{"id":1941342,"date":"2026-05-18T13:00:24","date_gmt":"2026-05-18T10:00:24","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1941342"},"modified":"2026-05-18T13:00:24","modified_gmt":"2026-05-18T10:00:24","slug":"meltie-is-the-summer-accessory-you-didnt-know-you-needed","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1941342","title":{"rendered":"meltie Is The Summer Accessory You Didn\u2019t Know You Needed"},"content":{"rendered":"<article class=\"oVA page-467454423\">\n<div class=\"cCV\">\n<div class=\"sWr\">\n<div class=\"Jr2\">\n<div class=\"gsz CfR\">\n<div class=\"d0B\">\n<div class=\"vmZ oL7\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/5\/15\/d15eeff4\/img20260413_12445520.jpg?w=414&amp;h=259&amp;fit=crop&amp;crop=focalpoint&amp;fp-x=0.4255&amp;fp-y=0.5281&amp;dpr=2\" alt class=\"fpC EdX\"><\/div>\n<p><span class=\"Vms lOB\">Ruben Chamorro<\/span><\/div>\n<div class=\"_-P\">\n<div class=\"rkd qoI\">\n<p class=\"QwJ\">Fashion<\/p>\n<\/div>\n<div class=\"Ckc ZKF\">\n<h1 class=\"aVX doc O2p QZE\">meltie Is The Summer Accessory You Didn\u2019t Know You Needed<\/h1>\n<div class=\"r87 y0Q\">\n<p>Phone needs a cool-down? No problem.<\/p>\n<\/div>\n<\/div>\n<div class=\"mLI Q9a\">\n<address class=\"Fdy\">by <a href=\"https:\/\/www.nylon.com\/profile\/jillian-giandurco-166095076\">Jillian Giandurco<\/a><\/address>\n<div class=\"DHw\">\n<div><time datetime=\"2026-05-18T13:00:24.951Z\">2 minutes ago<\/time><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"QVH\"><\/div>\n<div class=\"tn6\">\n<div data-adroot=\"true\" class=\"AOL Afg\">\n<p>We\u2019ve all been there: You\u2019re listening to your favorite summer playlist at the beach, watching your friends marvel at every expertly-planned needle drop, when all of a sudden, the music cuts out. Your phone is overheating, and you don\u2019t have much time before the vibes hit a point of no return. Preventing such <em>faux pas<\/em> from happening are a top concern now that summer is on the way, but thankfully, we may have just found a solution.<\/p>\n<p><a href=\"https:\/\/www.getmeltie.com\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">meltie<\/a>, the new high-end insulated accessories line by <a href=\"https:\/\/www.instagram.com\/madeleinefrankreeves\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Madeleine Frank Reeves<\/a>, launches on May 18, just in time for your first beachside getaway of the season. Designed to protect your most precious items from extreme heat, the cooling insulated sleeve (and its luxuriously stylish genuine leather exterior) is about to be the summer storage solution that didn\u2019t know you needed. Your overly-expensive protein bar is oozing in your purse? Put it in a meltie. Your phone feels like it just came out of a tanning booth? meltie. Your lipstick is turning to mush? Yup, meltie can help with that, too.<\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/5\/15\/5fb09d10\/img20260413_13043786.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Ruben Chamorro<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/5\/15\/1e202156\/img20260413_13074516.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Ruben Chamorro<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-467464484\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 2<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 2<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u201cWhen I tell people what it is, the response is almost always why doesn\u2019t that already exist? Followed quickly by, when can I buy one?,\u201d Reeves tells NYLON. \u201cI feel really proud of having made something that solves a tangible need.\u201d We tapped in with the founder of this summer\u2019s buzziest accessory on how the product came to life and her hopes for the future of meltie.<\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/5\/15\/720cc651\/img20260403_00335638.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Ruben Chamorro<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/5\/15\/8c261aa8\/in-box.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-467464485\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 2<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 2<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>What did the process of developing meltie look like? Did you face any challenges regarding the production or design?<\/strong><\/p>\n<p>I\u2019ve had a lot of product ideas before, and the \u201chow do I actually get this made?\u201d question was usually the thing that stopped me. With meltie, I knew it was the right idea to pursue because I was coming at it from a place of really wanting to make this, even if just for me and my friends, whether or not it turns into a business.<\/p>\n<p>I started working on the product in earnest late last summer, dreaming it up and going through many design iterations. There [was] so much about insulation and the pure physicality of products that I had to learn. How different layers work together, what can make things bulkier, how different closures behave. The design process has essentially been to shoot for the moon, then figure out what can and physically can\u2019t happen.<\/p>\n<p>The other challenge was product testing. Building something designed for summer heat and tropical travel in the middle of fall and winter in New York meant getting creative. I went to <a href=\"https:\/\/www.othership.us\/\" target=\"_blank\" rel=\"noreferrer\" class=\"T3D\">Othership<\/a> and took it into the 186-degree sauna to make sure it would hold up, and was so impressed by how solid the chocolate stayed after an hour. I also took it on a trip to Costa Rica in March for some real-world stress testing in the heat.<\/p>\n<div class=\"sWr iGR CEt\">\n<figure class=\"Qf5 E1M\">\n<div style=\"padding-top:149.9844%\" class=\"vmZ F8Y ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/5\/15\/ae52965e\/img20260403_00400799-copy.jpg?w=414&amp;h=621&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<div>\n<div class=\"Yte pt7 okb\"><figcaption class=\"rv9 TrI\"><cite class=\"hW6\">Ruben Chamorro<\/cite><\/figcaption><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<p><strong>What\u2019s your favorite thing about meltie?<\/strong><\/p>\n<p>That it solves a really clear need. I find that deeply satisfying. When you look at the products that excite consumers the most \u2014 <a href=\"https:\/\/www.nylon.com\/entertainment\/rhode-justin-bieber-collab-spotwear\" class=\"T3D\">Rhode\u2019s<\/a> lip gloss case for example \u2014 they\u2019re often designed with a hyper-specific purpose in mind. There\u2019s something so satisfying to my little Virgo brain about a product being for one purpose, specifically and unapologetically.<\/p>\n<p>My other favorite thing about meltie is the packaging, which I was really intentional in designing. Each pocket arrives in a beautiful cobalt box that you can keep forever and use as a storage solution in and of itself. Inside, there\u2019s a holographic ticket that invites you into the meltie universe with some really fun messaging. I love a surprise and delight moment, and the tickets have some hidden codes and easter eggs that relate to future drops.<\/p>\n<div class=\"sWr iGR\">\n<div class=\"QYV\">\n<div class=\"uES fEt\">\n<div class=\"uT7\">\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/5\/15\/71d6f147\/img20260413_12562892-copy.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Ruben Chamorro<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/5\/15\/d95264e7\/img20260413_13200780.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Ruben Chamorro<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/5\/15\/e9da6de5\/img20260413_13104868.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Ruben Chamorro<\/cite><\/figcaption><\/div>\n<div class=\"FDO\">\n<div class=\"vmZ XJ- jWP\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/5\/15\/bcc319a9\/img20260413_13001591.jpg?w=374&amp;dpr=2\" alt class=\"EdX\"><\/div><figcaption class=\"MO9\"><cite>Ruben Chamorro<\/cite><\/figcaption><\/div>\n<\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-467464486\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 4<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 4<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>What do you hope consumers take away from using meltie?<\/strong><\/p>\n<p>I hope they understand it as not just a product, but a ticket into a funhouse luxury universe. As a longtime magazine editor, I got hundreds of emails every single day, constantly being pitched products. I learned a lot about the marketplace, and what cuts through and what doesn\u2019t. It\u2019s almost never just the product. It\u2019s the world around it. I wanted meltie to be a world from day one.<\/p>\n<p>I want people to feel like they\u2019re in on something when they buy a meltie product. I hope this summer people will spot each other\u2019s meltie pockets in the wild and have a little IYKYK moment.<\/p>\n<p>There\u2019s also something powerful about being prepared, and meltie is for people who want to feel ready for anything while still operating from a frequency of fun. And in a moment when so much of life is happening on screens and through algorithms, I wanted to build something that pulls people toward each other. Toward parties, toward <a href=\"https:\/\/www.nylon.com\/entertainment\/austin-city-limits-2026-lineup-charli-xcx-lorde\" class=\"T3D\">festivals<\/a>, toward shared inside jokes. It\u2019s a small, physical object that\u2019s really about being present.<\/p>\n<p>And watch this space. I&#8217;m working on more drops to come soon, everything from a smaller card-sized pouch designed for just a few gummies to a fully insulated crossbody bag.<\/p>\n<div class=\"sWr iGR CEt\">\n<figure class=\"Qf5 E1M\">\n<div style=\"padding-top:66.6494%\" class=\"vmZ F8Y ap2\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/5\/15\/2e6ab4bc\/updated-meltie-lay-down.jpeg?w=414&amp;h=276&amp;fit=crop&amp;crop=faces&amp;dpr=2\" alt class=\"EdX\"><\/div>\n<div>\n<div class=\"Yte pt7 okb\"><figcaption class=\"rv9 TrI\"><cite class=\"hW6\">Ruben Chamorro<\/cite><\/figcaption><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<p>The meltie debut drop is available now in three colorways \u2014Slate Gray, Ivory, and Cobalt Blue \u2014 with each product arriving in a cobalt keepsake box for added protection.<\/p>\n<div class=\"sWr iGR gjV OXU\">\n<div>\n<div class=\"uES zZ8 fEt\">\n<div class=\"caM ikL\">\n<div class=\"B1N\">\n<h2 class=\"qEW\">See The Collection<\/h2>\n<\/div>\n<\/div>\n<div class=\"NVT\">\n<div class=\"iza\"><\/div>\n<div class=\"uSn\">\n<div class=\"vmZ XJ- lOK\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/5\/15\/f45a645f\/front-open-view-i.jpg?w=400&amp;dpr=2\" alt class=\"wQM EdX\"><\/div>\n<\/div>\n<div class=\"uSn\">\n<div class=\"vmZ XJ- lOK\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/5\/15\/0e3539e4\/front-open-view.jpg?w=400&amp;dpr=2\" alt class=\"wQM EdX\"><\/div>\n<\/div>\n<div class=\"uSn\">\n<div class=\"vmZ XJ- lOK\"><img decoding=\"async\" src=\"https:\/\/imgix.bustle.com\/uploads\/image\/2026\/5\/15\/eaea1f70\/front-open-view-s.jpg?w=400&amp;dpr=2\" alt class=\"wQM EdX\"><\/div>\n<\/div>\n<div class=\"iza\"><\/div>\n<\/div>\n<div class=\"mXa\"><button disabled title=\"Previous page\" class=\"oWF _Qp\">Prev<\/button><button title=\"Next page\" class=\"oWF lqI\">Next<\/button><\/div>\n<\/div>\n<div class=\"yOD GLK\">\n<div class=\"ki0 kpP\">\n<div class=\"MNV\"><\/div>\n<p><label for=\"lightboxCheckbox-467464547\" class=\"QNb y8V St5\"><button aria-label=\"open lightbox\" class=\"kMc\"><\/button><\/label><\/div>\n<div class=\"C1C\">\n<div class=\"ZXG\">\n<div class=\"F6c\"><button class=\"ikQ VkL\"><\/button>1 \/ 3<button class=\"ikQ Olc\"><\/button><\/div>\n<\/div>\n<div class=\"LOc\"><\/div>\n<div class=\"igl f5y\"><button class=\"ikQ Xfx\"><span class=\"Od1\">INFO<\/span><\/button><\/p>\n<div class=\"itG\">1 \/ 3<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<aside class=\"fX2 rhF jIS\">\n<div>\n<div class=\"lqj TnP\">\n<div class=\"BMP\">\n<div class=\"oHL\">Style + Culture, delivered straight to your inbox.<\/div>\n<div class=\"wCn\">\n<div class=\"Yte yjy DSW\"><\/div>\n<p><button class=\"Ex8 qgj\"><span>Submit<\/span><\/button><\/p>\n<div class=\"uxm\"><\/div>\n<div class=\"g-0\">By subscribing to this BDG newsletter, you agree to our <a href=\"https:\/\/www.bdg.com\/info\/terms-of-service\" target=\"_blank\" rel=\"noreferrer\">Terms of Service<\/a> and <a href=\"https:\/\/www.bdg.com\/info\/privacy-policy\" target=\"_blank\" rel=\"noreferrer\">Privacy Policy<\/a><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.nylon.com\/newsletter\">Subscribe to our newsletter &gt;<\/a><\/div>\n<\/div>\n<\/div>\n<\/aside>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Ruben Chamorro Fashion meltie Is The Summer Accessory You Didn\u2019t Know You Needed Phone needs a cool-down? No problem. by Jillian Giandurco 2 minutes ago We\u2019ve all been there: You\u2019re listening to your favorite summer playlist at the beach, watching your friends marvel at every expertly-planned needle drop, when all of a sudden, the music [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[226,256],"class_list":["post-1941342","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crawlmanager","tag-nylon-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1941342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1941342"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1941342\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1941342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1941342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1941342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}