{"id":1934621,"date":"2026-05-13T16:18:39","date_gmt":"2026-05-13T13:18:39","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1934621"},"modified":"2026-05-13T16:18:39","modified_gmt":"2026-05-13T13:18:39","slug":"20-years-after-santal-33-does-le-labo-still-smell-like-cool","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1934621","title":{"rendered":"20 Years After Santal 33, Does Le Labo Still Smell Like Cool?"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688294-ed_feat_sable_le_labo_3x2-1.jpg&#8221;]<\/p>\n<article class=\"articleCore___jz22v articleCore___jz22v story___rLN7E isFullscreenHero\" data-view=\"post\" data-layout=\"story\">\n<div class=\"main___V1upB hasSocialInteraction___TBOhu\">\n<aside data-cy=\"interactionSidebar\" class=\"interactionSidebar___EDQxW available___tb6a0\">\n<div data-cy=\"interactionBar\" class=\"wrapper___dWPrU interaction___uYGM3 isMobileViewportVisible___YNYTW\"><dialog data-cy=\"socialInteractionDialog\" class=\"socialInteractionDialog___htkzc\"><\/p>\n<div class=\"popUp___yNTzH\">\n<div class=\"formWrapper___x07Hy\">\n<h2 class=\"title___cm6PA family-condensed--l___yWgh0 title___KCPPY\">Join Highsnobiety<\/h2>\n<p class=\"proposition___VFmd1\">Create an account to share your reaction and engage with the community.<\/p>\n<p class=\"termsConditions___kwJoC\">By signing up, you agree to Highsnobiety\u2019s Privacy Policy and Terms &amp; Conditions.<\/p>\n<\/div>\n<p class=\"signInLink___l3OAU\">Already have an account?<\/p>\n<\/div>\n<p><\/dialog><\/p>\n<ul class=\"container___SI5Ew\">\n<li class=\"entry___HjU75\">\n<li data-cy=\"shareButton\" class=\"entry___HjU75 share___gZUzS\" aria-label=\"share button\"><span class=\"label___uDgPg\">Share<\/span><\/li>\n<\/ul>\n<\/div>\n<\/aside>\n<div data-cy=\"article-hero\" class=\"articleHero___dPxjY articleHero___Ffkz7 story aboveTheFold___Z8hoF splitscreen___iyr7k fullscreen___h4hSL\">\n<div class=\"heroSplitScreen___cDUSq left___iIuGE hero\">\n<div class=\"mediaContainer___FDIqZ\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu responsiveImage___eTIU7\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688338-ed_feat_sable_le_labo_3x4-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1080&amp;dpr=0.2 216w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688338-ed_feat_sable_le_labo_3x4-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1080&amp;dpr=0.4 432w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688338-ed_feat_sable_le_labo_3x4-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1080&amp;dpr=0.6 648w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688338-ed_feat_sable_le_labo_3x4-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1080&amp;dpr=0.8 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688338-ed_feat_sable_le_labo_3x4-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1080 1080w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688338-ed_feat_sable_le_labo_3x4-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1080&amp;dpr=0.2 216w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688338-ed_feat_sable_le_labo_3x4-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1080&amp;dpr=0.4 432w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688338-ed_feat_sable_le_labo_3x4-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1080&amp;dpr=0.6 648w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688338-ed_feat_sable_le_labo_3x4-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1080&amp;dpr=0.8 864w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688338-ed_feat_sable_le_labo_3x4-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=1080 1080w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"metaContainer___XFBTG\">\n<h2 class=\"title___cm6PA family-condensed--xxl___WuxmG articleTitle___Svyxo\">20 Years After Santal 33, Does Le Labo Still Smell Like Cool?<\/h2>\n<ul class=\"creditList___KExJq\">\n<li class=\"creditItem____ilCU\"><span class=\"role___WBmYZ\">By<\/span><span class=\"name\">Sable Yong<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"articleContent____2C5X articleContent___Zx74X story\">\n<div class=\"floatingAd___O6gNm unit___LNwAM mpu___jBf9d mobile\" data-cy=\"unit-mpu-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ mpu___KZGD5 loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\"><em>In Beauty Freak, a column for <\/em>Highsnobiety, <em>Sable Yong<\/em><em> explores how the culture of beauty impacts our lives.<\/em><\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">If you ask anyone what New York City smells like, the most resounding answers usually involve piss, weed, smoke, garbage: all signature odors of the greatest city in the world. Ask anyone below Houston Street, though, and there\u2019s a high likelihood the answer will involve a fragrance from Le Labo.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">In the 20 years it has been in business, the brand\u2019s scents have come to represent more than the sum of their musky, sandalwood-y, and fig-forward parts. They denote a certain type of person: at one point distinctively downtown (young, cool), then a striver for cultural cache, and these days someone a bit basic who makes a concerted effort to appear cultured.\u00a0<\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Le Labo<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-0\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-first___BTdUp mobile\" data-cy=\"unit-inpost-first-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-first___V5atz loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The Le Labo-ification of New York City was a bit of a fluke. When the brand launched in 2006, founders Fabrice Penot and Eddie Rorschi gifted a whole batch of their Santal 26-scented candles to Jane Larkworthy, then a beauty editor at <em>W Magazine<\/em>. Larkworthy was getting married, and the candles were the perfect party favors for her fashionable guests, many of whom would later visit the Le Labo store to restock.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Then, Gramercy Park Hotel ordered a run of similar custom scented candles for its lobby, which also sent their guests to Le Labo seeking Santal. With so many people begging for a wearable version, Penot and Roschi enlisted the help of perfumer Frank Volkl to create an eau de parfum of Santal, landing on a version with seven more ingredients than the candle, hence the 33.\u00a0<\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.2 360w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.4 720w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.6 1080w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.8 1440w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800 1800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.2 360w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.4 720w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.6 1080w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.8 1440w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800 1800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Le Labo<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">From 2011 on, New York City wouldn\u2019t smell the same \u2014\u00a0or rather, it would, just in a very specific way. The brand also created a custom scent for 1Hotels, as well as The Edition hotels, based on its Th\u00e9 Noir 29. As of this year, Le Labo is stocked in every Equinox locker room. It has garnered so much cultural significance that it became the first \u2014 if not, then at least the most widely recognized \u2014 fragrance meme. It has inspired songs. There\u2019s even an \u201coverheard at Le Labo\u201d Instagram account, cataloging conversation snippets from acolytes.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-1\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">There\u2019s a reason Le Labo took off. The brand\u2019s aesthetic was a perfect match for the 2010s, calling to mind brass hardware, vintage woodworked furniture, Edison bulbs and subway tile. Shopping at Le Labo wasn\u2019t as intimidating as buying at a perfume boutique or a department store counter. Plus, the branding made genderless fragrance feel approachable and modern. Every bottle purchased was filled on-site and came with a custom label. In the early days of Valencia-filtered Instagram posting, people loved that shit. <\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Le Labo<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Fragrance had always been a status symbol \u2014 a way to signal your taste by smelling like a luxury brand. But Le Labo\u2019s founders had just the opposite in mind. There was no oversexed marketing, and there were no flashy celebrity-backed campaigns. Johnny Depp was not strolling into the middle of the desert alongside an AI-generated mountain lion to advertise Dior Sauvage. Le Labo\u2019s allure was in its quality materials blended and bottled before your eyes (<em>le labo<\/em>, after all, is French for \u201cthe lab\u201d).\u00a0And, sure, the air of <em>IYKYK <\/em>was like catnip for early adopters.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-2\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The fragrances themselves, priced at $240 for 50mL, offered modern, understated profiles with a focus on raw materials blended in uncomplicated ways. Santal 33 is what many perfume personas refer to as a \u201cskin scent\u201d \u2014 one that wears close to the body. Th\u00e9 Noir 29 and Another 13 are equally popular; when I asked a \u201csoul\u201d (Le Labo\u2019s term for its sales staff) at the Williamsburg shop which scents sold best, he pointed to those three on a central display.\u00a0<\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Le Labo<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Over time, Le Labo\u2019s lore began to coalesce into a certain Type. Ask someone what one of their scents actually smells like, and they\u2019ll likely describe: a colleague who exclusively wears Japanese denim, or a \u201clife coach\u201d they met on Raya who ghosted after asking to split the bill. Asia, a graphic designer, described a former situationship who wore Th\u00e9 Noir. He smelled \u201cearthy and musky,\u201d she said. \u201cThe first time I went to his apartment, I was hit by a wall of that scent.\u201d\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-3\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">\u201cIt smelled like a man who has the optics of his life together,\u201d she added. \u201cSomeone who\u2019s fit because he goes bouldering on the weekends and rides a fixie, who has a high-paying job but pays too much in rent for a too-small apartment.\u201d\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">A trend may not die outright the moment you put a name \u2014 or a type of person \u2014 to it. But its meaning starts to connote something beyond its make. Rather than a genuine expression of personal taste, Le Labo\u2019s <em>sillage<\/em> started to signal mass-market buy-in. It didn\u2019t help that Est\u00e9e Lauder bought La Labo for $60 million in 2014, aggressively expanding its global footprint. Its founders themselves acknowledged the drawbacks. \u201cWhen we have been wearing a special scent like Santal 33 for a while, having discovered it before everyone else, and then we start smelling it on other people, we feel like we have been stripped of a part of our identity,\u201d Penot told <em>Vogue <\/em>in 2020.\u00a0<\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Getty Images \/ Smith Collection \/ Gado<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-4\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">These days, when someone walks into Lovely Day, a Thai restaurant on Elizabeth Street, doused in Th\u00e9 Noir 29, \u201cthe whole restaurant immediately squirms,\u201d as Emilio Quezada Iba\u00f1ez, who hosts the &#8220;Dewy Dudes&#8221; podcast and works shifts at the restaurant, told Magasin in November.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">But our present-day eye-rolling forgets the fact that, for a time, Le Labo was stylish \u2014 a symbol of all the effort it takes, and all the money it costs, to look so undone. That was kind of the MO of the 2010s: coolness was defined by what it wasn\u2019t, rather than by what it was. I\u2019m sure that early devotees will always feel some affection toward Santal 33, and to the scent memories that defined a specific time in their lives.\u00a0\u00a0<\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF normal story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.2 300w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.4 600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.6 900w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.8 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500 1500w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.2 300w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.4 600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.6 900w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.8 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500 1500w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Getty Images \/ Thomas Iannaccone \/ WWD \/ Penske Media<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Once Le Labo became \u201cthe smell of cool,\u201d countless dupes and similar smoky, musky, woody skin-scent profiles emerged, further cementing the relevancy of this scent profile. Maison Marie-Louis Balincourt No. 4, The Nue Co.\u2019s Functional Fragrance (done by the same perfumer as Santal 33), Dossier\u2019s Woody Sandalwood, and Quince\u2019s Bois de Santal are all considered suitable dupes. Recently, Le Labo was spotted at Costco for a cool $99, where it appeals to a different kind of members-only crowd.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-5\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">If Le Labo has come to be recognized as the smell of millennial heyday, we\u2019re well on the way out. And if culture is largely defined by the current generation of young people, it looks like our attitudes toward personal scent are splintering into multiple directions \u2014 literally. Signature scents are losing ground to \u201cscent wardrobes,\u201d a different fragrance for every mood, place, or occasion. We contain multitudes, the thinking goes; so should our perfume collection.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The Le Labo archetype faded from specific person to abstract idea. But it still made us <em>feel<\/em> something. \u201cThe only time he ever cooked me breakfast, he made sous vide eggs and chicken and forced me to watch Porter Robinson\u2019s Coachella set,\u201d Asia recalled of her situationship. \u201cWhat kind of person eats unseasoned chicken breast for breakfast?\u201d Perhaps someone who also wears Th\u00e9 Noir.<\/p>\n<\/div>\n<footer class=\"articleFooter___KgB90 articleFooter____oGOd hasSocialInteraction___TBOhu story\">\n<ul class=\"articleCredits___DFlRp articleCredits___dhkBb\">\n<li class=\"creditsRow___GgNX0\"><span class=\"role___Z7TqG\">By<\/span>Sable Yong<\/li>\n<\/ul>\n<ul class=\"tagButtonGroup___DEUl1 tags___irEU7\">\n<li class=\"tagButtonGroupItem___gemOI\"><span class=\"tagButton___ZRzr4 tag___v4cqZ\">le labo<\/span><\/li>\n<li class=\"tagButtonGroupItem___gemOI\"><span class=\"tagButton___ZRzr4 tag___v4cqZ\">fragrance<\/span><\/li>\n<li class=\"tagButtonGroupItem___gemOI\"><span class=\"tagButton___ZRzr4 tag___v4cqZ\">beauty &amp; youth<\/span><\/li>\n<\/ul>\n<div class=\"wrapper___ny_aw\">\n<div class=\"articleAuthor___lboFb\">\n<div class=\"image___Rh51m\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.2 438w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.4 877w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.6 1316w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.8 1755w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194 2194w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.2 438w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.4 877w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.6 1316w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194&amp;dpr=0.8 1755w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1758192353-sable-yong_author-pic-03.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2194 2194w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"info___ssZkH\">\n<div class=\"author___1tx8O\"><span class=\"name___DNm3E\">Sable Yong <\/span><\/div>\n<p><span class=\"description___ETp9P\">Beauty Columnist<\/span><\/div>\n<\/div>\n<\/div>\n<\/footer>\n<\/div>\n<\/article>\n<div class=\"articleContent____2C5X articleContent___Zx74X story\">\n<div class=\"floatingAd___O6gNm unit___LNwAM mpu___jBf9d mobile\" data-cy=\"unit-mpu-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ mpu___KZGD5 loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\"><em>In Beauty Freak, a column for <\/em>Highsnobiety, <em>Sable Yong<\/em><em> explores how the culture of beauty impacts our lives.<\/em><\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">If you ask anyone what New York City smells like, the most resounding answers usually involve piss, weed, smoke, garbage: all signature odors of the greatest city in the world. Ask anyone below Houston Street, though, and there\u2019s a high likelihood the answer will involve a fragrance from Le Labo.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">In the 20 years it has been in business, the brand\u2019s scents have come to represent more than the sum of their musky, sandalwood-y, and fig-forward parts. They denote a certain type of person: at one point distinctively downtown (young, cool), then a striver for cultural cache, and these days someone a bit basic who makes a concerted effort to appear cultured.\u00a0<\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688928-fy26-q1_edp_v30_fl_hori_2800x1502.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Le Labo<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-0\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-first___BTdUp mobile\" data-cy=\"unit-inpost-first-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-first___V5atz loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The Le Labo-ification of New York City was a bit of a fluke. When the brand launched in 2006, founders Fabrice Penot and Eddie Rorschi gifted a whole batch of their Santal 26-scented candles to Jane Larkworthy, then a beauty editor at <em>W Magazine<\/em>. Larkworthy was getting married, and the candles were the perfect party favors for her fashionable guests, many of whom would later visit the Le Labo store to restock.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Then, Gramercy Park Hotel ordered a run of similar custom scented candles for its lobby, which also sent their guests to Le Labo seeking Santal. With so many people begging for a wearable version, Penot and Roschi enlisted the help of perfumer Frank Volkl to create an eau de parfum of Santal, landing on a version with seven more ingredients than the candle, hence the 33.\u00a0<\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.2 360w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.4 720w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.6 1080w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.8 1440w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800 1800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.2 360w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.4 720w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.6 1080w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800&amp;dpr=0.8 1440w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680057-fy26-q1_home_c21_indigo_wb_4000x4000.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1800%3A1800&amp;w=1800 1800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Le Labo<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">From 2011 on, New York City wouldn\u2019t smell the same \u2014\u00a0or rather, it would, just in a very specific way. The brand also created a custom scent for 1Hotels, as well as The Edition hotels, based on its Th\u00e9 Noir 29. As of this year, Le Labo is stocked in every Equinox locker room. It has garnered so much cultural significance that it became the first \u2014 if not, then at least the most widely recognized \u2014 fragrance meme. It has inspired songs. There\u2019s even an \u201coverheard at Le Labo\u201d Instagram account, cataloging conversation snippets from acolytes.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-1\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">There\u2019s a reason Le Labo took off. The brand\u2019s aesthetic was a perfect match for the 2010s, calling to mind brass hardware, vintage woodworked furniture, Edison bulbs and subway tile. Shopping at Le Labo wasn\u2019t as intimidating as buying at a perfume boutique or a department store counter. Plus, the branding made genderless fragrance feel approachable and modern. Every bottle purchased was filled on-site and came with a custom label. In the early days of Valencia-filtered Instagram posting, people loved that shit. <\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778680567-le-labo_eau-de-parfum_classic-collection_santal-33-100ml_300ppi_02.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Le Labo<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Fragrance had always been a status symbol \u2014 a way to signal your taste by smelling like a luxury brand. But Le Labo\u2019s founders had just the opposite in mind. There was no oversexed marketing, and there were no flashy celebrity-backed campaigns. Johnny Depp was not strolling into the middle of the desert alongside an AI-generated mountain lion to advertise Dior Sauvage. Le Labo\u2019s allure was in its quality materials blended and bottled before your eyes (<em>le labo<\/em>, after all, is French for \u201cthe lab\u201d).\u00a0And, sure, the air of <em>IYKYK <\/em>was like catnip for early adopters.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-2\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The fragrances themselves, priced at $240 for 50mL, offered modern, understated profiles with a focus on raw materials blended in uncomplicated ways. Santal 33 is what many perfume personas refer to as a \u201cskin scent\u201d \u2014 one that wears close to the body. Th\u00e9 Noir 29 and Another 13 are equally popular; when I asked a \u201csoul\u201d (Le Labo\u2019s term for its sales staff) at the Williamsburg shop which scents sold best, he pointed to those three on a central display.\u00a0<\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677459-le-labo-another-13-100ml-edp-with-box-wb_300ppi.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1400&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Le Labo<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Over time, Le Labo\u2019s lore began to coalesce into a certain Type. Ask someone what one of their scents actually smells like, and they\u2019ll likely describe: a colleague who exclusively wears Japanese denim, or a \u201clife coach\u201d they met on Raya who ghosted after asking to split the bill. Asia, a graphic designer, described a former situationship who wore Th\u00e9 Noir. He smelled \u201cearthy and musky,\u201d she said. \u201cThe first time I went to his apartment, I was hit by a wall of that scent.\u201d\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-3\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">\u201cIt smelled like a man who has the optics of his life together,\u201d she added. \u201cSomeone who\u2019s fit because he goes bouldering on the weekends and rides a fixie, who has a high-paying job but pays too much in rent for a too-small apartment.\u201d\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">A trend may not die outright the moment you put a name \u2014 or a type of person \u2014 to it. But its meaning starts to connote something beyond its make. Rather than a genuine expression of personal taste, Le Labo\u2019s <em>sillage<\/em> started to signal mass-market buy-in. It didn\u2019t help that Est\u00e9e Lauder bought La Labo for $60 million in 2014, aggressively expanding its global footprint. Its founders themselves acknowledged the drawbacks. \u201cWhen we have been wearing a special scent like Santal 33 for a while, having discovered it before everyone else, and then we start smelling it on other people, we feel like we have been stripped of a part of our identity,\u201d Penot told <em>Vogue <\/em>in 2020.\u00a0<\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF extended___kLMaF story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778677595-le-labo-01.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A1333&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Getty Images \/ Smith Collection \/ Gado<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-4\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">These days, when someone walks into Lovely Day, a Thai restaurant on Elizabeth Street, doused in Th\u00e9 Noir 29, \u201cthe whole restaurant immediately squirms,\u201d as Emilio Quezada Iba\u00f1ez, who hosts the &#8220;Dewy Dudes&#8221; podcast and works shifts at the restaurant, told Magasin in November.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">But our present-day eye-rolling forgets the fact that, for a time, Le Labo was stylish \u2014 a symbol of all the effort it takes, and all the money it costs, to look so undone. That was kind of the MO of the 2010s: coolness was defined by what it wasn\u2019t, rather than by what it was. I\u2019m sure that early devotees will always feel some affection toward Santal 33, and to the scent memories that defined a specific time in their lives.\u00a0\u00a0<\/p>\n<div class=\"contentImage___ZtTiP image___Zd0tF normal story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.2 300w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.4 600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.6 900w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.8 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500 1500w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.2 300w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.4 600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.6 900w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500&amp;dpr=0.8 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778679408-gettyimages-1426984503.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=1500%3A2250&amp;w=1500 1500w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Getty Images \/ Thomas Iannaccone \/ WWD \/ Penske Media<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Once Le Labo became \u201cthe smell of cool,\u201d countless dupes and similar smoky, musky, woody skin-scent profiles emerged, further cementing the relevancy of this scent profile. Maison Marie-Louis Balincourt No. 4, The Nue Co.\u2019s Functional Fragrance (done by the same perfumer as Santal 33), Dossier\u2019s Woody Sandalwood, and Quince\u2019s Bois de Santal are all considered suitable dupes. Recently, Le Labo was spotted at Costco for a cool $99, where it appeals to a different kind of members-only crowd.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-5\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">If Le Labo has come to be recognized as the smell of millennial heyday, we\u2019re well on the way out. And if culture is largely defined by the current generation of young people, it looks like our attitudes toward personal scent are splintering into multiple directions \u2014 literally. Signature scents are losing ground to \u201cscent wardrobes,\u201d a different fragrance for every mood, place, or occasion. We contain multitudes, the thinking goes; so should our perfume collection.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The Le Labo archetype faded from specific person to abstract idea. But it still made us <em>feel<\/em> something. \u201cThe only time he ever cooked me breakfast, he made sous vide eggs and chicken and forced me to watch Porter Robinson\u2019s Coachella set,\u201d Asia recalled of her situationship. \u201cWhat kind of person eats unseasoned chicken breast for breakfast?\u201d Perhaps someone who also wears Th\u00e9 Noir.<\/p>\n<\/div>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777380125-feat0yaelmalka_highsnob_thestateofmist_dec2025_1026-1-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777380125-feat0yaelmalka_highsnob_thestateofmist_dec2025_1026-1-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777380125-feat0yaelmalka_highsnob_thestateofmist_dec2025_1026-1-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777380125-feat0yaelmalka_highsnob_thestateofmist_dec2025_1026-1-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777380125-feat0yaelmalka_highsnob_thestateofmist_dec2025_1026-1-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777380125-feat0yaelmalka_highsnob_thestateofmist_dec2025_1026-1-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777380125-feat0yaelmalka_highsnob_thestateofmist_dec2025_1026-1-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777380125-feat0yaelmalka_highsnob_thestateofmist_dec2025_1026-1-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777380125-feat0yaelmalka_highsnob_thestateofmist_dec2025_1026-1-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777380125-feat0yaelmalka_highsnob_thestateofmist_dec2025_1026-1-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-UbQK7eyVToe9cwudRF9mgA\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">We\u2019re Living Through the Face Mist Revolution <\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Beauty<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Faran Krentcil<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-05-04T15:53:04.000Z\" class=\"published___OncXt since\">10 days ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1776936569-beauty-eyeshadow-main.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-LfVJtMupSVCMcOooN_BFBQ\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Now More Than Ever, We Need Eyeshadow<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Beauty<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Sable Yong <span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-04-23T15:34:49.000Z\" class=\"published___OncXt since\">21 days ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1775636810-flewd-mellow-mum-bundle.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=800&amp;dpr=0.2 160w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1775636810-flewd-mellow-mum-bundle.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=800&amp;dpr=0.4 320w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1775636810-flewd-mellow-mum-bundle.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=800&amp;dpr=0.6 480w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1775636810-flewd-mellow-mum-bundle.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=800&amp;dpr=0.8 640w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1775636810-flewd-mellow-mum-bundle.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=800 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1775636810-flewd-mellow-mum-bundle.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=800&amp;dpr=0.2 160w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1775636810-flewd-mellow-mum-bundle.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=800&amp;dpr=0.4 320w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1775636810-flewd-mellow-mum-bundle.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=800&amp;dpr=0.6 480w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1775636810-flewd-mellow-mum-bundle.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=800&amp;dpr=0.8 640w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1775636810-flewd-mellow-mum-bundle.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=800 800w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-WQlvwkWEQYSu-6Js8tbSYw\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Spring\u2019s Best Self-Care Buys Are Refreshingly Fresh<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Beauty<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Sable Yong <span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-04-08T17:10:48.000Z\" class=\"published___OncXt since\">1 month ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1710946079-black-magenta.avif?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1710946079-black-magenta.avif?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1710946079-black-magenta.avif?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1710946079-black-magenta.avif?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1710946079-black-magenta.avif?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1710946079-black-magenta.avif?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1710946079-black-magenta.avif?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1710946079-black-magenta.avif?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1710946079-black-magenta.avif?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1710946079-black-magenta.avif?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-14209322\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">These Are Niche Perfume Brands You Need to Know in Spring 2026<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Beauty<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Donovan Barnett<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-03-20T11:14:14.000Z\" class=\"published___OncXt since\">2 months ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778592258-air-jordan-3-retro-og-png-2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778592258-air-jordan-3-retro-og-png-2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778592258-air-jordan-3-retro-og-png-2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778592258-air-jordan-3-retro-og-png-2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778592258-air-jordan-3-retro-og-png-2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778592258-air-jordan-3-retro-og-png-2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778592258-air-jordan-3-retro-og-png-2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778592258-air-jordan-3-retro-og-png-2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778592258-air-jordan-3-retro-og-png-2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778592258-air-jordan-3-retro-og-png-2.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-Lxx0K2dlQC-8KaHBjf0RNw\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Just Like Any Father, the Dad Model of Nike&#8217;s Jordans Still Has a Story to Tell<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Patrick Grady<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-05-14T07:01:02.000Z\" class=\"published___OncXt since\">4 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778002853-song-for-the-mute-adidas-samba-lx-freizeit-edited.jpeg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778002853-song-for-the-mute-adidas-samba-lx-freizeit-edited.jpeg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778002853-song-for-the-mute-adidas-samba-lx-freizeit-edited.jpeg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778002853-song-for-the-mute-adidas-samba-lx-freizeit-edited.jpeg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778002853-song-for-the-mute-adidas-samba-lx-freizeit-edited.jpeg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778002853-song-for-the-mute-adidas-samba-lx-freizeit-edited.jpeg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778002853-song-for-the-mute-adidas-samba-lx-freizeit-edited.jpeg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778002853-song-for-the-mute-adidas-samba-lx-freizeit-edited.jpeg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778002853-song-for-the-mute-adidas-samba-lx-freizeit-edited.jpeg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778002853-song-for-the-mute-adidas-samba-lx-freizeit-edited.jpeg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-bd3pIveTSTyXO1EiXjzLeg\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">This Gussied-up adidas Samba Dress Shoe Is Top of Its Class<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Tayler Adigun<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-05-13T22:33:03.000Z\" class=\"published___OncXt since\">13 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778598119-beautiful-people-new-era-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778598119-beautiful-people-new-era-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778598119-beautiful-people-new-era-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778598119-beautiful-people-new-era-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778598119-beautiful-people-new-era-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778598119-beautiful-people-new-era-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778598119-beautiful-people-new-era-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778598119-beautiful-people-new-era-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778598119-beautiful-people-new-era-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778598119-beautiful-people-new-era-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-EOzW2u6vQ8GbbHhnA4Ex0Q\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Old People Make Everything Look Cooler<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Jake Silbert<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-05-13T18:03:01.000Z\" class=\"published___OncXt since\">17 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688294-ed_feat_sable_le_labo_3x2-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688294-ed_feat_sable_le_labo_3x2-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688294-ed_feat_sable_le_labo_3x2-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688294-ed_feat_sable_le_labo_3x2-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688294-ed_feat_sable_le_labo_3x2-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688294-ed_feat_sable_le_labo_3x2-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688294-ed_feat_sable_le_labo_3x2-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688294-ed_feat_sable_le_labo_3x2-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688294-ed_feat_sable_le_labo_3x2-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688294-ed_feat_sable_le_labo_3x2-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-R_P3WlyEQmWGFxuWIXfmEw\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">20 Years After Santal 33, Does Le Labo Still Smell Like Cool?<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Beauty<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Sable Yong <span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-05-13T16:18:39.000Z\" class=\"published___OncXt since\">19 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778682532-salomon-carpet-company.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778682532-salomon-carpet-company.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778682532-salomon-carpet-company.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778682532-salomon-carpet-company.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778682532-salomon-carpet-company.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778682532-salomon-carpet-company.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778682532-salomon-carpet-company.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778682532-salomon-carpet-company.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778682532-salomon-carpet-company.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778682532-salomon-carpet-company.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-Rhci2Oz4Svq_Lxt_CHpNhA\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">These Skaters Turned a 1995 Honda Van Into a Wild Salomon (EXCLUSIVE)<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Tom Barker<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-05-13T16:00:00.000Z\" class=\"published___OncXt since\">19 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-YiR35EhZRceheDOLo5TOPQ\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Stone Island Sets Sail for SS &#8216;026<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<li class=\"categoryItem___gUdai\">sponsored<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Hiwot Keleta<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-05-13T14:20:56.000Z\" class=\"published___OncXt since\">21 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<p>[analyse_source url=&#8221;http:\/\/highsnobiety.com\/p\/20-years-of-le-labo-santal-33\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778688294-ed_feat_sable_le_labo_3x2-1.jpg&#8221;] Join Highsnobiety Create an account to share your reaction and engage with the community. By signing up, you agree to Highsnobiety\u2019s Privacy Policy and Terms &amp; Conditions. Already have an account? Share 20 Years After Santal 33, Does Le Labo Still Smell Like Cool? BySable Yong Want to stay in the loop?We&#8217;ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,56],"class_list":["post-1934621","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-highsnobiety-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1934621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1934621"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1934621\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1934621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1934621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1934621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}