{"id":1935441,"date":"2026-05-07T19:41:24","date_gmt":"2026-05-07T16:41:24","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1935441"},"modified":"2026-05-07T19:41:24","modified_gmt":"2026-05-07T16:41:24","slug":"rickie-fowler-has-quietly-become-golfs-collaboration-guy","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1935441","title":{"rendered":"Rickie Fowler Has Quietly Become Golf\u2019s Collaboration Guy"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;]<\/p>\n<div class=\"col-post-body col\">\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Golf\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 7, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             2.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Julius Oppenheimer<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Rickie Fowler Has Quietly Become Golf\u2019s Collaboration Guy\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/07\/rickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg\",\"alt\":\"rickie fowler pga tour golf fashion style evolution puma gumtree nature club reigning champ quiet collaboration \",\"width\":1280,\"height\":853,\"credit\":\"Jared C. Tilton\/Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]' role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Jared C. Tilton\/Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Golf<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 7, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>Early-2010s Rickie Fowler style was loud and instantly recognizable: flat brims, Sunday orange, oversized belt buckles and polyester head-to-toe. Performance-first apparel trying to feel youthful and disruptive? It fit that era of golf perfectly. 15 years later, what\u2019s interesting is how his taste has expanded.<\/p>\n<p>As golf fashion has shifted toward collaborations, niche labels and cultural references, Rickie evolved with it. And unlike some Tour players who look like they\u2019ve simply been styled into a collaboration for one week, he tends to make these projects feel believable. Whether it\u2019s PUMA GOLF with Gumtree Golf &amp; Nature Club or Reigning Champ, there\u2019s usually a sense that he\u2019d actually wear the clothing beyond an obligation that was set in the yearly scripting meeting.<\/p>\n<p>That\u2019s probably why PUMA keeps using him as the conduit for these projects. He gives the brand room to experiment without the result feeling overly corporate. And there\u2019s something else underneath it too. Rickie\u2019s always had a broader cultural identity beyond just \u201cgolfer.\u201d He\u2019s a Southern California kid at heart with motocross influence, tattoos, an Olympian spouse and a relaxed off-course persona. As he\u2019s gotten older, his identity is far from stuck in the past, and his style is less about being the loudest guy on Tour and more about having range.\n<\/p>\n<p>That\u2019s rare in professional golf, where most player style tends to freeze in time around whatever image first made them marketable. These are a few of the moments that have shifted his perception.\n<\/p>\n<h2>From Southern California to South Carolina<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\">\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-1.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Jared C. Tilton\/Getty Images<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>After PUMA teamed up with Costa Mesa-based label Quiet Golf in early April 2024, Rickie wore the understated collection at the RBC Heritage in Hilton Head Island, South Carolina. He paired the paisley patterned polo with straight leg trousers.\n<\/p>\n<h2>Rickie embraces his inner athlete with Reigning Champ<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-2.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Stuart Franklin\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-6.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Stuart Franklin\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Rickie was featured prominently in the campaign visuals for Reigning Champ x PUMA Golf, and he went on to put the pieces in play at the 2025 Open Championship. Tracksuit one moment, conventional golf apparel the next.\n<\/p>\n<h2>Back for another bite of the apple with RC x PUMA<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-4.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Mike Mulholland\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-8.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Mike Mulholland\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The second collaboration between PUMA and Vancouver-based Reigning Champ was dedicated to the weekend warriors and late night grind sessions, and Rickie wore the collection in his home state for the Genesis Invitational.\n<\/p>\n<h2>Welcome to the bird watching club<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\">\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Jared C. Tilton\/Getty Images<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This collaboration saw PUMA embrace a more community-driven vibe in the form of Gumtree Golf &amp; Nature Club. Rickie turned up in the hat and polo at the Truist Championship at Quail Hollow Country Club, a week before the PGA.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6720447\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Teaser for Will Ferrell&#8217;s Netflix Golf Comedy \u2018The Hawk\u2019 Is Here and the PGA Tour Is Already On Board\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6719020\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Melitta Baumeister Was Already Here Before Nike Showed Up\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6719272\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>8 Drops You Don&#8217;t Want to Miss This Week\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Julius Oppenheimer<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Reigning ChampRickie FowlerPUMA GolfHypegolfQuiet GolfGumtree Golf and Nature Club\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div id=\"post-footer\" class=\"post-footer row\">\n<div class=\"col-shopping-break\">\n<hr>\n<\/div>\n<div class=\"col-comments\">\n<div id=\"comments\" class=\"post-comments none \">\n<header>\n<div class=\"heading\"><span class=\"comment-count\">0<\/span><span>Comments<\/span><\/div>\n<div class=\"comment-dropdown-tooltip\">\n<ul>\n<li>\n<li><\/ul>\n<\/div>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row post-body\">\n<aside class=\"post-body-sidebar\">\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Golf\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 7, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             2.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Julius Oppenheimer<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<\/div>\n<\/div>\n<\/aside>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Rickie Fowler Has Quietly Become Golf\u2019s Collaboration Guy\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/07\/rickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg\",\"alt\":\"rickie fowler pga tour golf fashion style evolution puma gumtree nature club reigning champ quiet collaboration \",\"width\":1280,\"height\":853,\"credit\":\"Jared C. Tilton\/Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]' role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Jared C. Tilton\/Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Golf<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 7, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>Early-2010s Rickie Fowler style was loud and instantly recognizable: flat brims, Sunday orange, oversized belt buckles and polyester head-to-toe. Performance-first apparel trying to feel youthful and disruptive? It fit that era of golf perfectly. 15 years later, what\u2019s interesting is how his taste has expanded.<\/p>\n<p>As golf fashion has shifted toward collaborations, niche labels and cultural references, Rickie evolved with it. And unlike some Tour players who look like they\u2019ve simply been styled into a collaboration for one week, he tends to make these projects feel believable. Whether it\u2019s PUMA GOLF with Gumtree Golf &amp; Nature Club or Reigning Champ, there\u2019s usually a sense that he\u2019d actually wear the clothing beyond an obligation that was set in the yearly scripting meeting.<\/p>\n<p>That\u2019s probably why PUMA keeps using him as the conduit for these projects. He gives the brand room to experiment without the result feeling overly corporate. And there\u2019s something else underneath it too. Rickie\u2019s always had a broader cultural identity beyond just \u201cgolfer.\u201d He\u2019s a Southern California kid at heart with motocross influence, tattoos, an Olympian spouse and a relaxed off-course persona. As he\u2019s gotten older, his identity is far from stuck in the past, and his style is less about being the loudest guy on Tour and more about having range.\n<\/p>\n<p>That\u2019s rare in professional golf, where most player style tends to freeze in time around whatever image first made them marketable. These are a few of the moments that have shifted his perception.\n<\/p>\n<h2>From Southern California to South Carolina<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\">\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-1.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Jared C. Tilton\/Getty Images<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>After PUMA teamed up with Costa Mesa-based label Quiet Golf in early April 2024, Rickie wore the understated collection at the RBC Heritage in Hilton Head Island, South Carolina. He paired the paisley patterned polo with straight leg trousers.\n<\/p>\n<h2>Rickie embraces his inner athlete with Reigning Champ<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-2.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Stuart Franklin\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-6.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Stuart Franklin\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Rickie was featured prominently in the campaign visuals for Reigning Champ x PUMA Golf, and he went on to put the pieces in play at the 2025 Open Championship. Tracksuit one moment, conventional golf apparel the next.\n<\/p>\n<h2>Back for another bite of the apple with RC x PUMA<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-4.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Mike Mulholland\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-8.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Mike Mulholland\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The second collaboration between PUMA and Vancouver-based Reigning Champ was dedicated to the weekend warriors and late night grind sessions, and Rickie wore the collection in his home state for the Genesis Invitational.\n<\/p>\n<h2>Welcome to the bird watching club<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\">\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Jared C. Tilton\/Getty Images<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This collaboration saw PUMA embrace a more community-driven vibe in the form of Gumtree Golf &amp; Nature Club. Rickie turned up in the hat and polo at the Truist Championship at Quail Hollow Country Club, a week before the PGA.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6720447\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Teaser for Will Ferrell&#8217;s Netflix Golf Comedy \u2018The Hawk\u2019 Is Here and the PGA Tour Is Already On Board\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6719020\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Melitta Baumeister Was Already Here Before Nike Showed Up\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6719272\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>8 Drops You Don&#8217;t Want to Miss This Week\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Julius Oppenheimer<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Reigning ChampRickie FowlerPUMA GolfHypegolfQuiet GolfGumtree Golf and Nature Club\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<\/div>\n<div class=\"post-body-sidebar-upper\">\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Golf\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 7, 2026<\/time><\/div>\n<ul class=\"post-body-sidebar-hype-comments-container list-unstyled d-none d-lg-block\">\n<li><span class=\"hype-count grey\"><br \/>\n             2.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<\/li>\n<li><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-sm-inline text\">Comments<\/span><\/span>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<\/li>\n<li><span class=\"text\">Save<\/span><\/li>\n<\/ul>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Julius Oppenheimer<\/span><\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<hr class=\"sidebar-divider d-none d-lg-block\">\n<div class=\"brand-sidebar-widget d-none d-lg-block\">\n<h6>In this Article<\/h6>\n<\/div>\n<\/div>\n<div class=\"post-body-sidebar-category d-none d-lg-block\">\n<p>    Golf\n                                                                                                    <\/p><\/div>\n<div class=\"post-body-sidebar-published d-none d-lg-block\"><time>May 7, 2026<\/time><\/div>\n<div class=\"post-body-sidebar-author d-none d-lg-block\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Julius Oppenheimer<\/span><\/div>\n<div class=\"post-body-sidebar-share d-none d-lg-block\">\n<h6>Share this article<\/h6>\n<\/div>\n<article class=\"post-body-article\">\n<div class=\"post-gallery-container small inner-media\">\n<div class=\"gallery-container post-gallery-contain\" role=\"region\" aria-label=\"Rickie Fowler Has Quietly Become Golf\u2019s Collaboration Guy\">\n<div class=\"hb-gallery before-booted full-screen-enabled only-one-cell \" data-images='[{\"image\":{\"description\":\"\",\"caption\":\"\",\"image_caption\":null,\"small\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=480&amp;cbr=1&amp;q=90&amp;fit=max\",\"medium\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=720&amp;cbr=1&amp;q=90&amp;fit=max\",\"large\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max\",\"xlarge\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\",\"full\":\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?w=1440&amp;cbr=1&amp;q=90&amp;fit=max\"},\"src\":\"https:\/\/hypebeast.com\/image\/2026\/05\/07\/rickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg\",\"alt\":\"rickie fowler pga tour golf fashion style evolution puma gumtree nature club reigning champ quiet collaboration \",\"width\":1280,\"height\":853,\"credit\":\"Jared C. Tilton\/Getty Images\",\"caption\":\"\",\"creditKey\":\"general\",\"description\":\"\",\"annotations\":null,\"shop\":{\"url\":null,\"label\":\"Shop Now\"}}]' role=\"list\">\n<div class=\"carousel-cell landscape\" data-gallery-index=\"1\" role=\"listitem\">\n<div class=\"carousel-cell-inner-wrapper\">\n<div class=\"carousel-cell-image-wrapper annotation-container fixed-ratio-3-2\">\n                                                                                                        <source data-srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?q=90&amp;w=1400&amp;cbr=1&amp;fit=max\" media=\"(min-width: 1260px)\" \/><\/div>\n<div class=\"gallery-meta-container credit-wrapper\">\n<div class=\"credit \">Jared C. Tilton\/Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Golf<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 7, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-content\">\n<p>Early-2010s Rickie Fowler style was loud and instantly recognizable: flat brims, Sunday orange, oversized belt buckles and polyester head-to-toe. Performance-first apparel trying to feel youthful and disruptive? It fit that era of golf perfectly. 15 years later, what\u2019s interesting is how his taste has expanded.<\/p>\n<p>As golf fashion has shifted toward collaborations, niche labels and cultural references, Rickie evolved with it. And unlike some Tour players who look like they\u2019ve simply been styled into a collaboration for one week, he tends to make these projects feel believable. Whether it\u2019s PUMA GOLF with Gumtree Golf &amp; Nature Club or Reigning Champ, there\u2019s usually a sense that he\u2019d actually wear the clothing beyond an obligation that was set in the yearly scripting meeting.<\/p>\n<p>That\u2019s probably why PUMA keeps using him as the conduit for these projects. He gives the brand room to experiment without the result feeling overly corporate. And there\u2019s something else underneath it too. Rickie\u2019s always had a broader cultural identity beyond just \u201cgolfer.\u201d He\u2019s a Southern California kid at heart with motocross influence, tattoos, an Olympian spouse and a relaxed off-course persona. As he\u2019s gotten older, his identity is far from stuck in the past, and his style is less about being the loudest guy on Tour and more about having range.\n<\/p>\n<p>That\u2019s rare in professional golf, where most player style tends to freeze in time around whatever image first made them marketable. These are a few of the moments that have shifted his perception.\n<\/p>\n<h2>From Southern California to South Carolina<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\">\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-1.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Jared C. Tilton\/Getty Images<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>After PUMA teamed up with Costa Mesa-based label Quiet Golf in early April 2024, Rickie wore the understated collection at the RBC Heritage in Hilton Head Island, South Carolina. He paired the paisley patterned polo with straight leg trousers.\n<\/p>\n<h2>Rickie embraces his inner athlete with Reigning Champ<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-2.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Stuart Franklin\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-6.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Stuart Franklin\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Rickie was featured prominently in the campaign visuals for Reigning Champ x PUMA Golf, and he went on to put the pieces in play at the 2025 Open Championship. Tracksuit one moment, conventional golf apparel the next.\n<\/p>\n<h2>Back for another bite of the apple with RC x PUMA<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-4.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Mike Mulholland\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-8.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Mike Mulholland\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The second collaboration between PUMA and Vancouver-based Reigning Champ was dedicated to the weekend warriors and late night grind sessions, and Rickie wore the collection in his home state for the Genesis Invitational.\n<\/p>\n<h2>Welcome to the bird watching club<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\">\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Jared C. Tilton\/Getty Images<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This collaboration saw PUMA embrace a more community-driven vibe in the form of Gumtree Golf &amp; Nature Club. Rickie turned up in the hat and polo at the Truist Championship at Quail Hollow Country Club, a week before the PGA.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<footer>\n<div class=\"related-stories-main-wrapper\">\n<h3>Related Stories<\/h3>\n<div class=\"stories-container\" data-layer-list-name=\"related_stories\" data-layer-list-offset=\"0\" data-layer-list-child-selector=\".story-item\">\n<div class=\"story-item\" data-layer-item-id=\"6720447\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>The Teaser for Will Ferrell&#8217;s Netflix Golf Comedy \u2018The Hawk\u2019 Is Here and the PGA Tour Is Already On Board\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6719020\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>Melitta Baumeister Was Already Here Before Nike Showed Up\n                                                                        <\/div>\n<div class=\"story-item\" data-layer-item-id=\"6719272\" data-layer-item-blog-id=\"1\" data-layer-item-type=\"post\"><span>&gt;<\/span>8 Drops You Don&#8217;t Want to Miss This Week\n                                                                        <\/div>\n<\/div>\n<\/div>\n<div class=\"article-email-signup-wrapper impression-tracker\">\n<h3>We got you covered. Don\u2019t miss out on the latest news by signing up for our newsletters.<\/h3>\n<div class=\"terms\">By subscribing, you agree to our Terms of Use and Privacy Policy.<\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Julius Oppenheimer<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Reigning ChampRickie FowlerPUMA GolfHypegolfQuiet GolfGumtree Golf and Nature Club\n                                                            <\/p><\/div>\n<\/div>\n<\/footer>\n<\/article>\n<div id=\"post-body-top-bar\" class=\"post-body-top-bar d-block d-lg-none\">\n<div class=\"row\">\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Golf<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 7, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"post-body-top-bar-share-meta-container\">\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Golf<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 7, 2026<\/time><\/span><\/div>\n<\/div>\n<div class=\"post-body-top-bar-meta\"><span class=\"post-body-top-bar-category\"><\/p>\n<p>    Golf<br \/>\n                                                    <\/span><span class=\"post-body-top-bar-published\"><time>May 7, 2026<\/time><\/span><\/div>\n<div class=\"post-body-top-bar-hype-comments-container \"><span class=\"hype-count grey\"><br \/>\n             2.6K<br \/>\n    <\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Views<\/span><\/div>\n<p><span class=\"disqus-comment-count\"><span>0<\/span><span>\u00a0<\/span><span class=\"d-none d-none text\">Comments<\/span><\/span><\/p>\n<div class=\"floating-tooltip\" role=\"tooltip\"><span>Comments<\/span><\/div>\n<p><span class=\"text\">Save<\/span><\/div>\n<div class=\"post-body-content\">\n<p>Early-2010s Rickie Fowler style was loud and instantly recognizable: flat brims, Sunday orange, oversized belt buckles and polyester head-to-toe. Performance-first apparel trying to feel youthful and disruptive? It fit that era of golf perfectly. 15 years later, what\u2019s interesting is how his taste has expanded.<\/p>\n<p>As golf fashion has shifted toward collaborations, niche labels and cultural references, Rickie evolved with it. And unlike some Tour players who look like they\u2019ve simply been styled into a collaboration for one week, he tends to make these projects feel believable. Whether it\u2019s PUMA GOLF with Gumtree Golf &amp; Nature Club or Reigning Champ, there\u2019s usually a sense that he\u2019d actually wear the clothing beyond an obligation that was set in the yearly scripting meeting.<\/p>\n<p>That\u2019s probably why PUMA keeps using him as the conduit for these projects. He gives the brand room to experiment without the result feeling overly corporate. And there\u2019s something else underneath it too. Rickie\u2019s always had a broader cultural identity beyond just \u201cgolfer.\u201d He\u2019s a Southern California kid at heart with motocross influence, tattoos, an Olympian spouse and a relaxed off-course persona. As he\u2019s gotten older, his identity is far from stuck in the past, and his style is less about being the loudest guy on Tour and more about having range.\n<\/p>\n<p>That\u2019s rare in professional golf, where most player style tends to freeze in time around whatever image first made them marketable. These are a few of the moments that have shifted his perception.\n<\/p>\n<h2>From Southern California to South Carolina<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\">\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-1.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Jared C. Tilton\/Getty Images<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>After PUMA teamed up with Costa Mesa-based label Quiet Golf in early April 2024, Rickie wore the understated collection at the RBC Heritage in Hilton Head Island, South Carolina. He paired the paisley patterned polo with straight leg trousers.\n<\/p>\n<h2>Rickie embraces his inner athlete with Reigning Champ<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-2.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Stuart Franklin\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-6.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Stuart Franklin\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Rickie was featured prominently in the campaign visuals for Reigning Champ x PUMA Golf, and he went on to put the pieces in play at the 2025 Open Championship. Tracksuit one moment, conventional golf apparel the next.\n<\/p>\n<h2>Back for another bite of the apple with RC x PUMA<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\"><span class=\"gallery-image-index\"><span class=\"image-index\">1 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-4.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Mike Mulholland\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"2\"><span class=\"gallery-image-index\"><span class=\"image-index\">2 of 2<\/span><\/span><\/p>\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-8.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Mike Mulholland\/Getty Images\/Puma Golf<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The second collaboration between PUMA and Vancouver-based Reigning Champ was dedicated to the weekend warriors and late night grind sessions, and Rickie wore the collection in his home state for the Genesis Invitational.\n<\/p>\n<h2>Welcome to the bird watching club<\/h2>\n<div class=\"shortcode-slider before-booted full-screen-enabled light\" data-width=\"100%\" data-animate=\"slide\" data-slideshow data-loop data-slideshowspeed=\"7000\" data-group-cells=\"1\">\n<div class=\"flickity-carousel\">\n<div class=\"flickity-carousel-cell\" data-gallery-index=\"1\">\n<div class=\"wp-caption alignnone\">\n                                    <source srcset=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-3.jpg?q=90&amp;w=2180&amp;format=jpeg&amp;cbr=1&amp;fit=max\" media=\"<br \/>\n                                        (min-width: 1200px) and (-webkit-min-device-pixel-ratio: 2),<br \/>\n                                        (min-width: 1200px) and (min-resolution: 192dpi)<br \/>\n                                    \" \/><\/p>\n<p class=\"wp-caption-text credit-wrapper\"><span class=\"credit\">Jared C. Tilton\/Getty Images<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This collaboration saw PUMA embrace a more community-driven vibe in the form of Gumtree Golf &amp; Nature Club. Rickie turned up in the hat and polo at the Truist Championship at Quail Hollow Country Club, a week before the PGA.<\/p>\n<div class=\"show-article\">\n<p>                                                            Read Full Article<\/p><\/div>\n<\/div>\n<div class=\"post-body-author d-block d-lg-none\">\n<hr class=\"sidebar-divider share-divider\">\n<h6>Text By<\/h6>\n<p><span class=\"author-name\">Julius Oppenheimer<\/span><\/div>\n<div class=\"post-body-share d-block d-lg-none\">\n<hr class=\"sidebar-divider\">\n<h6>Share this article<\/h6>\n<\/div>\n<div class=\"brand-post-body-widget\">\n<hr class=\"sidebar-divider d-block d-lg-none\">\n<h6>In this Article<\/h6>\n<\/div>\n<div class=\"post-body-content-tags\">\n<div class=\"body collapsed\">\n<p>    Reigning ChampRickie FowlerPUMA GolfHypegolfQuiet GolfGumtree Golf and Nature Club\n                                                            <\/p><\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/hypebeast.com\/2026\/5\/rickie-fowler-pga-tour-golf-fashion-style-evolution&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F05%2F07%2Frickie-fowler-pga-tour-golf-fashion-style-evolution-tw.jpg?w=1080&amp;cbr=1&amp;q=90&amp;fit=max&#8221;] Golf May 7, 2026 2.6K Views 0\u00a0Comments Comments Save Text By Julius Oppenheimer Share this article In this Article Jared C. Tilton\/Getty Images Golf May 7, 2026 2.6K Views 0\u00a0Comments Comments Save Early-2010s Rickie Fowler style was loud and instantly recognizable: flat brims, Sunday orange, oversized belt buckles and polyester head-to-toe. Performance-first [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,39],"class_list":["post-1935441","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-hypebeast-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1935441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1935441"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1935441\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1935441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1935441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1935441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}