{"id":1937114,"date":"2026-05-15T13:35:52","date_gmt":"2026-05-15T10:35:52","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1937114"},"modified":"2026-05-15T13:35:52","modified_gmt":"2026-05-15T10:35:52","slug":"why-brutalist-architecture-is-the-latest-travel-trend-taking-over-social-media","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1937114","title":{"rendered":"Why brutalist architecture is the latest travel trend taking over social media"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/76\/01\/51\/1200x675_cmsv2_09fa0c22-cf92-53dc-ba81-12f1c590a7da-9760151.jpg&#8221;]<\/p>\n<article id=\"abe-2893747-pos1-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2893747\" data-cid=\"9759277\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893747-label-pos1-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/88\/41\/189x106_cmsv2_c925379e-7d9c-57ed-9d82-2c412a2714bc-9758841.jpg\" loading=\"lazy\" alt=\"Maldives Atoll - archive photo\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Maldives<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Five Italians die in Maldives cave diving tragedy\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2894005-pos2-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2894005\" data-cid=\"9760154\" data-part-label=\"Partner content\">\n<figure id=\"abe-2894005-label-pos2-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/01\/54\/189x106_cmsv2_22481761-6fcb-5c01-8da3-86ef96c2ea38-9760154.jpg\" loading=\"lazy\" alt=\"FILE: Libyan army forces and vehicles are stationed in a street in the country\u2019s capital of Tripoli, 22 July 2022\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Libya<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Libya football riots spread to Tripoli as fans torch government HQ\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2893991-pos3-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1 the-media-object--has-video\" data-nid=\"2893991\" data-cid=\"9760079\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893991-label-pos3-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/00\/79\/189x106_cmsv2_97ec3481-8f72-5d6e-b8cd-67a88a86c5c9-9760079.jpg\" loading=\"lazy\" alt=\"People carrying the bodies of the Two Gazans killed in an Israeli attack during a wake\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    No Comment<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Funeral in Jabalia after Israeli strike hits Gaza wake despite ceasefire\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2894000-pos4-c-latest-stories\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2894000\" data-cid=\"9760137\" data-part-label=\"Partner content\">\n<figure id=\"abe-2894000-label-pos4-c-latest-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/01\/37\/189x106_cmsv2_99b8d7a0-4fa2-5472-b5b3-4b6834b7752b-9760137.jpg\" loading=\"lazy\" alt=\"All Nippon Airways was among the top 10 5-star airlines \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Europe shut out of world\u2019s best airline rankings\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2893747-pos1-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2893747\" data-cid=\"9759277\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893747-label-pos1-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/88\/41\/189x106_cmsv2_c925379e-7d9c-57ed-9d82-2c412a2714bc-9758841.jpg\" loading=\"lazy\" alt=\"Maldives Atoll - archive photo\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Maldives<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Five Italians die in Maldives cave diving tragedy\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2894005-pos2-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2894005\" data-cid=\"9760154\" data-part-label=\"Partner content\">\n<figure id=\"abe-2894005-label-pos2-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/01\/54\/189x106_cmsv2_22481761-6fcb-5c01-8da3-86ef96c2ea38-9760154.jpg\" loading=\"lazy\" alt=\"FILE: Libyan army forces and vehicles are stationed in a street in the country\u2019s capital of Tripoli, 22 July 2022\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Libya<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Libya football riots spread to Tripoli as fans torch government HQ\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2893991-pos3-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video\" data-nid=\"2893991\" data-cid=\"9760079\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893991-label-pos3-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/00\/79\/189x106_cmsv2_97ec3481-8f72-5d6e-b8cd-67a88a86c5c9-9760079.jpg\" loading=\"lazy\" alt=\"People carrying the bodies of the Two Gazans killed in an Israeli attack during a wake\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    No Comment<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Funeral in Jabalia after Israeli strike hits Gaza wake despite ceasefire\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article id=\"abe-2894000-pos4-c-latest-stories-sidebar\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2\" data-nid=\"2894000\" data-cid=\"9760137\" data-part-label=\"Partner content\">\n<figure id=\"abe-2894000-label-pos4-c-latest-stories-sidebar\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/01\/37\/189x106_cmsv2_99b8d7a0-4fa2-5472-b5b3-4b6834b7752b-9760137.jpg\" loading=\"lazy\" alt=\"All Nippon Airways was among the top 10 5-star airlines \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Travel News<\/p>\n<div class=\"the-media-object__title  \">\n<p>    Europe shut out of world\u2019s best airline rankings\n  <\/p><\/div>\n<\/div>\n<\/article>\n<article class=\"helper-site-row o-article-newsy\">\n<div class=\"helper-site-container o-article-newsy__container\">\n<div class=\"o-article-newsy__main\">\n<header class=\"h-grid o-article-newsy__main__header\">\n<nav aria-label=\"Breadcrumbs\" class=\"c-article-breadcrumbs\">\n<div id=\"adb-article-breadcrumb\" class=\"c-article-breadcrumbs__list\">\n<p>                          Travel<\/p>\n<p>                          Destinations<\/p><\/div>\n<\/nav>\n<h1 class=\"c-article-redesign-title\">\n                            Why brutalist architecture is the latest travel trend taking over social media<\/h1>\n<div class=\"c-article-image-video u-position-relative \">\n<div class=\"js-superdiv u-aspect-ratio-16x9 u-position-relative \" data-sponsored=\"Partner content\"><img fetchpriority=\"high\" decoding=\"async\" class=\"js-poster-img c-article-media__img\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/01\/51\/1536x864_cmsv2_09fa0c22-cf92-53dc-ba81-12f1c590a7da-9760151.jpg\" width=\"1536\" height=\"864\" loading=\"eager\" alt=\"The Post Office headquarters is a spectacular example of brutalist architecture in Skopje\"><\/div>\n<div class=\"c-article-caption u-position-absolute\"><i id=\"article-caption-content\" class=\"c-article-caption__content\"><span class=\"c-article-caption__text\"><br \/>\n              The Post Office headquarters is a spectacular example of brutalist architecture in Skopje<br \/>\n                    <span class=\"u-color-white\">&#8211;\u00a0<\/span><span class=\"c-article-caption__copyright\">Copyright\u00a0<\/span><span class=\"c-article-caption__credit\">Dianne Apen-Sadler<\/span><\/span><\/i><\/div>\n<div class=\"c-article-image-copyright c-article-image-copyright--novideo\">\n      Copyright\u00a0Dianne Apen-Sadler\n  <\/div>\n<\/div>\n<\/header>\n<div class=\"h-grid o-article-newsy__main__body u-article-content\">\n<div class=\"o-article-newsy__contributors-publication-date\">\n<div class=\"c-article-contributors\">\n  By&amp;nbspDianne Apen-Sadler\n<\/div>\n<div class=\"c-article-publication-date\" data-timestamp=\"1778852152\">\n         Published on<br \/>\n            <time datetime=\"2026-05-15 15:35:52 +02:00\">15\/05\/2026 &#8211; 15:35 GMT+2<\/time><\/div>\n<\/div>\n<div class=\"c-article-partage-commentaire u-align-items-center u-display-flex\"><span class=\"c-article-partage-commentaire__links u-align-items-center u-display-flex u-justify-content-center js-c-article-partage-commentaire-share\"><span>Share<\/span><\/span><span>Comments<\/span><\/div>\n<div class=\"c-article-partage-commentaire-popup-overlay js-c-article-partage-commentaire-popup-overlay u-display-none\">\n<div id=\"js-c-article-partage-commentaire-popup\" class=\"c-article-partage-commentaire-popup js-c-article-partage-commentaire-popup\">\n<div class=\"c-article-partage-commentaire-popup__header u-display-flex\"><span>Share<\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/icon-close.svg\" width=\"24\" height=\"24\" alt=\"Close Button\" class=\"u-cursor-pointer js-c-article-partage-commentaire-close\" loading=\"lazy\"><\/div>\n<div class=\"c-article-partage-commentaire-popup__content u-display-flex\">\n<div id=\"partage-commentaire-popup-content-container\" class=\"c-article-partage-commentaire-popup__content__container u-display-flex\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-facebook.svg\" width=\"24\" height=\"24\" alt=\"facebook\" loading=\"lazy\"><span>Facebook<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-facebook.svg\" width=\"48\" height=\"48\" alt=\"facebook\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-twitter.svg\" width=\"24\" height=\"24\" alt=\"twitter\" loading=\"lazy\"><span>Twitter<\/span><\/span><img decoding=\"async\" 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decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-linkedin.svg\" width=\"48\" height=\"48\" alt=\"linkedin\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-messenger.svg\" width=\"24\" height=\"24\" alt=\"messenger\" loading=\"lazy\"><span>Messenger<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-messenger.svg\" width=\"48\" height=\"48\" alt=\"messenger\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-telegram.svg\" width=\"24\" height=\"24\" alt=\"telegram\" loading=\"lazy\"><span>Telegram<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-telegram.svg\" width=\"48\" height=\"48\" alt=\"telegram\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-vk.svg\" width=\"24\" height=\"24\" alt=\"vk\" loading=\"lazy\"><span>VK<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-vk.svg\" width=\"48\" height=\"48\" alt=\"vk\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-bluesky.svg\" width=\"24\" height=\"24\" alt=\"bluesky\" loading=\"lazy\"><span>Bluesky<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-bluesky.svg\" width=\"48\" height=\"48\" alt=\"bluesky\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"24\" height=\"24\" alt=\"threads\" loading=\"lazy\"><span>Threads<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-threads.svg\" width=\"48\" height=\"48\" alt=\"threads\" class=\"u-show-for-desktop\" loading=\"lazy\"><span class=\"u-display-flex u-gap-1 u-show-for-mobile-only\"><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"24\" height=\"24\" alt=\"whatsapp\" loading=\"lazy\"><span>Whatsapp<\/span><\/span><img decoding=\"async\" src=\"https:\/\/static.euronews.com\/website\/images\/vector\/social-icons\/article-redesign-whatsapp.svg\" width=\"48\" height=\"48\" alt=\"whatsapp\" class=\"u-show-for-desktop\" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"c-article-summary\">\n        The controversial style is best explored on a walking tour in Skopje in North Macedonia, but there are plenty of other cities where you can embrace the trend.<br \/>\n    <\/h2>\n<div class=\"c-article-content c-article-content--travel js-article-content\">\n<p>Our Instagram feeds have changed a lot since the platform launched in 2010. <\/p>\n<div>\n<div class=\"c-ad u-show-for-mobile-only\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<div class=\"c-ad u-show-for-desktop\">\n<div class=\"c-ad__placeholder\"><img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt loading=\"lazy\"><span>ADVERTISEMENT<\/span><\/div>\n<\/div>\n<\/div>\n<p>Posts used to offer a glimpse into everyday life (admittedly with a heavy filter on top); nowadays, folks tend to only share their biggest wins and, of course, their holidays.<\/p>\n<p>It\u2019s not just a case of people going to the same places, either \u2013 they\u2019re also taking exactly the same photos. <\/p>\n<p>That\u2019s why you\u2019ll find queues near the blue domes of Oia, Santorini, or by the Itsukushima Shrine Torii in Japan, as people wait to secure the \u201cperfect\u201d shot. Barcelona is even creating a dedicated selfie zone outside of the Sagrada Fam\u00edlia to stop clashes with locals.<\/p>\n<p>Yet there is a growing trend taking over the \u2018gram, and it\u2019s not what you\u2019d typically consider aesthetically pleasing.<\/p>\n<p>Enter: brutalist architecture.<\/p>\n<p>The bare-bones, concrete-dominant buildings that sprang up in the post-war period aren\u2019t exactly social media fodder, but that hasn\u2019t stopped tourists flocking to former socialist countries in search of them.<\/p>\n<div class=\"widget widget--type-image widget--size-fullwidth widget--animation-fade-in widget--align-center\" data-ratio=\"0.75\">\n<div class=\"widget__wrapper\">\n<div class=\"widget__ratio widget__ratio--auto\">\n<div class=\"widget__contents\">\n<figure class=\"widget__figure\"><img decoding=\"async\" class=\"widgetImage__image\" loading=\"lazy\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/01\/51\/808x608_cmsv2_2fec8033-c630-5595-bb8a-f7c4793e966f-9760151.jpg\" alt=\"Macedonian Academy of Sciences and Arts is one of the spots you'll visit on the brutalist architecture tour\"><figcaption class=\"widget__caption\"><span class=\"widget__captionWrap\"><span class=\"widget__captionText\">Macedonian Academy of Sciences and Arts is one of the spots you&#8217;ll visit on the brutalist architecture tour<\/span><span class=\"widget__captionCredit\">Dianne Apen-Sadler<\/span><\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>Skopje, a brutalist architecture fan\u2019s dream<\/h2>\n<p>One place cashing in on the trend is Skopje, the capital of North Macedonia.<\/p>\n<p>After a devastating earthquake in 1963, which saw 80% of the city\u2019s buildings destroyed, architects from around the globe scrambled to help with rebuilding efforts, leading to a diverse range of brutalist styles living in harmony with each other.<\/p>\n<p>Aleksandra Georgieva, a Skopje local, launched a tip-what-you-can brutalist architecture walking tour just two months ago as she wanted to share her love for the architectural style with tourists.<\/p>\n<p>\u201cIn that period of time, Macedonian architects managed to make a huge contribution to the city,\u201d she told Euronews Travel on a recent tour.<\/p>\n<p>\u201cIt\u2019s a debatable style of architecture, but whether you like it or not, the city was completely reborn after the earthquake.\u201d<\/p>\n<p>Debatable is putting it lightly. Detractors are in favour of changing the fa\u00e7ades of these brutalist buildings to give them a neoclassical look \u2013 something that happened during Skopje 2014.<\/p>\n<p>While the project was halted in 2018, buildings like the Government of the Republic of North Macedonia and the Parliament, as well as many others around the city\u2019s main square, have already been changed at great expense.<\/p>\n<p>The argument goes that changing these buildings isn\u2019t destroying anything, but simply returning the city to what it once looked like, pre-earthquake.<\/p>\n<p>Naturally, Georgieva disagrees.<\/p>\n<div class=\"widget widget--type-image widget--size-fullwidth widget--animation-fade-in widget--align-center\" data-ratio=\"0.75\">\n<div class=\"widget__wrapper\">\n<div class=\"widget__ratio widget__ratio--auto\">\n<div class=\"widget__contents\">\n<figure class=\"widget__figure\"><img decoding=\"async\" class=\"widgetImage__image\" loading=\"lazy\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/76\/01\/51\/808x608_cmsv2_c1283ffe-e576-52dd-b013-b259b467ef51-9760151.jpg\" alt=\"The tour also includes the National and University Library St. Clement of Ohrid\"><figcaption class=\"widget__caption\"><span class=\"widget__captionWrap\"><span class=\"widget__captionText\">The tour also includes the National and University Library St. Clement of Ohrid<\/span><span class=\"widget__captionCredit\">Dianne Apen-Sadler<\/span><\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u201cI think that we missed the chance for Skopje to renovate the city in the neoclassical style immediately after the earthquake,\u201d she added.<\/p>\n<p>\u201cIn the meantime, brutalism became one of the most important styles of architecture in the city. It might not be the favourite, but it\u2019s very authentic and typical, and it sets Skopje apart from other cities.\u201d<\/p>\n<p>Georgieva\u2019s tour takes in buildings like the Macedonian Academy of Sciences and Arts, which, while brutalist, draws inspiration from Japanese temples; the City Trade Centre, which is still a key part of the city\u2019s fabric; and the Post Office\u2019s headquarters, which is truly spectacular (assuming you are a fan of the style\u2026).<\/p>\n<h2>Where else to see brutalist architecture<\/h2>\n<p>London\u2019s Barbican Centre is perhaps one of the most famous examples of brutalist architecture, and you can book a 90-minute tour through the performing arts centre\u2019s website.<\/p>\n<p>Yerevan, the capital of Armenia, is another hot spot for enthusiasts, and the Cascade Complex is a real highlight. A two-hour drive out of the city will also take you to the iconic Orgov Radio-Optical Telescope.<\/p>\n<p>Other top cities for embracing the trend include Belgrade and Paris.<\/p>\n<\/div>\n<p>                                  Go to accessibility shortcuts<\/p>\n<div class=\"c-article-partage-commentaire u-align-items-center u-display-flex\"><span class=\"c-article-partage-commentaire__links u-align-items-center u-display-flex u-justify-content-center js-c-article-partage-commentaire-share\"><span>Share<\/span><\/span><span>Comments<\/span><\/div>\n<div id=\"adb-article-you-might-also-like\" class=\"perf-cv-auto c-article-you-might-also-like\">\n<h2 class=\"c-article-you-might-also-like__title\">\n        Read more<br \/>\n      <\/h2>\n<div class=\"c-article-you-might-also-like__container\">\n<article id=\"abe-2891930-pos0-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2891930\" data-cid=\"9750052\" data-part-label=\"Partner content\">\n<figure id=\"abe-2891930-label-pos0-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/00\/52\/480x270_cmsv2_31578bb7-b5fa-5d92-ac08-79e9a624b8a5-9750052.jpg\" loading=\"lazy\" alt=\"Krak\u00f3w welcomed almost 700,000 international visitors in 2025\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Destinations<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    What to see and do in Krak\u00f3w \u2013 Europe\u2019s \u2018best leisure destination\u2019<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2891602-pos1-c-article-you-might-also-like__item\" class=\"the-media-object m-modeMobile-1 m-modeDesktop-1 m-modeXL-1\" data-nid=\"2891602\" data-cid=\"9748526\" data-part-label=\"Partner content\">\n<figure id=\"abe-2891602-label-pos1-c-article-you-might-also-like__item\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/74\/85\/26\/480x270_cmsv2_e905a741-23b4-5d84-ba60-9dffd8ee9323-9748526.jpg\" loading=\"lazy\" alt=\"The Old Bridge of Mostar stands as a symbol of the country\u2019s diversity and cohesion \" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n                    Destinations<\/p>\n<h3 class=\"the-media-object__title  \">\n<p>    Travelling to Bosnia and Herzegovina? 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data-nid=\"2849382\" data-cid=\"9560464\" data-part-label=\"Partner content\">\n<figure id=\"abe-2849382-label-pos3-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/56\/04\/64\/320x180_cmsv2_cba69ac4-7bd3-5886-88da-252745379693-9560464.jpg\" loading=\"lazy\" alt=\"Travel - Euronews\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Euronews Travel Channel \u2013 Travel News, Guides, Magazines &amp; Inspiration | 24\/7<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2889692-pos4-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--has-video the-media-object--no-label\" data-nid=\"2889692\" data-cid=\"9739353\" data-part-label=\"Partner content\">\n<figure id=\"abe-2889692-label-pos4-top-stories\" class=\"the-media-object__figure\"><img 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src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/76\/44\/320x180_cmsv2_f000996a-2abc-56e6-8f79-da04f3f1f11d-9757644.jpg\" loading=\"lazy\" alt=\"London has been named Time Out's best city for culture in 2026\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    These are the best cities for culture in Europe for 2026<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893348-pos6-top-stories\" class=\"the-media-object m-modeMobile-2 m-modeDesktop-2 m-modeXL-2 the-media-object--no-label\" data-nid=\"2893348\" data-cid=\"9756611\" data-part-label=\"Partner content\">\n<figure id=\"abe-2893348-label-pos6-top-stories\" class=\"the-media-object__figure\"><img decoding=\"async\" class=\"the-media-object__image\" src=\"https:\/\/images.euronews.com\/articles\/stories\/09\/75\/66\/11\/320x180_cmsv2_2eae2b43-a05f-5e10-a5ae-88da45ffca45-9756611.jpg\" loading=\"lazy\" alt=\"Ticket gates in Paris\" height=\"9\" width=\"16\"><\/figure>\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    One journey, one ticket: EU plans to simplify cross-border rail travel<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893527-pos1-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2893527\" data-cid=\"9757644\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    These are the best cities for culture in Europe for 2026<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893185-pos2-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2893185\" data-cid=\"9757240\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    How to travel to Spain without taking a plane as flight prices soar<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2892770-pos3-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2892770\" data-cid=\"9753771\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    The best solo adventure destinations to visit in Europe<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2892289-pos4-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2892289\" data-cid=\"9752023\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    From London to Athens: Europe\u2019s best cities for day trips revealed<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<article id=\"abe-2893129-pos5-mostViewed\" class=\"the-media-object m-modeMobile-3 m-modeDesktop-3 m-modeXL-3 the-media-object--has-related the-media-object--no-label\" data-nid=\"2893129\" data-cid=\"9755647\" data-part-label=\"Partner content\">\n<div class=\"the-media-object__content\">\n<h3 class=\"the-media-object__title  \">\n<p>    Top under-the-radar destinations in Europe to visit this summer<br \/>\n  <\/h3>\n<\/div>\n<\/article>\n<div class=\"articleBody\" data-key=\"articleBody\">Our Instagram feeds have changed a lot since the platform launched in 2010.\u00a0Posts used to offer a glimpse into everyday life (admittedly with a heavy filter on top); nowadays, folks tend to only share their biggest wins and, of course, their holidays.It\u2019s not just a case of people going to the same places, either \u2013 they\u2019re also taking exactly the same photos.\u00a0That\u2019s why you\u2019ll find queues near the blue domes of Oia, Santorini, or by the Itsukushima Shrine Torii in Japan, as people wait to secure the \u201cperfect\u201d shot. Barcelona is even creating a dedicated selfie zone outside of the Sagrada Fam\u00edlia to stop clashes with locals.Yet there is a growing trend taking over the \u2018gram, and it\u2019s not what you\u2019d typically consider aesthetically pleasing.Enter: brutalist architecture.The bare-bones, concrete-dominant buildings that sprang up in the post-war period aren\u2019t exactly social media fodder, but that hasn\u2019t stopped tourists flocking to former socialist countries in search of them.Skopje, a brutalist architecture fan\u2019s dreamOne place cashing in on the trend is Skopje, the capital of North Macedonia.After a devastating earthquake in 1963, which saw 80% of the city\u2019s buildings destroyed, architects from around the globe scrambled to help with rebuilding efforts, leading to a diverse range of brutalist styles living in harmony with each other.Aleksandra Georgieva, a Skopje local, launched a tip-what-you-can brutalist architecture walking tour just two months ago as she wanted to share her love for the architectural style with tourists.\u201cIn that period of time, Macedonian architects managed to make a huge contribution to the city,\u201d she told Euronews Travel on a recent tour.\u201cIt\u2019s a debatable style of architecture, but whether you like it or not, the city was completely reborn after the earthquake.\u201dDebatable is putting it lightly. Detractors are in favour of changing the fa\u00e7ades of these brutalist buildings to give them a neoclassical look \u2013 something that happened during Skopje 2014.While the project was halted in 2018, buildings like the Government of the Republic of North Macedonia and the Parliament, as well as many others around the city\u2019s main square, have already been changed at great expense.The argument goes that changing these buildings isn\u2019t destroying anything, but simply returning the city to what it once looked like, pre-earthquake.Naturally, Georgieva disagrees.\u201cI think that we missed the chance for Skopje to renovate the city in the neoclassical style immediately after the earthquake,\u201d she added.\u201cIn the meantime, brutalism became one of the most important styles of architecture in the city. It might not be the favourite, but it\u2019s very authentic and typical, and it sets Skopje apart from other cities.\u201dGeorgieva\u2019s tour takes in buildings like the Macedonian Academy of Sciences and Arts, which, while brutalist, draws inspiration from Japanese temples; the City Trade Centre, which is still a key part of the city\u2019s fabric; and the Post Office\u2019s headquarters, which is truly spectacular (assuming you are a fan of the style\u2026).Where else to see brutalist architectureLondon\u2019s Barbican Centre is perhaps one of the most famous examples of brutalist architecture, and you can book a 90-minute tour through the performing arts centre\u2019s website.Yerevan, the capital of Armenia, is another hot spot for enthusiasts, and the Cascade Complex is a real highlight. A two-hour drive out of the city will also take you to the iconic Orgov Radio-Optical Telescope.Other top cities for embracing the trend include Belgrade and Paris.<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.euronews.com\/travel\/2026\/05\/15\/why-brutalist-architecture-is-the-latest-travel-trend-taking-over-social-media&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images.euronews.com\/articles\/stories\/09\/76\/01\/51\/1200x675_cmsv2_09fa0c22-cf92-53dc-ba81-12f1c590a7da-9760151.jpg&#8221;] Maldives Five Italians die in Maldives cave diving tragedy Libya Libya football riots spread to Tripoli as fans torch government HQ No Comment Funeral in Jabalia after Israeli strike hits Gaza wake despite ceasefire Travel News Europe shut out of world\u2019s best airline rankings Maldives Five Italians die in Maldives cave diving [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[226,36],"class_list":["post-1937114","post","type-post","status-publish","format-standard","hentry","category-international","tag-crawlmanager","tag-euronews-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1937114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1937114"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1937114\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1937114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1937114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1937114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}