{"id":1931359,"date":"2026-05-12T14:00:24","date_gmt":"2026-05-12T11:00:24","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1931359"},"modified":"2026-05-12T14:00:24","modified_gmt":"2026-05-12T11:00:24","slug":"olivia-jades-new-era-beauty-brand-founder","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1931359","title":{"rendered":"Olivia Jade\u2019s New Era? Beauty Brand Founder."},"content":{"rendered":"
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(Celebrity)<\/p>\n<\/div>\n

Olivia Jade\u2019s New Era? Beauty Brand Founder.<\/h1>\n<\/div>\n
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The social media star chats her new line, called O.piccola.<\/p>\n<\/div>\n

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by Erin Lukas<\/a><\/address>\n
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\"Olivia<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\u201cNatural, skinlike makeup is my signature,\u201d Olivia Jade says of the bronzed glowy look<\/a> that\u2019s the main character of the GRWMs she posts for her millions of YouTube, Instagram, and TikTok followers. While the 26-year-old beauty and fashion<\/a> influencer goes on to say that landing on her trademark makeup<\/a> style has taken a ton of trial and error, starting her own beauty brand has been a dream of hers since she started uploading videos more than a decade ago while in high school. Now, it\u2019s finally happening.<\/p>\n

After weeks of teasing on her social accounts, Jade\u2019s makeup line O.piccola<\/a> is here. The name is a nod to her first name and piccola<\/em>, the Italian word for \u201clittle.\u201d Jade says it\u2019s a shoutout to her beauty philosophy, \u201ca little goes a long way.\u201d The first launch is The Bronze & Glow Balm, a hero product designed to help you achieve your own take on her subtle sculpted, radiant complexion. Formulated with a lab in South Korea, the creamy, hydrating balm blends effortlessly for a seamless finish. It comes in three shades: Light (a champagne pink highlight), Medium (a rose pink highlight), and Dark (a gold highlight). In a recent TikTok<\/a> answering questions about her brand, Jade has shared she plans to expand with two more shades after the initial launch.<\/p>\n

\u201cThe one thing that hasn\u2019t changed since I\u2019ve been doing makeup tutorials is that I\u2019ve always loved a really bronzy, glowy base, and that\u2019s always been my shtick on YouTube,\u201d Jade tells me, sitting relaxed on a cream armchair in a suite at the New York Edition Hotel while dressed in a white tank top and straight-leg jeans that she\u2019s accessorized with black pumps and a Victorian portrait black velvet choker. \u201cI don\u2019t want to be carrying a huge palette or multiple cream bronzers and highlights. I just wanted something easy, and for both sides of the product to work really, really, well.\u201d<\/p>\n

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.s1806695356{padding-top:150%}@media(min-width:768px){.s1806695356{padding-top:150%}}\"Olivia<\/div>
Devon Trunk<\/cite><\/figcaption><\/figure>\n<\/div>\n

Of course, Jade is bringing her elevated minimalist sense of style (case in point the outfit she\u2019s wearing when I meet her) to the product packaging and launch campaign. She chose The Bronze & Glow Balm\u2019s pale blue hue by flipping through a Pantone color book with her dad, fashion designer Mossimo Giannulli. Jade\u2019s creative direction for the imagery sees her looking bronzed and glowy in various scenarios, from walking her dog to lounging in the sun.<\/p>\n

Ahead, Jade shares how to use O.piccola\u2019s first product, her best beauty advice, where to get inspiration when your looks are all over mood boards, and more.<\/p>\n

On How Her Beauty Evolution Inspired O.Piccola\u2019s First Product<\/h2>\n

\u201cI used to wear purple lipstick, heavy foundation, mascara, and fake strip lashes when I was a kid. I always did a full beat when I was younger, but as I\u2019ve aged, I\u2019ve realized that does not make me feel my best. I also physically don\u2019t like how it feels on my skin. So that\u2019s where the idea started for this product. I was also heavily inspired by a palette I did with Sephora when I was 18. Since I don\u2019t really wear powder palettes or products anymore, I wanted to make a lighter version that really feels like skin care while you\u2019re wearing it.\u201d<\/p>\n

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.s1806695356{padding-top:150%}@media(min-width:768px){.s1806695356{padding-top:150%}}\"Olivia<\/div>
Devon Trunk<\/cite><\/figcaption><\/figure>\n<\/div>\n

On How She Likes To Wear The Bronze & Glow Balm<\/h2>\n

\u201cI love underpainting with it. So I\u2019ll do my skin care, and then I\u2019ll take the bronzer and I\u2019ll hollow out the cheekbones. The balm is a really nice, unique shape because it perfectly lines with your cheekbones. It can be turned to snatch the forehead, and you can swipe it down the sides of your nose perfectly. So I snatch the forehead, nose, jaw, and cheekbones, then I\u2019ll do the rest of my makeup. Then I\u2019ll take the highlight side and put it on the tip of the cheekbone and the nose, and maybe a little bit on the Cupid\u2019s bow and the inner corner of the eyes.<\/p>\n

\u201cIf you have an event and you want a little glow on your collarbone or shoulders, it\u2019s really pretty to swipe on there as well. I\u2019ve also used it at the beach with no other makeup. I\u2019ll apply my sunscreen and dab on a little Bronze & Glow.\u201d<\/p>\n

On Where She Gets Fashion & Beauty Inspiration<\/h2>\n

\u201cFor fashion inspiration, Olsen twins are always the chicest. I also really look to my older sister [Bella]. She has a really creative, great eye. We have very different styles, but I like her perspective.<\/p>\n

\u201cI get beauty inspiration everywhere; it can even be a random person I see online using a new product that I\u2019ve never heard of. I get a lot of inspiration from Korean skin care and makeup brands. When I was in Seoul in January, I just spent hours in Olive Young, which is their big drug store, and pulled a lot of inspiration for future products. Also, Hailey Bieber has the most beautiful skin, and I love her brand, so she\u2019s also a big inspiration.\u201d<\/p>\n

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.s1806695356{padding-top:150%}@media(min-width:768px){.s1806695356{padding-top:150%}}\"Olivia<\/div>
Devon Trunk<\/cite><\/figcaption><\/figure>\n<\/div>\n

On How Moving To New York Has Influenced Her Style<\/h2>\n

\u201cI wear jeans a lot more! In L.A., I would just stay in my pajamas because I don\u2019t really leave my house that much and I work from home. So I\u2019d be like a cute top on top and then sweatpants. I get dressed in New York, so that\u2019s good. I\u2019m outside way more. I walk a lot more, and I get to wear all of my coats.\u201d<\/p>\n

On The Best Piece Of Beauty Advice She\u2019s Received<\/h2>\n

\u201cProbably always taking my makeup off before going to bed and to wear sunscreen. I\u2019ve watched my mom [actor Lori Loughlin] always take great care of her skin, and she\u2019s a psycho about sunscreen. I don\u2019t follow that advice as much as I should. I wish I remembered [to apply it] more, but I think this will be my year.\u201d<\/p>\n

O.piccola\u2019s The Bronze & Glow Balm ($44) launches at 2 p.m. PT\/5 p.m. ET May 12 on opiccola.com<\/a>. <\/em><\/p>\n