{"id":1939037,"date":"2026-05-15T10:56:15","date_gmt":"2026-05-15T07:56:15","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1939037"},"modified":"2026-05-15T10:56:15","modified_gmt":"2026-05-15T07:56:15","slug":"aries-celebrates-jolenes-cafe-opening-with-collaborative-goods","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1939037","title":{"rendered":"Aries Celebrates Jolene\u2019s Caf\u00e9 Opening With Collaborative Goods"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Ftwaries-jolene-collab-soho-store-london-info.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 15, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             420<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Aries Celebrates Jolene\u2019s Caf\u00e9 Opening With Collaborative Goods\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-11.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-11.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-11.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-11.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-11.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/15\/aries-jolene-collab-soho-store-london-info-11.jpg\",\"alt\":\"Aries Jolene Bakey Cafe Collab Info Jeremie Comettou2011Lingenheim David Gingell Bridle Lane Soho Store London\",\"width\":1400,\"height\":933,\"credit\":\"Aries\/Jolene\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]' role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-7.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-8.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-9.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-10.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-11.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 15, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             420<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Aries launches a capsule collection with Jolene to celebrate its new cafe on Bridle Lane, situated inside the streetwear brand\u2019s Soho flagship<\/li>\n<li>The capsule features celestial-themed apparel and gold-leaf bone china mugs, with prices ranging from around $35 \u2013 $190 USD<\/li>\n<\/ul>\n<p>The launch of Jolene Bridle Lane in Soho marks a new chapter for the bakery and coffee brand, opening inside Aries\u2019 London flagship store. Co\u2011founded by Jeremie Cometto\u2011Lingenheim and David Gingell, Jolene brings its regenerative food ethos to the heart of Soho, serving pastries, sandwiches and coffees daily. The collaboration with Aries positions the caf\u00e9 as more than a food destination, blending culinary craft with cultural output in one of London\u2019s most dynamic retail spaces.<\/p>\n<p>To celebrate this residency, the partnership introduces an exclusive capsule collection that honors the shared rituals of coffee and its \u201cdevoted worshippers.\u201d The collaborative range features distinct graphic apparel and collectibles, transforming Jolene into its own star sign through celestial graphics and a playful blend of both brands\u2019 signature logos.\n<\/p>\n<p>Key pieces include the Aries x Jolene Wizard SS Tee, the Worshipper Sweatshirt, and a pair of premium bone china mugs \u2013 the Worshipper Mug and the Column Mug \u2013 which are made in the UK and detailed with striking gold leaf and black graphics depicting a coffee wizard and a broken column. Prices range from \u00a328 \u2013 \u00a3150 GBP (approx. $35 \u2013 $190 USD) and are available to shop in-store and online.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-12.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-13.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-14.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"4\"><span class=\"gallery-image-index\"><span class=\"image-index\">4 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-15.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"5\"><span class=\"gallery-image-index\"><span class=\"image-index\">5 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-16.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"6\"><span class=\"gallery-image-index\"><span class=\"image-index\">6 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-17.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"7\"><span class=\"gallery-image-index\"><span class=\"image-index\">7 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-18.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"8\"><span class=\"gallery-image-index\"><span class=\"image-index\">8 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-19.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"9\"><span class=\"gallery-image-index\"><span class=\"image-index\">9 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-20.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The new bakery and cafe is housed within Aries\u2019 4,000\u2011square\u2011foot flagship store, designed in collaboration with Brinkworth. The interiors feature bold design elements such as a grand scaffold staircase with marble treads and bespoke Italian leather sofas, alongside rotating concept spaces for art, books, and music. Jolene Bridle Lane operates seven days a week, offering guests the chance to enjoy its pastries and coffee while immersed in Aries\u2019 curated environment.\n<\/p>\n<p><strong>Jolene Bridle Lane<\/strong><br \/>\n13 Bridle Lane, Soho, London<br \/>\nW1F 9BT, United Kingdom\n<\/p>\n<p><strong>ARIES ARISE<\/strong><br \/>\n31 Great Pulteney Street, Soho<br \/>\nLondon W1F 9NN, United Kingdom<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6720438\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Kartik Research Drops 15 One-Of-A-Kind Chintz Jackets in Collaboration With Dover Street Market London\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6720445\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Lacoste and BEAMS Team up for an Exclusive 50th Anniversary T-Shirt Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6721102\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>nanamica Teams up With M\u0113deia1.0 for a Shomei Tomatsu Photography Capsule\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for London<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6721327\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/5\/delcy-morelos-origo-sculpture-installation-barbican-london-info\" data-title=\"Delcy Morelos\u2019 \u201corigo\u201d Confronts Concrete With Fragile Earth\" data-post-box data-layer-item-id=\"6721327\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fdelcy-morelos-origo-sculpture-installation-barbican-london-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fdelcy-morelos-origo-sculpture-installation-barbican-london-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Delcy Morelos\u2019 \u201corigo\u201d Confronts Concrete With Fragile Earth<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                The first time in a decade for the Barbican\u2019sSculpture Court to host public art.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6713431\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/4\/banksy-flag-sculpture-london-waterloo-place-st-james\" data-title=\"Banksy\u2019s Latest Sculpture Joins London\u2019s Imperial Icons\" data-post-box data-layer-item-id=\"6713431\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F30%2Fbanksy-new-sculpture-london-2026-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F30%2Fbanksy-new-sculpture-london-2026-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Banksy\u2019s Latest Sculpture Joins London\u2019s Imperial Icons<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Fans are speculating the piece to be a critique of \u201cblind patriotism.\u201d\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>    Looking for more suggestions for London?<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    LondonCollaborationAriesJolene\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 15, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             420<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" 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inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Aries Celebrates Jolene\u2019s Caf\u00e9 Opening With Collaborative Goods\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" 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Jolene Bakey Cafe Collab Info Jeremie Comettou2011Lingenheim David Gingell Bridle Lane Soho Store London\",\"width\":1400,\"height\":933,\"credit\":\"Aries\/Jolene\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-8.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-8.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-8.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-8.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-8.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/15\/aries-jolene-collab-soho-store-london-info-8.jpg\",\"alt\":\"Aries Jolene Bakey Cafe Collab Info Jeremie Comettou2011Lingenheim David Gingell Bridle Lane Soho Store London\",\"width\":1400,\"height\":933,\"credit\":\"Aries\/Jolene\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-9.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-9.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-9.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-9.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-9.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/15\/aries-jolene-collab-soho-store-london-info-9.jpg\",\"alt\":\"Aries Jolene Bakey Cafe Collab Info Jeremie Comettou2011Lingenheim David Gingell Bridle Lane Soho Store London\",\"width\":1400,\"height\":933,\"credit\":\"Aries\/Jolene\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-10.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-10.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-10.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-10.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-10.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/15\/aries-jolene-collab-soho-store-london-info-10.jpg\",\"alt\":\"Aries Jolene Bakey Cafe Collab Info Jeremie Comettou2011Lingenheim David Gingell Bridle Lane Soho Store London\",\"width\":1400,\"height\":933,\"credit\":\"Aries\/Jolene\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-11.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-11.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-11.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-11.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-11.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/15\/aries-jolene-collab-soho-store-london-info-11.jpg\",\"alt\":\"Aries Jolene Bakey Cafe Collab Info Jeremie Comettou2011Lingenheim David Gingell Bridle Lane Soho Store London\",\"width\":1400,\"height\":933,\"credit\":\"Aries\/Jolene\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]' role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-7.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-8.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-9.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-10.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-11.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 15, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             420<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Aries launches a capsule collection with Jolene to celebrate its new cafe on Bridle Lane, situated inside the streetwear brand\u2019s Soho flagship<\/li>\n<li>The capsule features celestial-themed apparel and gold-leaf bone china mugs, with prices ranging from around $35 \u2013 $190 USD<\/li>\n<\/ul>\n<p>The launch of Jolene Bridle Lane in Soho marks a new chapter for the bakery and coffee brand, opening inside Aries\u2019 London flagship store. Co\u2011founded by Jeremie Cometto\u2011Lingenheim and David Gingell, Jolene brings its regenerative food ethos to the heart of Soho, serving pastries, sandwiches and coffees daily. The collaboration with Aries positions the caf\u00e9 as more than a food destination, blending culinary craft with cultural output in one of London\u2019s most dynamic retail spaces.<\/p>\n<p>To celebrate this residency, the partnership introduces an exclusive capsule collection that honors the shared rituals of coffee and its \u201cdevoted worshippers.\u201d The collaborative range features distinct graphic apparel and collectibles, transforming Jolene into its own star sign through celestial graphics and a playful blend of both brands\u2019 signature logos.\n<\/p>\n<p>Key pieces include the Aries x Jolene Wizard SS Tee, the Worshipper Sweatshirt, and a pair of premium bone china mugs \u2013 the Worshipper Mug and the Column Mug \u2013 which are made in the UK and detailed with striking gold leaf and black graphics depicting a coffee wizard and a broken column. Prices range from \u00a328 \u2013 \u00a3150 GBP (approx. $35 \u2013 $190 USD) and are available to shop in-store and online.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-12.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-13.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-14.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"4\"><span class=\"gallery-image-index\"><span class=\"image-index\">4 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-15.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"5\"><span class=\"gallery-image-index\"><span class=\"image-index\">5 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-16.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"6\"><span class=\"gallery-image-index\"><span class=\"image-index\">6 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-17.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"7\"><span class=\"gallery-image-index\"><span class=\"image-index\">7 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-18.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"8\"><span class=\"gallery-image-index\"><span class=\"image-index\">8 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-19.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"9\"><span class=\"gallery-image-index\"><span class=\"image-index\">9 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-20.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The new bakery and cafe is housed within Aries\u2019 4,000\u2011square\u2011foot flagship store, designed in collaboration with Brinkworth. The interiors feature bold design elements such as a grand scaffold staircase with marble treads and bespoke Italian leather sofas, alongside rotating concept spaces for art, books, and music. Jolene Bridle Lane operates seven days a week, offering guests the chance to enjoy its pastries and coffee while immersed in Aries\u2019 curated environment.\n<\/p>\n<p><strong>Jolene Bridle Lane<\/strong><br \/>\n13 Bridle Lane, Soho, London<br \/>\nW1F 9BT, United Kingdom\n<\/p>\n<p><strong>ARIES ARISE<\/strong><br \/>\n31 Great Pulteney Street, Soho<br \/>\nLondon W1F 9NN, United Kingdom<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6720438\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Kartik Research Drops 15 One-Of-A-Kind Chintz Jackets in Collaboration With Dover Street Market London\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6720445\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Lacoste and BEAMS Team up for an Exclusive 50th Anniversary T-Shirt Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6721102\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>nanamica Teams up With M\u0113deia1.0 for a Shomei Tomatsu Photography Capsule\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for London<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6721327\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/5\/delcy-morelos-origo-sculpture-installation-barbican-london-info\" data-title=\"Delcy Morelos\u2019 \u201corigo\u201d Confronts Concrete With Fragile Earth\" data-post-box data-layer-item-id=\"6721327\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fdelcy-morelos-origo-sculpture-installation-barbican-london-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fdelcy-morelos-origo-sculpture-installation-barbican-london-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Delcy Morelos\u2019 \u201corigo\u201d Confronts Concrete With Fragile Earth<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                The first time in a decade for the Barbican\u2019sSculpture Court to host public art.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6713431\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/4\/banksy-flag-sculpture-london-waterloo-place-st-james\" data-title=\"Banksy\u2019s Latest Sculpture Joins London\u2019s Imperial Icons\" data-post-box data-layer-item-id=\"6713431\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F30%2Fbanksy-new-sculpture-london-2026-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F30%2Fbanksy-new-sculpture-london-2026-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Banksy\u2019s Latest Sculpture Joins London\u2019s Imperial Icons<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Fans are speculating the piece to be a critique of \u201cblind patriotism.\u201d\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>    Looking for more suggestions for London?<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    LondonCollaborationAriesJolene\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 15, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             420<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Fashion\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 15, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-sidebar-credentials d-none d-lg-block\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Aries Celebrates Jolene\u2019s Caf\u00e9 Opening With Collaborative Goods\">\n<div class=\"hb-gallery before-booted full-screen-enabled  \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-1.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-1.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-1.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-1.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/15\/aries-jolene-collab-soho-store-london-info-1.jpg\",\"alt\":\"Aries Jolene Bakey Cafe Collab Info Jeremie Comettou2011Lingenheim David Gingell Bridle Lane Soho Store London\",\"width\":1400,\"height\":933,\"credit\":\"Aries\/Jolene\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}},{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-2.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-2.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-2.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-2.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/15\/aries-jolene-collab-soho-store-london-info-2.jpg\",\"alt\":\"Aries Jolene Bakey Cafe Collab Info Jeremie Comettou2011Lingenheim David Gingell Bridle Lane Soho Store London\",\"width\":1400,\"height\":933,\"credit\":\"Aries\/Jolene\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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Jolene Bakey Cafe Collab Info Jeremie Comettou2011Lingenheim David Gingell Bridle Lane Soho Store London\",\"width\":1400,\"height\":933,\"credit\":\"Aries\/Jolene\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop 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Jolene Bakey Cafe Collab Info Jeremie Comettou2011Lingenheim David Gingell Bridle Lane Soho Store London\",\"width\":1400,\"height\":933,\"credit\":\"Aries\/Jolene\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]' role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-1.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">1 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"2\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-2.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">2 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"3\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">3 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"4\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-4.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">4 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"5\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-5.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">5 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"6\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-6.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">6 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"7\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-7.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">7 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"8\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-8.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">8 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"9\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-9.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">9 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"10\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-10.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">10 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit general-general\">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"carousel-cell landscape\" data-gallery-index=\"11\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-11.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<p><span class=\"gallery-image-index\"><span class=\"image-index \" aria-live=\"polite\">11 of 11<\/span><\/span><\/p>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Aries\/Jolene<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 15, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             420<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Aries launches a capsule collection with Jolene to celebrate its new cafe on Bridle Lane, situated inside the streetwear brand\u2019s Soho flagship<\/li>\n<li>The capsule features celestial-themed apparel and gold-leaf bone china mugs, with prices ranging from around $35 \u2013 $190 USD<\/li>\n<\/ul>\n<p>The launch of Jolene Bridle Lane in Soho marks a new chapter for the bakery and coffee brand, opening inside Aries\u2019 London flagship store. Co\u2011founded by Jeremie Cometto\u2011Lingenheim and David Gingell, Jolene brings its regenerative food ethos to the heart of Soho, serving pastries, sandwiches and coffees daily. The collaboration with Aries positions the caf\u00e9 as more than a food destination, blending culinary craft with cultural output in one of London\u2019s most dynamic retail spaces.<\/p>\n<p>To celebrate this residency, the partnership introduces an exclusive capsule collection that honors the shared rituals of coffee and its \u201cdevoted worshippers.\u201d The collaborative range features distinct graphic apparel and collectibles, transforming Jolene into its own star sign through celestial graphics and a playful blend of both brands\u2019 signature logos.\n<\/p>\n<p>Key pieces include the Aries x Jolene Wizard SS Tee, the Worshipper Sweatshirt, and a pair of premium bone china mugs \u2013 the Worshipper Mug and the Column Mug \u2013 which are made in the UK and detailed with striking gold leaf and black graphics depicting a coffee wizard and a broken column. Prices range from \u00a328 \u2013 \u00a3150 GBP (approx. $35 \u2013 $190 USD) and are available to shop in-store and online.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-12.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-13.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-14.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"4\"><span class=\"gallery-image-index\"><span class=\"image-index\">4 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-15.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"5\"><span class=\"gallery-image-index\"><span class=\"image-index\">5 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-16.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"6\"><span class=\"gallery-image-index\"><span class=\"image-index\">6 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-17.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"7\"><span class=\"gallery-image-index\"><span class=\"image-index\">7 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-18.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"8\"><span class=\"gallery-image-index\"><span class=\"image-index\">8 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-19.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"9\"><span class=\"gallery-image-index\"><span class=\"image-index\">9 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-20.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The new bakery and cafe is housed within Aries\u2019 4,000\u2011square\u2011foot flagship store, designed in collaboration with Brinkworth. The interiors feature bold design elements such as a grand scaffold staircase with marble treads and bespoke Italian leather sofas, alongside rotating concept spaces for art, books, and music. Jolene Bridle Lane operates seven days a week, offering guests the chance to enjoy its pastries and coffee while immersed in Aries\u2019 curated environment.\n<\/p>\n<p><strong>Jolene Bridle Lane<\/strong><br \/>\n13 Bridle Lane, Soho, London<br \/>\nW1F 9BT, United Kingdom\n<\/p>\n<p><strong>ARIES ARISE<\/strong><br \/>\n31 Great Pulteney Street, Soho<br \/>\nLondon W1F 9NN, United Kingdom<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6720438\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Kartik Research Drops 15 One-Of-A-Kind Chintz Jackets in Collaboration With Dover Street Market London\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6720445\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Lacoste and BEAMS Team up for an Exclusive 50th Anniversary T-Shirt Collection\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6721102\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>nanamica Teams up With M\u0113deia1.0 for a Shomei Tomatsu Photography Capsule\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"city-related-posts-wrapper\" id=\"post-body-city-related-post\">\n<h3>\n        Find out more for London<br \/>\n    <\/h3>\n<div class=\"swiper-container\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-1\">\n<div id=\"post-6721327\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/5\/delcy-morelos-origo-sculpture-installation-barbican-london-info\" data-title=\"Delcy Morelos\u2019 \u201corigo\u201d Confronts Concrete With Fragile Earth\" data-post-box data-layer-item-id=\"6721327\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fdelcy-morelos-origo-sculpture-installation-barbican-london-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Fdelcy-morelos-origo-sculpture-installation-barbican-london-info-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Delcy Morelos\u2019 \u201corigo\u201d Confronts Concrete With Fragile Earth<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                The first time in a decade for the Barbican\u2019sSculpture Court to host public art.\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide\">\n<div id=\"city-related-post-2\">\n<div id=\"post-6713431\" class=\"post-box-container city-box \" data-permalink=\"https:\/\/hypebeast.com\/2026\/4\/banksy-flag-sculpture-london-waterloo-place-st-james\" data-title=\"Banksy\u2019s Latest Sculpture Joins London\u2019s Imperial Icons\" data-post-box data-layer-item-id=\"6713431\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\">\n<div class=\"post-box-image-container fixed-ratio-3-2\"><source media=\"(max-width: 768px)\" data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F30%2Fbanksy-new-sculpture-london-2026-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=375&amp;h=250 1x, https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F04%2F30%2Fbanksy-new-sculpture-london-2026-0.jpg?fit=max&amp;cbr=1&amp;q=90&amp;w=500&amp;h=333 2x\" \/><\/div>\n<div class=\"post-box-content-container\">\n<div class=\"post-box-content-title\">\n<h2><span>Banksy\u2019s Latest Sculpture Joins London\u2019s Imperial Icons<\/span><\/h2>\n<\/div>\n<div class=\"post-box-content-excerpt\">\n                                Fans are speculating the piece to be a critique of \u201cblind patriotism.\u201d\n                        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>    Looking for more suggestions for London?<\/p><\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    LondonCollaborationAriesJolene\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 15, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             420<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 15, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Fashion<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 15, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             420<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Aries launches a capsule collection with Jolene to celebrate its new cafe on Bridle Lane, situated inside the streetwear brand\u2019s Soho flagship<\/li>\n<li>The capsule features celestial-themed apparel and gold-leaf bone china mugs, with prices ranging from around $35 \u2013 $190 USD<\/li>\n<\/ul>\n<p>The launch of Jolene Bridle Lane in Soho marks a new chapter for the bakery and coffee brand, opening inside Aries\u2019 London flagship store. Co\u2011founded by Jeremie Cometto\u2011Lingenheim and David Gingell, Jolene brings its regenerative food ethos to the heart of Soho, serving pastries, sandwiches and coffees daily. The collaboration with Aries positions the caf\u00e9 as more than a food destination, blending culinary craft with cultural output in one of London\u2019s most dynamic retail spaces.<\/p>\n<p>To celebrate this residency, the partnership introduces an exclusive capsule collection that honors the shared rituals of coffee and its \u201cdevoted worshippers.\u201d The collaborative range features distinct graphic apparel and collectibles, transforming Jolene into its own star sign through celestial graphics and a playful blend of both brands\u2019 signature logos.\n<\/p>\n<p>Key pieces include the Aries x Jolene Wizard SS Tee, the Worshipper Sweatshirt, and a pair of premium bone china mugs \u2013 the Worshipper Mug and the Column Mug \u2013 which are made in the UK and detailed with striking gold leaf and black graphics depicting a coffee wizard and a broken column. Prices range from \u00a328 \u2013 \u00a3150 GBP (approx. $35 \u2013 $190 USD) and are available to shop in-store and online.\n<\/p>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-12.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-13.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"3\"><span class=\"gallery-image-index\"><span class=\"image-index\">3 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-14.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"4\"><span class=\"gallery-image-index\"><span class=\"image-index\">4 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-15.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"5\"><span class=\"gallery-image-index\"><span class=\"image-index\">5 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-16.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"6\"><span class=\"gallery-image-index\"><span class=\"image-index\">6 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-17.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"7\"><span class=\"gallery-image-index\"><span class=\"image-index\">7 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-18.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"8\"><span class=\"gallery-image-index\"><span class=\"image-index\">8 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-19.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"9\"><span class=\"gallery-image-index\"><span class=\"image-index\">9 of 9<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Faries-jolene-collab-soho-store-london-info-20.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Aries\/Jolene<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The new bakery and cafe is housed within Aries\u2019 4,000\u2011square\u2011foot flagship store, designed in collaboration with Brinkworth. The interiors feature bold design elements such as a grand scaffold staircase with marble treads and bespoke Italian leather sofas, alongside rotating concept spaces for art, books, and music. Jolene Bridle Lane operates seven days a week, offering guests the chance to enjoy its pastries and coffee while immersed in Aries\u2019 curated environment.\n<\/p>\n<p><strong>Jolene Bridle Lane<\/strong><br \/>\n13 Bridle Lane, Soho, London<br \/>\nW1F 9BT, United Kingdom\n<\/p>\n<p><strong>ARIES ARISE<\/strong><br \/>\n31 Great Pulteney Street, Soho<br \/>\nLondon W1F 9NN, United Kingdom<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Zoe Leung<\/span><\/div>\n<div class=\"post-body-credentials d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<div class=\"credential\">\n<h6>Editor Assistant<\/h6>\n<p><span>Thu Tran<\/span><\/div>\n<\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    LondonCollaborationAriesJolene\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/5\/aries-jolene-collab-soho-store-london-info&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F15%2Ftwaries-jolene-collab-soho-store-london-info.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Fashion May 15, 2026 420 Views 0\u00a0Comments Comments Save Text By Zoe Leung Editor Assistant Thu Tran Share this article 1 of 11 Aries\/Jolene 2 of 11 Aries\/Jolene 3 of 11 Aries\/Jolene 4 of 11 Aries\/Jolene 5 of 11 Aries\/Jolene 6 of 11 Aries\/Jolene 7 of 11 Aries\/Jolene 8 of 11 Aries\/Jolene [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1939037","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1939037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1939037"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1939037\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1939037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1939037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1939037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}