{"id":1943470,"date":"2026-05-19T13:50:31","date_gmt":"2026-05-19T10:50:31","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1943470"},"modified":"2026-05-19T13:50:31","modified_gmt":"2026-05-19T10:50:31","slug":"pint-or-pichet-beer-consumption-overtakes-wine-for-the-first-time-in-france","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1943470","title":{"rendered":"Pint or pichet? Beer consumption overtakes wine for the first time in France"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/76\/42\/86\/1200x675_cmsv2_7a67d4f6-eeb0-522d-9a03-bd401f7ac317-9764286.jpg&#8221;]<\/p>\n<article id=\"abe-2894895-pos1-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2894895\" data-cid=\"9764212\" data-part-label=\"Partner content\">\n<figure id=\"abe-2894895-label-pos1-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/42\/12\/189x106_cmsv2_cdb0a73d-1677-5c99-af9c-00042d89497e-9764212.jpg\" loading=\"lazy\" alt=\"A night-time photo showing the Vega-C rocket, equipped with SMILE, from a launchpad. 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It is surrounded by four metal pylons and clouds of smoke\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Tech News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    ESA\u2013China SMILE mission launches to study Earth\u2019s magnetic shield\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2894930-pos2-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2894930\" data-cid=\"9764351\" data-part-label=\"Partner content\">\n<figure id=\"abe-2894930-label-pos2-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/36\/15\/16\/189x106_cmsv2_c3993903-7773-58c0-b8d7-ff09474da2e9-9361516.jpg\" loading=\"lazy\" alt=\"FILE: F16 jets of the Romanian Air perform a fly-by at the Black Sea, Defence, Aerospace and Security (BSDA) international exhibition in Bucharest, Romania, May 22, 2024.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    NATO fighter jet downs stray Ukrainian drone over Estonia\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2893385-pos3-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video\" data-nid=\"2893385\" data-cid=\"9760327\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893385-label-pos3-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/68\/31\/189x106_cmsv2_8ef55119-48a3-5496-91ed-6d03dee92088-9756831.jpg\" loading=\"lazy\" alt=\"Film poster\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Culture news<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Zurita de Oliveira, mother of Portuguese rock, gets a documentary film\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2894867-pos4-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2894867\" data-cid=\"9764058\" data-part-label=\"Partner content\">\n<figure id=\"abe-2894867-label-pos4-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/40\/58\/189x106_cmsv2_dab6d632-07fd-516c-afdb-43c431205465-9764058.jpg\" loading=\"lazy\" alt=\"An aerial view of the Pentagon in Arlington County, Virginia, in 2022.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    USA<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Lawmakers raise alarm over legality of US lethal drug boat strikes\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article class=\"helper-site-row o-article-newsy\">\n<div class=\"helper-site-container o-article-newsy__container\">\n<div class=\"o-article-newsy__main\">\n<header class=\"h-grid o-article-newsy__main__header\">\n<nav aria-label=\"Breadcrumbs\" class=\"c-article-breadcrumbs\">\n<div id=\"adb-article-breadcrumb\" class=\"c-article-breadcrumbs__list\">\n<p>                          Culture<\/p>\n<p>                          Food and Drink<\/p><\/div>\n<\/nav>\n<h1 class=\"c-article-redesign-title\">\n                            Pint or pichet? Beer consumption overtakes wine for the first time in France<\/h1>\n<div class=\"c-article-image-video u-position-relative \">\n<div class=\"js-superdiv u-aspect-ratio-16x9 u-position-relative \" data-sponsored=\"Partner content\"><img fetchpriority=\"high\" decoding=\"async\" class=\"js-poster-img c-article-media__img\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/42\/86\/1536x864_cmsv2_7a67d4f6-eeb0-522d-9a03-bd401f7ac317-9764286.jpg\" width=\"1536\" height=\"864\" loading=\"eager\" alt=\"Beer consumption overtakes wine for the first time in France\"><\/div>\n<div class=\"c-article-caption u-position-absolute\"><i id=\"article-caption-content\" class=\"c-article-caption__content\"><span class=\"c-article-caption__text\"><br \/>\n              Beer consumption overtakes wine for the first time in France<br \/>\n                    <span class=\"u-color-white\">&#8211;\u00a0<\/span><span class=\"c-article-caption__copyright\">Copyright\u00a0<\/span><span class=\"c-article-caption__credit\">Canva<\/span><\/span><\/i><\/div>\n<div class=\"c-article-image-copyright c-article-image-copyright--novideo\">\n      Copyright\u00a0Canva\n  <\/div>\n<\/div>\n<\/header>\n<div class=\"h-grid o-article-newsy__main__body u-article-content\">\n<div class=\"o-article-newsy__contributors-publication-date\">\n<div class=\"c-article-contributors\">\n  By&amp;nbspDavid Mouriquand\n<\/div>\n<div class=\"c-article-publication-date\" data-timestamp=\"1779198631\">\n         Published on<br \/>\n            <time datetime=\"2026-05-19 15:50:31 +02:00\">19\/05\/2026 &#8211; 15:50 GMT+2<\/time><\/div>\n<\/div>\n<div class=\"c-article-partage-commentaire u-align-items-center u-display-flex\"><span class=\"c-article-partage-commentaire__links u-align-items-center u-display-flex u-justify-content-center js-c-article-partage-commentaire-share\"><span>Share<\/span><\/span><span>Comments<\/span><\/div>\n<div class=\"c-article-partage-commentaire-popup-overlay 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height=\"24\" alt=\"threads\" loading=\"lazy\"><span>Threads<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"48\" height=\"48\" alt=\"threads\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"24\" height=\"24\" alt=\"whatsapp\" loading=\"lazy\"><span>Whatsapp<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"48\" height=\"48\" alt=\"whatsapp\" class=\"u-show-for-desktop\" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"c-article-summary\">\n        For the first time in France\u2019s recorded history, beer has overtaken wine as the drink of choice.<br \/>\nOh. Mon. Dieu.<br \/>\n    <\/h2>\n<div class=\"c-article-content c-article-content--culture js-article-content\">\n<p><em>Repas sans vin, repas chagrin<\/em>, as the French say.<\/p>\n<div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<p>Translation: A meal without wine is a sad meal.<\/p>\n<p>Some stereotypes don\u2019t come from nowhere, and wine is an integral part of the French national identity on the same level as the consumption of a good baguette, excessive amounts of cheese, and the absolute necessity of garlic and butter as the basis of most cooking. <\/p>\n<p>Oh, and pure, unfiltered anger at the makers of <strong>Emily in Paris<\/strong>.<\/p>\n<p>However, the first part of that statement is changing&#8230;<\/p>\n<p>For the first time ever, the consumption of beer has overtaken wine as the French drink of choice, thereby challenging the Gallic notion that beer is the preferred drink of the Germans, the Belgians and <em>ze rosbifs<\/em>.<\/p>\n<p>Indeed, according to new data released by l\u2019Organisation Internationale de la Vigne et du Vin (<strong>OIV<\/strong> &#8211; the International Organisation of Vine and Wine), the French drank 22 million hectolitres of wine last year. Compare that figure to the one from the French brewery association Brasseurs de France, which state the French downed 22.1 million hectolitres of beer in 2025, and you have yourself a historical moment. <\/p>\n<p>More alarming, wine consumption in France has slipped to its lowest level since 1957. <\/p>\n<p>This could be positive news when it comes to the lowering alcohol consumption, but a terrible development for those who ascribe to Louis Pasteur\u2019s words: \u201cIl y a plus de philosophie dans une bouteille de vin que dans tous les livres\u201d (\u201cA bottle of wine contains more philosophy than all the books in the world\u201d). <\/p>\n<p>So, what gives? <\/p>\n<p>The steadily expanding French beer scene? Oui. <\/p>\n<p>People drinking less alcohol despite studies which suggest that <strong>wine drinkers show lower heart risk than other alcohol consumers<\/strong>? En effet. <\/p>\n<p>The cultural shift which leads a Sciences Po lecturer <strong>to tell Les Echos<\/strong>: &#8220;Wine and its 75cl bottle are still associated with dining at the table, whereas people are eating at the table less often\u201d? Certainment.<\/p>\n<p>Most beers also have lower alcohol content and, again according to the Brasseurs de France, the drink is more associated with &#8220;convivial moments&#8221; such as sports matches. <\/p>\n<p>Much less fun are the economic reasons behind beer overtaking wine. La bi\u00e8re is typically cheaper, and the growing cost of living crisis is altering drinking habits \u2013 especially among young people.<\/p>\n<p>The OIV also mentions that <strong>US tariffs<\/strong> have piled pressure onto the global wine trade. <\/p>\n<p>\u201cWhat we can see in the 2025 data is a sector that&#8217;s reacting to real-time impacts of US tariff policies, but also adapting to some longer-term changes in terms of climate and consumption,\u201d said OIV Director General John Barker. <\/p>\n<p>France still remained the largest European consumer of wine last year, so that should come as some comfort. However, should you be heading to France any time soon, you needn\u2019t fear appearing uncouth if you order yourself a pint as opposed to a pichet. <\/p>\n<p><em>Les temps changent<\/em> &#8230;<\/p>\n<p><strong>Disclaimer: Drink responsibly.<\/strong><\/p>\n<\/div>\n<p>                                  Go to accessibility shortcuts<\/p>\n<div class=\"c-article-partage-commentaire u-align-items-center u-display-flex\"><span class=\"c-article-partage-commentaire__links u-align-items-center u-display-flex u-justify-content-center js-c-article-partage-commentaire-share\"><span>Share<\/span><\/span><span>Comments<\/span><\/div>\n<div id=\"adb-article-you-might-also-like\" class=\"perf-cv-auto c-article-you-might-also-like\">\n<h2 class=\"c-article-you-might-also-like__title\">\n        Read more<br \/>\n      <\/h2>\n<div class=\"c-article-you-might-also-like__container\">\n<article id=\"abe-2869778-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1 the-media-object--has-video\" data-nid=\"2869778\" data-cid=\"9648585\" data-part-label=\"Partner content\">\n<figure id=\"abe-2869778-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/64\/85\/85\/480x270_cmsv2_ac116916-a51c-5924-8b92-38e7fec20465-9648585.jpg\" loading=\"lazy\" alt=\"A visitor tastes non-alcoholic wine at the Wine Paris 2026 fair, at the Porte de Versailles exhibition center in Paris, France, Tuesday, Feb. 10, 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Food and Drink<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    How low can you go: alcohol-free wines boost sales at Wine Paris show<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2651088-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2651088\" data-cid=\"8781972\" data-part-label=\"Partner content\">\n<figure id=\"abe-2651088-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/08\/78\/19\/72\/480x270_cmsv2_1e0a8ca4-e8c0-5cc5-a426-e61a022ce7d3-8781972.jpg\" loading=\"lazy\" alt=\"How is Emily in Paris creating discord among European leaders?  \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Culture news<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    How is &#8216;Emily in Paris&#8217; creating discord among European leaders?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2571070-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2571070\" data-cid=\"8526746\" data-part-label=\"Partner content\">\n<figure id=\"abe-2571070-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/08\/52\/67\/46\/480x270_cmsv2_07cfd0f8-e871-507c-9701-f74b7921bf13-8526746.jpg\" loading=\"lazy\" alt=\"Ros\u00e9 All Day: The ultimate guide to sipping in style (Yes, ice is welcome!)\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Food and Drink<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Pour decision? Why ros\u00e9 with ice is not a faux pas<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto\">\n<ul id=\"adb-article-tags\" class=\"c-tags-list\">\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Beer<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  France<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Wine<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Controversy<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  study<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  food culture<br 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Tuesday, Feb. 10, 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Food and Drink<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    How low can you go: alcohol-free wines boost sales at Wine Paris show<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2651088-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2651088\" data-cid=\"8781972\" data-part-label=\"Partner content\">\n<figure id=\"abe-2651088-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/08\/78\/19\/72\/480x270_cmsv2_1e0a8ca4-e8c0-5cc5-a426-e61a022ce7d3-8781972.jpg\" loading=\"lazy\" alt=\"How is Emily in Paris creating discord among European leaders?  \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Culture news<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    How is &#8216;Emily in Paris&#8217; creating discord among European leaders?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2571070-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2571070\" data-cid=\"8526746\" data-part-label=\"Partner content\">\n<figure id=\"abe-2571070-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/08\/52\/67\/46\/480x270_cmsv2_07cfd0f8-e871-507c-9701-f74b7921bf13-8526746.jpg\" loading=\"lazy\" alt=\"Ros\u00e9 All Day: The ultimate guide to sipping in style (Yes, ice is welcome!)\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Food and Drink<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>   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class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2894772\" data-cid=\"9763528\" data-part-label=\"Partner content\">\n<figure id=\"abe-2894772-label-pos3-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/35\/28\/320x180_cmsv2_0d42a4dd-20b9-5010-8c80-11020ad1ea18-9763528.jpg\" loading=\"lazy\" alt=\"Women allege they were raped during filming of UK TV Show Married At First Sight \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Reality show scandal: Married At First Sight UK faces rape allegations<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2894812-pos4-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2894812\" data-cid=\"9763992\" 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decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/40\/76\/320x180_cmsv2_30fb469e-4f81-5cd1-ba50-f607114ad2dd-9764076.jpg\" loading=\"lazy\" alt=\"Aqua, dance-pop band behind hit song \u2018Barbie Girl\u2019, announces breakup \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Aqua, dance-pop band behind hit song \u2018Barbie Girl\u2019, announces breakup<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893385-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2893385\" data-cid=\"9760327\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893385-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/68\/31\/320x180_cmsv2_8ef55119-48a3-5496-91ed-6d03dee92088-9756831.jpg\" loading=\"lazy\" alt=\"Film poster\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Zurita de Oliveira, mother of Portuguese rock, gets a documentary film<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893950-pos1-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-video the-media-object--has-related the-media-object--no-label\" data-nid=\"2893950\" data-cid=\"9759857\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Pompeii: A doctor identified thanks to his instruments<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2894772-pos2-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2894772\" data-cid=\"9763528\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Reality show scandal: Married At First Sight UK faces rape allegations<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2869731-pos3-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-video the-media-object--has-related the-media-object--no-label\" data-nid=\"2869731\" data-cid=\"9648318\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    &#8216;A heartbreaking loss&#8217;: Celebrities pay tribute to James Van Der Beek<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2891586-pos4-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2891586\" data-cid=\"9748424\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    International jazz festival draws thousands with free open-air concert<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2894501-pos5-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-video the-media-object--has-related the-media-object--no-label\" data-nid=\"2894501\" data-cid=\"9762103\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Shakira wins lengthy legal battle over Spanish tax authorities<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<div class=\"articleBody\" data-key=\"articleBody\">Repas sans vin, repas chagrin, as the French say.Translation: A meal without wine is a sad meal.Some stereotypes don\u2019t come from nowhere, and wine is an integral part of the French national identity on the same level as the consumption of a good baguette, excessive amounts of cheese, and the absolute necessity of garlic and butter as the basis of most cooking.Oh, and pure, unfiltered anger at the makers of Emily in Paris.However, the first part of that statement is changing&#8230;For the first time ever, the consumption of beer has overtaken wine as the French drink of choice, thereby challenging the Gallic notion that beer is the preferred drink of\u00a0the Germans,\u00a0the Belgians and ze rosbifs.Indeed, according to new data released by l\u2019Organisation Internationale de la Vigne et du Vin (OIV &#8211; the International Organisation of Vine and Wine), the French drank 22 million hectolitres of wine last year. Compare that figure to the one from the French brewery association Brasseurs de France, which state the French downed\u00a022.1 million hectolitres of beer in 2025, and you have yourself a historical moment.\u00a0More alarming, wine consumption in France has slipped to its lowest level since 1957.\u00a0This could be positive news when it comes to the lowering alcohol consumption, but\u00a0a terrible development for those who ascribe to Louis Pasteur\u2019s words: \u201cIl y a plus de philosophie dans une bouteille de vin que dans tous les livres\u201d (\u201cA bottle of wine contains more philosophy than all the books in the world\u201d). \u00a0So, what gives? \u00a0The steadily expanding French beer scene? Oui. \u00a0People drinking less alcohol despite studies which suggest that wine drinkers show lower heart risk than other alcohol consumers? En effet.\u00a0The cultural shift which leads a Sciences Po lecturer\u00a0to tell Les Echos: &#8220;Wine and its 75cl bottle are still associated with dining at the table, whereas people are eating at the table less often\u201d? Certainment.Most beers also have lower alcohol content and, again according to the Brasseurs de France, the drink is more associated with &#8220;convivial moments&#8221; such as sports matches.\u00a0Much less fun are the economic reasons behind beer overtaking wine. La bi\u00e8re is typically cheaper, and the growing cost of living crisis is altering drinking habits \u2013 especially among young people.The OIV also mentions that US tariffs have piled pressure onto the global wine trade. \u00a0\u201cWhat we can see in the 2025 data is a sector that&#8217;s reacting to real-time impacts of US tariff policies, but also adapting to some longer-term changes in terms of climate and consumption,\u201d said OIV Director General John Barker.\u00a0France still remained the largest European consumer of wine last year, so that should come as some comfort. However, should you be heading to France any time soon, you needn\u2019t fear appearing uncouth if you order yourself a pint as opposed to a pichet. \u00a0Les temps changent &#8230;Disclaimer: Drink responsibly.<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.euronews.com\/culture\/2026\/05\/19\/pint-or-pichet-beer-consumption-overtakes-wine-for-the-first-time-in-france&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/76\/42\/86\/1200x675_cmsv2_7a67d4f6-eeb0-522d-9a03-bd401f7ac317-9764286.jpg&#8221;] Tech News ESA\u2013China SMILE mission launches to study Earth\u2019s magnetic shield Europe News NATO fighter jet downs stray Ukrainian drone over Estonia Culture news Zurita de Oliveira, mother of Portuguese rock, gets a documentary film USA Lawmakers raise alarm over legality of US lethal drug boat strikes Tech News ESA\u2013China SMILE mission [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[226,36],"class_list":["post-1943470","post","type-post","status-publish","format-standard","hentry","category-international","tag-crawlmanager","tag-euronews-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1943470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1943470"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1943470\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1943470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1943470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1943470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}