{"id":1933104,"date":"2026-05-13T11:20:00","date_gmt":"2026-05-13T08:20:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1933104"},"modified":"2026-05-13T11:20:00","modified_gmt":"2026-05-13T08:20:00","slug":"football-fever-the-best-merch-for-the-fifa-world-cup-2026","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1933104","title":{"rendered":"Football fever! The best merch for the FIFA World Cup 2026"},"content":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/113-323-1868-1245\/azure\/dazed-prod\/1440\/4\/1444993.jpg&#8221;]<\/p>\n<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/fashion\/article\/70245\/1\/football-fever-fashion-guide-merch-fifa-world-cup-2026\" data-article-id=\"70245\">\n<header class=\"article-header has-portrait-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img no-figcaption\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"WillyChavarria_fw26_runway_Press_look058\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/1280\/azure\/dazed-prod\/1440\/4\/1444993.jpg\" width=\"2000\"><\/span><\/span><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><time datetime=\"2026-05-13T11:20:00+00:00\" class=\"timestamp\" title=\"13 May 2026\"><span class=\"month\">May<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"13\">13,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - fashion\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><br \/>\n\/<br \/>\n<a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/lists\">Lists<\/a><\/div>\n<\/div>\n<div class=\"standard-tag-container\"><a class=\"standard-category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a> \/<br \/>\n<a class=\"standard-series\" href=\"https:\/\/www.dazeddigital.com\/lists\">Lists<\/a><\/div>\n<h1 class=\"title\"><span>Football fever! The best merch for the FIFA World <span class=\"nowrap\">Cup 2026<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>Forget the St George\u2019s flag: this is our guide to the best fashion at this summer\u2019s <span class=\"nowrap\">World Cup<\/span><\/h2>\n<\/div>\n<p><time datetime=\"2026-05-13T11:20:00+00:00\" class=\"timestamp\" title=\"13 May 2026\"><span class=\"month\">May<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"13\">13,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/div>\n<\/div>\n<p><time datetime=\"2026-05-13T11:20:00+00:00\" class=\"timestamp\" title=\"13 May 2026\"><span class=\"month\">May<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"13\">13,<\/span>\u00a0<br \/>\n<span class=\"year\">2026<\/span><\/time><\/p>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/isobelvandyke\"><br \/>\nIsobel Van Dyke<br \/>\n<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Listen carefully, very carefully, and you\u2019ll hear the opening chords of\u00a0<\/span><span>\u201cCome On, Eileen\u201d\u00a0<\/span><span>echoing in the distance. We\u2019re less than a month away from the FIFA World Cup, so it\u2019s high time you rallied the group chat and booked a table in your local beer garden. This year, the tournament is being held across the US, Mexico and Canada, with the first game taking place on June 11 between Mexico and South Africa.\u00a0<\/span><\/p>\n<p><span>England are due to play their first match a few days later on June 17, taking on Croatia at the Dallas Stadium in Texas. To mark the occasion, people across the country will no doubt rummage through their wardrobes, digging out any red and white they can find, painting flags on their faces and tying them around their necks like capes.\u00a0<\/span><\/p>\n<p><span>That being said, over the past few years, football merch has had a major makeover. England fans no longer have to rely solely on St George\u2019s flag to show their support; now, they can turn to a number of designers, both established and emerging. During 2024\u2019s Euros, we <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/62846\/1\/football-20-soccer-shirts-sports-jersey-add-to-cart-euros-2024-england-germany\"><span>proclaimed<\/span><\/a><span> that \u201cfootball is so hot right now, and so are its garishly-hued, massively flammable team jerseys.\u201d In the two years since, football\u2019s fashionable merch options have only increased \u2013 and the timing couldn&#8217;t be better.\u00a0<\/span><\/p>\n<p><span>The 2026 World Cup also comes at a time when wearing the St George\u2019s or Union flags feels more controversial than ever before. The rise of far-right politics up and down the country has meant that we\u2019ve been seeing a lot more of these flags recently, and for all the worst reasons. For decades, far-right groups have co-opted the red and white cross, turning it into a symbol associated with racism and anti-immigration. Last September, over 100,000 protesters draped themselves in the Union Jack (which also has a long history as a symbol used by far-right parties). They attended Tommy Robinson\u2019s rally in London, the largest event of its kind in British history.\u00a0<\/span><\/p>\n<p><span>Naturally, this means that some football fans might feel uncomfortable about proudly donning the British and English flags during this year\u2019s World Cup. Luckily, there is a wealth of options to choose from that prove you can straddle both football and fashion, without having to rely on a flag of any kind to show your support. For example\u2026\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1><span>PATTERN UP\u2019S ENGLAND KIT\u00a0<\/span><\/h1>\n<\/div>\n<div class=\"dazed-gallery has-8-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Pattern Up x Spicebag <span class=\"nowrap\">England kit<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36394\/0\/pattern-up-x-spicebag-england-kit\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pattern Up x SpiceBag England kit \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-53-2400-1600\/azure\/dazed-prod\/1430\/1\/1431764.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36394\/1\/pattern-up-x-spicebag-england-kit\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pattern Up x SpiceBag England kit \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1430\/1\/1431766.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36394\/2\/pattern-up-x-spicebag-england-kit\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pattern Up x Spicebag England kit \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1430\/1\/1431769.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36394\/3\/pattern-up-x-spicebag-england-kit\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pattern Up x Spicebag England kit \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1430\/1\/1431765.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36394\/4\/pattern-up-x-spicebag-england-kit\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pattern Up x Spicebag England kit \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1430\/1\/1431767.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36394\/5\/pattern-up-x-spicebag-england-kit\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pattern Up x Spicebag England kit \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1430\/1\/1431768.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 8 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Late last year, political street art collective Pattern Up reimagined the classic England kit. Teaming up with Irish political artist and writer Adam Doyle (AKA SpiceBag), journalist Jake Hanrahan and Pakistani artist Alina Akbar, the collective launched an England x Palestine football jersey, with profits going towards humanitarian aid in Gaza. \u201cBy melding the England kit with Palestinian design elements and Arabic writing, we created a kit that challenges the traditional image of exclusively white lads in white shirts and made something that many outside the traditional paradigm of Englishness can take pride in,\u201d they said. The jerseys are on sale now (<\/span><a href=\"https:\/\/patternup.bigcartel.com\/product\/palestine-x-england-shirt-\"><span>here<\/span><\/a><span>), raising money for the <\/span><a href=\"https:\/\/www.instagram.com\/dignity4palestine\/?hl=en-gb\"><span>Dignity for Palestinians<\/span><\/a><span> campaign.\u00a0<\/span><\/p>\n<h1><span>TEAM ENGLAND\u2019S DEBUT DENIM COLLECTION\u00a0<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/www.dazeddigital.com\/levis\"><span>Levi\u2019s<\/span><\/a><span> is clearly excited for the World Cup: last week it dropped its first-ever England collection, in collaboration with the FA. The brand will also be partnering with Mexico, the US and France on collections dedicated to their teams, but England gets five unique pieces, all featuring the Three Lions crest. See <\/span><a href=\"https:\/\/www.levi.com\/GB\/en_GB\/search\/jeans?camp=PaidSearch_DR_GGL_UK_BRD_AOBF_FY25_AO_ALL_BRND_ROAS_EN_Brand-Pure-Misc&amp;gadcampaignid=17930174382&amp;gadclid=CjwKCAjwn4vQBhBsEiwAq3hhN0hbuTaZRPvyopffNEWoxtle1B7iKyTaeGlM325gTTKaWVebJVkIkhoCNJ0QAvD_BwE&amp;gadkeyword=levi%20uk&amp;gadmatchtype=e&amp;gadnetwork=g&amp;gadcreative=804609565910&amp;gadadposition=&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=17930174382&amp;gbraid=0AAAAACzFEi3v0Xin_NrySYijwQSYP1bM4&amp;gclid=CjwKCAjwn4vQBhBsEiwAq3hhN0hbuTaZRPvyopffNEWoxtle1B7iKyTaeGlM325gTTKaWVebJVkIkhoCNJ0QAvD_BwE\"><span>here<\/span><\/a><span>.\u00a0<\/span><\/p>\n<h1><span>THE AVAVAV HOT PANTS\u00a0<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>There\u2019s a lot you could choose from when it comes to <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/avavav\"><span>AVAVAV<\/span><\/a><span> \u2013 the Swedish brand led by designer <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/66817\/1\/avavav-beate-karlsson-fashion-week-adidas-sweden-campaign-season-2\"><span>Beate Karlsson<\/span><\/a><span>, known for its playful, ironic takes on sport. \u201cThere\u2019s something funny about trying to make sports more \u2018fashion\u2019, especially because our team is not very athletic,\u201d she confessed in an interview from last year. Thankfully, adidas Originals were on hand to advise. See more <\/span><a href=\"https:\/\/avavav.com\/nam\/category\/shop\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>THE ONLY FOOTBALL BOOTS YOU NEED <\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"724d75a9-6446-4dfc-88f3-b4480118e9fd\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444991.jpg\" data-img-aspect-ratio-type=\"square\" data-img-aspect-ratio=\"1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"square\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Wales Bonner Predators \" class=\"img\" height=\"2160\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444991.jpg\" width=\"2160\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Wales Bonner x <span class=\"nowrap\">adidas Predators<\/span><\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">adidas Originals<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u2026are the <\/span><a href=\"https:\/\/www.dazeddigital.com\/grace-wales-bonner\"><span>Wales Bonner<\/span><\/a><span> x adidas Predators. They were recently worn on the pitch by Arsenal player Miles Lewis Skelly, and feature a snake-print upper. What more do I need to say? See <\/span><a href=\"https:\/\/walesbonner.com\/products\/adidas-originals-by-wales-bonner-predator?srsltid=AfmBOorzv8j-KdVKNtp-Crz7xeNZCoveQ6udLz0HYD-1HwOHrLahwqxi\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>A WILLY CHAVARRIA FOOTBALL\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"cf9c54b9-fb9d-454e-9143-b448012040db\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444992.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Willy Chavarria AW26\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444992.jpg\" width=\"2000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Willy Chavarria AW26<\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">Willy Chavarria<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Back in January, <\/span><a href=\"https:\/\/www.dazeddigital.com\/willy-chavarria\"><span>Willy Chavarria<\/span><\/a><span> showed his latest <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36570\/0\/willy-chavarria-aw26\"><span>AW26 collection<\/span><\/a><span> during the menswear shows in Paris, teasing a brand new adidas Originals collection at the same time. Some models rode BMXs down the runway, while others carried footballs under their arms. If you\u2019re looking for a kick-about of your own, footballs don&#8217;t get much more high fashion than this.\u00a0<\/span><\/p>\n<h1><span>SUPREME X THE FOOTBALL GAL JERSEY\u00a0<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Late last year, <\/span><a href=\"https:\/\/www.dazeddigital.com\/supreme\"><span>Supreme<\/span><\/a><span> teamed up with Diana Al Shammari \u2013 AKA, <\/span><a href=\"https:\/\/www.instagram.com\/thefootballgal\/\"><span>The Football Gal<\/span><\/a><span>, the Iraqi refugee known for embroidering sports merch. She\u2019s already worked with adidas and dressed football players such as Pau Cubars\u00ed and Alessia Russo, but her collection of Supreme jerseys might be her best work yet (and they sold out in just two minutes). Let\u2019s hope she\u2019s got another trick up her sleeve ahead of the World Cup.\u00a0<\/span><\/p>\n<h1><span>SWAP THREE LIONS FOR THREE PUMAS<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>London-based menswear designer <\/span><a href=\"https:\/\/www.dazeddigital.com\/priya-ahluwalia\"><span>Priya Ahluwalia<\/span><\/a><span> dropped her second collection in collaboration with <\/span><a href=\"https:\/\/www.dazeddigital.com\/puma\"><span>PUMA<\/span><\/a><span> earlier this year, celebrating football\u2019s impact on communities across the world. Photographed in Morocco, the accompanying campaign is a \u201clove letter to the game. Worn everywhere.\u201d See more <\/span><a href=\"https:\/\/uk.puma.com\/uk\/en\/collections\/select-collaborations\/puma-x-ahluwalia\"><span>here<\/span><\/a><span>.\u00a0<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"article-series header tags\"><span class=\"heading\">More on these topics:<\/span><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/lists\">Lists<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/football\">football<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/adidas\">adidas<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/wales\">Wales<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/avavav\">AVAVAV<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/supreme\">Supreme<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/world-cup-2026\">World Cup 2026<\/a><\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid split-list__header\">\n<div class=\"section-header\">\n<div class=\"section-header__link\">\n<h2 class=\"section-header__title\">Trending<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<section class=\"split-list-scene\" data-split-scene>\n<section class=\"split-list\" id=\"trending\" data-split>\n<div class=\"split-list__layout\" aria-label=\"Trending\">\n<div class=\"split-list__feature\"><a class=\"split-hero\" href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/70244\/1\/young-people-feel-veganism-privilege-billie-eilish-meat-animals\"><\/p>\n<div class=\"split-hero__media\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Billie-Eilish-Swarm-TV-Show\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-0-1360-906\/azure\/dazed-prod\/1440\/4\/1444989.jpeg\"><\/span><\/span><\/div>\n<div class=\"split-hero__panel\">\n<div class=\"split-hero__wrapper\">\n<h3 class=\"split-hero__title\">Is veganism a privilege? <\/h3>\n<p class=\"split-hero__summary\">Billie Eilish\u2019s take on meat eaters not being animal lovers has divided the internet and sparked a conversation on meat, classism and racism \u2013 young vegans and non-vegans alike weigh in<\/p>\n<p><span class=\"split-hero__category\">Life &amp; Culture<\/span><\/div>\n<\/div>\n<p><\/a><\/div>\n<div class=\"split-list__rail\" data-split-rail>\n<div class=\"split-list__railInner\"><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70247\/1\/olivia-rodrigo-babydoll-dress-controversy\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"GettyImages-2275233824\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-534-2001-1334\/azure\/dazed-prod\/1440\/4\/1444995.jpeg\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Fashion<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">If you think Olivia Rodrigo looks like a sexy baby, that\u2019s on you<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/70071\/1\/samsung-dazed-club-skate-park-skateboarding-session\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\">\n<p class=\"split-rail-card__campaign optional-paragraph\"> Samsung<\/p>\n<p><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Dazed Club x Samsung skate session\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-0-2998-1998\/azure\/dazed-prod\/1440\/3\/1443195.jpg\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Life &amp; Culture<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">What went down at Dazed Club\u2019s drop-in skate session with Samsung<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/70087\/1\/naturism-nudism-the-answer-to-our-body-image-crisis-strangers-public\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Naturism nudism naked in public body image self esteem\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-844-1760-1173\/azure\/dazed-prod\/1440\/3\/1443364.jpg\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Beauty<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">Nude awakening: Meet the young people embracing naturism<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/art-photography\/article\/70191\/1\/maja-malou-lyse-interview-bimbo-sci-fi-porn-save-humans-venice-biennale-denmark\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Maja Malou Lyse\/DIS, Things To Come (2026)\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/153-0-1152-768\/azure\/dazed-prod\/1440\/4\/1444411.png\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Art &amp; Photography<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">Things To Come: Porn saves the world in Maja Malou Lyse\u2019s \u2018bimbo sci-fi\u2019<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/62252\/1\/90s-kinderwhore-girlcore-girl-trends-courtney-love-hole-batsheva-celine\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Olivia Rodrigo\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-164-2451-1634\/azure\/dazed-prod\/1440\/4\/1444990.jpg\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Fashion<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">Kinderwhore: Tracing the history of the 90s fashion movement<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/57454\/1\/10-of-the-hottest-instagram-accounts-fusing-art-sex-and-erotica\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"sexiest hottest art erotica Instagram\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-98-687-458\/azure\/dazed-prod\/1340\/4\/1344209.jpg\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Beauty<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">10 of the hottest Instagram accounts fusing art, sex and erotica<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/70238\/1\/spending-the-night-with-brooklyn-clown-cult-clowning-new-york\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"ClownCultFrickFrack-404\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-338-1537-1024\/azure\/dazed-prod\/1440\/4\/1444963.jpg\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Beauty<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">A hot, sweaty night with Brooklyn\u2019s young clowns<\/h3>\n<\/div>\n<p><\/a><a class=\"split-rail-card card-latest\" href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/70219\/1\/ella-devi-fashion-network-18-year-old-intern-daily-mail-trump-america-shein-temu\"><\/p>\n<div class=\"split-rail-card__img-wrapper card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Ella Devi\" src=\"https:\/\/images-prod.dazeddigital.com\/640\/0-271-2201-1467\/azure\/dazed-prod\/1440\/4\/1444786.jpeg\"><\/span><\/span><\/div>\n<div class=\"split-rail-card__content card-latest__content\"><span class=\"split-rail-card__ribbon card-latest__ribbon\">Fashion<\/span><\/p>\n<h3 class=\"split-rail-card__title card-latest__title\">Ella Devi is the 18-year-old fashion intern pissing off Trump\u2019s America<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/div>\n<div id=\"newsletter-inline\" data-newsletter hidden>\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Listen carefully, very carefully, and you\u2019ll hear the opening chords of\u00a0<\/span><span>\u201cCome On, Eileen\u201d\u00a0<\/span><span>echoing in the distance. We\u2019re less than a month away from the FIFA World Cup, so it\u2019s high time you rallied the group chat and booked a table in your local beer garden. This year, the tournament is being held across the US, Mexico and Canada, with the first game taking place on June 11 between Mexico and South Africa.\u00a0<\/span><\/p>\n<p><span>England are due to play their first match a few days later on June 17, taking on Croatia at the Dallas Stadium in Texas. To mark the occasion, people across the country will no doubt rummage through their wardrobes, digging out any red and white they can find, painting flags on their faces and tying them around their necks like capes.\u00a0<\/span><\/p>\n<p><span>That being said, over the past few years, football merch has had a major makeover. England fans no longer have to rely solely on St George\u2019s flag to show their support; now, they can turn to a number of designers, both established and emerging. During 2024\u2019s Euros, we <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/62846\/1\/football-20-soccer-shirts-sports-jersey-add-to-cart-euros-2024-england-germany\"><span>proclaimed<\/span><\/a><span> that \u201cfootball is so hot right now, and so are its garishly-hued, massively flammable team jerseys.\u201d In the two years since, football\u2019s fashionable merch options have only increased \u2013 and the timing couldn&#8217;t be better.\u00a0<\/span><\/p>\n<p><span>The 2026 World Cup also comes at a time when wearing the St George\u2019s or Union flags feels more controversial than ever before. The rise of far-right politics up and down the country has meant that we\u2019ve been seeing a lot more of these flags recently, and for all the worst reasons. For decades, far-right groups have co-opted the red and white cross, turning it into a symbol associated with racism and anti-immigration. Last September, over 100,000 protesters draped themselves in the Union Jack (which also has a long history as a symbol used by far-right parties). They attended Tommy Robinson\u2019s rally in London, the largest event of its kind in British history.\u00a0<\/span><\/p>\n<p><span>Naturally, this means that some football fans might feel uncomfortable about proudly donning the British and English flags during this year\u2019s World Cup. Luckily, there is a wealth of options to choose from that prove you can straddle both football and fashion, without having to rely on a flag of any kind to show your support. For example\u2026\u00a0<\/span><\/p>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h1><span>PATTERN UP\u2019S ENGLAND KIT\u00a0<\/span><\/h1>\n<\/div>\n<div class=\"dazed-gallery has-8-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">Pattern Up x Spicebag <span class=\"nowrap\">England kit<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36394\/0\/pattern-up-x-spicebag-england-kit\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pattern Up x SpiceBag England kit \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-53-2400-1600\/azure\/dazed-prod\/1430\/1\/1431764.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36394\/1\/pattern-up-x-spicebag-england-kit\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pattern Up x SpiceBag England kit \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1430\/1\/1431766.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36394\/2\/pattern-up-x-spicebag-england-kit\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pattern Up x Spicebag England kit \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1430\/1\/1431769.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36394\/3\/pattern-up-x-spicebag-england-kit\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pattern Up x Spicebag England kit \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1430\/1\/1431765.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36394\/4\/pattern-up-x-spicebag-england-kit\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pattern Up x Spicebag England kit \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1430\/1\/1431767.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36394\/5\/pattern-up-x-spicebag-england-kit\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Pattern Up x Spicebag England kit \" class=\"img\" height=\"1600\" src=\"https:\/\/images-prod.dazeddigital.com\/320\/0-0-2400-1600\/azure\/dazed-prod\/1430\/1\/1431768.jpg\" width=\"2400\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 8 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Late last year, political street art collective Pattern Up reimagined the classic England kit. Teaming up with Irish political artist and writer Adam Doyle (AKA SpiceBag), journalist Jake Hanrahan and Pakistani artist Alina Akbar, the collective launched an England x Palestine football jersey, with profits going towards humanitarian aid in Gaza. \u201cBy melding the England kit with Palestinian design elements and Arabic writing, we created a kit that challenges the traditional image of exclusively white lads in white shirts and made something that many outside the traditional paradigm of Englishness can take pride in,\u201d they said. The jerseys are on sale now (<\/span><a href=\"https:\/\/patternup.bigcartel.com\/product\/palestine-x-england-shirt-\"><span>here<\/span><\/a><span>), raising money for the <\/span><a href=\"https:\/\/www.instagram.com\/dignity4palestine\/?hl=en-gb\"><span>Dignity for Palestinians<\/span><\/a><span> campaign.\u00a0<\/span><\/p>\n<h1><span>TEAM ENGLAND\u2019S DEBUT DENIM COLLECTION\u00a0<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><a href=\"https:\/\/www.dazeddigital.com\/levis\"><span>Levi\u2019s<\/span><\/a><span> is clearly excited for the World Cup: last week it dropped its first-ever England collection, in collaboration with the FA. The brand will also be partnering with Mexico, the US and France on collections dedicated to their teams, but England gets five unique pieces, all featuring the Three Lions crest. See <\/span><a href=\"https:\/\/www.levi.com\/GB\/en_GB\/search\/jeans?camp=PaidSearch_DR_GGL_UK_BRD_AOBF_FY25_AO_ALL_BRND_ROAS_EN_Brand-Pure-Misc&amp;gadcampaignid=17930174382&amp;gadclid=CjwKCAjwn4vQBhBsEiwAq3hhN0hbuTaZRPvyopffNEWoxtle1B7iKyTaeGlM325gTTKaWVebJVkIkhoCNJ0QAvD_BwE&amp;gadkeyword=levi%20uk&amp;gadmatchtype=e&amp;gadnetwork=g&amp;gadcreative=804609565910&amp;gadadposition=&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=17930174382&amp;gbraid=0AAAAACzFEi3v0Xin_NrySYijwQSYP1bM4&amp;gclid=CjwKCAjwn4vQBhBsEiwAq3hhN0hbuTaZRPvyopffNEWoxtle1B7iKyTaeGlM325gTTKaWVebJVkIkhoCNJ0QAvD_BwE\"><span>here<\/span><\/a><span>.\u00a0<\/span><\/p>\n<h1><span>THE AVAVAV HOT PANTS\u00a0<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>There\u2019s a lot you could choose from when it comes to <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/avavav\"><span>AVAVAV<\/span><\/a><span> \u2013 the Swedish brand led by designer <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/66817\/1\/avavav-beate-karlsson-fashion-week-adidas-sweden-campaign-season-2\"><span>Beate Karlsson<\/span><\/a><span>, known for its playful, ironic takes on sport. \u201cThere\u2019s something funny about trying to make sports more \u2018fashion\u2019, especially because our team is not very athletic,\u201d she confessed in an interview from last year. Thankfully, adidas Originals were on hand to advise. See more <\/span><a href=\"https:\/\/avavav.com\/nam\/category\/shop\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>THE ONLY FOOTBALL BOOTS YOU NEED <\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"724d75a9-6446-4dfc-88f3-b4480118e9fd\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444991.jpg\" data-img-aspect-ratio-type=\"square\" data-img-aspect-ratio=\"1\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"square\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Wales Bonner Predators \" class=\"img\" height=\"2160\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444991.jpg\" width=\"2160\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Wales Bonner x <span class=\"nowrap\">adidas Predators<\/span><\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">adidas Originals<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>\u2026are the <\/span><a href=\"https:\/\/www.dazeddigital.com\/grace-wales-bonner\"><span>Wales Bonner<\/span><\/a><span> x adidas Predators. They were recently worn on the pitch by Arsenal player Miles Lewis Skelly, and feature a snake-print upper. What more do I need to say? See <\/span><a href=\"https:\/\/walesbonner.com\/products\/adidas-originals-by-wales-bonner-predator?srsltid=AfmBOorzv8j-KdVKNtp-Crz7xeNZCoveQ6udLz0HYD-1HwOHrLahwqxi\"><span>here.<\/span><\/a><span>\u00a0<\/span><\/p>\n<h1><span>A WILLY CHAVARRIA FOOTBALL\u00a0<\/span><\/h1>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"cf9c54b9-fb9d-454e-9143-b448012040db\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1440\/4\/1444992.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.67\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"Willy Chavarria AW26\" class=\"img\" height=\"3000\" src=\"https:\/\/images-prod.dazeddigital.com\/786\/azure\/dazed-prod\/1440\/4\/1444992.jpg\" width=\"2000\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">Willy Chavarria AW26<\/span><span class=\"credit\">Courtesy of <span class=\"nowrap\">Willy Chavarria<\/span><\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Back in January, <\/span><a href=\"https:\/\/www.dazeddigital.com\/willy-chavarria\"><span>Willy Chavarria<\/span><\/a><span> showed his latest <\/span><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36570\/0\/willy-chavarria-aw26\"><span>AW26 collection<\/span><\/a><span> during the menswear shows in Paris, teasing a brand new adidas Originals collection at the same time. Some models rode BMXs down the runway, while others carried footballs under their arms. If you\u2019re looking for a kick-about of your own, footballs don&#8217;t get much more high fashion than this.\u00a0<\/span><\/p>\n<h1><span>SUPREME X THE FOOTBALL GAL JERSEY\u00a0<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>Late last year, <\/span><a href=\"https:\/\/www.dazeddigital.com\/supreme\"><span>Supreme<\/span><\/a><span> teamed up with Diana Al Shammari \u2013 AKA, <\/span><a href=\"https:\/\/www.instagram.com\/thefootballgal\/\"><span>The Football Gal<\/span><\/a><span>, the Iraqi refugee known for embroidering sports merch. She\u2019s already worked with adidas and dressed football players such as Pau Cubars\u00ed and Alessia Russo, but her collection of Supreme jerseys might be her best work yet (and they sold out in just two minutes). Let\u2019s hope she\u2019s got another trick up her sleeve ahead of the World Cup.\u00a0<\/span><\/p>\n<h1><span>SWAP THREE LIONS FOR THREE PUMAS<\/span><\/h1>\n<\/div>\n<div class=\"instagram-container embed-content\" data-embed-type=\"media-instagram\" data-script-depends=\"instagram-embeds\">\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>London-based menswear designer <\/span><a href=\"https:\/\/www.dazeddigital.com\/priya-ahluwalia\"><span>Priya Ahluwalia<\/span><\/a><span> dropped her second collection in collaboration with <\/span><a href=\"https:\/\/www.dazeddigital.com\/puma\"><span>PUMA<\/span><\/a><span> earlier this year, celebrating football\u2019s impact on communities across the world. Photographed in Morocco, the accompanying campaign is a \u201clove letter to the game. Worn everywhere.\u201d See more <\/span><a href=\"https:\/\/uk.puma.com\/uk\/en\/collections\/select-collaborations\/puma-x-ahluwalia\"><span>here<\/span><\/a><span>.\u00a0<\/span><\/p>\n<\/div>\n<div id=\"newsletter-inline-last\">\n<div class=\"newsletter-small\">\n<div class=\"inner\">\n<h1 class=\"newsletter-title\">Escape the algorithm! Get The Drop<\/h1>\n<div class=\"meta-row\">\n<p class=\"meta\">Get must-see stories direct to your inbox every weekday.<\/p>\n<p class=\"paragraph\"><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/p>\n<\/div>\n<div class=\"confirmation\" aria-live=\"polite\">\n<p class=\"confirmation-title\">Thank you. You have been subscribed<\/p>\n<p><a href=\"https:\/\/www.dazeddigital.com\/privacy-policy\" class=\"meta-link\" target=\"_blank\" rel=\"noopener\"><br \/>\nPrivacy policy<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[analyse_source url=&#8221;https:\/\/www.dazeddigital.com\/fashion\/article\/70245\/1\/football-fever-fashion-guide-merch-fifa-world-cup-2026&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[analyse_image type=&#8221;featured&#8221; src=&#8221;https:\/\/images-prod.dazeddigital.com\/1200\/113-323-1868-1245\/azure\/dazed-prod\/1440\/4\/1444993.jpg&#8221;] May\u00a0 13,\u00a0 2026 Fashion \/ Lists Fashion \/ Lists Football fever! The best merch for the FIFA World Cup 2026 Forget the St George\u2019s flag: this is our guide to the best fashion at this summer\u2019s World Cup May\u00a0 13,\u00a0 2026 May\u00a0 13,\u00a0 2026 Text Isobel Van Dyke Listen carefully, very carefully, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[226,76],"class_list":["post-1933104","post","type-post","status-publish","format-standard","hentry","category-politics","tag-crawlmanager","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1933104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1933104"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/1933104\/revisions"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1933104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1933104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1933104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}