{"id":1938019,"date":"2026-05-15T12:42:04","date_gmt":"2026-05-15T09:42:04","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1938019"},"modified":"2026-05-15T12:42:04","modified_gmt":"2026-05-15T09:42:04","slug":"nicotine-pouches-are-being-aggressively-marketed-to-young-people-who-report-warns","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1938019","title":{"rendered":"Nicotine pouches are being \u2018aggressively\u2019 marketed to young people, WHO report warns"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/75\/97\/80\/1200x675_cmsv2_938c9985-b2dd-5f48-9b8c-b58787ae20f0-9759780.jpg&#8221;]<\/p>\n<article id=\"abe-2893950-pos1-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2893950\" data-cid=\"9759857\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893950-label-pos1-c-latest-stories\" 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identified thanks to his instruments\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2893989-pos2-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2893989\" data-cid=\"9760077\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893989-label-pos2-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/00\/77\/189x106_cmsv2_8955d2ad-3068-5a99-965a-7d2c488cc1f0-9760077.jpg\" loading=\"lazy\" alt=\"AP\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Europe News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Norway confirms move to cancel missile system sale to Malaysia\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2894017-pos3-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 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data-cid=\"9760355\" data-part-label=\"Partner content\">\n<figure id=\"abe-2894034-label-pos4-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/03\/55\/189x106_cmsv2_ddee6a2d-ef87-5a45-ba17-0e64e8768e86-9760355.jpg\" loading=\"lazy\" alt=\"Latest news bulletin | May 15th, 2026 \u2013 Evening\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Top News Stories Today<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Latest news bulletin | May 15th, 2026 \u2013 Evening\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article class=\"helper-site-row o-article-newsy\">\n<div class=\"helper-site-container o-article-newsy__container\">\n<div class=\"o-article-newsy__main\">\n<header class=\"h-grid o-article-newsy__main__header\">\n<nav aria-label=\"Breadcrumbs\" class=\"c-article-breadcrumbs\">\n<div id=\"adb-article-breadcrumb\" class=\"c-article-breadcrumbs__list\">\n<p>                          Health<\/p>\n<p>                          Health news<\/p><\/div>\n<\/nav>\n<h1 class=\"c-article-redesign-title\">\n                            Nicotine pouches are being \u2018aggressively\u2019 marketed to young people, WHO report warns<\/h1>\n<div class=\"c-article-image-video u-position-relative \">\n<div class=\"js-superdiv u-aspect-ratio-16x9 u-position-relative \" data-sponsored=\"Partner content\"><img fetchpriority=\"high\" decoding=\"async\" class=\"js-poster-img c-article-media__img\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/97\/80\/1536x864_cmsv2_938c9985-b2dd-5f48-9b8c-b58787ae20f0-9759780.jpg\" width=\"1536\" height=\"864\" loading=\"eager\" alt=\"WHO warns of the addiction risks of nicotine pouches for young people.\"><\/div>\n<div class=\"c-article-caption u-position-absolute\"><i id=\"article-caption-content\" class=\"c-article-caption__content\"><span class=\"c-article-caption__text\"><br \/>\n              WHO warns of the addiction risks of nicotine pouches for young people.<br \/>\n                    <span class=\"u-color-white\">&#8211;\u00a0<\/span><span class=\"c-article-caption__copyright\">Copyright\u00a0<\/span><span class=\"c-article-caption__credit\">Bengt Wiberg from Pixabay<\/span><\/span><\/i><\/div>\n<div class=\"c-article-image-copyright c-article-image-copyright--novideo\">\n      Copyright\u00a0Bengt Wiberg from Pixabay\n  <\/div>\n<\/div>\n<\/header>\n<div class=\"h-grid o-article-newsy__main__body u-article-content\">\n<div class=\"o-article-newsy__contributors-publication-date\">\n<div class=\"c-article-contributors\">\n  By&amp;nbspMarta Iraola Iribarren\n<\/div>\n<div class=\"c-article-publication-date\" data-timestamp=\"1778848924\">\n         Published on<br \/>\n            <time datetime=\"2026-05-15 14:42:04 +02:00\">15\/05\/2026 &#8211; 14:42 GMT+2<\/time><\/div>\n<\/div>\n<div class=\"c-article-partage-commentaire u-align-items-center u-display-flex\"><span class=\"c-article-partage-commentaire__links u-align-items-center u-display-flex u-justify-content-center js-c-article-partage-commentaire-share\"><span>Share<\/span><\/span><span>Comments<\/span><\/div>\n<div class=\"c-article-partage-commentaire-popup-overlay js-c-article-partage-commentaire-popup-overlay u-display-none\">\n<div id=\"js-c-article-partage-commentaire-popup\" class=\"c-article-partage-commentaire-popup js-c-article-partage-commentaire-popup\">\n<div class=\"c-article-partage-commentaire-popup__header u-display-flex\"><span>Share<\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/icon-close.svg\" width=\"24\" height=\"24\" alt=\"Close Button\" class=\"u-cursor-pointer js-c-article-partage-commentaire-close\" loading=\"lazy\"><\/div>\n<div class=\"c-article-partage-commentaire-popup__content 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loading=\"lazy\"><span>Bluesky<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-bluesky.svg\" width=\"48\" height=\"48\" alt=\"bluesky\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"24\" height=\"24\" alt=\"threads\" loading=\"lazy\"><span>Threads<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"48\" height=\"48\" alt=\"threads\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"24\" height=\"24\" alt=\"whatsapp\" loading=\"lazy\"><span>Whatsapp<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"48\" height=\"48\" alt=\"whatsapp\" class=\"u-show-for-desktop\" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"c-article-summary\">\n        The World Health Organization warns in a new report about the addiction risks of nicotine pouches and the industry\u2019s \u201caggressive\u201d marketing tactics targeting young people.<br \/>\n    <\/h2>\n<div class=\"c-article-content c-article-content--health js-article-content\">\n<p>As the global market for nicotine pouches is rapidly growing, the World Health Organization (WHO) warns of aggressive marketing tactics targeting young people and children that can lead to addiction from an early age. <\/p>\n<div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<p>Nicotine pouches are pre-portioned pouches designed to deliver nicotine through the mouth. They typically contain nicotine, either synthetic or tobacco-derived, and other ingredients, such as cellulose powder, flavourings, sweeteners, and alkaline agents. <\/p>\n<p>The WHO report warns that nicotine pouches can be highly addictive and calls for comprehensive regulations that address all tobacco-related products. <\/p>\n<p>\u201cThe use of nicotine pouches is spreading rapidly, while regulation struggles to keep pace,\u201d said Vinayak Prasad, unit head of the Tobacco Free Initiative for WHO. \u201cGovernments must act now with strong, evidence-based safeguards.\u201d <\/p>\n<p>Global retail sales of nicotine pouches in 2024 totalled 23.462 billion units, an increase of 50.5% over the previous year, the report noted. <\/p>\n<p>In 2025, the global market for nicotine pouches was nearly US$ 7 billion (\u20ac 6 billion), with the sales highest in North America, mainly in the United States, with a revenue share of 79%.<\/p>\n<p>Outside the US, nicotine pouches are most popular in European countries such as Germany, Poland, and Sweden, said the WHO.<\/p>\n<p>While groups of all ages use these products, the report calls for special protection of children and young people who are more vulnerable, both to nicotine\u2019s impact on their bodies and to advertising tactics from the industry. <\/p>\n<p>\u201cUrgent, coordinated, sustained action is critical to safeguard current and future generations from nicotine addiction,\u201d the authors wrote.<\/p>\n<div class=\"c-widget-related\" data-stories-id data-event=\"widget_related\">\n<div class=\"c-widget-related__title\"><b class=\"c-widget-related__title__text\" lang=\"en\">Related<\/b><\/div>\n<ul class=\"c-widget-related__list\">\n<li class=\"c-widget-related__item\">\u2018People are more willing to listen to an influencer\u2019: How nicotine became a problematic health trend<\/li>\n<\/ul>\n<\/div>\n<h2>Increasing use among young people<\/h2>\n<p>The report noted that in the US, nicotine pouch use among younger age groups, 13 to 20 years old, and young adults, 21 to 27, has rapidly increased in recent years, nearly quadrupling between 2022 and 2025. <\/p>\n<p>In the United Kingdom, recent consumption increases have also been concentrated among young people; in 16\u201324-year-olds, nicotine pouch use rose from 0.7% in January 2022 to 4.0% in March 2025, the WHO said. <\/p>\n<p>According to the report, these increases are occurring because nicotine pouches are \u201caggressively marketed and promoted to young people\u201d. <\/p>\n<p>Some of the tactics the international health agency has identified include advertising on social media and digital platforms, often using influencers and ads that promote \u201cdiscreet\u201d or stealthy use, making it difficult for parents or teachers to detect and as a way of breaking the rules. <\/p>\n<h2>An almost infinite range of flavour options<\/h2>\n<p>Other marketing tactics include multiple flavoured nicotine pouches to appeal to a wider audience. <\/p>\n<p>These products often contain various sweet, fruity, mint, candy, and bubble gum flavours, which the WHO considers \u201cparticularly attractive to children\u201d. <\/p>\n<p>Some brands include the flavours of alcoholic drinks such as beer, mojitos, Martini, and bourbon in their catalogues. <\/p>\n<p>\u201cFlavours in tobacco and related products enhance their attractiveness and appeal, especially to young people, contributing to experimentation, initiation and sustained tobacco and nicotine use,\u201d the report warned. <\/p>\n<div class=\"c-widget-related\" data-stories-id data-event=\"widget_related\">\n<div class=\"c-widget-related__title\"><b class=\"c-widget-related__title__text\" lang=\"en\">Related<\/b><\/div>\n<ul class=\"c-widget-related__list\">\n<li class=\"c-widget-related__item\">UK passes &#8216;landmark&#8217; anti-tobacco bill to create a \u2018smoke-free\u2019 generation<\/li>\n<\/ul>\n<\/div>\n<h2>A call for stricter regulation<\/h2>\n<p>Amid the growing popularity of these products, the WHO calls on countries that commercialise them to ensure \u201cstrong regulations to reduce their appeal and their harm to the population\u201d.<\/p>\n<p>\u201cGovernments are seeing the use of these products spread quickly, especially among adolescents and young people who are being aggressively targeted by deceptive tactics,\u201d said Etienne Krug, director of Health Determinants, Promotion and Prevention at WHO. <\/p>\n<p>\u201cThese products are engineered for addiction, and there is a strong need to protect our youth from industry manipulation.\u201d <\/p>\n<p>The report noted that there is insufficient national action, whereby nicotine pouches commonly fall through regulatory gaps and thus are either unregulated or lightly regulated.<\/p>\n<p>The proposed measures include applying regulations uniformly to all nicotine pouch products, regardless of the nicotine form, banning flavours, and prohibiting all forms of advertisement and promotion. <\/p>\n<p>The WHO also calls on countries to restrict young people\u2019s access to nicotine pouches by enforcing minimum age laws, ensuring robust age verification, and prohibiting online sales. <\/p>\n<\/div>\n<p>                                  Go to accessibility shortcuts<\/p>\n<div class=\"c-article-partage-commentaire u-align-items-center u-display-flex\"><span class=\"c-article-partage-commentaire__links u-align-items-center u-display-flex u-justify-content-center js-c-article-partage-commentaire-share\"><span>Share<\/span><\/span><span>Comments<\/span><\/div>\n<div id=\"adb-article-you-might-also-like\" class=\"perf-cv-auto c-article-you-might-also-like\">\n<h2 class=\"c-article-you-might-also-like__title\">\n        Read more<br \/>\n      <\/h2>\n<div class=\"c-article-you-might-also-like__container\">\n<article id=\"abe-2893940-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2893940\" data-cid=\"9759741\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893940-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/97\/41\/480x270_cmsv2_7fa202fc-b10c-5498-93bb-2e8be3675804-9759741.jpg\" loading=\"lazy\" alt=\"FILE - A health worker sprays disinfectant on his colleague after working at an Ebola treatment center in Beni, eastern Congo, Sept 9, 2018\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Health news<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    65 dead in Congo Ebola outbreak, Africa health agency says<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893738-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2893738\" data-cid=\"9758820\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893738-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/88\/20\/480x270_cmsv2_2728e0ce-5b2d-5e08-ace4-c24f8818f801-9758820.jpg\" loading=\"lazy\" alt=\"Too few or too many hours of sleep may speed ageing in the brain, heart, lungs, and immune system and be linked to several diseases, according to a new study.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Health news<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Are you sleeping too little or too much for healthy ageing?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893442-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2893442\" data-cid=\"9757181\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893442-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/71\/81\/480x270_cmsv2_f6cdf6ce-266f-558f-97d4-8c1e394dac24-9757181.jpg\" loading=\"lazy\" alt=\"Several vegetables on dark background\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Nutrition<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Want your child to eat more greens? It could start during pregnancy<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div class=\"perf-cv-auto\">\n<ul id=\"adb-article-tags\" class=\"c-tags-list\">\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  nicotine<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  WHO<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Health<br \/>\n<\/section>\n<\/li>\n<li class=\"c-tags-list__item\">\n<section class=\"tc-cta\" data-twig-component=\"Cta-default\">\n  Children<br \/>\n<\/section>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<aside class=\"o-article-newsy__aside\">\n<div class=\"c-ad-wrapper o-article-newsy__aside__content-1\" data-ad-name=\"adzone-halfpage\">\n<div class=\"c-ad c-ad-halfpage u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img loading=\"lazy\" decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<div id=\"adb-article-top-stories\" class=\"perf-cv-auto c-top-stories\">\n<h2 class=\"c-top-stories__title\">Top stories<\/h2>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2893940-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2893940\" data-cid=\"9759741\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893940-label-pos2-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/97\/41\/320x180_cmsv2_7fa202fc-b10c-5498-93bb-2e8be3675804-9759741.jpg\" loading=\"lazy\" alt=\"FILE - A health worker sprays disinfectant on his colleague after working at an Ebola treatment center in Beni, eastern Congo, Sept 9, 2018\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    65 dead in Congo Ebola outbreak, Africa health agency says<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2893738-pos3-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2893738\" data-cid=\"9758820\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893738-label-pos3-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/88\/20\/320x180_cmsv2_2728e0ce-5b2d-5e08-ace4-c24f8818f801-9758820.jpg\" loading=\"lazy\" alt=\"Too few or too many hours of sleep may speed ageing in the brain, heart, lungs, and immune system and be linked to several diseases, according to a new study.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Are you sleeping too little or too much for healthy ageing?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"c-top-stories__item\">\n<article id=\"abe-2893442-pos4-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2893442\" data-cid=\"9757181\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893442-label-pos4-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/71\/81\/320x180_cmsv2_f6cdf6ce-266f-558f-97d4-8c1e394dac24-9757181.jpg\" loading=\"lazy\" alt=\"Several vegetables on dark background\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Want your child to eat more greens? 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id=\"abe-2893738-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/88\/20\/480x270_cmsv2_2728e0ce-5b2d-5e08-ace4-c24f8818f801-9758820.jpg\" loading=\"lazy\" alt=\"Too few or too many hours of sleep may speed ageing in the brain, heart, lungs, and immune system and be linked to several diseases, according to a new study.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Health news<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Are you sleeping too little or too much for healthy ageing?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893442-pos2-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2893442\" data-cid=\"9757181\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893442-label-pos2-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/71\/81\/480x270_cmsv2_f6cdf6ce-266f-558f-97d4-8c1e394dac24-9757181.jpg\" loading=\"lazy\" alt=\"Several vegetables on dark background\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Nutrition<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Want your child to eat more greens? It could start during pregnancy<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893940-pos2-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2893940\" data-cid=\"9759741\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893940-label-pos2-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/97\/41\/320x180_cmsv2_7fa202fc-b10c-5498-93bb-2e8be3675804-9759741.jpg\" loading=\"lazy\" alt=\"FILE - A health worker sprays disinfectant on his colleague after working at an Ebola treatment center in Beni, eastern Congo, Sept 9, 2018\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    65 dead in Congo Ebola outbreak, Africa health agency says<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893738-pos3-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2893738\" data-cid=\"9758820\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893738-label-pos3-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/88\/20\/320x180_cmsv2_2728e0ce-5b2d-5e08-ace4-c24f8818f801-9758820.jpg\" loading=\"lazy\" alt=\"Too few or too many hours of sleep may speed ageing in the brain, heart, lungs, and immune system and be linked to several diseases, according to a new study.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Are you sleeping too little or too much for healthy ageing?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893442-pos4-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2893442\" data-cid=\"9757181\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893442-label-pos4-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/71\/81\/320x180_cmsv2_f6cdf6ce-266f-558f-97d4-8c1e394dac24-9757181.jpg\" loading=\"lazy\" alt=\"Several vegetables on dark background\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Want your child to eat more greens? It could start during pregnancy<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893182-pos5-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2893182\" data-cid=\"9755924\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893182-label-pos5-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/59\/24\/320x180_cmsv2_db05bc9b-8688-5916-9e57-9d8a49f3cbf3-9755924.jpg\" loading=\"lazy\" alt=\"A new study suggests naming emotions may be especially helpful for people with higher autistic traits because it can reduce feelings of uncertainty and anxiety.\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Finding the right words for feelings could help ease anxiety, study<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893083-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2893083\" data-cid=\"9755347\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893083-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/53\/47\/320x180_cmsv2_88e0324b-77fd-5b91-a962-2b7abc1ff77b-9755347.jpg\" loading=\"lazy\" alt=\"A Spanish passenger is sprayed with disinfectant by Spanish government officials before boarding a plane after disembarking from the MV Hondius, Spain, Sunday, May 10, 2026. \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    From &#8216;staged&#8217; to Israel: Hantavirus misinformation runs rampant online<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2362642-pos1-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-video the-media-object--has-related the-media-object--no-label\" data-nid=\"2362642\" data-cid=\"7870952\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    COVID: Should we fear a new winter wave?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893738-pos2-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2893738\" data-cid=\"9758820\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Are you sleeping too little or too much for healthy ageing?<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2440852-pos3-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2440852\" data-cid=\"8124816\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Scientists discover first new antibiotics in over 60 years using AI<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893374-pos4-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-video the-media-object--has-related the-media-object--no-label\" data-nid=\"2893374\" data-cid=\"9756808\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Scientists race to develop hantavirus vaccine for new strain<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893125-pos5-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2893125\" data-cid=\"9755583\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    What we know about the man believed to be hantavirus patient zero<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<div class=\"articleBody\" data-key=\"articleBody\">As the global market for nicotine pouches is rapidly growing, the World Health Organization (WHO) warns of aggressive marketing tactics targeting young people and children that can lead to addiction from an early age.\u00a0\u00a0Nicotine pouches are pre-portioned pouches designed to deliver nicotine through the mouth. They typically contain nicotine, either synthetic or tobacco-derived, and other ingredients, such as cellulose powder, flavourings, sweeteners, and alkaline agents.\u00a0The WHO report warns that nicotine pouches can be highly addictive and calls for comprehensive regulations that address all tobacco-related products.\u00a0\u201cThe use of nicotine pouches is spreading rapidly, while regulation struggles to keep pace,\u201d said Vinayak Prasad, unit head of the Tobacco Free Initiative for WHO. \u201cGovernments must act now with strong, evidence-based safeguards.\u201d\u00a0Global retail sales of nicotine pouches in 2024 totalled 23.462 billion units, an increase of 50.5% over the previous year, the report noted.\u00a0In 2025, the global market for nicotine pouches was nearly US$ 7 billion (\u20ac 6 billion), with the sales highest in North America, mainly in the United States, with a revenue share of 79%.Outside the US, nicotine pouches are most popular in European countries such as Germany, Poland, and Sweden, said the WHO.While groups of all ages use these products, the report calls for special protection of children and young people who are more vulnerable, both to nicotine\u2019s impact on their bodies and to advertising tactics from the industry.\u00a0\u201cUrgent, coordinated, sustained action is critical to safeguard current and future generations from nicotine addiction,\u201d the authors wrote.Increasing use among young peopleThe report noted that in the US, nicotine pouch use among younger age groups, 13 to 20 years old, and young adults, 21 to 27, has rapidly increased in recent years, nearly quadrupling between 2022 and 2025.\u00a0In the United Kingdom, recent consumption increases have also been concentrated among young people; in 16\u201324-year-olds, nicotine pouch use rose from 0.7% in January 2022 to 4.0% in March 2025, the WHO said.\u00a0According to the report, these increases are occurring because nicotine pouches are \u201caggressively marketed and promoted to young people\u201d.\u00a0Some of the tactics the international health agency has identified include advertising on social media and digital platforms, often using influencers and ads that promote\u00a0 \u201cdiscreet\u201d or stealthy use, making it difficult for parents or teachers to detect and as a way of breaking the rules.\u00a0An almost infinite range of flavour optionsOther marketing tactics include multiple flavoured nicotine pouches to appeal to a wider audience.\u00a0These products often contain various sweet, fruity, mint, candy, and bubble gum flavours, which the WHO considers \u201cparticularly attractive to children\u201d.\u00a0Some brands include the flavours of alcoholic drinks such as beer, mojitos, Martini, and bourbon in their catalogues.\u00a0\u201cFlavours in tobacco and related products enhance their attractiveness and appeal, especially to young people, contributing to experimentation, initiation and sustained tobacco and nicotine use,\u201d the report warned.\u00a0A call for stricter regulation\u00a0Amid the growing popularity of these products, the WHO calls on countries that commercialise them to ensure \u201cstrong regulations to reduce their appeal and their harm to the population\u201d.\u201cGovernments are seeing the use of these products spread quickly, especially among adolescents and young people who are being aggressively targeted by deceptive tactics,\u201d said Etienne Krug, director of Health Determinants, Promotion and Prevention at WHO.\u00a0\u201cThese products are engineered for addiction, and there is a strong need to protect our youth from industry manipulation.\u201d\u00a0The report noted that there is insufficient national action, whereby nicotine pouches commonly fall through regulatory gaps and thus are either unregulated or lightly regulated.The proposed measures include applying regulations uniformly to all nicotine pouch products, regardless of the nicotine form, banning flavours, and prohibiting all forms of advertisement and promotion.\u00a0The WHO also calls on countries to restrict young people\u2019s access to nicotine pouches by enforcing minimum age laws, ensuring robust age verification, and prohibiting online sales.\u00a0<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.euronews.com\/health\/2026\/05\/15\/nicotine-pouches-are-being-aggressively-marketed-to-young-people-who-report-warns&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/75\/97\/80\/1200x675_cmsv2_938c9985-b2dd-5f48-9b8c-b58787ae20f0-9759780.jpg&#8221;] Culture news Pompeii: A doctor identified thanks to his instruments Europe News Norway confirms move to cancel missile system sale to Malaysia Europe News Spanish row fuels north\u2013south tensions ahead of tough EU budget talks Top News Stories Today Latest news bulletin | May 15th, 2026 \u2013 Evening Culture news Pompeii: A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[226,36],"class_list":["post-1938019","post","type-post","status-publish","format-standard","hentry","category-international","tag-crawlmanager","tag-euronews-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1938019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1938019"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1938019\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1938019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1938019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1938019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}