{"id":1941730,"date":"2026-05-18T15:08:00","date_gmt":"2026-05-18T12:08:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1941730"},"modified":"2026-05-18T15:08:00","modified_gmt":"2026-05-18T12:08:00","slug":"guccis-times-square-show-pays-homage-to-the-people-of-nyc","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1941730","title":{"rendered":"Gucci\u2019s Times Square show pays homage to the people of NYC"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-391-1575-1050\/azure\/dazed-prod\/1440\/5\/1445417.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/70279\/1\/gucci-cruise-2026-times-square-new-york-demna-guccicore-casting\" data-article-id=\"70279\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img no-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"62_GUCCI_CRUISE27_ALE_A4052\" class=\"img\" height=\"2362\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1440\/5\/1445417.jpg\" width=\"1575\"><\/span><\/span><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-05-18T15:08:00+00:00\" class=\"timestamp\" title=\"18 May 2026\"><span class=\"month\">May<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"18\">18,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/feature\">Feature<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/feature\">Feature<\/a><\/div>\n<h1 class=\"title\"><span>Gucci\u2019s Times Square show pays homage to the people <span class=\"nowrap\">of NYC<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Demna\u2019s Cruise 2026 show celebrated the characters and contradictions of New York, with cameos from Alex Consani, Paris Hilton and <span class=\"nowrap\">Cindy Crawford<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-05-18T15:08:00+00:00\" class=\"timestamp\" title=\"18 May 2026\"><span class=\"month\">May<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"18\">18,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-05-18T15:08:00+00:00\" class=\"timestamp\" title=\"18 May 2026\"><span class=\"month\">May<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"18\">18,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/TedStansfield\"><br \/>\nTed Stansfield<br \/>\n<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-50-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Gucci Cruise 2026<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37049\/0\/gucci-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Cruise 2026 GucciCore New York\" class=\"img\" height=\"524\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-216-787-524\/azure\/dazed-prod\/1440\/5\/1445366.jpg\" width=\"787\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37049\/1\/gucci-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Cruise 2026 GucciCore New York\" class=\"img\" height=\"524\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-218-787-524\/azure\/dazed-prod\/1440\/5\/1445367.jpg\" width=\"787\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37049\/2\/gucci-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Cruise 2026 GucciCore New York\" class=\"img\" height=\"524\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-216-787-524\/azure\/dazed-prod\/1440\/5\/1445368.jpg\" width=\"787\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37049\/3\/gucci-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Cruise 2026 GucciCore New York\" class=\"img\" height=\"524\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-213-787-524\/azure\/dazed-prod\/1440\/5\/1445369.jpg\" width=\"787\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37049\/4\/gucci-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Cruise 2026 GucciCore New York\" class=\"img\" height=\"524\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-216-787-524\/azure\/dazed-prod\/1440\/5\/1445370.jpg\" width=\"787\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37049\/5\/gucci-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Cruise 2026 GucciCore New York\" class=\"img\" height=\"524\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-213-787-524\/azure\/dazed-prod\/1440\/5\/1445371.jpg\" width=\"787\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 50 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>If Wall Street is the beating heart of American capitalism, then Times Square is its beat face. Flooded with advertisements the size of literal skyscrapers, its neon screens are an assault on the eyes, burning the logos of the world\u2019s biggest brands into your retinas, firing them into the farthest recesses of your brain.<\/span><\/p>\n<p><span>A fashion show, at its basest form, is an advertisement \u2013 it\u2019s how brands grab your attention, seep into your conscious and subconscious, and show you what you want before you even know what you want yourself. Perhaps that\u2019s part of what informed Demna\u2019s decision to present his first Cruise collection for Gucci (titled <em>GucciCore<\/em>) here, in this crucible of commerce.<\/span><\/p>\n<p><span>Staged last night, as the sun set behind New York\u2019s shining metal and glass monoliths, those flashing screens were taken over with giant Gucci ads, which rushed past like enormous Instagram Reels. Produced by digital artist Ryan Drake, these AI-generated videos advertised not just Gucci clothes but Gucci underwear, Gucci fine jewellery, Gucci motor vehicles, Gucci pet accessories, and even a Gucci hotel \u2013 all laden with the house\u2019s unmistakable trademarks of sex, glamour, provocation, and the Italian <\/span><em><span>dolce vita<\/span><\/em><span>.<\/span><\/p>\n<p><span>AI-produced art is a thorny topic right now, with many people fearing the demise of creativity or creative labour more broadly. Demna doesn\u2019t seem to care about this \u2013 he\u2019s always liked to poke and provoke, and here the message seems to be: <em>AI is here, get on board.<\/em><\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Beneath these hovering cinema screens, black fences enclosed the show space, barely containing the thronging crowds, whose numbers had swelled beyond Times Square\u2019s already claustrophobic norm. The fences may have banished the crowds, but they didn\u2019t keep out the cacophony of the city (people, cars, sirens), which pulsed through the space, adding a layer to the soundtrack that accompanied the show.<\/span><\/p>\n<p><span>The city of New York pulsed through the collection too, which was inspired by its various archetypes; the cycling city boys, the yoga mat-toting working girls, the women dolled up for a night out and the guys swaggering about in their wake. Traversing Madison Avenue, Brooklyn, SoHo and Harlem, these archetypes weren\u2019t tired and clich\u00e9d like they could have been; they were Guccified; current and precise, tongue-in-cheek but not pointed. This new, urbane vision of Americana was brought to life by a cast of models, celebrities and characters with unique faces: vintage power couple Cindy Crawford and Tom Brady; pop princesses Emrata and Paris Hilton (seen for the first time in living memory as a brunette); runway royalty Alex Consani and Anok Yai; internet baddies Gabbriette and Amelia Gray; Victoria\u2019s Secret alumnus Candice Swanepoel and recent <\/span><em><span>Dazed<\/span><\/em><span> cover star Vivian Wilson; along with a range of street-cast models.<\/span><\/p>\n<p><span>\u201cGucci\u2019s love story with this city began more than seven decades ago on Fifth Avenue, so bringing this show to New York feels like a homecoming for the brand,\u201d Demna said in a \u2018manifesto\u2019 sent out after the show. <\/span><span>\u201cTo do something that felt real to New York, I wanted to show this collection on the kind of people you might pass on the street, individuals with their own way of wearing clothes, a plurality of styles that intersect like the streets of the city.\u201d<\/span><\/p>\n<p><span>Demna is clearly playing with (or again, poking at) our ideas of good taste, offering an unprejudiced reflection of our current beauty ideals: shrunken forms, swollen lips, glassy foreheads and contoured faces. Maybe that\u2019s not what we\u2019re used to seeing on the runway, but we\u2019re seeing it everywhere else, so why not here? Just look at the Met Gala.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3bf59640-3984-47f7-884a-b44e00f99cfb\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1366\/azure\/dazed-prod\/1440\/5\/1445396.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Cruise 2026 GucciCore New York\" class=\"img\" height=\"2049\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/5\/1445396.jpg\" width=\"1366\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Gucci Cruise 2026<\/span><span class=\"credit\">Courtesy of Gucci<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>The sex of Tom Ford\u2019s tenure was conspicuous throughout this collection \u2013 in the short skirts and high heels (which I\u2019m confident my colleague Emma Davidson would appreciatively describe as \u2018slaggy\u2019); in the sensual feathers, leathers and (faux) furs. The bags \u2013 slick, slouchy versions of the brand\u2019s most beloved models \u2013 will undoubtedly elicit desire among a wide range of consumers.<\/span><\/p>\n<p><span>Meanwhile, the men\u2019s tailoring was cinched or else cocooned in tubular pillows. The casual wear was street-led, with sheeny tracksuits and shiny denim coated in latex. It\u2019s flashy and it\u2019s fun, which is kind of what Gucci should be.<\/span><\/p>\n<p><span>Towards the end of Demna\u2019s \u2018manifesto\u2019, sent out just prior to the show, was a telling line about his aim for the collection: \u201cMost of what you\u2019ll see in this show is part of GucciCore,\u201d he wrote, \u201ca permanent collection that will evolve over time, shaping my vision by building the foundation of a Gucci wardrobe grounded in pragmatic, wearable pieces that are unmistakably Gucci.\u201d<\/span><\/p>\n<p><span>We\u2019re getting a clear sense now of what this new era of Gucci looks like: a flashy fusion of the house\u2019s codes and Demna\u2019s own signatures \u2013 layered irony, internet fluency, wry observation and playful provocation. And he\u2019s right: it\u2019s a wardrobe, it\u2019s unmistakably Gucci, and it\u2019s full of wearable pieces that people will no doubt flock to buy.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"article-series header tags\"><span class=\"heading\">More on these topics:<\/span><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/feature\">Feature<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/gucci\">Gucci<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/demna-gvasalia\">Demna Gvasalia<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/new-york\">New York<\/a><\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid split-list__header\">\n<div class=\"section-header\">\n<div class=\"section-header__link\">\n<h2 class=\"section-header__title\">Trending<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<section class=\"split-list-scene\" data-split-scene>\n<section class=\"split-list\" id=\"trending\" data-split>\n<div class=\"split-list__layout\" aria-label=\"Trending\">\n<div class=\"split-list__feature\"><a class=\"split-hero\" href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/70268\/1\/bird-behaviour-tiktok-favourite-dating-insult-dating-deprogramming-women\"><\/p>\n<div class=\"split-hero__media\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Natalie Portman in Black Swan\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-0-1024-682\/azure\/dazed-prod\/1440\/5\/1445335.jpg\"><\/span><\/span><\/div>\n<div class=\"split-hero__panel\">\n<div class=\"split-hero__wrapper\">\n<h3 class=\"split-hero__title\">The internet wants women to stop acting like \u2018birds\u2019<\/h3>\n<p class=\"split-hero__summary\">On TikTok, the word has become shorthand for being male-centred, prompting women to share their dating horror stories and unlearn their \u2018bird\u2019 behaviour before summertime<\/p>\n<p><span class=\"split-hero__category\">Life &amp; 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TV<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">7 sex worker-approved films about sex work<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/music\/article\/70263\/1\/the-5-best-songs-from-drake-s-new-albums-plural-iceman-habibti-maid-of-honour\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Screenshot 2026-05-15 at 12.28.40\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-0-1620-1080\/azure\/dazed-prod\/1440\/5\/1445165.png\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Music<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">The 5 best songs from Drake\u2019s new albums (plural) <\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70278\/1\/all-your-favourite-fashion-designers-are-visiting-this-subculture-archive\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"FKA Twigs wearing Rachel Auburn \" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-252-1074-716\/azure\/dazed-prod\/1440\/5\/1445364.jpg\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Fashion<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">This subculture archive is fashion\u2019s best kept secret<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70248\/1\/american-flag-progressive-way-americana-addison-rae-gen-z-star-spangled-banner\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Addison Rae - Diet Pepsi\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-0-2826-1884\/azure\/dazed-prod\/1440\/4\/1444996.png\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Fashion<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">Why is Americana everywhere right now?<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70279\/1\/gucci-cruise-2026-times-square-new-york-demna-guccicore-casting\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"62_GUCCI_CRUISE27_ALE_A4052\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-391-1575-1050\/azure\/dazed-prod\/1440\/5\/1445417.jpg\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Fashion<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">Gucci\u2019s Times Square show pays homage to the people of NYC<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/70071\/1\/samsung-dazed-club-skate-park-skateboarding-session\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\">\n<p class=\"split-rail-card__campaign optional-paragraph\"> Samsung<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Dazed Club x Samsung skate session\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-0-2998-1998\/azure\/dazed-prod\/1440\/3\/1443195.jpg\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Life &amp; Culture<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">What went down at Dazed Club\u2019s drop-in skate session with Samsung<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-50-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Gucci Cruise 2026<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37049\/0\/gucci-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Cruise 2026 GucciCore New York\" class=\"img\" height=\"524\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-216-787-524\/azure\/dazed-prod\/1440\/5\/1445366.jpg\" width=\"787\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37049\/1\/gucci-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Cruise 2026 GucciCore New York\" class=\"img\" height=\"524\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-218-787-524\/azure\/dazed-prod\/1440\/5\/1445367.jpg\" width=\"787\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37049\/2\/gucci-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Cruise 2026 GucciCore New York\" class=\"img\" height=\"524\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-216-787-524\/azure\/dazed-prod\/1440\/5\/1445368.jpg\" width=\"787\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37049\/3\/gucci-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Cruise 2026 GucciCore New York\" class=\"img\" height=\"524\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-213-787-524\/azure\/dazed-prod\/1440\/5\/1445369.jpg\" width=\"787\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37049\/4\/gucci-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Cruise 2026 GucciCore New York\" class=\"img\" height=\"524\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-216-787-524\/azure\/dazed-prod\/1440\/5\/1445370.jpg\" width=\"787\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/37049\/5\/gucci-cruise-2026\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Cruise 2026 GucciCore New York\" class=\"img\" height=\"524\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-213-787-524\/azure\/dazed-prod\/1440\/5\/1445371.jpg\" width=\"787\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 50 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>If Wall Street is the beating heart of American capitalism, then Times Square is its beat face. Flooded with advertisements the size of literal skyscrapers, its neon screens are an assault on the eyes, burning the logos of the world\u2019s biggest brands into your retinas, firing them into the farthest recesses of your brain.<\/span><\/p>\n<p><span>A fashion show, at its basest form, is an advertisement \u2013 it\u2019s how brands grab your attention, seep into your conscious and subconscious, and show you what you want before you even know what you want yourself. Perhaps that\u2019s part of what informed Demna\u2019s decision to present his first Cruise collection for Gucci (titled <em>GucciCore<\/em>) here, in this crucible of commerce.<\/span><\/p>\n<p><span>Staged last night, as the sun set behind New York\u2019s shining metal and glass monoliths, those flashing screens were taken over with giant Gucci ads, which rushed past like enormous Instagram Reels. Produced by digital artist Ryan Drake, these AI-generated videos advertised not just Gucci clothes but Gucci underwear, Gucci fine jewellery, Gucci motor vehicles, Gucci pet accessories, and even a Gucci hotel \u2013 all laden with the house\u2019s unmistakable trademarks of sex, glamour, provocation, and the Italian <\/span><em><span>dolce vita<\/span><\/em><span>.<\/span><\/p>\n<p><span>AI-produced art is a thorny topic right now, with many people fearing the demise of creativity or creative labour more broadly. Demna doesn\u2019t seem to care about this \u2013 he\u2019s always liked to poke and provoke, and here the message seems to be: <em>AI is here, get on board.<\/em><\/span><\/p>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Beneath these hovering cinema screens, black fences enclosed the show space, barely containing the thronging crowds, whose numbers had swelled beyond Times Square\u2019s already claustrophobic norm. The fences may have banished the crowds, but they didn\u2019t keep out the cacophony of the city (people, cars, sirens), which pulsed through the space, adding a layer to the soundtrack that accompanied the show.<\/span><\/p>\n<p><span>The city of New York pulsed through the collection too, which was inspired by its various archetypes; the cycling city boys, the yoga mat-toting working girls, the women dolled up for a night out and the guys swaggering about in their wake. Traversing Madison Avenue, Brooklyn, SoHo and Harlem, these archetypes weren\u2019t tired and clich\u00e9d like they could have been; they were Guccified; current and precise, tongue-in-cheek but not pointed. This new, urbane vision of Americana was brought to life by a cast of models, celebrities and characters with unique faces: vintage power couple Cindy Crawford and Tom Brady; pop princesses Emrata and Paris Hilton (seen for the first time in living memory as a brunette); runway royalty Alex Consani and Anok Yai; internet baddies Gabbriette and Amelia Gray; Victoria\u2019s Secret alumnus Candice Swanepoel and recent <\/span><em><span>Dazed<\/span><\/em><span> cover star Vivian Wilson; along with a range of street-cast models.<\/span><\/p>\n<p><span>\u201cGucci\u2019s love story with this city began more than seven decades ago on Fifth Avenue, so bringing this show to New York feels like a homecoming for the brand,\u201d Demna said in a \u2018manifesto\u2019 sent out after the show. <\/span><span>\u201cTo do something that felt real to New York, I wanted to show this collection on the kind of people you might pass on the street, individuals with their own way of wearing clothes, a plurality of styles that intersect like the streets of the city.\u201d<\/span><\/p>\n<p><span>Demna is clearly playing with (or again, poking at) our ideas of good taste, offering an unprejudiced reflection of our current beauty ideals: shrunken forms, swollen lips, glassy foreheads and contoured faces. Maybe that\u2019s not what we\u2019re used to seeing on the runway, but we\u2019re seeing it everywhere else, so why not here? Just look at the Met Gala.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"3bf59640-3984-47f7-884a-b44e00f99cfb\" data-src=\"https:\/\/images-prod.dazeddigital.com\/1366\/azure\/dazed-prod\/1440\/5\/1445396.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Gucci Cruise 2026 GucciCore New York\" class=\"img\" height=\"2049\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/5\/1445396.jpg\" width=\"1366\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Gucci Cruise 2026<\/span><span class=\"credit\">Courtesy of Gucci<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>The sex of Tom Ford\u2019s tenure was conspicuous throughout this collection \u2013 in the short skirts and high heels (which I\u2019m confident my colleague Emma Davidson would appreciatively describe as \u2018slaggy\u2019); in the sensual feathers, leathers and (faux) furs. The bags \u2013 slick, slouchy versions of the brand\u2019s most beloved models \u2013 will undoubtedly elicit desire among a wide range of consumers.<\/span><\/p>\n<p><span>Meanwhile, the men\u2019s tailoring was cinched or else cocooned in tubular pillows. The casual wear was street-led, with sheeny tracksuits and shiny denim coated in latex. It\u2019s flashy and it\u2019s fun, which is kind of what Gucci should be.<\/span><\/p>\n<p><span>Towards the end of Demna\u2019s \u2018manifesto\u2019, sent out just prior to the show, was a telling line about his aim for the collection: \u201cMost of what you\u2019ll see in this show is part of GucciCore,\u201d he wrote, \u201ca permanent collection that will evolve over time, shaping my vision by building the foundation of a Gucci wardrobe grounded in pragmatic, wearable pieces that are unmistakably Gucci.\u201d<\/span><\/p>\n<p><span>We\u2019re getting a clear sense now of what this new era of Gucci looks like: a flashy fusion of the house\u2019s codes and Demna\u2019s own signatures \u2013 layered irony, internet fluency, wry observation and playful provocation. And he\u2019s right: it\u2019s a wardrobe, it\u2019s unmistakably Gucci, and it\u2019s full of wearable pieces that people will no doubt flock to buy.<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/70279\/1\/gucci-cruise-2026-times-square-new-york-demna-guccicore-casting&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/0-391-1575-1050\/azure\/dazed-prod\/1440\/5\/1445417.jpg&#8221;] May\u00a0 18,\u00a0 2026 Fashion \/ Feature Fashion \/ Feature Gucci\u2019s Times Square show pays homage to the people of NYC Demna\u2019s Cruise 2026 show celebrated the characters and contradictions of New York, with cameos from Alex Consani, Paris Hilton and Cindy Crawford May\u00a0 18,\u00a0 2026 May\u00a0 18,\u00a0 2026 Text Ted Stansfield Gucci [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1941730","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1941730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1941730"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1941730\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1941730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1941730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1941730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}