{"id":1941865,"date":"2026-05-18T00:00:00","date_gmt":"2026-05-17T21:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1941865"},"modified":"2026-05-18T00:00:00","modified_gmt":"2026-05-17T21:00:00","slug":"zendaya-taps-into-the-creative-process-in-a-quirky-ad-directed-by-spike-jonze","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1941865","title":{"rendered":"Zendaya Taps into the Creative Process in a Quirky Ad Directed by Spike Jonze"},"content":{"rendered":"<div class=\"entry-content prose-colossal max-w-none\">\n<div class=\"wp-block-group alignfull is-style-default entry-header is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<figure class=\"colo-post-featured-image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1117\" src=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2026\/05\/zendaya-2.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"a still from an ad featuring Zendaya showing her wearing a blue and white outfit and looking into a mirror where she has three reflections\" style=\"object-fit:cover\"><figcaption class=\"wp-element-caption\">All images \u00a9 On<\/figcaption><\/figure>\n<div class=\"wp-block-group post-title is-vertical is-layout-flex wp-container-core-group-is-layout-0bc941e6 wp-block-group-is-layout-flex\">\n<h1 class=\"alignfull wp-block-post-title\">Zendaya Taps into the Creative Process in a Quirky Ad Directed by Spike Jonze<\/h1>\n<div class=\"wp-block-group alignfull post-meta is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-post-date\"><time datetime=\"2026-05-18T13:45:10-05:00\">May 18, 2026<\/time><\/div>\n<div class=\"taxonomy-category wp-block-post-terms\"><a class=\"category-design\" href=\"https:\/\/www.thisiscolossal.com\/category\/design\/\" rel=\"tag\">Design<\/a><a class=\"category-film\" href=\"https:\/\/www.thisiscolossal.com\/category\/film\/\" rel=\"tag\">Film<\/a><\/div>\n<div class=\"wp-block-post-author-name\"><a href=\"https:\/\/www.thisiscolossal.com\/author\/kmothes\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Kate Mothes<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-group alignfull post-share-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-outermost-social-sharing has-visible-labels has-icon-color is-style-logos-only is-layout-flex wp-block-outermost-social-sharing-is-layout-flex\">\n<li style=\"color: #1c1e0d\" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-crow-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.thisiscolossal.com%2F2026%2F05%2Fzendaya-spike-jonze-on-apparel-advertisement%2F&amp;title=Zendaya%20Taps%20into%20the%20Creative%20Process%20in%20a%20Quirky%20Ad%20Directed%20by%20Spike%20Jonze\" aria-label=\"Share\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\"><br \/>\n\t\t\t\t<span class=\"wp-block-outermost-social-sharing-link-label \"><br \/>\n\t\t\tShare\t\t<\/span><br \/>\n\t<\/a>\n<\/li>\n<li style=\"color: #1c1e0d\" class=\"outermost-social-sharing-link outermost-social-sharing-link-mail has-crow-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.thisiscolossal.com\/cdn-cgi\/l\/email-protection#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\" aria-label=\"Email\" class=\"wp-block-outermost-social-sharing-link-anchor\"><br \/>\n\t\t\t\t<span class=\"wp-block-outermost-social-sharing-link-label \"><br \/>\n\t\t\tEmail\t\t<\/span><br \/>\n\t<\/a>\n<\/li>\n<\/ul>\n<p><button class=\"simplefavorite-button preset\" data-postid=\"474147\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\"><i class=\"sf-icon-bookmark\"><\/i>Bookmark<\/button>\n<\/div>\n<\/div>\n<\/div>\n<p>In a distraction-free \u201cdream lab,\u201d Zendaya has carte blanche to create a new wardrobe in a short, stop-motion film written and directed by <a href=\"https:\/\/www.imdb.com\/name\/nm0005069\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spike Jonze<\/a>. The advertisement, which announces a clothing line the actor co-created with apparel brand <a href=\"https:\/\/www.on.com\/en-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">On<\/a>, merges dance and playful optics as she maneuvers through some otherworldly trial and error.<\/p>\n<p>You might also enjoy Jonze\u2019s <a href=\"https:\/\/www.thisiscolossal.com\/2018\/03\/spike-jonze-directs-mind-melting-new-dance-video-for-apple\/\">mind-melting dance video<\/a> for Apple featuring FKA twigs.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<\/div>\n<\/figure>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2026\/05\/zendaya-1.jpeg\" class=\"swipebox\" data-rel=\"lightbox-gallery-474147\"><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1117\" src=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2026\/05\/zendaya-1.jpeg\" alt=\"a still from an ad featuring Zendaya showing a large hand reaching in to grab a giant paintbrush held by people wearing white outfits\" class=\"wp-image-474148\"><\/a><\/figure>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2026\/05\/zendaya-3.jpeg\" class=\"swipebox\" data-rel=\"lightbox-gallery-474147\"><img decoding=\"async\" loading=\"lazy\" width=\"2000\" height=\"1118\" src=\"https:\/\/www.thisiscolossal.com\/wp-content\/uploads\/2026\/05\/zendaya-3.jpeg\" alt=\"a still from an ad featuring Zendaya showing her wearing a cartoonishly large, boxy outfit of khaki shorts and a black long-sleeve top\" class=\"wp-image-474150\"><\/a><\/figure>\n<aside class=\"after-entry\" role=\"complementary\" aria-label=\"After Entry\">\n<section id=\"block-16\" class=\"widget widget_block widget_text\">\n<p><mark style=\"background-color:#88caf0\" class=\"has-inline-color\"><strong>Do stories and artists like this matter to you?<\/strong><\/mark> Become a <a href=\"https:\/\/www.thisiscolossal.com\/members\/\" data-type=\"page\" data-id=\"118516\">Colossal Member<\/a> now, and support independent arts publishing.<\/p>\n<\/section>\n<section id=\"block-17\" class=\"widget widget_block\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top member-benefits is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li>Hide advertising<\/li>\n<li>Save your favorite articles<\/li>\n<li>Get 15% off in the <a href=\"https:\/\/colossal.shop\/\">Colossal Shop<\/a><\/li>\n<li>Receive members-only newsletter<\/li>\n<li>Give 1% for art supplies in K-12 classrooms<\/li>\n<\/ul>\n<\/div>\n<div 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May 18, 2026 DesignFilm Kate Mothes Share Email Bookmark In a distraction-free \u201cdream lab,\u201d Zendaya has carte blanche to create a new wardrobe in a short, stop-motion film written and directed by Spike Jonze. The advertisement, which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,270],"class_list":["post-1941865","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-thisiscolossal-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1941865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1941865"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1941865\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1941865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1941865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1941865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}