{"id":1936379,"date":"2026-05-12T14:07:44","date_gmt":"2026-05-12T11:07:44","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1936379"},"modified":"2026-05-12T14:07:44","modified_gmt":"2026-05-12T11:07:44","slug":"charli-xcx-joins-nothing-as-global-brand-ambassador-and-shareholder","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1936379","title":{"rendered":"Charli xcx Joins Nothing as Global Brand Ambassador and Shareholder"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Tech &amp; Gadgets\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 12, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Charli xcx Joins Nothing as Global Brand Ambassador and Shareholder\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/12\/charli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg\",\"alt\":\"Charli xcx Joins Nothing as Global Brand Ambassador and Shareholder london uk earphones music artist\",\"width\":1400,\"height\":933,\"credit\":\"Nothing\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]' role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Nothing<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 12, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Tech brand Nothing has officially announced a major partnership with Charli xcx, naming the pop superstar as its first global brand ambassador and newest shareholder<\/li>\n<li>Charli joins a high-profile roster of cultural leaders invested in the company, including The Weeknd, Casey Neistat, and Swedish House Mafia<\/li>\n<li>To launch the collaboration, the brand debuted a new global campaign titled \u201cNOTHING (CHARLI XCX)\u201d shot by Aidan Zamiri, highlighting the new Nothing headphone (a) and its massive 135-hour battery life<\/li>\n<\/ul>\n<p>The intersection of technology and pop culture just got a massive jolt of energy. Nothing, the London-based consumer tech brand known for its transparent designs and disruptive ethos, has officially tapped Charli xcx as its first global brand ambassador. But the partnership goes far beyond a standard celebrity endorsement. The visionary artist is also coming on board as a shareholder, signaling a bold new creative chapter for the company as it looks to build a tech ecosystem deeply rooted in creative expression rather than sterile minimalism.<\/p>\n<p>By acquiring a stake in the company, Charli xcx joins an exclusive roster of cultural heavyweights\u2014including The Weeknd, Casey Neistat, and Swedish House Mafia\u2014who view Nothing not just as a hardware manufacturer, but as a genuine platform for creators. \u201cWhen I\u2019m creating, I\u2019m always thinking about how my work will be experienced out in the world, and I love how Nothing headphones sound and are designed,\u201d Charli xcx shared regarding the new partnership. \u201cIts ethos of prioritising creatives is really something I look for when working with a partner.\u201d\n<\/p>\n<p>Nothing Co-Founder and CEO Carl Pei echoed that sentiment, noting that the tech industry has spent the last decade becoming increasingly \u201cquieter, more minimal, more monotonous,\u201d while Charli has spent her entire career sprinting in the exact opposite direction. \u201cWe want Nothing to feel more like that,\u201d Pei stated. \u201cShe\u2019s joining as a shareholder and partner, and the campaign launching today is just the start of what we\u2019re working on together.\u201d\n<\/p>\n<p>That inaugural campaign, officially titled NOTHING (CHARLI XCX), was shot in London by the singer\u2019s long-time visual collaborator Aidan Zamiri. The high-energy visuals feature Charli wearing the new Nothing headphone (a) for five days straight, perfectly demonstrating the audio device\u2019s industry-leading 135 hours of playtime. The campaign arrives on the heels of major financial momentum for Nothing, which recently closed a $200 million USD Series C funding round at a $1.3 billion USD valuation.\n<\/p>\n<p>As Nothing continues to scale rapidly, this newly minted $1.3 billion USD war chest is clearly being directed toward building a brand at the absolute bleeding edge of technology and culture. With Charli xcx helping steer the creative vision, Nothing is proving that the future of consumer tech doesn\u2019t have to be boring.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6720417\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>VitaLink Packs a 13-Inch 4K Ultrawide Display and Full Keyboard Into a 20mm Slim Chassis\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6719626\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Sony&#8217;s Wearable AC Just Got Colder: Meet the Reon Pocket Pro Plus\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6721019\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Insta360&#8217;s New Retro Viewfinder Turns the GO 3S Into a Film-Inspired Rig\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NothingCharli XCX\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Tech &amp; Gadgets\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 12, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Charli xcx Joins Nothing as Global Brand Ambassador and Shareholder\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/12\/charli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg\",\"alt\":\"Charli xcx Joins Nothing as Global Brand Ambassador and Shareholder london uk earphones music artist\",\"width\":1400,\"height\":933,\"credit\":\"Nothing\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]' role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Nothing<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 12, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Tech brand Nothing has officially announced a major partnership with Charli xcx, naming the pop superstar as its first global brand ambassador and newest shareholder<\/li>\n<li>Charli joins a high-profile roster of cultural leaders invested in the company, including The Weeknd, Casey Neistat, and Swedish House Mafia<\/li>\n<li>To launch the collaboration, the brand debuted a new global campaign titled \u201cNOTHING (CHARLI XCX)\u201d shot by Aidan Zamiri, highlighting the new Nothing headphone (a) and its massive 135-hour battery life<\/li>\n<\/ul>\n<p>The intersection of technology and pop culture just got a massive jolt of energy. Nothing, the London-based consumer tech brand known for its transparent designs and disruptive ethos, has officially tapped Charli xcx as its first global brand ambassador. But the partnership goes far beyond a standard celebrity endorsement. The visionary artist is also coming on board as a shareholder, signaling a bold new creative chapter for the company as it looks to build a tech ecosystem deeply rooted in creative expression rather than sterile minimalism.<\/p>\n<p>By acquiring a stake in the company, Charli xcx joins an exclusive roster of cultural heavyweights\u2014including The Weeknd, Casey Neistat, and Swedish House Mafia\u2014who view Nothing not just as a hardware manufacturer, but as a genuine platform for creators. \u201cWhen I\u2019m creating, I\u2019m always thinking about how my work will be experienced out in the world, and I love how Nothing headphones sound and are designed,\u201d Charli xcx shared regarding the new partnership. \u201cIts ethos of prioritising creatives is really something I look for when working with a partner.\u201d\n<\/p>\n<p>Nothing Co-Founder and CEO Carl Pei echoed that sentiment, noting that the tech industry has spent the last decade becoming increasingly \u201cquieter, more minimal, more monotonous,\u201d while Charli has spent her entire career sprinting in the exact opposite direction. \u201cWe want Nothing to feel more like that,\u201d Pei stated. \u201cShe\u2019s joining as a shareholder and partner, and the campaign launching today is just the start of what we\u2019re working on together.\u201d\n<\/p>\n<p>That inaugural campaign, officially titled NOTHING (CHARLI XCX), was shot in London by the singer\u2019s long-time visual collaborator Aidan Zamiri. The high-energy visuals feature Charli wearing the new Nothing headphone (a) for five days straight, perfectly demonstrating the audio device\u2019s industry-leading 135 hours of playtime. The campaign arrives on the heels of major financial momentum for Nothing, which recently closed a $200 million USD Series C funding round at a $1.3 billion USD valuation.\n<\/p>\n<p>As Nothing continues to scale rapidly, this newly minted $1.3 billion USD war chest is clearly being directed toward building a brand at the absolute bleeding edge of technology and culture. With Charli xcx helping steer the creative vision, Nothing is proving that the future of consumer tech doesn\u2019t have to be boring.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6720417\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>VitaLink Packs a 13-Inch 4K Ultrawide Display and Full Keyboard Into a 20mm Slim Chassis\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6719626\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Sony&#8217;s Wearable AC Just Got Colder: Meet the Reon Pocket Pro Plus\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6721019\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Insta360&#8217;s New Retro Viewfinder Turns the GO 3S Into a Film-Inspired Rig\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NothingCharli XCX\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Tech &amp; Gadgets\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 12, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             1.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Tech &amp; Gadgets\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 12, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Charli xcx Joins Nothing as Global Brand Ambassador and Shareholder\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/12\/charli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg\",\"alt\":\"Charli xcx Joins Nothing as Global Brand Ambassador and Shareholder london uk earphones music artist\",\"width\":1400,\"height\":933,\"credit\":\"Nothing\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]' role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-001a.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Nothing<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 12, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Tech brand Nothing has officially announced a major partnership with Charli xcx, naming the pop superstar as its first global brand ambassador and newest shareholder<\/li>\n<li>Charli joins a high-profile roster of cultural leaders invested in the company, including The Weeknd, Casey Neistat, and Swedish House Mafia<\/li>\n<li>To launch the collaboration, the brand debuted a new global campaign titled \u201cNOTHING (CHARLI XCX)\u201d shot by Aidan Zamiri, highlighting the new Nothing headphone (a) and its massive 135-hour battery life<\/li>\n<\/ul>\n<p>The intersection of technology and pop culture just got a massive jolt of energy. Nothing, the London-based consumer tech brand known for its transparent designs and disruptive ethos, has officially tapped Charli xcx as its first global brand ambassador. But the partnership goes far beyond a standard celebrity endorsement. The visionary artist is also coming on board as a shareholder, signaling a bold new creative chapter for the company as it looks to build a tech ecosystem deeply rooted in creative expression rather than sterile minimalism.<\/p>\n<p>By acquiring a stake in the company, Charli xcx joins an exclusive roster of cultural heavyweights\u2014including The Weeknd, Casey Neistat, and Swedish House Mafia\u2014who view Nothing not just as a hardware manufacturer, but as a genuine platform for creators. \u201cWhen I\u2019m creating, I\u2019m always thinking about how my work will be experienced out in the world, and I love how Nothing headphones sound and are designed,\u201d Charli xcx shared regarding the new partnership. \u201cIts ethos of prioritising creatives is really something I look for when working with a partner.\u201d\n<\/p>\n<p>Nothing Co-Founder and CEO Carl Pei echoed that sentiment, noting that the tech industry has spent the last decade becoming increasingly \u201cquieter, more minimal, more monotonous,\u201d while Charli has spent her entire career sprinting in the exact opposite direction. \u201cWe want Nothing to feel more like that,\u201d Pei stated. \u201cShe\u2019s joining as a shareholder and partner, and the campaign launching today is just the start of what we\u2019re working on together.\u201d\n<\/p>\n<p>That inaugural campaign, officially titled NOTHING (CHARLI XCX), was shot in London by the singer\u2019s long-time visual collaborator Aidan Zamiri. The high-energy visuals feature Charli wearing the new Nothing headphone (a) for five days straight, perfectly demonstrating the audio device\u2019s industry-leading 135 hours of playtime. The campaign arrives on the heels of major financial momentum for Nothing, which recently closed a $200 million USD Series C funding round at a $1.3 billion USD valuation.\n<\/p>\n<p>As Nothing continues to scale rapidly, this newly minted $1.3 billion USD war chest is clearly being directed toward building a brand at the absolute bleeding edge of technology and culture. With Charli xcx helping steer the creative vision, Nothing is proving that the future of consumer tech doesn\u2019t have to be boring.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6720417\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>VitaLink Packs a 13-Inch 4K Ultrawide Display and Full Keyboard Into a 20mm Slim Chassis\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6719626\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Sony&#8217;s Wearable AC Just Got Colder: Meet the Reon Pocket Pro Plus\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6721019\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Insta360&#8217;s New Retro Viewfinder Turns the GO 3S Into a Film-Inspired Rig\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NothingCharli XCX\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 12, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 12, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Tech &amp; Gadgets<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 12, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             1.8K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p><strong>Summary<\/strong><\/p>\n<ul>\n<li>Tech brand Nothing has officially announced a major partnership with Charli xcx, naming the pop superstar as its first global brand ambassador and newest shareholder<\/li>\n<li>Charli joins a high-profile roster of cultural leaders invested in the company, including The Weeknd, Casey Neistat, and Swedish House Mafia<\/li>\n<li>To launch the collaboration, the brand debuted a new global campaign titled \u201cNOTHING (CHARLI XCX)\u201d shot by Aidan Zamiri, highlighting the new Nothing headphone (a) and its massive 135-hour battery life<\/li>\n<\/ul>\n<p>The intersection of technology and pop culture just got a massive jolt of energy. Nothing, the London-based consumer tech brand known for its transparent designs and disruptive ethos, has officially tapped Charli xcx as its first global brand ambassador. But the partnership goes far beyond a standard celebrity endorsement. The visionary artist is also coming on board as a shareholder, signaling a bold new creative chapter for the company as it looks to build a tech ecosystem deeply rooted in creative expression rather than sterile minimalism.<\/p>\n<p>By acquiring a stake in the company, Charli xcx joins an exclusive roster of cultural heavyweights\u2014including The Weeknd, Casey Neistat, and Swedish House Mafia\u2014who view Nothing not just as a hardware manufacturer, but as a genuine platform for creators. \u201cWhen I\u2019m creating, I\u2019m always thinking about how my work will be experienced out in the world, and I love how Nothing headphones sound and are designed,\u201d Charli xcx shared regarding the new partnership. \u201cIts ethos of prioritising creatives is really something I look for when working with a partner.\u201d\n<\/p>\n<p>Nothing Co-Founder and CEO Carl Pei echoed that sentiment, noting that the tech industry has spent the last decade becoming increasingly \u201cquieter, more minimal, more monotonous,\u201d while Charli has spent her entire career sprinting in the exact opposite direction. \u201cWe want Nothing to feel more like that,\u201d Pei stated. \u201cShe\u2019s joining as a shareholder and partner, and the campaign launching today is just the start of what we\u2019re working on together.\u201d\n<\/p>\n<p>That inaugural campaign, officially titled NOTHING (CHARLI XCX), was shot in London by the singer\u2019s long-time visual collaborator Aidan Zamiri. The high-energy visuals feature Charli wearing the new Nothing headphone (a) for five days straight, perfectly demonstrating the audio device\u2019s industry-leading 135 hours of playtime. The campaign arrives on the heels of major financial momentum for Nothing, which recently closed a $200 million USD Series C funding round at a $1.3 billion USD valuation.\n<\/p>\n<p>As Nothing continues to scale rapidly, this newly minted $1.3 billion USD war chest is clearly being directed toward building a brand at the absolute bleeding edge of technology and culture. With Charli xcx helping steer the creative vision, Nothing is proving that the future of consumer tech doesn\u2019t have to be boring.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Joyce Li<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    NothingCharli XCX\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/5\/charli-xcx-global-brand-ambassador-shareholder-nothing-announcement&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F12%2Fcharli-xcx-global-brand-ambassador-shareholder-nothing-announcement-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Tech &amp; Gadgets May 12, 2026 1.8K Views 0\u00a0Comments Comments Save Text By Joyce Li Share this article Nothing Tech &amp; Gadgets May 12, 2026 1.8K Views 0\u00a0Comments Comments Save Summary Tech brand Nothing has officially announced a major partnership with Charli xcx, naming the pop superstar as its first global brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1936379","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1936379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1936379"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1936379\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1936379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1936379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1936379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}