{"id":1933299,"date":"2026-05-12T18:05:27","date_gmt":"2026-05-12T15:05:27","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1933299"},"modified":"2026-05-12T18:05:27","modified_gmt":"2026-05-12T15:05:27","slug":"a-first-look-at-audemars-piguet-swatchs-surprise-collab","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1933299","title":{"rendered":"A First Look at Audemars Piguet &amp; Swatch&#8217;s Surprise Collab"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588566-img_7238-2.jpg&#8221;]<\/p>\n<article class=\"articleCore___jz22v articleCore___jz22v story___rLN7E isFullscreenHero\" data-view=\"post\" data-layout=\"story\">\n<div class=\"main___V1upB hasSocialInteraction___TBOhu\">\n<aside data-cy=\"interactionSidebar\" class=\"interactionSidebar___EDQxW available___tb6a0\">\n<div data-cy=\"interactionBar\" class=\"wrapper___dWPrU interaction___uYGM3 isMobileViewportVisible___YNYTW\"><dialog data-cy=\"socialInteractionDialog\" class=\"socialInteractionDialog___htkzc\"><\/p>\n<div class=\"popUp___yNTzH\">\n<div class=\"formWrapper___x07Hy\">\n<h2 class=\"title___cm6PA family-condensed--l___yWgh0 title___KCPPY\">Join Highsnobiety<\/h2>\n<p class=\"proposition___VFmd1\">Create an account to share your reaction and engage with the community.<\/p>\n<p class=\"termsConditions___kwJoC\">By signing up, you agree to Highsnobiety\u2019s Privacy Policy and Terms &amp; Conditions.<\/p>\n<\/div>\n<p class=\"signInLink___l3OAU\">Already have an account?<\/p>\n<\/div>\n<p><\/dialog><\/p>\n<ul class=\"container___SI5Ew\">\n<li class=\"entry___HjU75\">\n<li data-cy=\"shareButton\" class=\"entry___HjU75 share___gZUzS\" aria-label=\"share button\"><span class=\"label___uDgPg\">Share<\/span><\/li>\n<\/ul>\n<\/div>\n<\/aside>\n<div data-cy=\"article-hero\" class=\"articleHero___dPxjY articleHero___Ffkz7 story aboveTheFold___Z8hoF splitscreen___iyr7k fullscreen___h4hSL\">\n<div class=\"heroSplitScreen___cDUSq left___iIuGE hero\">\n<div class=\"mediaContainer___FDIqZ\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu responsiveImage___eTIU7\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588566-img_7238-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588566-img_7238-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588566-img_7238-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588566-img_7238-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588566-img_7238-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588566-img_7238-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588566-img_7238-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588566-img_7238-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588566-img_7238-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588566-img_7238-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=4%3A5&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"metaContainer___XFBTG\">\n<h2 class=\"title___cm6PA family-condensed--xxl___WuxmG articleTitle___Svyxo\">Up Close With the Audemars Piguet x Swatch Collab That No One Saw Coming (EXCLUSIVE)<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"articleContent____2C5X articleContent___Zx74X story\">\n<div class=\"floatingAd___O6gNm unit___LNwAM mpu___jBf9d mobile\" data-cy=\"unit-mpu-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ mpu___KZGD5 loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The recent news of Audemars Piguet teaming up with Swatch caught the digital ether entirely off guard, with every man and his dog royally popping off. It followed me offline, too \u2013 from a casual \u201chave you heard the news?\u201d at my local bodega to a watch-agnostic friend calling to ask, \u201cIs this like Zara partnering with Chanel?\u201d \u2013 confirmation, if it were needed, that this pairing isn\u2019t going quietly.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The AP x Swatch teasers have been coming in fast and cryptic, with mystery-sealed tins quietly landing in Swatch store windows across the globe, unopened. Well, allow us to open it for you: meet the Royal Pop, a one-off collaboration between Audemars Piguet and Swatch, who unveil not just a single watch, but eight pocket watches \u2014 or is that pocket Swatches? And insider tip: it\u2019s one watch per day, per person, and in-store only from May 16 \u2013 ample warning to get the global group chat logistics underway.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-0\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-first___BTdUp mobile\" data-cy=\"unit-inpost-first-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-first___V5atz loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF normal story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Scarlett Baker<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">But why so regal and what\u2019s popping where? \u201cRoyal Pop\u201d is a portmanteau of Audemars Piguet\u2019s defining Royal Oak \u2013 a renowned octagonal steel sports watch designed by horological GOAT G\u00e9rald Genta \u2014 and Swatch\u2019s very own POP Swatch from the 1980s, a modular design that popped off the wrist and transformed into an accessory (brooch, ring, charm, or otherwise) with a signature clicking sound. Courtesy of the plastic-purveyor of our childhood timekeeping, you can now get hands-on with this nostalgia-infused AP at a far more approachable price tag. For just under $450 it\u2019s a chance to kickstart (or expand) your collection with a true hallmark name.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Except the plot thickens: you won\u2019t be fastening this one to your arm. Debuting a \u201cpocket watch format,\u201d as it&#8217;s formally dubbed by both parties, it comes with the option to purchase three lanyard variations or a removable stand that cosplays as a desk clock. Hang it on a wall, your ears, your car keys, shoelaces, belt loop, or bag \u2013 honestly, if it has the structural integrity to hold a charm, it\u2019s fair game.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-1\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"parallax___NUJyQ extended___qZ7NO story___yqBp9 parallaxImageGrid___BDhFD\">\n<div class=\"contentParallaxImageGrid___eS3eK grid_6___MopQa\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mediaCredits___kCTfN\"><span><\/p>\n<div class=\"creditText___hgcW9\">Scarlett Baker, Scarlett Baker<\/div>\n<p><\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Freed from the wrist and drenched in rainbow hues \u2013 some pushing into full three-tone territory \u2013 each model is crafted from Swatch\u2019s Swiss-made Bioceramic, a blend of ceramic powder and bio-sourced plastic. Reworking Audemars Piguet\u2019s Royal Oak (one of the most seminal sports watches in modern watchmaking) through the lens of peak Pop Art excess, the collaboration taps into a moment when mass culture became art itself. The result? The color palette of course, but moreover the movement (aka engine) is decorated with the era&#8217;s insignia of half tone dots and primary colors, visible through a sapphire crystal caseback.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">You can take your pick: six L\u00e9pine-style models that keep things clean with the crown at 12 o\u2019clock and stripped-back hour-and-minute hands only ($400), or two Savonette-style instead ($420), where the crown shifts to 3 o\u2019clock and a small seconds dial spins away at 6 \u2013\u00a0time viewed either horizontally or vertically, as it were. No matter your ticker, you\u2019ll find an homage to AP\u2019s signature grid-like dial pattern and octagonal bezel echoed in each iteration.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-2\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF normal story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Scarlett Baker<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">So how does one of the most coveted watch brands end up in front of the masses? Well, that\u2019s precisely why the collab embraces Pop Art sensibility: It\u2019s the idea of art being stripped of its exclusivity and made genuinely accessible that sits at the core, shares Swatch\u2019s CEO, Nick Hayek Jr. \u201cTake Warhol\u2019s example of Coca Cola, where either a president drinks it, or a worker. For both, it&#8217;s the same Coca Cola. You don&#8217;t exclude people, you <em>include<\/em> people.\u201d<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">For Swatch, the gateway watch for so many of us, the collaboration makes perfect sense. But it\u2019s the handshake with Audemars Piguet, a proprietor of high-end watches, that initially had many of us convinced it was fake news. \u201cI truly believe the watch industry needs fuel and nourishment,\u201d adds Audemars Piguet\u2019s CEO, Ilaria Resta. \u201cAnd you nourish it with cultural relevance. We are so small as an industry, and the biggest opportunity for us is to grow. One of the most important ways to do that is to create interest in watchmaking from the younger generation who might, one day, want to work in the industry.\u201d\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-3\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"parallax___NUJyQ extended___qZ7NO story___yqBp9 parallaxImageGrid___BDhFD\">\n<div class=\"contentParallaxImageGrid___eS3eK grid_6___MopQa\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mediaCredits___kCTfN\"><span><\/p>\n<div class=\"creditText___hgcW9\">Scarlett Baker, Scarlett Baker<\/div>\n<p><\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Because the future of watchmaking is in the hands of the children of tomorrow, adds Resta. \u201cThis collaboration targets Gen Alpha, because the first apprentices we take at Audemars Piguet are 16 years old. My number one priority is not to sell Audemars Piguet to this demographic, but to sell the dream of watchmaking. Once you see mechanical watchmaking and understand it, it\u2019s impossible not to connect because you see the magic. There\u2019s soul in it. This collaboration exists to explain what a mechanical watch is. Nobody will otherwise. But it needs to be told in a way that people understand.\u201d<\/p>\n<p>In pursuit of passing on the torch, Audemars Piguet will use 100% of its proceeds to fund a dedicated initiative to support the transmission and safeguarding of watchmaking skills for the next generation. \u201cThis isn\u2019t a financial return for us,\u201d she continues. \u201cIt\u2019s a return for the industry and funding the skills that are disappearing. I believe that culturally, we are in a moment of extreme stress and I don\u2019t want watchmaking to be a casualty of that.\u201d<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-4\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF normal story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Scarlett Baker<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Let\u2019s be frank: flippers will flip (case in point: Swatch\u2019s prior collab with Omega for the MoonSwatch), and purists will grumble about AP\u2019s dilution \u2013 but it\u2019s less about those with a stack of RO\u2019s already up the arm, and more about the outsiders looking in, yet to even see a mechanical watch in the flesh. \u201cWe will remain Audemars Piguet,\u201d concludes Resta. \u201cWe will continue to craft around 50,000 watches a year, finishing high-end complications by hand, but this doesn\u2019t mean we need to exclude others. This launch needed to be inclusive while also continuing our strategy of radical openness.\u201d<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">And we\u2019re radically waiting for the store doors to open soon. We\u2019re already in line for the full octet \u2013 see you in the queue.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\"><em>The Audemars Piguet x Swatch collab will be available to purchase across Swatch stores around the world from 16th May. While it runs as a one-off collaboration, presently, it will not be limited in timeframe.\u00a0<\/em><\/p>\n<\/div>\n<footer class=\"articleFooter___KgB90 articleFooter____oGOd hasSocialInteraction___TBOhu story\">\n<ul class=\"tagButtonGroup___DEUl1 tags___irEU7\">\n<li class=\"tagButtonGroupItem___gemOI\"><span class=\"tagButton___ZRzr4 tag___v4cqZ\">audemars piguet<\/span><\/li>\n<li class=\"tagButtonGroupItem___gemOI\"><span class=\"tagButton___ZRzr4 tag___v4cqZ\">Swatch<\/span><\/li>\n<li class=\"tagButtonGroupItem___gemOI\"><span class=\"tagButton___ZRzr4 tag___v4cqZ\">exclusive<\/span><\/li>\n<\/ul>\n<div class=\"wrapper___ny_aw\">\n<div class=\"articleAuthor___lboFb\">\n<div class=\"info___ssZkH\">\n<div class=\"author___1tx8O\"><span class=\"name___DNm3E\">Scarlett Baker<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/footer>\n<\/div>\n<\/article>\n<div class=\"articleContent____2C5X articleContent___Zx74X story\">\n<div class=\"floatingAd___O6gNm unit___LNwAM mpu___jBf9d mobile\" data-cy=\"unit-mpu-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ mpu___KZGD5 loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The recent news of Audemars Piguet teaming up with Swatch caught the digital ether entirely off guard, with every man and his dog royally popping off. It followed me offline, too \u2013 from a casual \u201chave you heard the news?\u201d at my local bodega to a watch-agnostic friend calling to ask, \u201cIs this like Zara partnering with Chanel?\u201d \u2013 confirmation, if it were needed, that this pairing isn\u2019t going quietly.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">The AP x Swatch teasers have been coming in fast and cryptic, with mystery-sealed tins quietly landing in Swatch store windows across the globe, unopened. Well, allow us to open it for you: meet the Royal Pop, a one-off collaboration between Audemars Piguet and Swatch, who unveil not just a single watch, but eight pocket watches \u2014 or is that pocket Swatches? And insider tip: it\u2019s one watch per day, per person, and in-store only from May 16 \u2013 ample warning to get the global group chat logistics underway.<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-0\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-first___BTdUp mobile\" data-cy=\"unit-inpost-first-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-first___V5atz loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF normal story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588700-img_7436.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Scarlett Baker<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">But why so regal and what\u2019s popping where? \u201cRoyal Pop\u201d is a portmanteau of Audemars Piguet\u2019s defining Royal Oak \u2013 a renowned octagonal steel sports watch designed by horological GOAT G\u00e9rald Genta \u2014 and Swatch\u2019s very own POP Swatch from the 1980s, a modular design that popped off the wrist and transformed into an accessory (brooch, ring, charm, or otherwise) with a signature clicking sound. Courtesy of the plastic-purveyor of our childhood timekeeping, you can now get hands-on with this nostalgia-infused AP at a far more approachable price tag. For just under $450 it\u2019s a chance to kickstart (or expand) your collection with a true hallmark name.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Except the plot thickens: you won\u2019t be fastening this one to your arm. Debuting a \u201cpocket watch format,\u201d as it&#8217;s formally dubbed by both parties, it comes with the option to purchase three lanyard variations or a removable stand that cosplays as a desk clock. Hang it on a wall, your ears, your car keys, shoelaces, belt loop, or bag \u2013 honestly, if it has the structural integrity to hold a charm, it\u2019s fair game.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-1\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"parallax___NUJyQ extended___qZ7NO story___yqBp9 parallaxImageGrid___BDhFD\">\n<div class=\"contentParallaxImageGrid___eS3eK grid_6___MopQa\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588573-img_7286.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778588669-img_7400.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mediaCredits___kCTfN\"><span><\/p>\n<div class=\"creditText___hgcW9\">Scarlett Baker, Scarlett Baker<\/div>\n<p><\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Freed from the wrist and drenched in rainbow hues \u2013 some pushing into full three-tone territory \u2013 each model is crafted from Swatch\u2019s Swiss-made Bioceramic, a blend of ceramic powder and bio-sourced plastic. Reworking Audemars Piguet\u2019s Royal Oak (one of the most seminal sports watches in modern watchmaking) through the lens of peak Pop Art excess, the collaboration taps into a moment when mass culture became art itself. The result? The color palette of course, but moreover the movement (aka engine) is decorated with the era&#8217;s insignia of half tone dots and primary colors, visible through a sapphire crystal caseback.<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">You can take your pick: six L\u00e9pine-style models that keep things clean with the crown at 12 o\u2019clock and stripped-back hour-and-minute hands only ($400), or two Savonette-style instead ($420), where the crown shifts to 3 o\u2019clock and a small seconds dial spins away at 6 \u2013\u00a0time viewed either horizontally or vertically, as it were. No matter your ticker, you\u2019ll find an homage to AP\u2019s signature grid-like dial pattern and octagonal bezel echoed in each iteration.\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-2\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF normal story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778590026-img_7330-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Scarlett Baker<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">So how does one of the most coveted watch brands end up in front of the masses? Well, that\u2019s precisely why the collab embraces Pop Art sensibility: It\u2019s the idea of art being stripped of its exclusivity and made genuinely accessible that sits at the core, shares Swatch\u2019s CEO, Nick Hayek Jr. \u201cTake Warhol\u2019s example of Coca Cola, where either a president drinks it, or a worker. For both, it&#8217;s the same Coca Cola. You don&#8217;t exclude people, you <em>include<\/em> people.\u201d<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">For Swatch, the gateway watch for so many of us, the collaboration makes perfect sense. But it\u2019s the handshake with Audemars Piguet, a proprietor of high-end watches, that initially had many of us convinced it was fake news. \u201cI truly believe the watch industry needs fuel and nourishment,\u201d adds Audemars Piguet\u2019s CEO, Ilaria Resta. \u201cAnd you nourish it with cultural relevance. We are so small as an industry, and the biggest opportunity for us is to grow. One of the most important ways to do that is to create interest in watchmaking from the younger generation who might, one day, want to work in the industry.\u201d\u00a0<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-3\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"parallax___NUJyQ extended___qZ7NO story___yqBp9 parallaxImageGrid___BDhFD\">\n<div class=\"contentParallaxImageGrid___eS3eK grid_6___MopQa\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7208.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH grid-item___MaDVD\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz grid-item-wrapper___wYc5P\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589386-img_7459.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mediaCredits___kCTfN\"><span><\/p>\n<div class=\"creditText___hgcW9\">Scarlett Baker, Scarlett Baker<\/div>\n<p><\/span><\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Because the future of watchmaking is in the hands of the children of tomorrow, adds Resta. \u201cThis collaboration targets Gen Alpha, because the first apprentices we take at Audemars Piguet are 16 years old. My number one priority is not to sell Audemars Piguet to this demographic, but to sell the dream of watchmaking. Once you see mechanical watchmaking and understand it, it\u2019s impossible not to connect because you see the magic. There\u2019s soul in it. This collaboration exists to explain what a mechanical watch is. Nobody will otherwise. But it needs to be told in a way that people understand.\u201d<\/p>\n<p>In pursuit of passing on the torch, Audemars Piguet will use 100% of its proceeds to fund a dedicated initiative to support the transmission and safeguarding of watchmaking skills for the next generation. \u201cThis isn\u2019t a financial return for us,\u201d she continues. \u201cIt\u2019s a return for the industry and funding the skills that are disappearing. I believe that culturally, we are in a moment of extreme stress and I don\u2019t want watchmaking to be a casualty of that.\u201d<\/p>\n<div class=\"wrapper___N97kr ad___MM81U\">\n<div id=\"inpost-ad-4\" class=\"content\">\n<div class=\"unit___LNwAM unit___LNwAM inpost-subsequent___Sc3p8 mobile\" data-cy=\"unit-inpost-subsequent-mobile\">\n<div class=\"responsive___KSmqc\">\n<div class=\"wrapper___owmfY\">\n<div class=\"alignmentContainer___haZv1\">\n<div class=\"unitPlaceholder___vMDqv placeholder___Tc5SZ inpost-subsequent___VUHkN loading___zCmWo\">\n<div class=\"fallback___rq4GK\"><span class=\"fallback-text___XWrfo\"><span class=\"step-1___Symfg\">Want to stay in the loop?<\/span><span class=\"step-2___oq_v8\">We&#8217;ve got you covered<\/span><span class=\"step-3___Fqlu0\">Download the<br \/>\nHighsnobiety\u00a0App now<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentImage___ZtTiP image___Zd0tF normal story___Joh3V\" role=\"dialog\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu withCredits\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.2 400w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.4 800w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.6 1200w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000&amp;dpr=0.8 1600w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778589393-img_7536.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=2000%3A2500&amp;w=2000 2000w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<\/div>\n<div class=\"mediaMeta___aiMkN metaContainerWrap___AuTpG credits___pxd4E\"><span><\/p>\n<div class=\"creditText___rHdWt\">Scarlett Baker<\/div>\n<p><\/span><\/div>\n<\/div>\n<\/div>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">Let\u2019s be frank: flippers will flip (case in point: Swatch\u2019s prior collab with Omega for the MoonSwatch), and purists will grumble about AP\u2019s dilution \u2013 but it\u2019s less about those with a stack of RO\u2019s already up the arm, and more about the outsiders looking in, yet to even see a mechanical watch in the flesh. \u201cWe will remain Audemars Piguet,\u201d concludes Resta. \u201cWe will continue to craft around 50,000 watches a year, finishing high-end complications by hand, but this doesn\u2019t mean we need to exclude others. This launch needed to be inclusive while also continuing our strategy of radical openness.\u201d<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\">And we\u2019re radically waiting for the store doors to open soon. We\u2019re already in line for the full octet \u2013 see you in the queue.\u00a0<\/p>\n<p class=\"paragraph___lU_Ty paragraph-paragraph10___Jilbr contentParagraph___u9L2Q paragraph___bcvQh\"><em>The Audemars Piguet x Swatch collab will be available to purchase across Swatch stores around the world from 16th May. While it runs as a one-off collaboration, presently, it will not be limited in timeframe.\u00a0<\/em><\/p>\n<\/div>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1679912622-audemars-piguet-royal-oak-offshore-010.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1679912622-audemars-piguet-royal-oak-offshore-010.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1679912622-audemars-piguet-royal-oak-offshore-010.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1679912622-audemars-piguet-royal-oak-offshore-010.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1679912622-audemars-piguet-royal-oak-offshore-010.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1679912622-audemars-piguet-royal-oak-offshore-010.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1679912622-audemars-piguet-royal-oak-offshore-010.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1679912622-audemars-piguet-royal-oak-offshore-010.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1679912622-audemars-piguet-royal-oak-offshore-010.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1679912622-audemars-piguet-royal-oak-offshore-010.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-90103580\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">How Audemars Piguet Reinvented Luxury with the Royal Oak Offshore<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Culture<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Malaika Crawford<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2023-03-28T15:31:17.000Z\" class=\"published___OncXt since\">3 years ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1666214789-moonswatch-omega-restock-tour-4.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1666214789-moonswatch-omega-restock-tour-4.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1666214789-moonswatch-omega-restock-tour-4.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1666214789-moonswatch-omega-restock-tour-4.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1666214789-moonswatch-omega-restock-tour-4.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1666214789-moonswatch-omega-restock-tour-4.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1666214789-moonswatch-omega-restock-tour-4.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1666214789-moonswatch-omega-restock-tour-4.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1666214789-moonswatch-omega-restock-tour-4.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1666214789-moonswatch-omega-restock-tour-4.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-37181156\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Moonswatches Are Back &amp; They&#8217;re Touring America<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Culture<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Jake Silbert<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2022-10-25T08:46:16.000Z\" class=\"published___OncXt since\">3 years ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1663239206-audemars-piguet-heron-preston-00b.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1663239206-audemars-piguet-heron-preston-00b.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1663239206-audemars-piguet-heron-preston-00b.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1663239206-audemars-piguet-heron-preston-00b.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1663239206-audemars-piguet-heron-preston-00b.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1663239206-audemars-piguet-heron-preston-00b.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1663239206-audemars-piguet-heron-preston-00b.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1663239206-audemars-piguet-heron-preston-00b.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1663239206-audemars-piguet-heron-preston-00b.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1663239206-audemars-piguet-heron-preston-00b.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-15689910\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Dive into the Mind of Heron Preston: Iconoclast, Innovator, Trailblazer<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<li class=\"categoryItem___gUdai\">sponsored<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Geoffrey Mak<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2022-10-20T17:18:08.000Z\" class=\"published___OncXt since\">3 years ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1648313011-omega-swatch-collection-release-reactions-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1648313011-omega-swatch-collection-release-reactions-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1648313011-omega-swatch-collection-release-reactions-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1648313011-omega-swatch-collection-release-reactions-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1648313011-omega-swatch-collection-release-reactions-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1648313011-omega-swatch-collection-release-reactions-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1648313011-omega-swatch-collection-release-reactions-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1648313011-omega-swatch-collection-release-reactions-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1648313011-omega-swatch-collection-release-reactions-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1648313011-omega-swatch-collection-release-reactions-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-14205148\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Omega &amp; Swatch Fans, Welcome to the World of Hype<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Culture<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Morgan Smith<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2022-03-29T14:54:59.000Z\" class=\"published___OncXt since\">4 years ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778671675-stoneisland_ss26_10_1357-2.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-YiR35EhZRceheDOLo5TOPQ\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Stone Island Sets Sail for SS &#8216;026<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<li class=\"categoryItem___gUdai\">sponsored<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Hiwot Keleta<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-05-13T14:20:56.000Z\" class=\"published___OncXt since\">1 hour ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778519658-birkenstock-bone-pattern-sandals-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778519658-birkenstock-bone-pattern-sandals-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778519658-birkenstock-bone-pattern-sandals-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778519658-birkenstock-bone-pattern-sandals-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778519658-birkenstock-bone-pattern-sandals-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778519658-birkenstock-bone-pattern-sandals-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778519658-birkenstock-bone-pattern-sandals-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778519658-birkenstock-bone-pattern-sandals-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778519658-birkenstock-bone-pattern-sandals-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778519658-birkenstock-bone-pattern-sandals-1.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-D0sWk_fLQ3u3C1Z2yHiKSA\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">After Birkenstock&#8217;s Best Clog Turned 50, It Turns Inside-Out (EXCLUSIVE)<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Style<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Jake Silbert<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-05-13T13:00:02.000Z\" class=\"published___OncXt since\">2 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778499576-nike-ava-x.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778499576-nike-ava-x.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778499576-nike-ava-x.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778499576-nike-ava-x.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778499576-nike-ava-x.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778499576-nike-ava-x.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778499576-nike-ava-x.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778499576-nike-ava-x.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778499576-nike-ava-x.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778499576-nike-ava-x.png?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-MMXs8ymTSQaRvyy-1AP0uQ\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Nike&#8217;s Effortlessly Sleek Running Shoe Is a Breath of Fresh Air. Literally<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Patrick Grady<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-05-13T07:09:00.000Z\" class=\"published___OncXt since\">8 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777999125-nike-f1-cadillac-dunk-sneaker.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777999125-nike-f1-cadillac-dunk-sneaker.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777999125-nike-f1-cadillac-dunk-sneaker.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777999125-nike-f1-cadillac-dunk-sneaker.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777999125-nike-f1-cadillac-dunk-sneaker.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777999125-nike-f1-cadillac-dunk-sneaker.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777999125-nike-f1-cadillac-dunk-sneaker.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777999125-nike-f1-cadillac-dunk-sneaker.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777999125-nike-f1-cadillac-dunk-sneaker.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1777999125-nike-f1-cadillac-dunk-sneaker.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-Mr-i7W1uS8endTe35_9kcg\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">This Is Literally the Cadillac of Nike Sneakers<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Tayler Adigun<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-05-12T22:29:02.000Z\" class=\"published___OncXt since\">17 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600540-vans-mary-jane-prima-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600540-vans-mary-jane-prima-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600540-vans-mary-jane-prima-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600540-vans-mary-jane-prima-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600540-vans-mary-jane-prima-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600540-vans-mary-jane-prima-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600540-vans-mary-jane-prima-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600540-vans-mary-jane-prima-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600540-vans-mary-jane-prima-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600540-vans-mary-jane-prima-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-b-1qshfgRzWB7bEDDwuVnw\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">Vans\u2019 Next Mary Jane Is a Full-Blown Ballerina Flat<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Morgan Smith<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-05-12T20:47:58.000Z\" class=\"published___OncXt since\">19 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<article class=\"teaser___DfYgY teaser___jhPfR\" data-cy=\"teaser\">\n<div class=\"image imageSection____8002\" data-cy=\"teaser-image\">\n<div role=\"presentation\" class=\"responsiveImageWrapper___WSCZH\">\n<div class=\"responsiveImage___eTIU7 container___EL4Fu\" data-cy=\"responsiveImage\">\n<div class=\"wrapper___bGRjz\"><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600357-adidas-samba-jane-yellow-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600357-adidas-samba-jane-yellow-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600357-adidas-samba-jane-yellow-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600357-adidas-samba-jane-yellow-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600357-adidas-samba-jane-yellow-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><source srcset=\"https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600357-adidas-samba-jane-yellow-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.2 191w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600357-adidas-samba-jane-yellow-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.4 383w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600357-adidas-samba-jane-yellow-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.6 575w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600357-adidas-samba-jane-yellow-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5&amp;dpr=0.8 766w,https:\/\/www.highsnobiety.com\/static-assets\/dato\/1778600357-adidas-samba-jane-yellow-0.jpg?fp-x=0.5&amp;fp-y=0.5&amp;fit=crop&amp;auto=compress%2Cformat&amp;cs=srgb&amp;ar=3%3A2&amp;w=958.5 958w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" media=\"(min-width: 0px) and (max-width: 639px)\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"contentSection___s6xm3 contentSection___rTYjj\">\n<div id=\"linkLabelId-RKwVRrudTZW0B6ngApwhcg\" class=\"title___cm6PA family-sans-black--s___C3SnE title headline___bPfCI\"><span data-cy=\"teaser-headline\">adidas\u2019 Best Mary Jane Sneaker Tastes Even Better With Butter (Yellow)<\/span><\/div>\n<footer class=\"footer___lyeFj footer___KVyJH info___UpZr4\">\n<ul class=\"categoryList___dNv2e categories___epmgJ\" data-cy=\"teaser-categories\">\n<li class=\"categoryItem___gUdai\">Sneakers<\/li>\n<\/ul>\n<div class=\"author___X9sGK\">Morgan Smith<span class=\"separator\">\/<\/span><\/div>\n<p><time data-cy=\"teaser-date\" datetime=\"2026-05-12T19:58:20.000Z\" class=\"published___OncXt since\">19 hours ago<\/time><\/footer>\n<\/div>\n<\/article>\n<p>[analyse_source url=&#8221;http:\/\/highsnobiety.com\/p\/audemars-piguet-swatch\/&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; 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Share Up Close With the Audemars Piguet x Swatch Collab That No One Saw Coming (EXCLUSIVE) Want to stay in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,56],"class_list":["post-1933299","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-highsnobiety-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1933299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1933299"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1933299\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1933299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1933299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1933299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}