name is Colm, so it\u2019s a very Irish name. When I\u2019m in America, I\u2019m super Irish, and when I\u2019m in Ireland, I\u2019m the dumb Yank. So now, this is giving me more credit as an Irish-er.\u201d And because of that, he wanted to offer more to this collaboration than an on-brand line of merchandise. \u201cI didn\u2019t want it to feel surface-level or gimmicky,\u201d the designer admits. \u201cThere are a lot of references people expect you to make, and we kept trying to push past the obvious choices and find something that felt more real.\u201d<\/p>\n

As far as \u2018corporate collaborations\u2019 go, as KidSuper coins them: \u201cI think ours is really good.\u201d For him, the formula for a successful brand partnership is simple: \u201cI never want KidSuper to disappear inside a collaboration. The best ones feel like two friend groups meeting each other for the first time,\u201d which ironically mirrors his relationship with friend and collaborator, J Balvin. Serving as Jameson\u2019s latest Global Brand Ambassador, it was too fitting an occasion for the two creative pioneers not to cheers to. \u201cBeing able to collaborate with J Balvin is incredible because we just partnered on a team called Super Ninos for Baller League, and Balvin was one of the first people to ever support KidSuper, so bringing us back together felt like a dream come true,\u201d Dillane says. \u201cWe both didn\u2019t really know about it until we were working together. We were like, \u2018Oh my god, what are the chances?\u2019 So that was great.\u201d\u00a0<\/p>\n

For the Colombian singer-songwriter, the loyalty runs both ways. \u201cI met him when he was an upcoming artist, when he had a small store. I heard about him, I went to see what he does, and I\u2019ve supported him since day one,\u201d Balvin says as we sit down to chat under the green glow of the Jameson logo, upstairs in Colm\u2019s playhouse. \u201cWe\u2019ve supported each other for a long time \u2013 he was the second person who did my wardrobe for my tour when I started in the United States.\u201d<\/p>\n

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And it\u2019s that clear overlap and shared, youthful zeal between fashion, music and football that gives the collaboration its kickstart. \u201cFashion has always been part of culture, and especially with music. You can tell if someone is calmer or takes risks \u2013 someone who is not afraid of anything. That\u2019s what I\u2019m most passionate about: expressing yourself without talking,\u201d he says, sporting the whiskey barrel-toned varsity-style leather bomber jacket \u2013 an apt fit pick for the record-breaking musician.\u00a0<\/p>\n

But with this range of pieces, it\u2019s not just about being fit for the occasion, but being fit for purpose. Across it, football nostalgia gets filtered through KidSuper\u2019s offbeat sentimentalism: floral jerseys inspired by his grandmother\u2019s couch, pink checkerboard graphics and vintage-feeling, charcoal track sets with burgundy accents that feel like a garm from a teenage memory. \u201cFootball jerseys are emotional objects already,\u201d Colm says of the pieces the collection centres on. \u201cPeople keep them forever, pass them down, wear them when they\u2019re happy, wear them when they\u2019re heartbroken. I liked the idea of treating them almost like souvenirs from memories that didn\u2019t happen yet.\u201d<\/p>\n

And while all roads lead to the pitch with this collection, the spirit of the brand remains impossible to miss. There is history in the detailing, a humour in the styling and an effortlessness that stops the clothes from ever feeling overly polished or self-serious. \u201cWe were obviously inspired by the \u201890s and early 2000s soccer kids,\u201d the Brooklyn-native enthuses. \u201cWe tried to make a collaboration that, outside of the two brands, would be desirable. That\u2019s sometimes difficult when you\u2019re working with brands, but for sure, [with] this one, we found the perfect balance of KidSuper, Jameson and football.\u201d<\/p>\n

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\u201cBoth worlds care a lot about details, but the best versions never feel overly calculated,\u201d he offers. \u201cThe magic is when something feels effortless, even though a crazy amount of work went into it.\u201d But that work doesn\u2019t feel so extreme when the goal is fun, which it often is in the world of KidSuper \u2013 you just have to look at the universe he\u2019s spinning to see it.\u00a0<\/p>\n

For all of KidSuper\u2019s charisma, what makes the brand resonate is its humanity. Beneath the tailoring, the spectacle and the ever-expanding universe Colm has built sits something surprisingly earnest: a belief that fashion should just feel joyful. \u201cI think life is funnier than fashion sometimes allows it to be,\u201d Colm admits. \u201cI love craftsmanship and tailoring and all of that, but clothes should have charm and personality and not feel too precious.\u201d Maybe that\u2019s why football works so naturally inside the KidSuper world. At its best, the game has never really been about perfection \u2013 it\u2019s about the emotion, the community and absolute chaos. The same things, it turns out, that make great clothes too.<\/p>\n

The Bottled by KidSuper collection is available to shop <\/em>here<\/em><\/a>.<\/em><\/p>\n<\/p>\n

Words<\/strong> \u2013 Aswan Magumbe<\/em><\/p>\n<\/div>\n<\/section>\n

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\n\t\t\t\t20 May 2026\t\t\t<\/div>\n
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Collabs<\/a><\/div>\n
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\n\t\t\t\tWe\u2019re Obsessed With Inde Navarrette \u2013 But What Is She Obsessed With?<\/span> <\/span><\/a>\t\t\t<\/div>\n
\n\t\t\t\tDonni Davy On Euphoria\u2019s Glammiest Chapter Yet<\/span> <\/span><\/a>\t\t\t<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Wonderland A MATCH MADE IN BROOKLYN KidSuper\u2019s Colm Dillane lives larger than life \u2013 it\u2019s what he\u2019s been doing for the last 16 years. From County Cork to Williamsburg, that world\u2019s getting bigger with this new eight-piece football-inspired collaboration with Jameson Whiskey, and a helping hand from his friend, Colombian megastar J Balvin. On a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,257],"class_list":["post-1945654","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-wonderlandmagazine-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1945654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1945654"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1945654\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1945654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1945654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1945654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}