{"id":1929650,"date":"2026-05-11T18:26:04","date_gmt":"2026-05-11T15:26:04","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=1929650"},"modified":"2026-05-11T18:26:04","modified_gmt":"2026-05-11T15:26:04","slug":"palantirs-true-believers-are-wearing-this-jacket","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=1929650","title":{"rendered":"Palantir\u2019s true believers are wearing this jacket"},"content":{"rendered":"<p><main id=\"content\"><\/p>\n<div class>\n<article>\n<div class=\"duet--article--lede duet--page-layout--feature-article\">\n<div class=\"duet--ledes--feature-lede olmxu70\">\n<div class=\"olmxu71\">\n<div class=\"olmxu76\">\n<div class=\"bu4cqq5 bu4cqq4\"><\/div>\n<\/div>\n<div class=\"_1ymtmqp7\">\n<div class=\"olmxu72 _1ymtmqp3\">\n<div class=\"olmxu73\">\n<div class=\"_1p1nf4x0 _1p1nf4x2\">\n<div class=\"_1p1nf4x3\"><span class=\"_13g9mks17\"><\/p>\n<ul class=\"_1phh1th0\">\n<li>\n<div 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-->Business<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<li>\n<div id=\"follow-category-breadcrumb-dmcyOmNhdGVnb3J5OjU2\"><button aria-expanded=\"false\" aria-haspopup=\"true\"><span class=\"gnx4pm0 _4hoiss5 _1xwtict5 _1618ekm0\"><span class=\"_1ajq89ke _1ajq89k1 _1ajq89k0\"><\/span><span class=\"_1618ekm8\">Entertainment<\/span><\/span><\/button><\/p>\n<aside id=\"popover-dmcyOmNhdGVnb3J5OjU2-breadcrumb\" style=\"position:absolute;left:0;top:0\" class=\"_1wu3rm0 _6ytxv90\" aria-hidden=\"true\">\n<div class=\"_1wu3rm1\"><button class=\"_1wu3rm3\"><title>Close<\/title><\/button><\/p>\n<div class=\"_1wu3rm5\">Entertainment<\/div>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/entertainment\">See All <!-- -->Entertainment<\/a><\/p>\n<\/div>\n<\/aside>\n<\/div>\n<\/li>\n<\/ul>\n<p><\/span><\/div>\n<div class>\n<h1 class=\"_8enl992 _8enl990 _8enl997 _1xwtictb _1xwtict9\">Palantir\u2019s true believers are wearing this jacket<\/h1>\n<p class=\"duet--article--dangerously-set-cms-markup _8enl99i _8enl99g _1xwtictb _1xwtict1\">\ufeffThe data mining company with extensive defense contracts is making merch to signal which side you\u2019re on.<\/p>\n<\/div>\n<div class=\"_1p1nf4xa\">\n<p class=\"_1643obv0 _1xwtictb\">If you buy something from a Verge link, Vox Media may earn a commission. <a class=\"_1643obv1\" href=\"https:\/\/www.theverge.com\/ethics-statement\">See our ethics statement.<\/a><\/p>\n<\/div>\n<div><\/div>\n<\/div>\n<div class=\"_13g9mks2 _13g9mks0 _13g9mks21\">\n<div class=\"_13g9mks9 _13g9mksh\">\n<div class=\"duet--article--article-byline _1xwtictb _114qu8c0\"><span class><span>by<\/span> <!-- --> <span 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class=\"duet--article--dangerously-set-cms-markup _1xwtict2 qama0i5\"> Image: Palantir<\/cite><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--layout--entry-body-container _1t5ltw90 _1ymtmqp3 _1ymtmqp15\">\n<div class=\"_1t5ltw91\">\n<div class=\"duet--layout--entry-body _9f4de40\">\n<div class=\"duet--ledes--standard-lede-bottom\">\n<div class=\"_1o1f7ku5\">\n<div class=\"_1gmcxs22 _1gmcxs20\">\n<div class=\"_1n017go0 _1n017go1\">\n<div class=\"_1n017go3\"><a class=\"_1n017go6\" href=\"https:\/\/www.theverge.com\/authors\/mia-sato\"><img decoding=\"async\" alt=\"Mia Sato\" data-chromatic=\"ignore\" loading=\"lazy\" width=\"36\" height=\"36\" data-nimg=\"1\" class=\"_1n017go4\" style=\"color:transparent\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195839\/MIA_SATO.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=96\"><\/a><\/div>\n<div class=\"_1n017go5\"><span 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src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/author_profile_images\/195839\/MIA_SATO.0.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1wu3rm5 _1bw37380\">Mia Sato<\/div>\n<div class=\"_1bw37381\"><\/div>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p><button class=\"duet--cta--button _1f7jm891 _1f7jm890 fv263x2 _1f7jm89g\"><span><title>Follow<\/title><\/span><span>Follow<\/span><\/button><\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/mia-sato\">See All by <!-- -->Mia Sato<\/a><\/p>\n<\/div>\n<\/aside>\n<p> <span class=\"duet--article--dangerously-set-cms-markup _1n017go7\">is features writer with five years of experience covering the companies that shape technology and the people who use their tools.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"zephr-anchor\" class=\"_1ymtmqp11\">\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">In late April, Palantir \u2014 the software company that, in recent years, has perhaps become best known for its defense industry contracts and work with Immigration and Customs Enforcement \u2014 announced that it would be adding new products to its merch store. The latest offering was a cotton chore coat.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">At $239 and in bright blue and black options, the jacket looks like a standard offering that has, <a href=\"https:\/\/www.nytimes.com\/2016\/06\/26\/style\/bill-cunningham-legendary-times-fashion-photographer-dies-at-87.html\">by way of photographer Bill Cunningham<\/a>, trickled down into mainstream menswear for years. This jacket is a pastiche of 19th century French workwear that was worn by people actually doing physical labor; the only noticeable difference is that a dainty Palantir logo appears on the breast pocket.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The jacket ruffled feathers, to put it lightly. One TikTok described it as \u201cEvil boring French workwear for evil boring guys.\u201d The more sartorially inclined <a href=\"https:\/\/x.com\/dieworkwear\/status\/2046983563325980914\">questioned<\/a> why Palantir, as a cheerleader of US military might, wouldn\u2019t make something inspired by American workwear. Still, by the end of its on-sale day, the 420 units Palantir <a href=\"https:\/\/www.nytimes.com\/2026\/04\/30\/style\/palantir-ai-coat-french-chore-coat.html\">produced<\/a> had sold out. (Palantir declined to comment for this story.)<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">For over a year, along with its merch, Palantir has been trying to sell the idea that <a href=\"https:\/\/www.wired.com\/story\/palantir-wants-to-be-a-lifestyle-brand\/\">it is, actually, a lifestyle brand<\/a>. In a credulous interview with <em>GQ <\/em>leading up to the release of the jackets<em>, <\/em>a Palantir employee <a href=\"https:\/\/www.gq.com\/story\/palantir-tennis-merch\">told the magazine<\/a> that the company \u201cexists to ensure that the institutions that power the United States and its allies have the best software capabilities on Earth,\u201d and that wearing Palantir-branded clothing was a way for other people to hitch their wagon to this ideology. As for what wearing Palantir merchandise would represent, there are mentions of \u201csupporting our warfighters,\u201d \u201cstrengthening Western institutions,\u201d and being apolitical. Most of the garments do not obviously signal these things \u2014 there\u2019s no stars and stripes iconography or <em>STAND FOR THE FLAG, KNEEL FOR THE FALLEN<\/em>-type slogans. Instead, it is Palantir talking to itself and its supporters; chore coat wearers might earnestly believe in these values, but their clothing, at least, is a marketing exercise for the company itself.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">\u201cIt makes sense to me. I think it\u2019s actually really smart of Palantir to want this, to want to be on T-shirts and to want to be something that people wear, even ironically,\u201d says Avery Trufelman, a fashion journalist and host of <em>Articles of Interest, <\/em>a podcast that last year <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/articles-of-interest\/id1455169228\">detailed<\/a> the outdoor industry and its long-running ties to the military. \u201cIt\u2019s kind of a bad move to say you want to be cool \u2014 that\u2019s not cool. But the initial aspiration is really, really smart.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">As <em>Articles of Interest<\/em> documented, fashion and the military have a deeply entangled history \u2014 from bomber jackets and combat boots to field jackets and khakis, our contemporary wardrobes are littered with clothing that has origins in military use. Some household name brands like Patagonia <a href=\"https:\/\/www.backpacker.com\/stories\/issues\/outdoor-brands-make-big-bucks-selling-gear-for-war-but-cant-always-control-who-uses-it\/\">have also contracted with the military<\/a> in addition to selling fleece jackets to crunchy outdoor types.<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj2 _1o279nj0 duet--article--article-body-component\">\n<div class=\"duet--article--article-pullquote qnnwq0\">\n<div class=\"qnnwq1\"><\/div>\n<p class=\"duet--article--dangerously-set-cms-markup qnnwq2 _1xwtict9\">Palantir\u2019s merch is a new way for the laptop class to signal brand alignment<\/p>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">It\u2019s also not so unusual that a defense contractor would wind up making products for the consumer market, Trufelman says: synthetic insulation by PrimaLoft was initially developed for the US military but now lines jackets sold at REI and bedding at L.L. Bean. Camouflage prints intended for elite soldiers <a href=\"https:\/\/www.wired.com\/camouflage-multicam-military-navy-seals-ice\/\">are now also part of the uniform<\/a> of fashionable civilians. The difference, of course, is that Palantir doesn\u2019t really make clothes: It makes powerful (and sometimes <a href=\"https:\/\/www.wired.com\/story\/palantir-what-the-company-does\/\">poorly understood<\/a>) software that <a href=\"https:\/\/www.wired.com\/story\/palantir-employees-are-starting-to-wonder-if-theyre-the-bad-guys\/\">even some of its own employees<\/a> are increasingly concerned about. Palantir\u2019s merch serves no tactical purpose for \u201cwarfighters,\u201d but is a new way for the laptop class to signal brand alignment.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">\u201cPalantir doing their version of it is sensible, because who are the people that are buying their clothes? They\u2019re often urban knowledge workers, people that send email all day,\u201d says Derek Guy, a menswear writer. (You may know him as \u201cThe Menswear Guy\u201d on social media.) \u201cIt\u2019s just a very fashionable garment at the moment for that kind of class.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Palantir has something of a cult following already, in part because it has <a href=\"https:\/\/www.marketwatch.com\/story\/they-bet-everything-on-palantir-and-became-millionaires-inside-the-markets-ultimate-cult-stock-9e6ebb91\">made some investors very rich<\/a>. It has <a href=\"https:\/\/www.cnbc.com\/2025\/12\/25\/palantir-retail-investors-valuation-karp.html\">an engaged, committed base of retail investors<\/a> and fans who <a href=\"https:\/\/www.reddit.com\/r\/PLTR\/comments\/1sjiusw\/palantir_has_a_pr_problem\/\">debate<\/a> what to do about Palantir\u2019s \u201cPR problems\u201d and track company goings-on obsessively. Palantir itself also communicates directly with individual investors or fan communities. (Palantir appears to have previously even <a href=\"https:\/\/www.reddit.com\/r\/PLTR\/comments\/1fy5muz\/stepping_down_as_mod_to_join_palantir_ama\/\">hired a moderator<\/a> from the company\u2019s Subreddit into a communications role.) A line of merchandise beyond the usual tote bag is a way for Palantir to turn these fans and investors into walking billboards.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Connor, a Palantir fan and merch customer who describes himself as \u201cquite bullish\u201d on the company, also owns tech merch from Tesla, Google, OpenAI, and Apple. \u201cIt\u2019s fun to wear these items, and they\u2019re a nod towards technology and brands I like or am associated with because that\u2019s a part of my personality,\u201d Connor said in a message to <em>The Verge.<\/em><\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj1 _1o279nj0 duet--article--article-body-component\">\n<div style=\"position:relative\">\n<div class=\"_1ymtmqpj\">\n<div class>\n<div style=\"background-image:none\" class=\"duet--media--content-warning ucljxw0\">\n<div class=\"duet--article--image-gallery-image kqz8fh0\" style=\"aspect-ratio:0.773869\" id=\"dmcyOmltYWdlOjkyODExMA==\"><a class=\"kqz8fh1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/Screenshot-2026-05-11-at-1.29.22PM.png?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"1194\" data-pswp-width=\"924\" target=\"_blank\" rel=\"noreferrer\"><img decoding=\"async\" alt=\"A man in a white Palantir sweatshirt that says \u201cSilicon Valley dropouts.\u201d\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/Screenshot-2026-05-11-at-1.29.22PM.png?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"duet--media--caption qama0i0\"><figcaption class=\"duet--article--dangerously-set-cms-markup _1xwtict2 qama0ia\">Connor, a fan of Palantir, described himself as \u201ca bit of a sucker\u201d for company merch.<\/figcaption><cite class=\"duet--article--dangerously-set-cms-markup _1xwtict2 qama0i5\">(Image courtesy of Connor)<\/cite><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Alex, another Palantir fan, has collected several merch items from the company dating back to the early 2000s that he acquired secondhand like a zip-up sweatshirt issued to employees, as well as more recent releases. (Despite their support for Palantir, both Connor and Alex asked that <em>The Verge <\/em>not use their full names: Connor, because he limits his online presence, and Alex, due to the \u201cuptick in attention\u201d that the company has gotten over their merch. Alex acknowledged that Palantir is part of his investment portfolio.) Alex says he sees Palantir as a foil to other parts of the tech industry that have \u201cparasitically\u201d extracted users\u2019 data, information, and personal thoughts.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">\u201cI see Palantir as being the antithesis of that, where they\u2019re trying to get the brightest minds together to create technology that will better serve us as opposed to just use us for ad revenue,\u201d Alex says. (Palantir\u2019s technology is also used in advertising, including <a href=\"https:\/\/www.prnewswire.com\/news-releases\/palantir-technologies-inc-pltr-and-stagwell-stgw-join-forces-to-design-product-for-the-future-of-marketing-302607104.html\">a platform announced in 2025<\/a> touted by a partner as \u201cthe holy grail of marketing brought to life.\u201d)<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Alex says he wears Palantir merchandise as a \u201cconversation piece\u201d hoping to discuss misconceptions about the company \u2014 but there have been few takers. Mostly, he says people might say something under their breath about the merch; he has also found posts on X by strangers referencing a \u201cdude in a Palantir shirt\u201d that he believes are about him. A barista once asked him his thoughts on Palantir technology <a href=\"https:\/\/www.theguardian.com\/world\/2025\/jul\/03\/global-firms-profiting-israel-genocide-gaza-united-nations-rapporteur\">being used<\/a> to kill Palestinians, he says (Palantir has said Israel <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-01-12\/palantir-israel-agree-to-strategic-partnership-for-battle-tech\">uses its technology<\/a> for \u201cwar-related missions\u201d).<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">\u201cEvery other time I\u2019ve worn [Palantir] stuff \u2026 people will tweet about it, but they\u2019ll never actually confront me about it, which is bizarre,\u201d Alex says.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Palantir is clearly putting in more effort to its merchandise than simply drop-shipping cheap T-shirts featuring its logo \u2014 the company told <em>GQ <\/em>it will introduce a tennis collection in June. But even with slightly elevated products, the output shows the limits of a technology company trying to signal taste or refinement when it comes to art and culture. An item previously for sale in the Palantir shop is a white crewneck sweatshirt with bold red lettering reading \u201cSILICON VALLEY DROPOUTS.\u201d Many people immediately noted the similarities between the Palantir crewneck and Off-White, the brand founded by <a href=\"https:\/\/www.highsnobiety.com\/p\/virgil-abloh-off-white-quotation-marks\/\">the late fashion designer Virgil Abloh.<\/a> The crewneck <a href=\"https:\/\/x.com\/blackstarops\/status\/2040848040987447605\">seemed to be referencing<\/a> Abloh\u2019s designs, like <a href=\"https:\/\/stockx.pvxt.net\/c\/482924\/530344\/9060?u=https%3A%2F%2Fstockx.com%2Foff-white-diag-stencil-l-s-t-shirt-red-black\" rel=\"sponsored\">T-shirts<\/a> with scattered, minimal typography in a style that was particularly trendy a decade ago.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">\u201cI don\u2019t know what [Palantir is] trying to achieve, but you can\u2019t design your way into coolness like that. It takes a much larger effort. It takes a different kind of cultural positioning,\u201d says Guy, the menswear writer. \u201cIt requires a lot more than just designing merch. I mean, if it was that easy to rebrand yourself, then everybody would do it.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--block-placement _1o279nj1 _1o279nj0 duet--article--article-body-component\">\n<div style=\"position:relative\">\n<div class=\"_1ymtmqpj\">\n<div class>\n<div style=\"background-image:none\" class=\"duet--media--content-warning ucljxw0\">\n<div class=\"duet--article--image-gallery-image kqz8fh0\" style=\"aspect-ratio:0.756353\" id=\"dmcyOmltYWdlOjkyODEwMg==\"><a class=\"kqz8fh1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/Screenshot-2026-05-11-at-1.25.07PM.png?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"1338\" data-pswp-width=\"1012\" target=\"_blank\" rel=\"noreferrer\"><img decoding=\"async\" alt=\"A black Palantir-branded chore coat hanging on a hanger.\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/Screenshot-2026-05-11-at-1.25.07PM.png?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"duet--media--caption qama0i0\"><figcaption class=\"duet--article--dangerously-set-cms-markup _1xwtict2 qama0ia\">Alex purchased the black version of the chore coat.<\/figcaption><cite class=\"duet--article--dangerously-set-cms-markup _1xwtict2 qama0i5\">(Image courtesy of Alex)<\/cite><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Alex, who has a creative background, skipped the Off-White-style sweatshirt. \u201cThat piece in particular totally screamed, like, a rich dude that shops at Bloomingdale\u2019s that wants to dress like a dude in his mid-20s,\u201d he says. \u201cI saw the piece for what it was and it was distasteful.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The tech guys the products cater to live in a bubble, where taste \u2014 <a href=\"https:\/\/www.newyorker.com\/culture\/infinite-scroll\/why-tech-bros-are-now-obsessed-with-taste\">a recent buzzword<\/a> \u2014 and style are fed to them, Alex says.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">\u201cThe stuff they\u2019re buying \u2026 is already so downstream from the people that it originated from that by the time they get to it, or it\u2019s fed to them by their algorithm or their stylist, it\u2019s already out of vogue,\u201d Alex says.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Anything with a Palantir logo or name on it is inseparable from the company\u2019s business: Supporters will rep it as a way to signal their alignment (or their financial ties), and anyone morally, ethically, or intellectually opposed to the company will see the logo as a marker of something truly rotten. The Palantir merchandising effort is a way for the company to get attention on social media and hype up a base of people already on board with its mission (or to expand its base <a href=\"https:\/\/yougov.com\/en-us\/articles\/54610-we-asked-americans-what-they-think-about-22-palantir-statements-on-tech-and-society\">to sympathetic audiences<\/a>). But it\u2019s another, harder task to create cultural cache around a brand marred in criticism \u2014 no amount of company merch a decade behind the cutting edge will change that.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The sold-out Palantir chore coat reminded me of another tech firm\u2019s adventures in merchandising: OpenAI\u2019s employees-only (but publicly viewable) <a href=\"https:\/\/supplyco.openai.com\/\">archive of company swag<\/a>, which includes a Dreamsicle-colored basketball and a T-shirt with a handwritten script that looks like it could be from a neighborhood natural wine bar. Buried among the listings was OpenAI\u2019s own version of a chore coat, apparently from 2024, in the same bright blue, faux vintage wash, with a little logo dotting the breast pocket. Despite coming only a couple years before Palantir\u2019s, there is no <em>GQ <\/em>article about it.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Palantir\u2019s efforts to speak directly to its base of fans also brought to mind a more quaint branding stunt: an Anthropic pop-up last October, hosted in the West Village in New York City. Marketed as an anti-AI slop gathering, attendees lined up down the block for a cup of coffee and a free baseball cap embroidered with the word \u201cthinking.\u201d<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Fans described it as \u201cculturally coherent\u201d and that \u201cthe aesthetic screams craft\/authenticity,\u201d clearly drawing a line between Anthropic\u2019s tools and those of its competitors more concerned with scale. If Palantir is the lifestyle brand for a group unapologetically hyped on Western military power, Claude is the chatbot for the creatives, the dreamers, and the thinkers \u2014 at least, that\u2019s what the merch is trying to say.<\/p>\n<\/div>\n<div class=\"duet--article--article-body-component\">\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _17nnmdya _1xwtict1\">I kept scrolling through the many cloying products in the OpenAI shop until I hit the first item listed at the bottom of the page: a baseball cap from September 2024, a full year before Anthropic\u2019s \u201cthinking\u201d coffee shop pop-up. \u201cStill thinking\u201d is embroidered on it.<\/p>\n<\/div>\n<div class=\"tly2fw0\"><span class=\"tly2fw2\"><strong>Follow topics and authors<\/strong> from this story to see more like this in your personalized homepage feed and to receive email updates.<\/span><\/p>\n<ul class=\"tly2fw3\">\n<li 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security cameras were easily viewable by hackers\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/meari-baby-monitor-2.jpg?quality=90&amp;strip=all&amp;crop=13.435114503817%2C0%2C73.129770992366%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/926487\/meari-technology-hack-baby-monitor-security-camera\">A million baby monitors and security cameras were easily viewable by hackers<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Writers are fleeing the Substack Tax\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/STKB391_SUBSTACK_A.jpg?quality=90&amp;strip=all&amp;crop=0.0058823529411782%2C0%2C99.988235294118%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/927294\/substack-tax-ghost-beehiiv\">Writers are fleeing the Substack Tax<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Microsoft was worried OpenAI would run off to Amazon and \u2018shit-talk\u2019 Azure\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/06\/gettyimages-2153471300.jpg?quality=90&amp;strip=all&amp;crop=0%2C0.012771392081731%2C100%2C99.974457215837&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/report\/926771\/microsoft-openai-amazon-worries-shit-talk-azure\">Microsoft was worried OpenAI would run off to Amazon and \u2018shit-talk\u2019 Azure<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"The future of game consoles is looking bleak\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/06\/257796_Nintendo_Switch_2_size_comparison_ADiBenedetto_0034.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/games\/926772\/nintendo-switch-2-price-hike-console-gaming-future\">The future of game consoles is looking bleak<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"Mira Murati\u2019s deposition pulled back the curtain on Sam Altman\u2019s ouster\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/VRG_Illo_mira-murati_stock_01.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/926383\/mira-murati-sam-altman-musk-trial-ouster\">Mira Murati\u2019s deposition pulled back the curtain on Sam Altman\u2019s ouster<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class>\n<div class=\"duet--content-cards--content-card _184mfto0 _1lkmsmo3\">\n<div class=\"_184mfto7 _184mftop _184mftoa _10f040q3\"><img decoding=\"async\" alt=\"A hacker ran me over with a robot lawn mower\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/yarbo-lawnmower.webp?quality=90&amp;strip=all&amp;crop=10.625%2C0%2C78.75%2C100&amp;w=2400\"><\/div>\n<div class>\n<div class=\"_184mfto6\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/925696\/yarbo-robot-lawn-mower-hack-remote-control-camera-access-mqtt\">A hacker ran me over with a robot lawn mower<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"_1owd142\">\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nrj _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"A million baby monitors and security cameras were easily viewable by hackers\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/meari-baby-monitor-2.jpg?quality=90&amp;strip=all&amp;crop=25.623409669211%2C0%2C48.753180661578%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"A million baby monitors and security cameras were easily viewable by hackers\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/meari-baby-monitor-2.jpg?quality=90&amp;strip=all&amp;crop=13.435114503817%2C0%2C73.129770992366%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/tech\/926487\/meari-technology-hack-baby-monitor-security-camera\">A million baby monitors and security cameras were easily viewable by hackers<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Sean Hollister<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-05-11T16:00:00+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Writers are fleeing the Substack Tax\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/STKB391_SUBSTACK_A.jpg?quality=90&amp;strip=all&amp;crop=16.670588235294%2C0%2C66.658823529412%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Writers are fleeing the Substack Tax\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/STKB391_SUBSTACK_A.jpg?quality=90&amp;strip=all&amp;crop=0.0058823529411782%2C0%2C99.988235294118%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/tech\/927294\/substack-tax-ghost-beehiiv\">Writers are fleeing the Substack Tax<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Emma Roth<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-05-10T14:00:00+00:00\">May 10<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Microsoft was worried OpenAI would run off to Amazon and \u2018shit-talk\u2019 Azure\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/06\/gettyimages-2153471300.jpg?quality=90&amp;strip=all&amp;crop=16.658150229944%2C0%2C66.683699540112%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Microsoft was worried OpenAI would run off to Amazon and \u2018shit-talk\u2019 Azure\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/06\/gettyimages-2153471300.jpg?quality=90&amp;strip=all&amp;crop=0%2C0.012771392081731%2C100%2C99.974457215837&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/report\/926771\/microsoft-openai-amazon-worries-shit-talk-azure\">Microsoft was worried OpenAI would run off to Amazon and \u2018shit-talk\u2019 Azure<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Tom Warren<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-05-08T15:25:02+00:00\">May 8<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"The future of game consoles is looking bleak\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/06\/257796_Nintendo_Switch_2_size_comparison_ADiBenedetto_0034.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"The future of game consoles is looking bleak\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2025\/06\/257796_Nintendo_Switch_2_size_comparison_ADiBenedetto_0034.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/games\/926772\/nintendo-switch-2-price-hike-console-gaming-future\">The future of game consoles is looking bleak<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Andrew Webster<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-05-08T14:32:40+00:00\">May 8<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"Mira Murati\u2019s deposition pulled back the curtain on Sam Altman\u2019s ouster\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/VRG_Illo_mira-murati_stock_01.jpg?quality=90&amp;strip=all&amp;crop=16.666666666667%2C0%2C66.666666666667%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"Mira Murati\u2019s deposition pulled back the curtain on Sam Altman\u2019s ouster\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/VRG_Illo_mira-murati_stock_01.jpg?quality=90&amp;strip=all&amp;crop=0%2C0%2C100%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/926383\/mira-murati-sam-altman-musk-trial-ouster\">Mira Murati\u2019s deposition pulled back the curtain on Sam Altman\u2019s ouster<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Hayden Field<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-05-07T19:55:22+00:00\">May 7<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr1 _1ufh7nr0 _1lkmsmo3 _1ufh7nrk _1ufh7nrl _1ufh7nr5\">\n<div class=\"_1ufh7nr7 _1ufh7nr6 _1ufh7nrc _1ufh7nrh _10f040q3\"><img decoding=\"async\" alt=\"A hacker ran me over with a robot lawn mower\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrf x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/yarbo-lawnmower.webp?quality=90&amp;strip=all&amp;crop=23.75%2C0%2C52.5%2C100&amp;w=2400\"><img decoding=\"async\" alt=\"A hacker ran me over with a robot lawn mower\" data-chromatic=\"ignore\" loading=\"lazy\" data-nimg=\"fill\" class=\"_1ufh7nrg x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;)\" src=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/2026\/05\/yarbo-lawnmower.webp?quality=90&amp;strip=all&amp;crop=10.625%2C0%2C78.75%2C100&amp;w=2400\"><\/div>\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class><\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r53 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4\" href=\"https:\/\/www.theverge.com\/tech\/925696\/yarbo-robot-lawn-mower-hack-remote-control-camera-access-mqtt\">A hacker ran me over with a robot lawn mower<\/a><\/div>\n<\/div>\n<div class=\"_2xqpwjd _2xqpwj0\"><span><span class=\"_1lldluw2 _1xwtict5\"><span><span>Sean Hollister<\/span><\/span><\/span><\/span><span class=\"duet--article--timestamp tvl9dp2 tvl9dp0 _1xwtict5 _1ymtmqps\"><time datetime=\"2026-05-07T16:00:00+00:00\">May 7<\/time><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--ad--native-ad-linkset _8tvx5m4 _8tvx5m5 _8tvx5ma hidden\" data-native-ad-id=\"container\">\n<div>\n<div class=\"visually-hidden\">\n<div class=\"dynamic-native-ad-native_ad_linkset_link\"><\/div>\n<\/div>\n<p><a href=\"https:\/\/www.theverge.com\/\" aria-label=\"Advertisement\"><\/p>\n<div class>\n<div class=\"_8tvx5m7\"><span data-native-ad-id=\"preamble\" class=\"_8tvx5m8 _8tvx5m9\">Advertiser Content From<\/span><\/p>\n<div><img data-native-ad-id=\"logo\" src alt=\"Sponsor Logo\" class=\"_8tvx5mg\"><\/div>\n<\/div>\n<p class=\"_8tvx5mj\" data-native-ad-id=\"title\">This is the title for the native ad<\/p>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"n5bh2k6\">\n<div class=\"duet--layout--header-pattern mq7s702\">\n<div class=\"mq7s703\">\n<div class=\"duet--layout--page-header wh8b410\">\n<div class=\"wh8b41j wh8b41f\">\n<h2 class=\"duet--article--dangerously-set-cms-markup wh8b41o wh8b41m _1xwtict2\">Top Stories<\/h2>\n<\/div>\n<div class=\"sticky-nav-trigger\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mq7s704\">\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nrj _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp8 tvl9dp0 _1xwtict5\"><time datetime=\"2026-05-11T14:00:00+00:00\">2:00 PM UTC<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/podcast\/926752\/joanna-stern-i-am-not-a-robot-new-things-media-youtube-ai-automation\">Joanna Stern is not a robot, but she lived with them<span class=\"_1pm20r5q\">\ufeff<title>Video<\/title><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp8 tvl9dp0 _1xwtict5\"><time datetime=\"2026-05-11T17:04:22+00:00\">An hour ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/streaming\/928071\/texas-netflix-lawsuit-privacy\">Texas sues Netflix for advertising \u2018bait and switch\u2019 and spying<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp8 tvl9dp0 _1xwtict5\"><time datetime=\"2026-05-11T18:22:22+00:00\">4 minutes ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/917225\/sam-altman-elon-musk-openai-lawsuit\">Live updates from Musk v. Altman<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp8 tvl9dp0 _1xwtict5\"><time datetime=\"2026-05-11T16:00:00+00:00\">Two hours ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/926487\/meari-technology-hack-baby-monitor-security-camera\">A million baby monitors and security cameras were easily viewable by hackers<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp8 tvl9dp0 _1xwtict5\"><time datetime=\"2026-05-11T12:00:00+00:00\">12:00 PM UTC<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/927503\/venmo-app-redesign-privacy-posts\">Venmo finally takes privacy seriously<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"duet--content-cards--content-card _1ufh7nr0 _1lkmsmo3 _1ufh7nr5\">\n<div class=\"_1ufh7nri\">\n<div>\n<div>\n<div class>\n<div class=\"_2xqpwj4 _2xqpwj0\"><span class=\"duet--article--timestamp tvl9dp8 tvl9dp0 _1xwtict5\"><time datetime=\"2026-05-11T18:18:54+00:00\">8 minutes ago<\/time><\/span><\/div>\n<\/div>\n<div>\n<div class=\"_1xwtict9 _1pm20r57 _1pm20r50\"><a class=\"_1lkmsmo0 _1lkmsmo4 _1lkmsmo5\" href=\"https:\/\/www.theverge.com\/tech\/928174\/iracing-now-works-on-the-vision-pro\">iRacing now works on the Vision Pro.<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Report Close Report Posts from this topic will be added to your daily email digest and your homepage feed. FollowFollow See All Report Business Close Business Posts from this topic will be added to your daily email digest and your homepage feed. 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