{"id":1941907,"date":"2026-05-14T08:49:55","date_gmt":"2026-05-14T05:49:55","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1941907"},"modified":"2026-05-14T08:49:55","modified_gmt":"2026-05-14T05:49:55","slug":"nutella-ice-cream-is-now-available-and-the-freezer-aisle-will-never-be-the-same","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1941907","title":{"rendered":"Nutella Ice Cream Is Now Available and the Freezer Aisle Will Never Be the Same"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FtwNutella-Ice-Cream-Announcement-Release-Info.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 14, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Nutella Ice Cream Is Now Available and the Freezer Aisle Will Never Be the Same\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/14\/Nutella-Ice-Cream-Announcement-Release-Info-1.jpg\",\"alt\":\"Nutella Ice Cream Announcement Release Info\",\"width\":1400,\"height\":933,\"credit\":\"Wells Enterprises\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]' role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Wells Enterprises<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 14, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Wells Enterprises announces the nationwide launch of Nutella Ice Cream, the only ice cream made with real Nutella, available now in 14 fl. oz. tubs starting at $4.36 USD and four-pack single-serve cones starting at $5.47 USD<\/li>\n<li>The ice cream features Nutella layers and swirls folded throughout the base, delivering the same hazelnut-cocoa flavor profile fans have been scraping from jars since 1964<\/li>\n<\/ul>\n<p>Nutella Ice Cream is now available in freezers nationwide, marking the iconic hazelnut-cocoa spread\u2019s first official entry into the frozen dessert category. Produced by Wells Enterprises, the largest privately held ice cream manufacturer in the United States, the launch arrives in two formats: a 14-fluid-ounce spoonable tub for a suggested retail price starting at $4.36 USD, and a four-pack of 3.04-fluid-ounce single-serve cones starting at $5.47 USD.<\/p>\n<p>Nutella has been a fixture in kitchens across 160 countries for more than six decades, which makes the ice cream launch feel both obvious and overdue. The spread has spent years living adjacent to dessert culture without fully entering it on its own terms. It has been folded into crepes, spooned into doughnuts, blended into milkshakes, and churned into every possible homemade frozen approximation by fans unwilling to wait. The difference here is material: this is not a hazelnut-chocolate ice cream inspired by Nutella or designed to evoke it. Wells Enterprises and Ferrero are billing this as the only ice cream made with real Nutella, with layers and swirls of the actual spread folded throughout the base.\n<\/p>\n<p>That distinction matters more than it might seem. Flavored ice creams built around licensed names have a long history of delivering something adjacent to the original rather than the thing itself, the kind of product that satisfies a craving in the store and underwhelms in the bowl. The commitment to using real Nutella throughout the base rather than a flavor approximation is the core of Wells\u2019 pitch, and it is the detail that separates this from the dozen unofficial Nutella ice cream concepts that have circulated on food blogs for years.\n<\/p>\n<p>The two formats address different consumption moments cleanly. The 14-ounce tub, described by Wells as made for slow evenings and sharing at home, is the natural entry point for existing Nutella fans who want the spread experience in a spoonable format. The single-serve cone, positioned as a premium treat for on-the-go moments, extends the product into impulse purchase territory at the point of sale. At a suggested starting price of $5.47 USD for a four-pack, the cones land at a price point that competes comfortably with premium single-serve frozen novelties without asking the consumer to make a considered purchase decision.\n<\/p>\n<p>Nutella Ice Cream is available now at retailers nationwide.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6721766\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Goldfish Drops Limited-Edition Pok\u00e9mon Crackers for 30th Anniversary\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Nutella\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 14, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Nutella Ice Cream Is Now Available and the Freezer Aisle Will Never Be the Same\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/14\/Nutella-Ice-Cream-Announcement-Release-Info-1.jpg\",\"alt\":\"Nutella Ice Cream Announcement Release Info\",\"width\":1400,\"height\":933,\"credit\":\"Wells Enterprises\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]' role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Wells Enterprises<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 14, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Wells Enterprises announces the nationwide launch of Nutella Ice Cream, the only ice cream made with real Nutella, available now in 14 fl. oz. tubs starting at $4.36 USD and four-pack single-serve cones starting at $5.47 USD<\/li>\n<li>The ice cream features Nutella layers and swirls folded throughout the base, delivering the same hazelnut-cocoa flavor profile fans have been scraping from jars since 1964<\/li>\n<\/ul>\n<p>Nutella Ice Cream is now available in freezers nationwide, marking the iconic hazelnut-cocoa spread\u2019s first official entry into the frozen dessert category. Produced by Wells Enterprises, the largest privately held ice cream manufacturer in the United States, the launch arrives in two formats: a 14-fluid-ounce spoonable tub for a suggested retail price starting at $4.36 USD, and a four-pack of 3.04-fluid-ounce single-serve cones starting at $5.47 USD.<\/p>\n<p>Nutella has been a fixture in kitchens across 160 countries for more than six decades, which makes the ice cream launch feel both obvious and overdue. The spread has spent years living adjacent to dessert culture without fully entering it on its own terms. It has been folded into crepes, spooned into doughnuts, blended into milkshakes, and churned into every possible homemade frozen approximation by fans unwilling to wait. The difference here is material: this is not a hazelnut-chocolate ice cream inspired by Nutella or designed to evoke it. Wells Enterprises and Ferrero are billing this as the only ice cream made with real Nutella, with layers and swirls of the actual spread folded throughout the base.\n<\/p>\n<p>That distinction matters more than it might seem. Flavored ice creams built around licensed names have a long history of delivering something adjacent to the original rather than the thing itself, the kind of product that satisfies a craving in the store and underwhelms in the bowl. The commitment to using real Nutella throughout the base rather than a flavor approximation is the core of Wells\u2019 pitch, and it is the detail that separates this from the dozen unofficial Nutella ice cream concepts that have circulated on food blogs for years.\n<\/p>\n<p>The two formats address different consumption moments cleanly. The 14-ounce tub, described by Wells as made for slow evenings and sharing at home, is the natural entry point for existing Nutella fans who want the spread experience in a spoonable format. The single-serve cone, positioned as a premium treat for on-the-go moments, extends the product into impulse purchase territory at the point of sale. At a suggested starting price of $5.47 USD for a four-pack, the cones land at a price point that competes comfortably with premium single-serve frozen novelties without asking the consumer to make a considered purchase decision.\n<\/p>\n<p>Nutella Ice Cream is available now at retailers nationwide.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6721766\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Goldfish Drops Limited-Edition Pok\u00e9mon Crackers for 30th Anniversary\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Nutella\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 14, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Food &amp; Beverage\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 14, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Nutella Ice Cream Is Now Available and the Freezer Aisle Will Never Be the Same\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/14\/Nutella-Ice-Cream-Announcement-Release-Info-1.jpg\",\"alt\":\"Nutella Ice Cream Announcement Release Info\",\"width\":1400,\"height\":933,\"credit\":\"Wells Enterprises\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]' role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FNutella-Ice-Cream-Announcement-Release-Info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Wells Enterprises<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 14, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Wells Enterprises announces the nationwide launch of Nutella Ice Cream, the only ice cream made with real Nutella, available now in 14 fl. oz. tubs starting at $4.36 USD and four-pack single-serve cones starting at $5.47 USD<\/li>\n<li>The ice cream features Nutella layers and swirls folded throughout the base, delivering the same hazelnut-cocoa flavor profile fans have been scraping from jars since 1964<\/li>\n<\/ul>\n<p>Nutella Ice Cream is now available in freezers nationwide, marking the iconic hazelnut-cocoa spread\u2019s first official entry into the frozen dessert category. Produced by Wells Enterprises, the largest privately held ice cream manufacturer in the United States, the launch arrives in two formats: a 14-fluid-ounce spoonable tub for a suggested retail price starting at $4.36 USD, and a four-pack of 3.04-fluid-ounce single-serve cones starting at $5.47 USD.<\/p>\n<p>Nutella has been a fixture in kitchens across 160 countries for more than six decades, which makes the ice cream launch feel both obvious and overdue. The spread has spent years living adjacent to dessert culture without fully entering it on its own terms. It has been folded into crepes, spooned into doughnuts, blended into milkshakes, and churned into every possible homemade frozen approximation by fans unwilling to wait. The difference here is material: this is not a hazelnut-chocolate ice cream inspired by Nutella or designed to evoke it. Wells Enterprises and Ferrero are billing this as the only ice cream made with real Nutella, with layers and swirls of the actual spread folded throughout the base.\n<\/p>\n<p>That distinction matters more than it might seem. Flavored ice creams built around licensed names have a long history of delivering something adjacent to the original rather than the thing itself, the kind of product that satisfies a craving in the store and underwhelms in the bowl. The commitment to using real Nutella throughout the base rather than a flavor approximation is the core of Wells\u2019 pitch, and it is the detail that separates this from the dozen unofficial Nutella ice cream concepts that have circulated on food blogs for years.\n<\/p>\n<p>The two formats address different consumption moments cleanly. The 14-ounce tub, described by Wells as made for slow evenings and sharing at home, is the natural entry point for existing Nutella fans who want the spread experience in a spoonable format. The single-serve cone, positioned as a premium treat for on-the-go moments, extends the product into impulse purchase territory at the point of sale. At a suggested starting price of $5.47 USD for a four-pack, the cones land at a price point that competes comfortably with premium single-serve frozen novelties without asking the consumer to make a considered purchase decision.\n<\/p>\n<p>Nutella Ice Cream is available now at retailers nationwide.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6721766\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Goldfish Drops Limited-Edition Pok\u00e9mon Crackers for 30th Anniversary\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Nutella\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 14, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 14, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Food &amp; Beverage<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 14, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.1K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Wells Enterprises announces the nationwide launch of Nutella Ice Cream, the only ice cream made with real Nutella, available now in 14 fl. oz. tubs starting at $4.36 USD and four-pack single-serve cones starting at $5.47 USD<\/li>\n<li>The ice cream features Nutella layers and swirls folded throughout the base, delivering the same hazelnut-cocoa flavor profile fans have been scraping from jars since 1964<\/li>\n<\/ul>\n<p>Nutella Ice Cream is now available in freezers nationwide, marking the iconic hazelnut-cocoa spread\u2019s first official entry into the frozen dessert category. Produced by Wells Enterprises, the largest privately held ice cream manufacturer in the United States, the launch arrives in two formats: a 14-fluid-ounce spoonable tub for a suggested retail price starting at $4.36 USD, and a four-pack of 3.04-fluid-ounce single-serve cones starting at $5.47 USD.<\/p>\n<p>Nutella has been a fixture in kitchens across 160 countries for more than six decades, which makes the ice cream launch feel both obvious and overdue. The spread has spent years living adjacent to dessert culture without fully entering it on its own terms. It has been folded into crepes, spooned into doughnuts, blended into milkshakes, and churned into every possible homemade frozen approximation by fans unwilling to wait. The difference here is material: this is not a hazelnut-chocolate ice cream inspired by Nutella or designed to evoke it. Wells Enterprises and Ferrero are billing this as the only ice cream made with real Nutella, with layers and swirls of the actual spread folded throughout the base.\n<\/p>\n<p>That distinction matters more than it might seem. Flavored ice creams built around licensed names have a long history of delivering something adjacent to the original rather than the thing itself, the kind of product that satisfies a craving in the store and underwhelms in the bowl. The commitment to using real Nutella throughout the base rather than a flavor approximation is the core of Wells\u2019 pitch, and it is the detail that separates this from the dozen unofficial Nutella ice cream concepts that have circulated on food blogs for years.\n<\/p>\n<p>The two formats address different consumption moments cleanly. The 14-ounce tub, described by Wells as made for slow evenings and sharing at home, is the natural entry point for existing Nutella fans who want the spread experience in a spoonable format. The single-serve cone, positioned as a premium treat for on-the-go moments, extends the product into impulse purchase territory at the point of sale. At a suggested starting price of $5.47 USD for a four-pack, the cones land at a price point that competes comfortably with premium single-serve frozen novelties without asking the consumer to make a considered purchase decision.\n<\/p>\n<p>Nutella Ice Cream is available now at retailers nationwide.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Sophie Caraan<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Nutella\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/5\/nutella-ice-cream-announcement-release-info&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F14%2FtwNutella-Ice-Cream-Announcement-Release-Info.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Food &amp; Beverage May 14, 2026 1.1K Views 0\u00a0Comments Comments Save Text By Sophie Caraan Editor Assistant Thu Tran Share this article Wells Enterprises Food &amp; Beverage May 14, 2026 1.1K Views 0\u00a0Comments Comments Save Summary Wells Enterprises announces the nationwide launch of Nutella Ice Cream, the only ice cream made with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1941907","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1941907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1941907"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1941907\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1941907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1941907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1941907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}